Casey Adams: Co-Founder of MediaKits and & Host of The Casey Adams Show

Episode 406

Today we are joined by Co-Founder of MediaKits, Host of The Casey Adams Show and Founder of his newest venture THE Casey Adams. Casey’s company MediaKits developed creator analytics before that was much of a conversation. It was acquired last year and now he is on to his next disruptive idea, which I can’t wait for you to hear more about. I love his back story, the products he has and is creating and I can’t wait for you to hear from this very inspirational human! On this episode of #TheKaraGoldinShow.

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Kara Goldin 0:00
I am unwilling to give up that I will start over from scratch as many times as it takes to get where I want to be I want to be, you just want to make sure you will get knocked down. But just make sure you don’t get knocked down knocked out. So your only choice should be go focus on what you can control control control. Hi, everyone, and welcome to the Kara Goldin show. Join me each week for inspiring conversations with some of the world’s greatest leaders. We’ll talk with founders, entrepreneurs, CEOs, and really some of the most interesting people of our time. Can’t wait to get started. Let’s go. Let’s go. Hi, everyone, it’s Kara Goldin from the Kara Goldin show. And I’m so excited to have my next guest, Casey Adams, who is the co founder of media kits, which you may be familiar with. He’s also just recently launched another company, which he is the co founder of called listener FM, and host of the Casey Adams show. So and it’s called listener FM, or listener listener FM, that is it listener FM. There you go. I’m very, very excited to hear more about it. And as I mentioned, Casey’s company media kits that he co founded is a creator analytics company, and it was acquired last year, congratulations. And now he’s on to the next disruptive idea. Listener FM, and I’m super excited to hear about his journey and everything that he’s up to. And then of course, he is the host of the Casey Adams show, which has an amazing backstory to that I can’t wait to hear more about it. So welcome, Casey,

Casey Adams 1:50
thank you so much for having me on the show, Kara. It’s my pleasure to be here.

Kara Goldin 1:53
Very excited. So before we get into hearing about your newest company, I’d love Oh, and actually, before we hear about your previous company media kits, I’d love to hear more about your early years. So you have a you know, really, really interesting background of starting a podcast at age 17, I think but what was going on even before then, like, what, what was Casey doing? Was he this serial entrepreneur in the making? Did you know this was all going to be happening in your life?

Casey Adams 2:28
Yeah, well, again, I appreciate you so much for having me on the show, Kara. You know, my entrepreneurial journey started in a very unconventional way. And for context, I grew up in a small town in Virginia. I’m one of three boys I grew up with two older brothers. And growing up, you know, I was always competitive. I played sports. My whole life played hockey for 10 years picked up a hockey stick when I was three years old, that led to lacrosse, and then eventually led to playing football and early high school freshman sophomore year. And I grew up very entrepreneurial in the sense of, you know, I was the guy that was wanting to shovel the driveways when it snowed and, you know, make a quick five bucks, I was the guy that was creating these different bracelets and selling them to people at my local pool, just to, you know, get some money to go to the movies with my friends, right. And I didn’t come from a entrepreneurial family. My mom’s been a special ed teacher for as long as I can remember. And my dad’s worked at a tobacco company called Philip Morris. And what really changed my life that opened up my eyes to this whole world of business and entrepreneurship was sophomore year of high school. I’m is the first day of practice when you put the pads on when you’re playing football. And I ended up getting injured literally day one sophomore year when I’m about to go play varsity football. And it was an injury in my neck that in the moment, it wasn’t something where I was rushed to the hospital. But I ended up going to the hospital. Excuse me, the doctor the next day, I’m getting X rays on my neck because I had excruciating pain. And the doctor says to me, I have good news and bad news. The good news is you’re not paralyzed, which could have been the outcome here. And the good. And the bad news is you can never play football again. And you should be the neck brace for six months due to the instability of your spine. And this was a 1516 year old kid that his entire identity was tied to athletics and like that’s all I knew. And it quickly spiraled me down into the first three months of depression and not knowing what I wanted to do with my life or my time and just filled with anger. And that quickly, I shouldn’t say quickly, but that slowly transitioned into me diving into these different rabbit rabbit holes on social media of Business and Entrepreneurship from just spending all the time in the world on my cell phone. And, you know, I come across people like Gary Vaynerchuk and Tony Robbins and like these digital entrepreneurial figures, and coming out of that neck brace injury, I was obsessed with social media and content creation and learning are learning about all things digital advertising, Facebook, Facebook ad buying Google, Google I buying. And I started my first company was 16, which was just doing Facebook ads for local businesses in my area, I chiropractor, my dentist, my local sports shop. And that quickly just led me down that path of business and entrepreneurship, where I like to say I got the bug. And that’s what really led me to all the future endeavors, which was podcasts and media kits and much more, which we’ll get into.

Kara Goldin 5:26
So it’s so funny that you know, you as you describe that, I mean, it’s it’s those those dark and gnarly times in your life. And you look back, as Steve Jobs would say, connect the dots, right, that you’re alive. Wow, that had to happen in order for me to really realize what I’m supposed to be doing right what I’m supposed to be, why I’m on this planet, you know, where my journey is going to be? Kind of headed. But I think as I always share with people, you never really know what seems like a crooked line, actually, there’s a reason for it. So you’re the founder of media kits. So why did you decide to start this company? I mean, what made you believe that there was this hole in the market? You really had an idea to solve?

Casey Adams 6:17
Yeah, absolutely. And by the way, that Steve Jobs quote is one of my favorite quotes. And I always mentioned it, because I really don’t know where I would be if that neck brace injury didn’t happen in my life. But media kits, so just for context for everyone. So we created a platform on MIDI kits, which is the easiest way for creators of all kinds, podcasters musicians, just social media creators to create a media kit or more. So a digital resume, using real time data and analytics. And how this business and idea came about was my co founder and and really just best friend at the time. Back in 2018. When I was just getting started my podcast and a year into it. I’m interviewing tons of great entrepreneurs and founders and creators and people that I was just so grateful to have the opportunity to connect with. We initially got the idea because one of our good friends was a big automotive YouTuber. His name goes, but he goes by the name Jr. Garage. He had about 600 700,000 YouTube subscribers at the time, and he knew we were in the marketing space. So he came to us and said, Hey, guys, Pennzoil reached out to me to do a brand deal they asked me for my media kit. I don’t know what that is. Can you guys make me one? So we’re like, sure. We Google what is a media kit? Right? Oh, it’s like your all your social media data and your analytics and more. So your resume as a creator, perfect. So we go on Canva Photoshop, we take about an hour, hour and a half to make this media kit, we send it to him, he gets the deal. And then three weeks later, he comes back to us and says, Hey guys, we got to do but Ferrari contacted me, they want to fly me down to Daytona Beach, Florida. They asked me for my media hit again. But I had a viral video really pop off since then. And I want to change all of my data because it’s it’s all inaccurate. Now. I’ve grown 100,000 subscribers, etc. So we did that for him. But then we asked ourselves, you know, why isn’t there a way for creators to create a media kit that never gets outdated that you can easily share through a link? And on the flip side? Why isn’t there a way for brands to view verified and trustworthy creator data? Because it’s so easy to say you have X engagement or you have X amount of followers and it’s just not true. So is that that’s when we had the idea. But what happens and I think this happens a lot with entrepreneurs and their journey is the timing for us wasn’t right. I was just graduating high school I was really ramping up my podcast and figuring out how I’m going to move across the country to Arizona. And we ended up shelving the idea right? Hey, we’ve never raised capital. We don’t know anything about tackling. Let’s pause. And then fast forward to 2020. I’m now living in Arizona with my roommate and still best friend, Kieran. And we really saw this rise in Tik Tok creators and just when Tik Tok was really blowing up late 2019, early 2020, we revisited this idea and what led to us really seeing that hole in the market, as you said, it was just really hey, these tick tock craters in a sense are being minted overnight, people are growing 10s or hundreds of 1000s of followers. And this idea for a real time data media kit like no one’s done it the way we you think it should be done. So that led to early to mid 2020. We started really putting our ideas together, bootstrapping it initially just with our own resources and trying to get a sense of what it could look like. And after we were serving dozens of craters in both of our networks, after having the podcast for a couple years and all these great people to talk to about it. We quickly validated the idea. And then early 2021, we went out to go fundraise for the product. And six months later, we raised $1.5 million, and then launched in August of 2021.

Kara Goldin 9:41
That’s amazing. And you were acquired. I mean, that was fast. Really, really fast. How did that all come about?

Casey Adams 9:50
Yeah. So you know, we were we launched the product, as I said August 2021. And we got acquired September 2022. So just about a year into it and This is my first time raising any side of outside capital. And, you know, I always like to tell people because I think it’s so contextual to just the way I’ve gone about my journey, which, before raising any capital, I’ve probably done over 200 plus interviews on my podcast with for founders, to venture capitalists, just creators, everyone from many walks of life. And, you know, my whole idea was to the podcast, was always to just create not only great relationships with but trusted people in my network that I could run ideas by and collaborate with, in some way, shape, or form. So when we went out to go raise capital, out of the 37, angel investors that we had, and a couple of funds here and there, probably about 90% of them, but as I like to say, we’re from my podcasts or previous guests on my show that I’ve nurtured these relationships with. And that process of being able to, you know, have great mentors and peers in my corner truly helped us. And, you know, fast forward to launching and then acquisition, you know, we launched in August, and the first probably, we’d like to say, to 60 days, we sort of fell flat, meaning we were to non technical co founders that didn’t have any experience launching a tech product, we were building our, you know, a scrappy product. And we had this big launch party was Khalifa came to the forum, we had 700 creators there. And the first 60 days, like things were breaking, and we didn’t know how to fix it. And we were just working with the resources that we had. And then sure enough, you know, 6090 days into it, we started really to gain traction when we launched these different integrations tic tock integration, Twitch integration, and we were able to grow from pretty much 500 to 1000 creators in the platform to over 10,000 within a 6090 day period. And that quickly ramped up to over 25,000 creators on the platform in early 2022. And, you know, we were in this phase of the business where we were growing, we found early signs of product market fit. And we were going down the path of raising a formal seed round, we were really getting all of our ducks in a row. And that’s when just the organic conversation of an acquisition came about really and I like to say through LinkedIn, right, like, I always used to wonder myself as a young founder, and I’m 22. Now who started the company, I was 20. Like, how do acquisitions come about, obviously, focus on product focus on customers focus on building a great company, but it was just the CEO of viral nation messaged me on LinkedIn, we started having a couple, just open discussions about what we’re building and how we could partner. And that quickly led to just a whole conversation about acquisition. And we’re about to get that done and truly aligned with the brand and what they’re doing in the crater ecosystem. And that’s what really led to it.

Kara Goldin 12:34
That’s wild. So you were not like shopping at that time. Like saying, I gotta get the hell out of dodge. I mean, you they had you guys just connected on LinkedIn. It’s, that’s, that’s amazing. You know, it’s, it’s interesting. We had Sam Parr from the hustle on. And Sam kind of said the same thing that it was like somebody, HubSpot had reached out and said, you know, we should do something together and in some way, and that’s when, you know, he suggested you guys should just buy us like, I mean, it would make so much sense that he and he said afterwards, like, I don’t even know like, the words just started coming out of my mouth. I wasn’t necessarily like serious about it. I was just like, Oh, my God, we’re, we’re like, a major win for you guys. You should just buy us and then all sudden, he was like, suddenly it was real. And they were buying us. But yeah, so I always like, I love the stories of how that comes about. Because it’s, it happens more than more often than not in every single industry. So totally, I love that story. It’s fascinating. So what have you learned about launching a company, you’ve, you’ve now launched one and sold it? What have you learned that nobody mentioned to you before that is that maybe is like, you know, challenging? Or? I always think like there’s so many different aspects to launching a company. It’s not just about having a great product and a great service. But what else would you add?

Casey Adams 14:14
Yeah, you know, I actually think especially for our product like music as like it was all about Extang boots on the ground with the creators, we like to say we were building a creator first company and and I think the day that led to like, needing to have conversations with as many creators as possible, like to truly get the feedback and there’s a quote from the one of the cofounders of Airbnb at I don’t want to butcher it, but it’s something along the lines of just in the early days, like do things that aren’t scalable. And of course, this could be like polar opposite advice to some people. But I think just in the earliest days of a company, even what we’re doing now, at add listener, it’s like how can you be so hands on with the end result of your product, whether that’s just how it looks, how it feels like getting as much much feedback as possible as a co founder as a CEO, because I think it’s so easy to live in, you know, the clouds of projections and trying to build the biggest brand like a great brand and communicate effectively. But it’s like, if no one likes it, if no one’s willing to give it a try, if people get stuck in the process, you’re just doing yourself a disservice. So I think from for me, and more so that one of the biggest lessons I learned is just in the earliest days, it’s so important to just do things that are, as I said, on not scalable, the communication with people on social media and the DMS, like be so hands on where the interactions you’re having with potential users, potential customers are prioritized, because if you can get, you know, that simple law like 1000 true fans, if you can build out that initial base for whether that’s a CBD product, or a tech product, in my opinion, I think that in the earliest days of getting people to know you, to like you to trust you by effective communication, and just being super hands on is a very critical aspect to not only establishing yourself, but just understanding what people do or don’t want.

Kara Goldin 16:07
Yeah, no, I think that’s really critical. And then also, I mean, obviously, you have a podcast, so you know this, because you’re interviewing lots of people, but I think it’s also important to get your story out there, like why you’re doing something because you never know who’s listening. Right. And not only for them to sort of watch you and kind of what you’re doing but also to, you know, build awareness of your brand. I’d love for you to sort of give your thoughts on that to to founders, because so often they’re sitting there, you know, sitting in their hole, like trying to create their company, but you you really do have to embrace kind of getting your story out there too.

Casey Adams 16:46
Absolutely. You know, I It’s so funny. You brought this up, because I literally i Yesterday, I saw a clip that Gary Vee posted. And it was him talking to this lady who has a nonprofit, and her goal was to change the world. And she had this massive ambition and dreams. And he asked her one question, he said, How many videos are you putting out a week? And she kind of dodged the questions again, we’re trying to make it perfect. And we’re trying to tell a story organically. And then he’s like, how many videos you putting out a week. And then her partner jumped in was like, you know, like maybe one every two weeks? Like we’re really trying to figure that out. And he’s like, how do you expect to change the world and get your message out there if you’re putting out one video a week. And it tied into this whole idea of storytelling and just putting yourself out there, right? I think and I think you hit the nail on the head. In the earliest days, you need to be the biggest in forever, but you need to be the biggest evangelists for what you’re building so that people are even aware of it, whether that’s organic content on social or telling your friends and families. I just think that, as you say, like, it’s such an important factor of telling your story. And I think just from my experience, having a podcast last five and a half years and doing hundreds of interviews, you know, people may know, twitch or Netflix and these massive companies. But what is the story behind it, people fall in love with stories, you think about any film or character that you love so much. People don’t love it for a one specific moment in a film. It’s you love the story and the anticipation and the relationship that you’re building with the character. And I think same goes with building a brand with building a product, building a community is embracing the story and in really just sharing it in the most authentic way that you can because that’s what people can attach themselves to. And more so be a part of.

Kara Goldin 18:33
It’s funny that you say that I’ll never forget in the early days, I mean, he is 18 years old. And I remember in the early days of hand, the first couple of years we were I was on vacation with my family, and we’re sitting by the pool, and I’m drinking a bottle of hint. And I was talking to my daughter and this woman walked up to me and she said, can I ask you? Where did you get that bottle of hint? And we really we were in St. Simons Island. And you know, you know where that is. And Georgia. We didn’t really have that much distribution there. But we were in a store called Harris Teeter is there. So I told her I said, Oh, I just bought at a Harris tear down the street. And she said, Oh, it’s so interesting. I just saw the segment on CNBC. And it was the founder was on how I made my millions. And she didn’t recognize me because I had my hair in a ponytail. And you know, I was in my bathing suit. I was just I think I had on and I said Oh, really? And she said yeah, I’ve been wanting to try that product because I heard her story about being addicted to diet soda. And that’s that’s been my problem. And I’m I’m dying to try the product. And so I said, Oh yeah, gosh, you know what, I have an extra bottle here. You take it and she said, Oh my gosh, thank you. I’ll pay you back and I’m No problem. And then it was funny because I saw our hours later. And my daughter was kind of laughing. She was like, Do you think she knew who you are? And I’m like, no, like, you know, she didn’t. Absolutely. And then later I saw her at dinner. And she said, Oh, wow, like, you know, I tried the product. Thank you so much. It’s so great. And, and then she said, she started looking at me, and I thought, Okay, now she knows who I am. And she said, So wait, do you work for the company? And I said, I do. I do work for the company. She I’m sure. She will tell that story for a long time, right. And like, and again, like she was taking that story, and she was placing it into her own life. Absolutely. Right. And it’s been so great. And what’s so funny is you just never know where people are listening. And what they do is they grab on to these stories. And so anyway, long winded way of of, you know, saying what I think all founders need to do in every single industry is like, you’ve got to advocate and sort of share your story, because that’s how you’re going to be able, whether you’re doing videos, or whether you’re getting on interviews, you have to talk about it. And it has to, that’s how it gets relevant for consumers.

Casey Adams 21:22
Absolutely. I love that story. By the way, it’s the

Kara Goldin 21:25
stairs. So, so listener FM, talk to me a little bit about this, how did this come about?

Casey Adams 21:32
Yeah, you know, listener FM, just for context, you know, we built a product that is the post production your your best friend as a podcaster, when it comes to everything post production. So we created a way where we use AI to take your audio file and turn it into ready to use content for your podcasts and really, how this came about and why I believe it’s important. So as we’ve talked about, on the show, so far, I’ve had a podcast five and a half years started when I was 17. And over the last five and a half years, not only as podcasting continued to grow year over year, but this idea of what it takes to run a pod doesn’t mean you get it, it’s there’s a lot of work that goes into it from booking the guests and scheduling from actually recording it to everything in post production. And I just wanted to solve a problem for what I’ve dealt with, which means every I look at podcasting and three buckets, you have the first bucket, which is what we’re doing now we’re recording it, the fun part we’re engaging, to skip over the second one to number three is also the exciting part the content ready to go, it’s getting uploading you you’re sharing it on social and people are listening to it, which is great. But the second bucket is where a lot of podcasters a fail, B give up or they think is too much. Or you have to bring on a team to help which is all things post production, getting their episode ready to post, creating the clips, doing all the stuff that makes it go live. So what we built it as an easy way for podcasters to hopefully save time in that section to process where, you know, we create SEO optimized titles, show summaries, timestamps, blog posts, social content. And that’s the early stage of the product now. And it came from just this need of what I believed what AI could do for podcasters in Nice, specific way. And it kind of just came about that way. They wanted to solve my own problem as a podcaster. That’s been doing it for almost six years. And we launched it, you know, probably 90 days ago. And to my point of what we were talking about earlier, we’ve just been spending all of our time not marketing, yes, telling our story, but talking to potential users and tapping into my network of podcasters. And people that could use it just to get as much feedback as possible in these early days. And it’s it’s been awesome to see it organically grow and just the beginning.

Kara Goldin 23:43
That’s awesome. So how have you gotten the product out there so far? I mean, it’s just like you said it’s out there. But it’s Have you just been sharing it with your networks and no focus groups per se your eye? You know, that’s so old school.

Casey Adams 24:00
Yeah, I mean, I think it’s a lot on Twitter. Actually, I think one thing that we did in media kits, which I am a big proponent of is just I think Twitter is such a fast paced social platform where, you know, you could look at, you could search the word podcast, and then instantly see 50 tweets that went out five seconds ago that are they saying, hey, my podcast just went live, hey, this podcast just went live. So just, you know, in a bootstrap strappy mentality from doing things on Twitter, like reaching out to podcasters in a genuine way, whether that’s with an audio message, or just a, you know, a truly crafted message to their show, and trying to get feedback from people that have podcasts. But even more so like being able to tap into my audience of people that follow me that have been on my show, and that have podcasts. I’m lucky to know a lot of podcasters over the years and I’ve been on a ton myself including yours, which is incredible. So just like being able to get that first 10 2050 people to a like go through the process be like get feedback so that we can iterate that’s been the The focus right now. And I think just with everything that we’re doing, we want to truly be not only the podcasters best friend in the post production process, but to help create a better listener experience, which goes into our roadmap of what we want to do it as though, all in one podcast tool.

Kara Goldin 25:17
Well, and I had a chance to try it, and it’s great. And, and you and I were chatting about it, it’s, it’s, you know, definitely going to save a lot of time, especially thank you, you know, SEO front. And, and it’s, it’s really, really great. And like you said, ai i think is going to change a lot of things for people. But there’s there are so many different options out there for AI right now, I think actually, you’ve honed in on what podcasters need and how it can be used effectively. So really appreciate that. And I can’t, I can’t wait to see sort of the next iterations of it. For sure. It’s really, really great. So every startup, every founder has stories along the way where you had to, you know, get back up after you’ve had a challenging time. Any big blunders out there that you’ve you felt like, oh, I don’t know how I’m gonna be able to get back up again. But you did, obviously. And you know, what you learn from that experience?

Casey Adams 26:26
Yeah, no, I think that’s a great question. And, you know, every entrepreneur understands that, you’re going to get hit, and push down so many times. And I think just what comes to mind initially, right, and when we were fundraising for media kits, right, like getting 1015 20 nose back to back to back is just feels like the equivalent of getting kicked in the face and saying, Oh, I’m not good enough. Right. And, you know, I think just whether that’s fundraising or product, like there’s been so many things that I’ve felt that we’ve blundered, for example, on our day of launch, when we have this big launch party in LA, our whole website, and our whole application wasn’t even working, it was kind of those things that like, hey, put it on the calendar and figure it out and get it done by them. Right, like give yourself six weeks to do something or give yourself six days, and you’re gonna fill the fill the gap with, you know, the time necessary. But I think the one just blunder with fundraising was just, you know, getting kicked in the face so many times to then I think, in entrepreneurship, you can experience such highs and so many lows, where, you know, I remember so vividly, we were getting nose and we were getting nose and maybe we got a first check in the door here and there. But there was a moment this is 2021 given times, I feel like for investors were much much different. But there was this guy who you may or may not know him, his name is Balaji, Sreenivasan, who is a very big on Twitter, big tech investor. He was the CTO of Coinbase for a while. And I remember just sending in this like super authentic, short, but impactful DM on Twitter. And when it was the funniest story, because he literally responded back and said, Send me your deck, and send me your wire instructions. If I like it, you’ll see you’ll see money in your account. This is like someone that I was a I was just grateful to hear back from him. He’s someone that I follow and respect as an entrepreneur. And I remember, you know, after days or weeks of just barely building any momentum, we wake up the next day, and boom, like he wired, and he was now part of the team and everything. And then that’s when we started having conversations with him, where I think just in entrepreneurship, you experienced so many highs and loads of one day, you could be having the worst day ever, everything’s going wrong, your website doesn’t work your engineers are, you know, they can’t make progress. But then the following day, you could bring on someone very influential that can not only be a great guide and advisor, but you know, that believes in you. And I think sometimes that, that, that belief outside of you and your core team is so strong and great to have feedback from. So I think that’s just one story that I think is a great example.

Kara Goldin 29:04
No, I love it. That’s great. So founders and entrepreneurs don’t always get credit for the really hard things that they know that they developed, you know, talk a lot about when I was creating cans that, you know, everyone told us that you can’t create a product using real fruit that doesn’t have preservatives in it. And I just kept asking why? Like, you know, how come like and they were like, you know, many people just said, Get out of here. You know, I don’t have time to explain the world to you. But there were other people who were like, I don’t know. And so I just kept asking until I would get the answers along the way. And we ended up creating the first product that actually was using real stuff and didn’t use still doesn’t use preservatives in it. And so then it became an industry standard So for products that they didn’t actually have to use preservatives in the products, and, you know, that’s not part of our front facing message for marketing hence, but I’m really proud of it for an industry, right? Is there anything like that, that you feel like you’re really proud of? Right that you can pat yourself on the back for you’ll tell friends, you’ll tell your, your parents who will always be proud of you, but something that, you know, maybe you just don’t always get credit for?

Casey Adams 30:36
That’s a great question. You know, I, the way I love to live my life and in business and personal life is just this pure essence of positivity and authenticity, when it comes to connecting with people. You know, I think everyone can sort of take a moment and identify if someone said, like, what’s your superpower? Like, what is it? And maybe you don’t know, but for a lot of people, maybe you say, Hey, I’m good at this. And for me, ever since I was 1617, I have always been so curious about the world about people’s stories. That’s why I believe I’ve been so consistent and in love with the idea of podcasting. Right. And I think sometimes, especially in the early days of having a podcast, like, it’s like, oh, no one’s listening. Why are you doing that? Why are you doing that? You know, no one’s sponsoring it. You’re not working with brands? Like, why are you spending so much time that maybe you could be putting into a true business. And for me, I’ve just always been so passionate and proud to prioritize relationships, because I believe in any business, that you are in the people business, right from, from the executive level, from a customer level from your team. Obviously, you know, in nowadays, when you think about AI, things are shifting and changing and ever evolving. But at the end of day, you’re in the people business. And I believe this idea of being kind and prioritizing quality relationships, and doing the right thing is, at the end of the day, the most important a character builder, and true and just confidence builder, right? Like if you can go to sleep at night and say, Hey, I’ve always put my best foot forward. I’ve wanted to prioritize people and be a true listener and be curious about what they have to say versus, you know, always just being someone that wants to talk and share your opinion and never truly listen. I think just this out this art of listening and being curious is something I’m very proud of. And I always try to keep it as the North Star of just how I live my life and how I run my business.

Kara Goldin 32:40
I love it. Well, Casey, thank you so much for coming on. You’re such a pleasure to to hear all of your lessons and so inspiring for sure. And everybody needs to check out media kits and listener FM and obviously the Casey Adams show two I was just recently on the show was super exciting. So definitely would love love, love to stay in touch and and just see everything that you’re doing. For sure on Twitter. We’ll definitely stay connected that way for sure. But, but I love it. We’ll have all the info for everything in the show notes too. But thanks again, really, you and everything you’re up to.

Casey Adams 33:31
Thank you so much for having me on the show care was an absolute pleasure. I had so much fun.

Kara Goldin 33:35
Thanks again for listening to the Kara Goldin show. If you would, please give us a review and feel free to share this podcast with others who would benefit and of course, feel free to subscribe so you don’t miss a single episode of our podcast. Just a reminder that I can be found on all platforms at Kara Goldin. And if you want to hear more about my journey, I hope you will have a listen or pick up a copy of my book on daunted which I share my journey, including founding and building hint. We are here every Monday, Wednesday and Friday. And thanks everyone for listening. Have a great rest of the week, and 2023 and good bye for now. Before we sign off, I want to talk to you about fear. People like to talk about fearless leaders. But achieving big goals isn’t about fearlessness. Successful leaders recognize their fears and decide to deal with them head on in order to move forward. This is where my new book undaunted comes in. This book is designed for anyone who wants to succeed in the face of fear, overcome doubts and live a little undaunted. Order your copy today at undaunted, the and learn how to look your doubts and doubters in the eye and achieve your dreams. For a limited time. You’ll also receive a free case of hint water. Do you have a question for me or want to nominate an innovator to spotlight? Send me a tweet at Kara Goldin and let me know. And if you liked what you heard, please leave me a review on Apple podcasts. You can also follow along with me on Facebook, Instagram, Twitter and LinkedIn at Kara Goldin. Thanks for listening