Insigniam Quarterly: Fuel Innovation: Leadership Advice from a Dynamic Disruptor
![](https://karagoldin.com/wp-content/uploads/2021/10/image-29.jpeg)
October 19, 2021
In 2005, Kara Goldin just wanted to break her soft drink addiction. Fast forward to today and Goldin is founder and CEO of Hint, a $220M (USD) beverage producer of fruit-infused waters and lifestyle goods that offers a healthy alternative to sodas and artificially sweetened drinks. IQ sat down with the former AOL executive and current “accidental entrepreneur” to get her insight on what it takes to start a successful business from scratch, and her leadership advice for other dynamic female executives and would-be entrepreneurs.