Inspiring Guests. Authentic Talk.
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On this episode of The Kara Goldin Show, I’m joined by Jana Goodbaum, Co-Founder and CEO of Happy Wolf, a snack brand that’s reimagining healthy snacks for kids. Jana's journey began when, as a health-conscious mom and former fast-food marketer for Tim Hortons, she noticed a lack of school-safe, whole-food snack options for her children. Determined to find a better solution, she began crafting recipes in her own kitchen, leading to the creation of Happy Wolf: nut-free snack bars made with only whole ingredients you’d find at home, naturally sweetened with dates and honey.
We dive into Jana’s inspiring journey of building a brand from scratch, her dedication to providing genuinely clean, school-safe snacks, and the challenges and wins she’s faced along the way. Jana also shares insights into navigating the crowded food industry, growing Happy Wolf from 120 stores to an upcoming major retailer launch, and how she’s staying true to her mission in the face of rapid growth. If you’re interested in entrepreneurship, health-conscious living, or love a good story about following your passion, this is an episode you don’t want to miss!
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This podcast is amazing! Insightful, uplifting, inspiring, thought provoking…I can’t get enough! As a recent college graduate trying to chart my own path…I find golden nuggets of wisdom in every podcast. I’ve been following Kara for years and love getting to know her in this facet. Such a valuable listen!
Kara has a great balance of getting to the details and finding the deeper threads of the concepts while keeping things fluid and fun. A must listen for anyone looking to learn.
I am so inspired by Kara and not a bit surprised by the line up of “movers and shakers” she has chosen to interview. When I saw Dr. Robert Lustig on the list I was absolutely delighted! Keep up the fight against sugar, Kara, and keep inspiring others on a daily basis! Thank you for what you do.
I love Kara’s questions and her naturally flowing conversations with her guests. I’ve learned so much about developing your own business with little to no experience from the episodes with Alli Webb, Randi Zuckerberg and Ellen Bennett. Kara can relate too based off of her interview in Rebecca Jarvis’ no limits podcast which makes it even more relatable for me. Great job!!!
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