On today’s episode, we welcome Katie Lee, Founder of Katie’s Pizza & Pasta — a chef-driven Italian restaurant and fast-growing CPG brand based in St. Louis. Katie’s journey from high school dropout, recovering addict and single mom to James Beard-recognized restaurateur and one of the fastest-growing food entrepreneurs in America is a powerful story of resilience, grit and building something from scratch.
In this episode, Katie shares how she launched her first restaurant in 2008 and helped ignite the artisan Italian pizza movement in the Midwest. She talks about taking Katie’s from a beloved neighborhood restaurant to the national frozen food aisle, why handmade quality and rigorously sourced ingredients remain core to the brand, and what it took to produce 400,000 pizzas for Target in just 96 days — all by hand. We also discuss clean comfort food, building a brand with real identity, staying true to your roots while scaling, and what founders should do when the idea they believe in still isn’t working.
A must-listen for founders, operators, food lovers and anyone interested in resilience, restaurant growth, CPG, brand building and what it really takes to scale without losing the soul of the product.