On today’s episode, we welcome Shan Berries, CEO of Shades By Shan — the inclusive, high-quality beauty brand built on representation, community, and real impact.
Shan’s journey is one of reinvention and purpose. After more than a decade in TV and radio, she took a leap of faith in 2018 and co-founded Shades By Shan with her sister Erika. Inspired by growing up with a single mother, Shan built the brand with giving back at its core. A portion of every purchase supports single parents through the MamaBerries Foundation, which has already helped more than 100 families across the U.S. Along the way, Shades By Shan has earned national recognition, viral bestsellers, and placement in major retailers including JCPenney.
In this episode, Shan shares how she pivoted from media to entrepreneurship, how mission and community can fuel brand loyalty, and what it really takes to stand out in a crowded beauty category. We talk about building products people love, scaling with purpose, the realities of retail and virality, and why representation in beauty still matters deeply. This conversation is packed with insight for founders, creators, and anyone building a brand rooted in authenticity and impact.