On today’s episode, we welcome Krissy Cela, Co-Founder and Creative Director of Oner Active and Founder of EvolveYou — a global fitness brand built to help women feel strong, confident, and supported in their bodies. What began as Krissy’s personal frustration with finding functional, flattering activewear for women who lift has grown into one of the fastest-growing fitness brands in the world, built entirely from the ground up and fueled by a deeply engaged community.
Krissy shares how she built Oner Active without outside funding by staying hyper-connected to her audience and designing products that solve real needs. We talk about building a brand by women, for women in a male-dominated industry, why community has been the brand’s greatest growth driver, and how authenticity and purpose can scale alongside profitability. Krissy also opens up about expanding the brand ecosystem through EvolveYou, advocating for women’s health, and redefining what strength looks like — both in fitness and in leadership.
This is a powerful conversation for founders, operators, and anyone interested in building a consumer brand rooted in connection, trust, and real-world impact.