On today’s episode, we welcome Rick Rosenfield, Co-Founder of California Pizza Kitchen and author of The California Pizza Kitchen Story: How Two Federal Prosecutors Changed the Way America Eats Pizza. Before helping create one of the most recognizable restaurant brands in the world, Rick built a successful career as a federal prosecutor, handling major criminal cases and organized crime matters. But in 1985, he and his longtime friend and fellow attorney, Larry Flax, made an unexpected decision: leave the legal profession behind and open a pizza restaurant in Beverly Hills.
What followed was one of the most remarkable brand-building stories in modern restaurant history. California Pizza Kitchen didn’t just create a successful restaurant—it helped redefine what pizza could be, pioneered California-style pizza, and reshaped the casual dining experience. From barbecue chicken pizza to open kitchens and elevated dining, CPK became a category-defining brand that grew from a single location into a global phenomenon.
In this episode, Rick shares the lessons behind that journey, including the risks they took, the challenges of rapid growth, and the importance of building both a brand and a business. We discuss the culture-first philosophy that became the foundation of CPK, the ROCK values—Respect, Opportunity, Communication, and Kindness—and why culture ultimately matters more than product. Rick also reflects on entrepreneurship, leadership under pressure, partnerships, private equity, loss of control, and what happens when the company you built evolves beyond your hands.
This conversation is packed with insights for entrepreneurs, operators, restaurant leaders, and anyone interested in building an enduring brand. Rick’s story is a reminder that some of the biggest opportunities come from taking an unconventional path—and having the courage to follow it.