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On today’s episode, we welcome Raj Alva, Co-Founder of Whiskey JYPSI — the award-winning whiskey brand redefining modern American whiskey through craft, culture, and storytelling.
Raj is a serial entrepreneur, brand architect, and investor known for building culturally resonant consumer brands that thrive during moments of disruption. With Whiskey JYPSI, he saw white space in a category steeped in tradition and chose to approach it differently — focusing on blending excellence, creative freedom, and emotional connection rather than owning a distillery or following conventional playbooks.
In this episode, Raj shares how Whiskey JYPSI was built by leaning into uncertainty, why blending can be a creative advantage, and what it takes to build a brand that resonates beyond the bottle. We dive into brand-building during disruption, the role of culture and storytelling in consumer loyalty, founder responsibility beyond profit, and how values-driven leadership creates durable, meaningful businesses. This conversation offers powerful insight for founders, operators, and anyone building brands with intention and conviction.
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This podcast is amazing! Insightful, uplifting, inspiring, thought provoking…I can’t get enough! As a recent college graduate trying to chart my own path…I find golden nuggets of wisdom in every podcast. I’ve been following Kara for years and love getting to know her in this facet. Such a valuable listen!
Kara has a great balance of getting to the details and finding the deeper threads of the concepts while keeping things fluid and fun. A must listen for anyone looking to learn.
I am so inspired by Kara and not a bit surprised by the line up of “movers and shakers” she has chosen to interview. When I saw Dr. Robert Lustig on the list I was absolutely delighted! Keep up the fight against sugar, Kara, and keep inspiring others on a daily basis! Thank you for what you do.
I love Kara’s questions and her naturally flowing conversations with her guests. I’ve learned so much about developing your own business with little to no experience from the episodes with Alli Webb, Randi Zuckerberg and Ellen Bennett. Kara can relate too based off of her interview in Rebecca Jarvis’ no limits podcast which makes it even more relatable for me. Great job!!!
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