Rethinking the bra industry by finally listening to women — that's the magic. ✨
On The Kara Goldin Show, I sit down with Heidi Zak, Co-Founder and CEO of ThirdLove — the intimate apparel brand that transformed how millions of women shop for bras through better fit, inclusive sizing, and technology.
We talk about how ThirdLove challenged an industry that had gone decades without meaningful innovation, introducing half-cup sizing and creating the online Fitting Room that has helped more than 20 million women find their correct size. Heidi shares why solving a real customer problem—not chasing trends—became the foundation for building one of the most recognized brands in the category.
We also dive into product innovation, expanding beyond bras into new essentials, opening physical retail after years as a digitally native brand, and how customer feedback continues to shape every decision the company makes. Heidi also shares what she's learned scaling ThirdLove, leading through growth, and building a company focused on helping women feel more comfortable and confident every day.
If you're interested in building a brand by solving real customer problems, creating products people genuinely love, or scaling a modern consumer company in a rapidly changing retail landscape, you'll want to hear this conversation. You can find it here or anywhere you listen to podcasts. 🎧