A Conversation Between Kara Goldin and Shareen Pathak

Shareen Pathak sits down with Kara and delves into her Hint origin story – searching for a way to get herself to drink more water. Kara’s solution: adding chopped fruit to pitchers of water, to offer flavor without the sweeteners of traditional flavored beverages. Thus, Hint was born. Now, almost 15 years later, Hint has become the largest independent, non-alcoholic beverage companies in the U.S. The brand sells on Amazon and inside grocery stores, as well as through its own site. Hint has even launched new lines of products, such as kids’ drinks and sunscreen. Digiday takes a global view of the media and marketing industries and confronts the truths in technology’s disruption of these industries.