Interview Replay: Kara on The Safari with Mortimer Singer

Episode 264.5

The Safari is a guided tour around the retail, brand and consumer landscape. We interview the brightest and most innovative industry leaders who share how they are shaping and evolving the industry in the years to come. Guests come from all corners of the industry from retail, beauty, fashion, CPG, academia, agencies, real estate, investing and more. At Traub we have the privilege of working broadly across these numerous fields and collaborating with these talented leaders.

Kara Goldin is the Founder of Hint, Inc., best known for its award-winning Hint® water, the leading unsweetened flavored water. She has received numerous accolades, including being named EY Entrepreneur of the Year 2017 Northern California, one of InStyle’s 2019 Badass 50, Fast Company’s Most Creative People in Business, WWD Beauty Inc.’s Feel Good Force and Fortune’s Most Powerful Women Entrepreneurs.

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Kara Goldin 0:00
I am unwilling to give up that I will start over from scratch as many times as it takes to get where I want to be I want to be, you just want to make sure you will get knocked down. But just make sure you don’t get knocked down knocked out. So your only choice should be go focus on what you can control control control. Hi, everyone and welcome to the Kara Goldin show. Join me each week for inspiring conversations with some of the world’s greatest leaders. We’ll talk with founders, entrepreneurs, CEOs, and really some of the most interesting people of our time. Can’t wait to get started. Let’s go. Let’s go. Today’s episode is a bonus episode. I hope you enjoy it. And please make sure to tune in Monday for a brand new episode of the Kara Goldin show. Enjoy. You know this, everybody’s talking about the great resignation, and people trying to figure out what they’re supposed to be doing. And while I went through that, almost 17 years ago now, I have hope for the fact that I think a lot of people are thinking about doing things that they’re really excited about. I believe that none of us move forward unless we create and disrupt

Mortimer Singer 1:22
this is the Safari. The Safari is a tour around the consumer brand and retailing industry. And we have the great privilege here at my company Traube to really be exposed to many of the great minds of the industry who are forming and shaping the future of many different parts of consumer brand and retail world. And I felt it was quite interesting for us to be able to not only learn from all of those people as we do every day, but memorialize it into a podcast, which could then be shared with many of our friends and clients and you obviously the listener Welcome back to the Safari. This is Marty singer speaking today we’re going to speak to Kara Goldin, who is the founder of water, which is a very well known unsweetened flavored water. She’s won numerous awards for everything that she’s done from so many magazines, I can’t even list them and including, you know, in certain magazines alongside with the likes of Steve Jobs and Mark Zuckerberg and mean she’s a force of nature this one. Previously, Kara was the VP of shopping at E commerce at AOL where she helped lead the growth of its shopping and E commerce business to over a billion dollars in revenue. And she is today an active speaker, as well as that being the founder of hint, but she is the host of the Kara Goldin show and the author of undaunted, overcoming doubts and doubters, which was published by Harper Harper leadership, we’re going to talk a lot about the resilience that it takes to be an entrepreneur and being undaunted by the hill in front of one. So please stick around. Kara Goldin, welcome to the Safari. Thank you so much for doing this. How are you

Kara Goldin 3:28
thrilled to be on here with you? Great. Where

Mortimer Singer 3:30
does this where does this podcast find you?

Kara Goldin 3:33
I am in Marin County. And it’s a beautiful day today. Yeah, just outside of San Francisco.

Mortimer Singer 3:41
So as you know, I love interviewing people like you who have such an incredible background. And not just obviously, because you’re the founder of hint, which we’ll talk about. But you know, the way you got here, the way you had a very, I would say Omni background in the sense that you touched many different parts of the industry and ways of thinking. And even before founding the company, you were really incredibly plugged in to media. And you’re a very left and right brain person. And it’s really cool for us to as usual, for those who who follow this podcast know that I am. I have a thing for left and right brain people. So tell us a little bit about your background, because it’s so important. Pre hint, you know, AOL days e commerce businesses. You were even talking and doing the rounds being a being a motivator of people before hint. So talk about sort of that platform and that history because it’s fascinating.

Kara Goldin 4:44
Yeah, well, I started my career in media in the magazine industry, and that, after a few years led to really what I look back on as my first startup I worked for a what would be considered Today a late stage startup, you never heard the sound of the founder Ted Turner smell. But I worked at CNN, I was in about 40% of households. And, you know, it’s incredible I think back a lot because that was the first place that I really saw an entrepreneur, visionary entrepreneur, put stakes in the ground, as I say, around the brand and, and really believe and I think it’s part of the thing that all leadership needs to have, no matter if you’re the founder or CEO, you’ve got to believe because if you don’t believe no one else is going to believe. And there was there for a few years, I moved out to Silicon Valley, with my fiance, and the only brand that I associated with the Bay Area was Apple, I had had an apple when I was in college, I bought it. And since I was doing a bunch of papers, I didn’t want to do it on a typewriter, I didn’t want a giant machine in my in my college dorm room. So I bought this cute little iMac with a with an apple on it and wanted to know, who created such a thing and looked at looked it up and found that it was a guy Steve Jobs, I thought, this is where I want to work. But I’m not an engineer, I’m not a product person. So I’m not sure how I’m gonna get a role there. While I was doing research, that’s when I ran across this little company. That was a Steve Jobs idea inside of apple that Apple decided not to continue. So five people that worked for Steve decided to spin it out. And it was in a little in a little office, just one level above a garage, basically. But it was doing CD ROM shopping. So this is 1994,

Mortimer Singer 6:42
CD ROMs. There you go,

Kara Goldin 6:44
CD ROM shopping, and I cold called the guy that was I found in an article and I said, I just moved here from New York, I’d love to come and talk to you about this company. I kept thinking maybe Steve is like hiding out in this office somewhere and I can meet him. That didn’t happen. But instead, I left the meeting with a potential job offer. They said, Oh, you helped CNN try and figure out how to actually sell something when you didn’t have the metrics and you know, all those things that basically airtime was was based on. And that’s when I I said, you know, what’s the worst that can happen? If I take a job with these guys, and it doesn’t work out. I can always go back to CNN, I can always go do something else. And that was really the beginning of E commerce. I mean, looking back on it 1994 was, you know, the CD ROM days it was it was crazy. My role was to go into retailers and get them to set up a store on this CD ROM disk. This is when people faxed orders in it was, you know, good times, crazy times. But so many stories I talked about, in my book, undaunted people meeting with Mickey Drexler at the gap and trying to encourage him to set up a storefront. And then one of our investors in America Online decided to acquire US. And it was a couple years in, I had never been through an acquisition before. And they asked me to run this thing called shopping partnerships. I didn’t have a budget,

Mortimer Singer 8:28
you built quite a big business back then. Yeah, it was.

Kara Goldin 8:31
I mean, there was we didn’t know what the business would be. In fact, it was there was a big fear, focus on news and, and sports and, and some of these other channels versus shopping. And my role was to grow it and populate it and see what happens. It’s early on. Anyway, Fast forward seven years, it was a billion dollars in revenue to AOL. I was on the plane all the time, I had young kids 911 had just happened. And I thought, You know what, I want to live in San Francisco, I don’t want to be on the plane, I want to see my family. And that’s when I decided to take a couple of years off, I kept thinking that I would stay in tech, there were a lot of tech companies in the Bay Area. And one

Mortimer Singer 9:13
second just to put into perspective, a billion dollars online 20 plus years ago, is is was probably most of ecommerce happening then period as a huge.

Kara Goldin 9:23
It was crazy. And there’s so many crazy stories, you know, along the way things like I viewed what I did as starting an online mall. Yeah, I would, you know, study, Westfield, and some of the mall developers, I would go and meet with them. I would try and figure out like, you know, how do I get Nordstrom to be involved in what we’re doing and and in order to get North terms. I had to get other anchors that they were interested in being alongside all these things. But again, there was no roadmap. There was nobody telling me. Here’s what you need to do. It was just going to try. So when I decided to leave primarily because I really had built something significant managing a team of a couple 100 people, I thought, now it’s time to go find something more local, but I’m not on the plane all the time. And during that time, I was, you know, interviewing a little bit, but also looking around what I was putting in my kids bodies. And I had these young kids had never focused on that before, but I was somewhat fascinated by ingredients. And as I was preaching to them, don’t have apple juice, don’t do this, don’t do this. I thought. I’m a hypocrite. Like I’ve I drink Diet Coke all day long. And this stuff, I don’t even know what I’m putting in my body. So I decided to quit. I’ve been drinking diet coke. Since I was in high school, I was a competitive gymnast, I didn’t ever think that there was anything wrong. Until that moment when I saw the ingredient label. And when I gave it up, that’s when I was thirsty. And I started drinking water. And I thought, this is going to kill me like drinking water. So boring. I can’t do it. And so I started slicing a fruit

Mortimer Singer 11:13
commiserate with my wife. Exactly, she feels exactly as you do. Yeah. And I

Kara Goldin 11:17
knew I needed to I was very dehydrated, I was thirsty. But it was boring. So I started slicing up fruit and putting it in pictures in the frigerator people would come over to my house and say this is so innovative, unlike I just put fruit in water, it’s not really that innovative. And but then one problem I saw was that it would only last for like, two days at most. And then it started tasting gross and you know, get sort of soft, and all those things that happen. And so I went to my local store, and I looked for a product that I bought that just had fruit and water. And I was amazed at the category as a whole. First of all, I didn’t want any sweeteners in it, because I realized that these diet sweeteners were the thing that were that was actually keeping me from doing some of the things that I wanted to do, including losing weight, and I developed terrible acne that I never even thought was, you know, ever curable. I never associated what I was putting into my body as the thing that would help me through these things. And that’s when, after giving up diet soda for two and a half weeks, I lost over 20 pounds and cleared up my skin. And I thought, I bet there’s a lot of other people out there who are having the same problem. And they give up. They spend a lot of money on diets. They never associated with diet sweeteners. And so when I went into the local store to find this product, which has fruit and water in it, no preservatives, no sweeteners, I had no idea what I was up against people ask me all the time. Did you know you want to be an entrepreneur? No. And still to this day? I share with people you know, sometimes if you think too much about the end, you’ll never get past the beginning. Hey, Cara here we are thrilled you’re listening with us. And I hope you’re enjoying this episode. I have had the pleasure of interviewing so many amazing guests over the past few years. And there are so many more to come. I cannot wait. And my focus is on entrepreneurs and CEOs, real innovators and leaders who are making a difference. That’s what I’m looking forward to bringing you. One of the reasons I enjoy interviewing many of my guests is that I get to learn. We all need to hear stories that teach us to be better inspire us and help us get through those challenging moments. I can’t remember the last time I had a guess that didn’t leave me feeling like a major hurdle had been overcome. We just don’t hear the stories enough. And when we do we learn to be smarter and stronger. Don’t you agree? Episodes are concise, but packed with amazing info that you will surely be inspired by. Do me a favor and send me a DM and tell me what you think about each interview that you get a chance to be inspired by. And if you are so inclined, please leave one of those five star reviews for the Kara Goldin show on one of your favorite podcast platforms as well. Reviews really, really help. Now let’s get back to this episode.

Mortimer Singer 14:37
Well that well so let’s just jump in on that because your book is called undaunted. If we talk if we try and divide this, this conversation into two halves, the first half being the entrepreneurial part. And then the second part being let’s call it the motivator or inspirational leader that you are too many people in how you Go up and how you have your show and you have your your your media platform today is about telling people to be undaunted, and using resilience, and some fostering resilience through through that sort of mantra of being undaunted. So how you were just talking about, you know, moment zero, have hint, right? Of this notion, or maybe minus one, even whereby you said, Why can’t find it anywhere. And you had no set you there was no thought in your mind to not proceed. In fact, I think you took out $50,000 and tried to pitch your husband on, you know, hey, we’re doing this and thankfully, he came along for the ride. So but, but how does on being undaunted feature in your journey, and the the entrepreneurial journey in general of others who you’ve spoken to who’ve, who I’m sure you’ve made many friends along the way, who’ve also been entrepreneurs and founders,

Kara Goldin 15:56
I think that I lead. And I’ve always led my life by allowing my curiosity to lead me in a direction what I’ve realized over time that people often think that my journey, you know, starting with even moving from Arizona, to New York City, and walking into the offices of time and saying, I really want to work here, actually a Fortune magazine one of the time publications of the time. And I feel like that, I never knew that that was strange. But that was different. I really, but other people would call it out as I wouldn’t have the courage to get up and get on an airplane and go to New York. And for me, the experience, the, the, the, you know, what if it actually works, if it doesn’t work? Also, I’ll share with a friend why it didn’t work or whatever. But if you don’t actually do something, the regrets will be much more powerful. And I guess that’s what I mean by end up living in daunted when I started hands, again, I didn’t view it as starting a company, I said, Wouldn’t it be so cool to get a product on the shelf at Whole Foods? And when when I barely talked to a person who was merchandising product in the San Francisco Whole Foods? And I asked him, How do I get a product on the shelf? He said, Oh, are you asking about the local merchant program that we have? And I said, Sure, yeah. That’s it. I said, What’s the local merchant program? And he said, Oh, I thought that that was what you were talking about. And I said, How do I get a product into the local merchant program? And he said, Well, you have to produce the product locally, okay, I making this in my kitchen. And he said, and then you have to get a UPC code, you have to have a name for the product, he basically laid it out for me, and all of a sudden, it’s like, if it almost became, he’d gamified it for me, and some way where I thought, this, this might be really fun. While I’m trying to figure out what I’m going to do

Mortimer Singer 18:13
next, he gave me some hoops to jump through until you jump in.

Kara Goldin 18:15
Yeah. And so I went, I went home, and I wrote a business plan. And I thought, this will be really fun. And if nothing else, I’ll be a great guest at a dinner party. When people say, what’s the craziest thing you’ve ever done, I started and it was, you know, and it failed, right? Or whatever it is.

Mortimer Singer 18:38
We’ll be right back. I want to take a second to explain to you why Traube is able to bring you the Safari, we pride ourselves in being at the very center of a very global, very complicated consumer and retail landscape. And in our travels as we help, think, manage and expand businesses, in many different channels and geographies, we’re able to meet and learn from some of the great minds in this industry. And it’s really wonderful to be able to bring them to you. And in doing so I hope that you the listener will be able to learn a little bit more about what we do at Traube as well, back to the Safari. So talk to me about product development, because I love product development and I can I have this image of what you had to do to go and create the product and some people produce a product in the kitchen and others go to a contract manufacturer and say, I want to do this and they look at them. In your case probably like you had three heads and said that’s not possible. And so how did you get to where you needed to get to to be preservative free and be clean or whatever the terms are? How did that happen?

Kara Goldin 19:49
Well, a great question. So basically, you know, once I once I knew I was going to do this and again, I never talked about it as starting a company for me it was was just getting a product on the shelf at Whole Foods, which sounds a lot less daunting than actually going and starting company. But I was I had been making in my kitchen, I knew in order to scale the product that I needed to find a contract manufacturer. And so I started calling around, I started doing some research and falling round. So the first question that every one of these people said to me is, okay, you’re starting this company, where did you Where were you before, they were sizing me up, like wanting to know if I knew what I was doing. And I and

Mortimer Singer 20:34
then and AOL, of course,

Kara Goldin 20:36
I was at AOL, I rams. You know, okay, what, I I’m on America Online, I’m in the chat rooms. I mean, they just had no idea what I had built. But they also size me up pretty quickly that I, I was probably a risk, right that I would, in their mind that I would not be able to figure this thing out. And then when I dropped the bomb to say that my specs were no sweeteners, and no preservatives. It was like, we can’t do that. And I think it’s interesting because I didn’t grow up in the beverage space. So I didn’t really know what I couldn’t do. I wanted this product as a consumer. But I didn’t want the preservatives. But when I asked this question, this question of contract manufacturers, I said, Well, why is that? And they said, You just can’t. And some of them will hang up the phone or, you know, many stories around that. But I thought the one thing that I kept asking which I felt like I had permission to do that from the tech industry was I would say why? I was not afraid to ask why. And I think like growing up in the tech industry in many ways, too. There was no blueprint. When I was when I jumped into the beverage industry, there were a ton of people that were that felt like they had more experience. And so therefore, they were a better risks. Right? And they didn’t want they thought I was some crazy, arrogant tech executive that was gonna go launch a beverage company and whatever. So firstly, I had to find somebody that would take a chance on me. And that’s when I took $50,000 out I found a contract manufacturer in in Chicago, the original name of the company that I had dreamed up, is my husband said, I’ve been spending too much time with my young babies at this point, when he heard the name Wawa. And she said, Okay, this sounds like a really crazy idea. But please don’t call it Wawa. Because first of all, there’s this, you know, little not so little store in Pennsylvania, he grew up in New York, and he’s like, They’ll crush you. He’s also an attorney. So he was like, this is a really bad idea. And then that’s when I came up with the name for hints. But you know, it so many stories? And again, I think there are the lessons learned is that, you know, I think actually coming being an outsider, being willing to learn, being willing to, you know, show up at our bottler, when the only time that they would give me was midnight. Right? They were running everybody else’s product.

Mortimer Singer 23:27
Yeah, yeah. And then every other week, yeah, midnight on on on Mondays every other week. So let’s talk a little bit about, about brand, because I love brand stories, I love the enmeshing of a personality and a brand and using the platform to inspire confidence and people trust, hope, health, which is, I think, intrinsically part of your message about being helping people get into health or stay remaining in health. And, and I love as my one of my family members, who is at YouTube often reminds me the best brands of those who are able to be their own influencers, and to have their own, you know, video videographers and have their own content development and all the rest of it. And I think that your ability to do that, and this term founder ism keeps on coming up. And I’ve interviewed on this podcast, dozens of founders who have used that platform to be their own marketers. Talk Talk a little bit about some of the tricks of the trade and how you did that and how how, how often you have to keep that beat that drumbeat going.

Kara Goldin 24:45
Yeah, well, it’s interesting. I didn’t intend to actually share my story early on, but in addition to launching a product on the shelf and launching a new company, what I realized pretty quickly was that I was my idea No one else was doing and unsweetened flavored still water was actually launching an entirely new category. So anytime you’re launching a new category in any industry, there’s a lot of education. And I think, especially when you don’t have competitors, you know, something I fully believe now is that the competition is not a bad thing, right? When competition starts to show up, you initially think like, oh, God, it’s, it’s, it’s all over, when competition shows up, that actually proves the category and people, it helps you to educate the consumer a lot more, when there’s a lot more people out there, especially when the big guys show up as they have over the years for him, all you can do is control you control and do the best you can. But going back to those early days, I really believed especially having a, you know, understanding of advertising from my media days that I couldn’t, you know, it was sort of a reach and frequency thing, if I went and bought a billboard and said, Hey, here’s hint, we’re doing unsweetened water, unsweetened flavored water, I’d better be ready to spend a lot of money to get that frequency out there and couldn’t afford couldn’t even imagine for affording commercials or radio or any of that kind of stuff when we were first getting going. And so the key thing that I realized, actually, the first day that we had a bottle on the shelf, and Whole Foods, we heard from a consumer who said that they love this product. And they really needed a product that made water taste better that didn’t have sweeteners in it. And he shared with me that he had this new disease to me called type two diabetes, and type two diabetes is probably 1% of the US had this and he would share it share the story out on the phone with them. And it was at that moment when I asked him like, so what kind of doctor do you go to? To to determine that you’d have this? How do you like, Are there any organizations that you’ve talked to, and I thought, if I can actually show up at these organizations, then that’s how I build my audience. And the only expense that I have is actually the cost of the product. And so we started doing events, it’s helpful when you have a water product, because things like fun runs and that have an initiative. And that’s the other thing that I figured out too, when people are going to an event like a you know, breast cancer awareness, they’re very passionate about a cause when you see a brand associated with a cause that a consumer really cares about, they get a great feeling about your brand. And, and so even though those weren’t specifically my causes, I felt like I wanted to support those causes. And you know, over the years, I’ve always said with positive net Nasik, because there’s so many different health related issues that I think are helpful to people. But I think what I found was just sharing my story, that people would put it into their own. Right, that and, and they would create their own story around why this product was important to them. And you know, over the years to from a PR standpoint, I think people often would ask me to come and talk about it, why I started the company. The number one reason why I was getting in the early days was because I had moved from tech. And it was so crazy to move from tech, a successful tech job into I was, you know, I guess in their mind recruitable I built something great. I, you know, could have gone and worked out a lot of things, but I decided to go back down to the bottom again and go and start something. But then when people would start to hear the story,

Mortimer Singer 29:08
that meeting and the story has meaning. I mean, it’s

Kara Goldin 29:11
Yeah. And and so it was it was really, that’s how the story started to be told.

Mortimer Singer 29:17
So, you know, it’s interesting, as we, as we, you know, obviously this the hint part of it then but then there’s the you part of it, as I mentioned earlier around how you use resilience to inspire other young entrepreneurs, for example. And it it dawns on me that you you may be some kind of a stoic in the ancient Grecian sense of the word whereby the obstacle is the way and I read a story and maybe this is a something for you to recount about how how you gained Amazon by losing Starbucks, and how in fact, that obstacle was indeed, a huge path. And it wasn’t something to cry over at the time, but maybe it was asting but it actually opened up that experience had opened up huge pathways for you. And that’s a lesson in stoicism for young entrepreneurs that something that seemed bad today might actually be quite powerful tomorrow. Can you tell that story about what happened when Starbucks Starbucks to Amazon?

Kara Goldin 30:20
Sure, frankly, it more than stung. It was a it was a, it really, really hurt, we got into, got our product teams into Starbucks, when that happened. That was, that’s the highlight and the timeline of him, for sure. We went into over 6000 stores, we were, you know, six months to really hit the goals that they wanted us to hit. But then we really took off. After six months, we were in for 18 months. And we were doing triple what the revenue goals were. And every day I walked, I woke up and looked at the sales data and was, you know, pretty proud of what we were doing and how it just kept growing. And then suddenly, I got an email from the Starbucks buyer, brand new buyer. And she said, I’ve got bad news for you. I’m like, can’t be that bad. We’re doing triple the, you know, revenue, and I’m sure we can. Let’s hear it. And she said we’re gonna put food in the case we’ve changed strategy comes from high margin office. You know, I, I said when she said next week, I said, Wow, I mean, I had a product that had been produced. I had investors that I had to go back. It was, it was awful. And it was, I had a lot of I hated Howard Schultz, I hated this new buyer. I mean, they like there were a lot of things, right? After a couple of days, I thought, I have to figure out what to do with this product. I mean, it’s sitting in the warehouse, it’s gonna go bad. And that’s when I went in to my inbox. And suddenly, Amazon buyer emails me, and he said, By the way, I buy your product every morning with my latte at Starbucks. And I need this product as fast as possible. How soon can I get sorry, call him up. And I

Mortimer Singer 32:22
said, coincidentally,

Kara Goldin 32:24
wire the money to me, I’ve actually done an overrun a product. I didn’t tell him that we had been kicked out of Starbucks. And he said, terrific. Yeah, let’s get that over so that I can get it out. And anyway, we became one of the number one products quickly. And what’s it even goes full circle, because at this point, I was we were in for about a year and doing incredibly well. And then the buyer said to me, not that we were kicked out, we still do tons of business on Amazon with hints. But he said, the thing that’s really interesting about the consumer, that’s different than other consumers for other beverage companies that we sell beverage products that we sell, is that that consumer has a healthy Halo. And they buy products in other departments. So they’ll buy products and sports, they’ll buy products, and, you know, personal care, that really says that this consumer is healthy. Yeah. And so the leading indicator, yeah, it’s good. That’s terrific. I said, you know, the reason I started this company was to get myself healthier. And so would you mind sharing a few emails, I’d really love to talk to those consumers. I’ve always, you know, really believed you can find a lot of answers by talking to consumers. And he said, Jeff Bezos won’t give you the emails. And and, you know, I was quite sure that Jeff wooden knowing him from my AOL days, I thought that’s probably not, he’s probably correct. So I remember coming back to San Francisco that night, and thinking that the only way I’m actually going to get this information is to launch our direct to consumer business at drinkin TOCOM. And that the consumer needs to see everything we do. And that all always have retailers that stock, you know, five or your top flavors or whatever it is, but we all have to have one central location where they can go, we may not be the cheapest. We weren’t there to compete with Amazon. I’ll build an email list. And if I would have had that email list when we were booted out of Starbucks, that I would have been able to have a way to communicate with the consumers who were buying the product and

Mortimer Singer 34:48
so many lessons that come out of a little bit of a little bit of headwind right.

Kara Goldin 34:53
Totally, totally. And so that that is the that is really the lesson you know, learned and and people Ever sometimes, as Steve Jobs would say, the dots eventually connect. And, and, you know, you’ve got to just keep figuring out how to move forward.

Mortimer Singer 35:09
So I like to, sadly, we’re at time, but I like to end with some some, some positive vibes going out into the ether. So, you know, what are the things you’re excited about, in general? And a thing, you know, that, that you want to share about what you’re up to, or the universe in general, or anywhere in between that that is something to leave us with?

Kara Goldin 35:36
Yeah, well, I think one of the things that I’m really, really excited about is, you know, this, everybody’s talking about the great resignation, and people trying to figure out what they’re supposed to be doing. And while I went through that, almost 17 years ago, now, I have hope, for the fact that I think a lot of people are thinking about doing things that they’re really excited about. I believe that none of us can move forward unless we create and disrupt. And, and so I’m hopeful that we’re going to see a surge of new companies in new industries that are things that we had never thought about things that, you know, maybe people never would have done if it wasn’t for the last couple of years of everyone’s life. So I think that that’s, I think we’re in a big movement right now, that is going to be pretty exciting for the world.

Mortimer Singer 36:33
Kara Goldin. That’s a very, very good way to end this podcast, with a big optimistic note. Thank you so much for joining me on the Safari Kara Goldin, the founder of hint.

Kara Goldin 36:44
Thanks for having me. Before we sign off, I want to talk to you about fear. People like to talk about fearless leaders. But achieving big goals isn’t about fearlessness. Successful leaders recognize their fears and decide to deal with them head on in order to move forward. This is where my new book undaunted comes in. This book is designed for anyone who wants to succeed in the face of fear, overcome doubts and live a little undaunted. Order your copy today at undaunted, the and learn how to look your doubts and doubters in the eye and achieve your dreams. For a limited time. You’ll also receive a free case of hint water. Do you have a question for me or want to nominate an innovator to spotlight send me a tweet at Kara Goldin and let me know. And if you liked what you heard, please leave me a review on Apple podcasts. You can also follow along with me on Facebook, Instagram, Twitter and LinkedIn at Kara Goldin. Thanks for listening