On this episode of The Kara Goldin Show, we’re joined by Mike Adair, Founder of Red’s — the premium frozen food brand on a mission to reinvent the frozen aisle with clean, convenient, and crave-worthy options. What began with a simple idea and a nod to his beloved dog Red has grown into the largest premium frozen burrito and breakfast sandwich brand in the country. Red’s is now a staple in grocery stores nationwide, delivering real food made with fresh-baked tortillas, non-GMO ingredients, antibiotic-free meats, and cage-free eggs.
In our conversation, Mike shares how Red’s went from a small startup to a national category leader, the bold bets he made on clean ingredients before it was trendy, and why bringing manufacturing in-house was a game-changing move. We explore the realities of competing with legacy giants in the freezer aisle, how frozen food can actually drive sustainability by reducing food waste, and what it takes to balance rapid growth with relentless quality. Mike also opens up about the toughest challenges he’s faced as a founder, his perspective on the future of frozen food, and the advice he’d give to anyone building a mission-driven CPG brand today.
Whether you’re a busy parent, a frozen food skeptic, or a founder looking for inspiration, this episode is packed with stories and insights you won’t want to miss. Now on The Kara Goldin Show.