Dr. Jason Wersland: Founder & Chief Wellness Officer of Therabody

Episode 411

Do you ever wonder where an idea for a product comes from? What does it take to create that product and company, especially when you have another career? Dr. Jason Wersland, created the first handheld percussive therapy device known as Theragun and boy are we happy he did. Jason shares all about the process in creating this fabulous wellness device, his journey in building this incredible company and so much more and how starting his career as a chiropractor and wanting to enhance consumers' health is what drove him. This episode is gonna have you thinking, “What can I develop?” and you don’t want to miss it! On this episode of #TheKaraGoldinShow.

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Kara Goldin 0:00
I am unwilling to give up that I will start over from scratch as many times as it takes to get where I want to be I want to be you just want to make sure you will get knocked down but just make sure you don’t get knocked down knocked out. So your only choice should be go focus on what you can control control control. Hi, everyone and welcome to the Kara Goldin show. Join me each week for inspiring conversations with some of the world’s greatest leaders. We’ll talk with founders, entrepreneurs, CEOs, and really some of the most interesting people of our time. Can’t wait to get started. Let’s go. Let’s go. Hi, everyone. It’s Kara Goldin from the Kara Goldin show. And welcome, welcome. Welcome. Welcome back to our next guest, who is Dr. Jason Wersland, who is the founder and chief wellness Officer of an incredible company so so interesting, called Therabody. And I want to put a stake in the ground and say that I was probably one of the first not the first I wasn’t in like beta mode, but of using theragun. We were just chatting that my friend Amanda freemen shout out to her if she is listening. I think I had it in her studio, back in probably within the first year of, of them launching, but I absolutely love this company had no idea that it was a doctor that actually had launched it, it. Everything makes sense now. But that’s why I’d love to hear the story and the backstories of where these products come from, and how they evolved. So the business has evolved from selling one product to so much more. And I can’t wait for everyone to hear a lot more from Jason on what exactly inspired him to start this company, but also how it’s going overall. So welcome, Jason. And it’s like I said, it’s Dr. Jason Wersland. But thank you. Okay, if I call you Jason,

Dr. Jason Wersland 2:06
you can call me Jason. That’s fine. Thanks. Great to be here.

Kara Goldin 2:10
Yeah. Awesome. So before we get into hearing about your company, Thera body that is the parent company of Thera gun, which was the sort of the Halo product, the star product, but you’ve come out with many, many more, I’d love to hear about you and what you were doing before you decided to launch this incredible invention?

Dr. Jason Wersland 2:34
Well, I had I had moved to Los Angeles in 2000, to go to chiropractic school at a little bit older age. So I started school in chiropractic school at around 28 years old. I had quite a career before that in the flooring industry and custom homes and things like that. Decided I want to be a chiropractor, I started going to school. The program I was in was a four year program. And in year six, I started realizing I can’t keep doing these side jobs. I had two kids, I was trying to work make money at the same time, I realized I needed to be in this industry. So in 2006, January of 2006, I opened a practice in Los Angeles, a chiropractic practice. And I was also finishing some of my hours at my school, so I had to kind of revise around the city. I was riding motorcycle. On October 17 2007, I was flying up the freeway on the 10 freeway in front of the Staples Center. The car veer in front of me and and I hit the side of this car going about 50 miles an hour. It messed me up pretty bad. I had a lot of soft tissue damage in my neck that was causing problems and issues down into my hands. And as a chiropractor, these are my eyes. And if they’re not working, I can’t see what’s going on. And it really started to scare me. And then shortly after that, the middle of November, the pain started to set in. And I was in so much pain. I mean I I learned it was a really powerful lesson for me. But I learned how pain can change your life. And I wasn’t going to put up with that. As a chiropractor, I thought, well, I know what I need, and I can get through this pain. But the pain was so excruciating. I tried everything. The only options we had. And still it’s this way now is surgery and medications. And I didn’t want to do either one of those. So I discovered what vibration does we had a vibrating table that we would put patients on to do traction. And I would slide up next to that table and I would rest my arm on that table. Put it right up in my armpit where the pain was, and the vibration would take the pain away. But it wouldn’t last. Our body accommodates to this stimulus. Like you have earrings or maybe you don’t have a necklace a watch whatever like that your body takes that information accommodates to it and then it becomes really in your subconscious not even worried about pain when You’re in pain, no matter what you’re doing, the pain ends up overriding the. So what was happening is pain travels to the brain at 55 miles an hour, I was putting this vibration against my skin in my body, which traveled to the brain at 268 miles an hour. But it wasn’t powerful enough to maintain that override. So I started learning this. And I’m like, this is not working. I was so frustrated, I found another tool that I would take home that was about the size of a coat can I put underneath my armpit? Hold it against my body, and it do the same thing? But the vibration? Does this. It never leaves the body. So like my wedding ring, my watch my earbuds unless I’m thinking about them. They’re not. It’s not. So this isn’t working. So I was sitting there thinking, what if I had something that like, did this and I’m like, oh my god, I can make one of those. So literally went to my garage, grabbed a jigsaw brought it in my house, I worked on Power Tools my whole life. So I was just started messing around with one. And I started using it on my body. And that was the first time that I had extended pain relief enough that my body could relax. So I basically use this thing to get me better from that day until June of 2008. And then went back to practice. The key the key to this was, I never in a million years, thought about selling it. And let alone taking it to my practice. Because I’m a chiropractor. So you’re always kind of looked at a little bit sideways. If you’re not if you’re I pulled out a jigsaw in my office healthcare. Imagine how that would look. Yeah, so I had a patient come in about a year after my accident who had been in a head on bus collision. And I use this on him. And we had a really cool experience, where I basically taught him what I had done. And I saw the big difference it made in his life. At the end of his treatment, I’d been gone. And I came back to my practice to my office and my secretary says your patients back in your room. And the way she said it, I thought, oh, something’s wrong. Typically patients aren’t compliant. So I was thinking, Oh, I gotta go, we we digress, I’m gonna have to go in there and help this. So I go in there, and he’s sitting there on the table with this huge smile on his face. And he, he he’s really what triggered a lot of this is said, Doc, you have to figure this out. This thing saved my life. And I remember feeling like he’s right, I have to do that. So from that day, until 2016, like we talked about earlier, I basically spent every moment I could try to figure it out what the science was, how it helped the body gained a lot of information and a lot of knowledge. So that when we launched in 2016, I was ready, like our we were ready to really get out and do what we were doing. And then it’s been a bullet train since then. I mean, we’ve launched we did G two the next year, we did G three a year later, we did G for 18 months later, we were on Gen five now. We’re launching Gen six in the next few months. I mean, there’s some it’s been crazy. And that’s just there again. So anyway, I know you asked me one question, I’m gonna keep rambling. No,

Kara Goldin 8:08
I know, this is such a great explanation. So it’s interesting. I think that that’s, that’s the way great company start. You didn’t call yourself an entrepreneur you had, like you said, you had a flooring company, that you were totally different industry. And then you decided to become a chiropractor and and the dots. As Steve Jobs used to say, the dots eventually connect, I mean, all of these things kind of come to be and and you really, I think the light when you were describing this idea where somebody said, it really helped them. And you knew it helped us. So you were confident in the ability now how do you go get it done? I guess is the question. And you’ve got a full time job. Right? You want this product to be out there? Yeah,

Dr. Jason Wersland 8:59
I was. It was truly that. I love that story.

Kara Goldin 9:01
So it’s one thing to say I wish there was something like this out there. And it’s another to create it because I certainly I have a knack for coming up with trying to find things constantly. My family goes crazy, because I described something and it’s not out there. And then two years later, it’ll come out. Right. And I’m really really good at this. Yeah. And and sometimes they go create things like hint water, and other times I just say oh, that’s for somebody else to go do it. But what was it ultimately that that sort of I guess it was that that conversation that you had with that gentleman, but how hard was it then to actually go and create this product?

Dr. Jason Wersland 9:45
Well, there wasn’t anything even out there like it. So there wasn’t someone that I could call to say like, Hey, how did you do that? Or, you know, let me let me follow your roadmap. I just started I started with the science. I end stood what it was doing. And I was watching what it did to me, and then my patient. And then, you know, after I started using on him, I worked on NASCAR drivers and pit crew and people in the film industry. And I was seeing all of these things happen. And so I thought, okay, if I can, if I can validate what I’m seeing, and it happens more than several times on different people than I have something that I could a message that I could talk about. But I needed to make sure the attachments were the right spot, the right consistency, the right material. So I zeroed in on the science, which was amplitude, frequency, and torque, those three things had specific specs that they needed to be in order for it to work on my nervous system, like it was and with my patients, and then I just figured it out, you know, I made five different versions in those eight years, trying to up my game every time like working with different manufacturers, I bought 250, jigsaws from Kawasaki, took them apart, welded some pieces in there, put them back together, sold them as fast as I could make them was a huge learning experience. And I looked at this, I think this is probably a really cool thing that I don’t talk about a lot. But I looked at this thing like this isn’t mine, this is ours. And I need to get this into other people’s hands that know what it is to share it with their people, their patients, their, their circle of influence. And that’s been my mission. So starting in the early days, you know, working with some hockey players and some basketball players, football players. And then fast forward to now we’re with Karlie, Kloss, and Cristiano Ronaldo, they have their voice is global. And so that’s been my goal is how can I get this into as many hands as fast as possible. And that’s what the drive was for those eight years is I got to figure this out in such a way that I can talk about it and it’d be respected. So that’s kind of how it started off with with, you know, and what drove me to do it was just I needed. I saw every time I put this on someone care, it was like, they I would joke because I said, if I got paid with how many times people would say, Oh, my God, or wow, I would be I wouldn’t have to work anymore.

Kara Goldin 12:12
Yeah, no, I love it. And like you said, the science behind it, you. You were learning as you went along, but you also really believed in it, and you’ve built in your company and entire science department. So that allows you to keep upping your game every single time and you don’t have another product that you can look at. You just have to keep raising that bar, which I think is is so inspiring, no matter what industry, this is why I love doing this podcast, I talk to these entrepreneurs from all different industries. And it’s just fascinating. It’s it’s a similar story, the best entrepreneurs are really the ones that are starting things because they think it will help people that they typically it’s not out there. And they just go figure it out. And they don’t know if it can actually happen. But you know, they’re gonna regret if they don’t actually go do it. So they keep thinking about it, all those things. And that’s really what I see and what you’re doing it their body. So you had a co founder, and in the company, what did you look for in your co founder, obviously, you’re super busy as a doctor. But what what were you looking for in that co founder?

Dr. Jason Wersland 13:30
Well, in in the early days, and from 2008 to 2016, I was on my own really, I had three different business partners in those years that were that made empty promises to make a long story short. And so what I knew I needed is I needed someone that knew the business world and the finance world in a way that I knew the medical space and the wellness space, because I couldn’t do both. And I told I probably not the best at the business side. So when I met Ben, my, my co founder, my business partner, it was it was almost like the magic started the second we met, because he saw what I had, I saw what he had. And we just started going to work. I mean, we started the company, like I told you in March of 16. We launched the first product in June of 16. Before we even launched the first product, we were making our second product. And the same thing with our third product and say there was work it was just like, and he was going and I was going and we were just it was it’s been a lot of fun to do that. So what I looked for, in my for my particular situation, is I needed someone that knew how to run my run up company, how to build a business, and he had an incubator. So he was that’s what he did is one of the things he did was helped entrepreneurs start and then you know, grow the business. So he took over the business side of things and I took over the metal and medical and then And the treatment side of things, relationships. And it just, it works still does. It’s great.

Kara Goldin 15:08
That’s awesome. So being clear on your mission for any company, any brand is super, super key, especially when you’re starting it from scratch, you’ve got to, you know, really be clear about what you’re doing. I think you guys have done an awesome job. I think it helps if if you start from a from a mission and a purpose for what this thing is, is going to do it no matter whether it’s a product or a service, but how do you think about this? And and I guess, how do you also get the story out there? How do you simplify it enough so that people can really understand it?

Dr. Jason Wersland 15:44
What drives us every day, is pain. And that’s what most people are dealing with, to some extent. And the ironic thing about it, maybe it’s not ironic, that 90% of what we deal with is musculoskeletal issues. So getting it out into the world. And finding people, like I said a second ago that have a voice, whether it was a head athletic trainer for an NFL team, head athletic trainer for a premier league player, a team in the UK, teams in Europe, I, I got it into as many of those teams as I could, because that validated us on a really high level. If the athletes were using this, then it should be okay for me. So that that was one of our and it still is it’s it’s what I do on a daily basis. I’m working with sports teams, and I’m in athletic trainers rooms and doing that’s still what we’re doing with all of our newer products. So to get the word out, we really needed to find people that had, I wanted it to be many to many, not one to many, one to many is overwhelming, I can’t keep up with that. And I tried it for many years. And I started realizing the equation is many to many. So I would I mean, I can’t tell you how many physical therapists and chiropractors I’ve taught and certified with our Theravada university courses. They it’s been I mean, it’s in the 1000s I think when you read it 25,000 educational courses, and getting people out into the world because it’s just so new, it was really important for us to make sure that the people that had it knew what it was I knew how to talk about it knew how to use it, knew how to apply it, because just like and you know this, but it’s like, there’s a million things in your life you have. But if they don’t work and or you don’t know how to use them, you’re just going to move on with your life, you’re not going to take the time to focus on that. So making sure we had education, making sure that it was available to people, whether it’s on our website, or YouTube channel or whatever, to be able to know how to use this for low back pain, or menstrual cramps or plantar fasciitis or headaches, whatever that was, that’s really the driver. Now, performance is amazing. You put this in all those hands, it’s going to make a difference enough for him that he’s going to use it as often as you can. Same thing with Carly cloths like she travels all the time. She’s got stuff sitting in chairs. So to be able to have them talk about what it does for them. That’s amazing. But you and I don’t relate to either one of them. You know what I mean? Like we have our own stuff, we have family and pain. And so how can we make the message apply to the person that’s watching at that moment, and that really is having as many ambassadors as we can. And some of them are paid, some of them are not paid. And I can’t tell you I just got a call today from a friend of mine. He’s like, now I think I’ve sold a bunch. I’ve sold 10 guns. And these boots we have what we call jet boots. He said I’ve sold so many of these I need to get a commission or something. And that he’s not getting paid. He just talks about how good it is. I mean, we just got a bunch of product and Jeremy renters hands and to see what it’s done for him. That’s not performance. That’s just getting unveiled a walk. Yeah, that’s that’s really, and that’s a different message. You know, you can see you can see the the challenge we have is it’s for everybody. But how do you make it applicable to everybody? That’s that’s our challenge in marketing and our products, education and everything.

Kara Goldin 19:19
Yeah, no, I love it. How did how did you connect up with Cristiano Ronaldo,

Dr. Jason Wersland 19:25
he was playing for Real Madrid at the time. And my really good friend, Dr. Nico mi hitch is the medical director for the for Real Madrid. And we became really close friends. And one day I was in Madrid and he invited me over and I met him and Benzema, a bunch of guys. And we just remained close. There’s a lot of connections. His Nike trainer was a friend of mine. I he invited me to a camp like there’s a lot of different times and we’ve just stayed close. Over the years, I mean, I’m kind of his recovery coach. You know, there’s no he’s got a million of different people like that. But he’ll text me one morning and say, hey, my legs are killing me. Is there something you recommend? I did this and this? It’s a it’s a really cool relationship. That’s part sometimes.

Kara Goldin 20:17
So what would you say has been the biggest challenge for you and starting this company, I guess, on the road to success? It’s seems easy, right? You just snap your fingers and everything’s great. It everything, all the products work perfectly. I mean, what has been, you know, the team? You you hire somebody, and they stay forever? And everybody’s happy, right?

Dr. Jason Wersland 20:41
Yeah, exactly. It’s like, it’s perfect. But it’s not a movie. It’s not one of those movies. So yeah.

Kara Goldin 20:49
Well, and everybody has those those stories, and I wouldn’t you say it’s probably been the most challenging? Well, I mean, I’d

Dr. Jason Wersland 20:57
have to give you like a top five, maybe, you know, I think I think part of it is getting our message out there. And finding ways that we can be fresh and new, and not another Instagram ad that you just scroll right by, that’s a challenge. continually creating products that meet the same standard, that theragun Create set. That’s a challenge. And that’s a challenge that our innovation team or science team take on very seriously. Competition, competitors, people that are ripping off our ideas, that’s a challenge. I mean, we’ve got over 400 patents, and it’s growing every day with all the different IP that we create. And it’s it’s a lot of time and effort and money to protect ourselves and enforce those patents, whether it’s in Israel or China or wherever it’s it’s a full time job. I mean, our legal team has a pretty robust legal team to do those things. Copyright infringement, you know, patent, steal, trading, taking our patents, it’s real stuff. You know, in the early days, people would say, you have a patent, did you trademark that? And I remember thinking no one’s gonna steal this idea. Like, it’s a crazy jigsaw. But it’s it’s a it’s a real challenge. And I also think, to be honest, personally, it’s been challenging to keep up with the whole thing, to be honest, I mean, to be a founder, I still practice, I still have patients. I still have a family. I mean, there’s things I’m, it’s just challenging to keep up with it. Because it is so fast growing, we just had a meeting. That’s why I’m in Denver. And we identified where our opportunities were. And we had to narrow it down to 10. And it was insane. The numb I mean, from industrial workers, to moms to first responders to I mean, I could go down the list of things, elderly people that are 65 and older, like how do we access those people? So that’s what’s that energy is what drives me, but it’s sometimes exhausting.

Kara Goldin 23:05
Overwhelming. Yeah, sure. Yeah. I feel like you’re, you’re launching these products that are great. And then you’re continuing to launch version two, right? It’s sort of like the Apple iPhone, where I feel like now I’m going to say, Oh, is that? When’s this next one coming out? Like when do you know that you’ve got to keep launching the next one, or when to launch? The next one?

Dr. Jason Wersland 23:31
That’s a great question. And it’s, it’s, it’s where I live my life. What modalities are available now that we can make available to everybody. Five years ago, red light therapy was really tough to find. And you found it in only these little pockets. Now it’s everywhere. Now it can wrap around your body. Now you don’t have to stand in front of a light, you can actually put something on your head or your face or your shoulder that’s red light. So what keeps us going is how can we add products or modalities to our products that make them better and more effective. They’re stuff that we put in the Gen five that we’ve talked about for three years. There’s things we’re putting in our next generation that we’ve been talking about since the first early days, like, hey, what if we did this? Could we put this on it? How about if we added this to it, and back then the technology wasn’t there. We couldn’t do it. The people it was like, sign the research and scientists innovation guys at NASA, we’re like, we don’t have that technology. So as the technology improved, which it does on a monthly basis now, it allows us to now have a platform to integrate these different modalities so that we can present them too, in a combined manner. So you’re, as a physical therapist, I’m not having to go back to my desk five times to get a bunch of different tools. I just have this one in my hand. So and that trend It’s late to the regular person. So they just, it’s super easy, we’re lazy. If your theragun is in the other room, you’re thinking, Am I really in that much pain, where, you know, the it should be really easy for people and simple for people. So that’s what that’s what drives us to make new products is the the growth and expansion of science and technology. And the opportunities that we have. This is still I mean, care. This is probably maybe five years old. I mean, our company is seven years old. But as an industry that we created that I created, this industry is not even five years old. So we’re still learning, and there’s still so many opportunities, and you got to clean some of the crap off, you got to make sure that the people are on Alibaba and selling stuff for $29 that people realize that’s not the same as what you’re getting when you buy a theragun. So that’s also another challenge. I mentioned that a minute ago, just our the competition in that world is, is you know, it’s frustrating sometimes.

Kara Goldin 26:01
Yeah, no, definitely we’ve had to fight for the company that I developed when we’ve had to fight the trademarks. We don’t even sell internationally. And we’ve had to fight that in a lot of different countries. And it’s been very frustrating. And, and we actually, we take that very, very seriously. And we’ve had to have lots of lawyers, you have to, so it’s, it’s, yeah, in fact, I had the woman who founded the Elf on the Shelf business on the podcast, about six months ago, she has 17 attorneys on staff that go after, yeah, she talked about she, she gave a, you know, a whole speech about it. And, you know, she just, that’s what they do. And they actually in her situation, they go after people who are actually destroying what the elf on the shelf is supposed to be. Because she’s got, you know, a lot of sick people around the world who are doing all kinds of bizarre, weird things to where they go after them. So it’s even more complicated than actually just taking a product and not really being what it is like, she actually talks about, you know, the story and the persona and the happiness and like, if it’s, you know, so anyway, I was fascinating. And they win, like, over and over and over again. But it’s like, you’ve got to be able to take it seriously, or else, you know, your trademarks end up going away. So really interesting. So, building a great team is always a bit of a mystery. I think for people, what have you learned along the way and building, you know, an incredible team?

Dr. Jason Wersland 27:49
That it’s, it’s tough to find talented individuals, but it’s relatively easy to train them. So rather than finding someone that has the right skills on a resume, what are their? How can how are they adaptive and resourceful. So when we, when I interview people, it’s not so much what degree you have, or what your focus is, it’s can you get things done? So for us, finding the right people was maybe not the the person that had all the degrees, but it was the person that we could go out, create a relationship with our business is a relationship business, you’re selling something to someone that’s going to change their life. And you can’t just be a sales guy. It’s not 499 and 399. And tonight, it’s more like, Hey, what are your issues? So it’s really finding people that have bought into our purpose and our mission. And that, that don’t mind. I don’t want to say don’t mind working a lot, but it’s, they, it’s there’s so much passion that they don’t think about how many hours they’re working. They just love it. So it’s an it’s been tough. I mean, we’ve got 450 employees, we we’ve had as much as 550. You know, trying to make sure they’re all motivated and passionate. And that, you know, that’s a challenge as well. I, I’m, I have we have these check ins on Wednesdays and Fridays with the different team members. But I think all in all to answer your question. If I could find someone that could build relationships of trust quickly, that’s more valuable to me than someone that can you know, run customer service or something. It’s yeah, it’s a different it’s a different skill. And, you know, I’m, I’m my perspective is probably going to be a little bit different than Ben’s because Ben’s on the business side of things. I’m on the science and education and relationship side. So I think that’s also you got to take that into account like my from my perspective, that’s that’s how I see things He’s in it’s probably not the way he would see things from a business perspective.

Kara Goldin 30:03
You talked to a minute ago about the boots that you just launched, and you can see your your face light up, you know, when you were talking about him, and then you also launched fairly recently, I believe that facial therapy therapists. Yeah, the Fairfield. Thank you. Yeah. So can you talk a little bit about that?

Dr. Jason Wersland 30:25
Well, the jet boots, the recovery boots, we acquired that company, it was a really cool story of President of really good friend of mine was the president of that company. COVID hit, he and I were talking one day, and he said, Would you be interested in acquiring us? And I was like, I didn’t know like, we can do that. So we ended up acquiring them. And the minute we did, he had files and files of ideas. And so implementing those new ideas, coming up with things that are cordless and on wireless, that was a big step for us. So I’m, I smile when I talk about Jeff boots, because it’s as profound a feeling on your body as theragun is. And I think that’s been that’s one of the things that makes us successful. Therapists came from people asking us, can I use my Thera gun on my face? And we were like, No, it’s not made for that. Now, I would use it in my clinic, over the sinuses of patients, but I knew how much pressure and I knew what I was doing. But I can’t globally say, Yeah, use this on your head for headaches. So we really started researching with our science team, what would that look like? How would you how would you design it? What would it have on it? So their face came about from listening to our customers. And I mean, it One Time Magazine’s Innovation of the Year and 2022, it’s won a lot of different awards, that product itself, we just came out with what we call smart goggles. And those are fastly becoming our best selling product. They help with focus, sleep, and relaxing. So focus would be meditation, relaxing, would be just taking a chill, you have these goggles, you put on like ski goggles, you don’t look through, but actually have your eyes closed. There’s so amazing, I have a celebrity friend slash patient of mine, that I sent some the other day, and she called me and she’s like, Oh, my God, I can’t believe you made these. These are amazing. I’m going to tell everyone. And that’s the sort of response we get. And that goes back to what I was saying to you earlier is like we have to meet, we’re our goal is to make products that have that reaction of people from people.

Kara Goldin 32:39
Yeah, it’s exciting. And I think when you make consumers that you don’t really know, happy, they’re writing to you, I know, I’ve seen the customer service responses to your product. It’s, I get it. And it’s like enough. It’s it’s, it’s the gas, it’s the fuel you need in order to keep going even though you’re you’re buried and in a million different things that you’re doing, as I can see, you are so really, really cool. Well, last question, best advice that you’ve ever received? And, you know, whether it’s life or business, I always ask people this question.

Dr. Jason Wersland 33:20
Well, man, there’s a lot, I think what I have to go back to is, my mom, when I was younger, she wrote on a sticky note, paper, taped it on my mirror, you can do anything. And I think that’s probably the best advice that I’ve had. Because there are a lot of naysayers. You know, starting an industry isn’t like you just start it. There’s so many things that are negative that you have to deal with. But just realizing that I can do anything, that’s a big one. And then also understanding this concept. And this is something that I’ve come up with from different people. But the are, we go through these cycles of resistance, and the resistance when it releases, sometimes it just launches you so much further ahead. But that’s relative to the resistance you have. And I think that’s one of the interesting things for me in life is I’m, we’re always seeking for better as a company and even personally, and when you do that you’ll have to learn and learning is hard. Learning is sometimes painful. So I think that’s another thing that I’ve realized is like, enjoy the process. I really understand that. When I run into frustration. I’m actually curious, what is this going to lead to? Instead of being frustrated, like I was in my early life, or my younger years, like, oh my god, I can’t believe this. I try and force things through or make things happen. Now I just get curious like, okay, universe wants me to slow down a little bit. Let’s see what this means. But that’s I don’t know what I don’t know if that can actually sum that up in his advice. But my mom’s statement that I had on my mirror for many years was, I think of driving force to where I am today.

Kara Goldin 35:12
No, I love it well that both of those examples are really, really terrific. So thank you so much, Jason, really, really appreciate you coming on. And best of luck with every everything. We’ll have all the info in the show notes, but Thera body is doing a lot of very cool stuff. Definitely go on to their website. They’re also selling in multiple locations. And you’re on Amazon, as well. Correct. And, and you’ll definitely see it in in doctors, offices, chiropractic offices, dermatologists, I’m sure if you aren’t already in there, I’m sure you’ll be in there, especially with the face device for sure. So, but thank you again, for all the lessons and you’re super inspiring. And definitely, I’m sure a lot of people are going to be really motivated to go out and do something, but also get your product. So thank you again,

Dr. Jason Wersland 36:13
I thank you, I appreciate it. And I’m going to I want to say this. It’s something that I’ve gotten in the habit of saying because it’s so important. People like you help us get our message out. Your followers, your circle of influence is probably different than mine. And so being able to do this with you, and have people understand, like you said, there’s a doctor behind this, there’s real intent behind our products. getting that message out is not easy. So thank you for helping us with that.

Kara Goldin 36:39
Thanks again for listening to the Kara Goldin show. If you would, please give us a review. And feel free to share this podcast with others who would benefit and of course, feel free to subscribe so you don’t miss a single episode of our podcast. Just a reminder that I can be found on all platforms at Kara Goldin. And if you want to hear more about my journey, I hope you will have a listen or pick up a copy of my book undaunted, which I share my journey, including founding and building hint. We are here every Monday, Wednesday and Friday. And thanks everyone for listening. Have a great rest of the week, and 2023 and goodbye for now. Before we sign off, I want to talk to you about fear. People like to talk about fearless leaders. But achieving big goals isn’t about fearlessness. Successful leaders recognize their fears and decide to deal with them head on in order to move forward. This is where my new book undaunted comes in. This book is designed for anyone who wants to succeed in the face of fear, overcome doubts and live a little undaunted. Order your copy today at undaunted, the book.com and learn how to look your doubts and doubters in the eye and achieve your dreams. For a limited time. You’ll also receive a free case of Pentwater Do you have a question for me or want to nominate an innovator to spotlight send me a tweet at Kara Goldin and let me know. And if you liked what you heard, please leave me a review on Apple podcasts. You can also follow along with me on Facebook, Instagram, Twitter and LinkedIn at Kara Goldin. Thanks for listening