I’m so excited to introduce you to my next guest, Caitlin Landesberg.
Caitlin is the Founder and CEO of Sufferfest, a beer made by and for athletes to enhance their “finish line” experience!
Sufferfest Beer can be found at retailers, restaurants, run and bike shops, climbing gyms and CrossFit boxes throughout California, Colorado, and the Pacific Northwest (and they are quickly growing to more states across the country).
On today’s show, Caitlin talks about how she decided to start Sufferfest Beer, what it is like to create a beverage by and for athletes, being a mom + CEO, and much more.
You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave us a Rating and Review!
“It is 90% water. It’s totally naturally fibers. It has all these great anti-oxidants.” – Caitlin Landesberg
- What is Sufferfest Beer
- How to partner with a company
- What is healthy beer
- Best drinks for athletes
- How to start a beer business
- What it is like to be a mom and CEO
- Connect with Caitlin:
“We love being known as that go-to beer for the healthy and active, or for the adventurer or for the sweaty person.” – Caitlin Landesberg