On today’s episode, we sit down with Trip Randall, CEO of Superfeet — a brand most people don’t think about… but probably should.
Superfeet has been around for more than 50 years, originally built out of sports medicine and trusted by athletes who actually care about performance. But like a lot of legacy brands, it faced a question: stay relevant, or get left behind.
Trip didn’t found the company — he stepped into it after decades at Nike and Denon, bringing a different lens on growth, digital, and what consumers actually pay attention to. Now he’s focused on evolving Superfeet into something modern, without losing the credibility that made it matter in the first place.
In this episode, we get into what it really takes to scale a 50-year-old brand, why some of the biggest opportunities are hiding in “unsexy” categories, and how to make people care about something they’ve been ignoring for years. We also talk about what Trip learned from building billion-dollar businesses — and what doesn’t translate when you don’t have that same machine behind you.
If you care about brand building, category disruption, or how to rethink something everyone else has overlooked — this one’s worth your time.