I’m so excited to have Christina Stembel, founder and CEO of Farmgirl Flowers, on today’s episode of Unstoppable.
When Christina moved to San Francisco in the early 2000’s, she was infected by the entrepreneurship bug. She pitched business ideas left and right to her friends and family until she came across the idea to start an e-commerce flower business.
Christina started Farmgirl Flowers in 2010, and her company is now reaching over $20 million in revenue (and they distribute everywhere in the continental US!).
I think you’ll love Christina’s transparency about what it is like to be the founder and CEO of Farmgirl Flowers, how she started this business with just the money in her savings account, her biggest challenges and how she has overcome them, and much more on today’s episode.
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“It wasn’t that I loved flowers and definitely knew wanted to go into this industry. It was that I wanted to find a business that I could scale big and tick a couple of boxes that I knew it needed to tick in order to be successful.” – Christina Stembel
- What is Farmgirl Flowers
- How to be an entrepreneur
- How to scale a business
- Why not to have a retail store
- How to keep flowers fresh
- What is a workation
“Growing up in the farm environment, I was taught that if we don’t have the money, we don’t spend it – which has really helped me in growing a business.” – Christina Stembel
- Connect with Christina Stembel:
“That’s the key. When you get pushed down, just get back up.” – Christina Stembel