On today’s episode, we welcome Monica Nassif, Founder of Mrs. Meyer’s Clean Day and author of I Bottled My Mother — a brand that proves even the most overlooked categories can be completely reimagined if you’re willing to challenge what everyone else accepts as “good enough.”
What started as a simple idea—to make cleaning products that actually smelled good, felt good, and worked—turned into a category-defining brand that disrupted a $30 billion industry. Not bad for something most people never thought twice about.
In this episode, Monica breaks down what it really takes to see opportunity where others don’t—and have the conviction to act on it. We get into building emotional connection in unlikely places, why failure is often the real teacher, and how instinct—not just data—can shape breakthrough brands. She also shares the deeply personal story behind her new book, I Bottled My Mother, and how family, resilience, and perspective shaped not just her life—but her leadership.
If you care about building something meaningful, navigating both success and failure, or learning how to think differently about opportunity—this one’s worth your time.