Pet food needed a reality check. Open Farm gave it one. ✨
On The Kara Goldin Show, I sit down with Jacqueline Prehogan, Co-Founder and Chief Brand Officer of Open Farm — one of the fastest-growing premium pet food brands in North America.
This is a brand built on a simple but powerful idea: if pets are family, then we should know what we’re feeding them.
We talk about how Jacqueline helped build Open Farm around responsibly sourced ingredients, high animal welfare standards, sustainability, and radical transparency — long before those words became marketing buzzwords in the pet aisle.
And let’s be honest: pet parents are asking harder questions now. Where did this ingredient come from? How was it sourced? Is this actually better for my dog or cat, or is it just another pretty bag on the shelf?
Jacqueline shares how Open Farm has scaled into more than 9,500 retail locations while staying true to its values, what it takes to build trust in a crowded category, and why transparency is not a nice-to-have when people are feeding your product to a member of their family.
We also get into building a certified B Corp, growing a mission-driven brand without watering it down, and what Jacqueline has learned from building both Open Farm and Canada Pooch.
If you care about consumer brands, pet health, sustainability, retail, or what it really takes to build a company with a point of view — this is one to listen to.
You can find it here or anywhere you listen to podcasts. 🎧