Daniel Kasidi – Founder & CEO of Rastaclat

Kara Goldin: Hi everybody. It’s Kara from Unstoppable and we’re so excited to have Daniel Kasidi, founder and CEO of Rastaclat. Did I pronounce the name right?
Daniel Kasidi: You got it perfectly, Rastaclat. [crosstalk 00:00:14].
Kara Goldin: Yay. Okay. I’ve been practicing it all morning, so excited. So first generation American born in Kenya, Daniel. I’m so proud of you just doing it. You’re just going out and figuring out, how do I go launch this business?
We met through our mutual friend, Mark at Iconic, super cool. And he’s the founder and CEO of Rastaclat, which I mentioned. And basically for those of you who don’t know about it, super, way cool, made to order, handcrafted shoelace bracelets that are just absolutely awesome and gorgeous. So this entrepreneur has incredible, inspiring community to create change around him, which I want to hear more about. And I just think also just a lot of what I see in you and your messaging, is you’re just really positive, which is what people need during this time. And it’s super, great. But you’re based in LA, correct?
Daniel Kasidi: Yeah. Actually Rastaclat is based in Long Beach, California, founded in Long Beach, California. So we’ve been there quite a while now. So, yep [crosstalk 00:01:47].
Kara Goldin: That’s awesome. So, welcome.
Daniel Kasidi: Thanks so much for having me. I appreciate it.
Kara Goldin: So take me back. So you went from bootstrapping to scaling this multimillion dollar business. Talk to me about it.
Daniel Kasidi: It sounds like it just comes out so easy, but the process has been [crosstalk 00:02:23].
Kara Goldin: Right. Just snap your fingers and it happened.
Daniel Kasidi: Yeah. The process for me and really the journey and the story starts for me being a young kid and just having a lot of passion for fashion and sports and skateboarding and things of that nature. And it’s the culmination of those passions when I was 17 years old.
I was trying to become a professional skateboarder. And being in California, that’s a thing that people do. And I just loved it and I fell in love with it. And I started getting a shoe sponsor. So a shoe company would notice me and [inaudible 00:03:01] and they’d send you these pairs of shoes for skateboarding.
And I was always just really creative and one day I decided just to make a bracelet out of my extra pair of shoelaces that was in the box. Little would I know that I’d go to school the next day and my friends would ask for this handmade bracelet and I obliged. And the magic in it was when I gave it to them. There was a sense of confidence. Someone told me, hey, somebody noticed me because of this bracelet. Their shoulders rose up, or someone was inspired by me going out and being creative and it inspired them to be creative.
And so there was this emotional transaction that I didn’t anticipate what happened. And so, from that day forward, really that first 48 hours of making this bracelet and having that experience, I knew it was my calling. How do I scale positivity? How do I build a business behind that idea? And essentially just inspire people to see positivity, to be inspired and do that to a brand.
And so that’s been a journey and that was the inception of it. And so that was just the spark and from that point onwards, it was really just figuring out how to put the pieces together. At first I was hand-making them, taking a lighter and burning the tips and fusing them together and giving them to my friends. It wasn’t done in a very professional way.
I was so young at that time, I was 17. And we didn’t have social media in the sense that we have today. There was no Alibaba. You couldn’t just go on and type up of a factory and go and find out how to make the products. So, I just had to go to school and learn a little bit more about the parallel into fashion design and merchandise and studied business and apparel manufacturing. I designed for Levi’s, Levoc, Disney, for about seven years.
And then I eventually started that company, that brand, that idea and that vision that I had when I was technically in high school. So it was an interesting journey at first. I didn’t go straight into starting the business. And I had the idea and then didn’t really have the resources and the know-how. And so I went to school and learned that, and then eventually took that idea to market.
Kara Goldin: So you and I were talking about this book coming out in a month and it’s called Undaunted: Overcoming Doubts and Doubters. And I always talk about, or people have asked me along the way, they’re like, you’re obviously fearless, that’s not me. How do you ultimately go do it? I had worked in big companies actually that had started small and then became bigger. What was the moment when you finally said, I’m just going to go do this?
Daniel Kasidi: Man I remember. I was designing as a technical designer for Levi’s, wasn’t making very much money a year. I was making $40,000, $50,000 a year. And I was really great at it, I loved doing it. But I knew in my heart of hearts, if I was doing it by the time I was 35, I wouldn’t feel fulfilled, something would be missing.
And I always knew that being from another country, I came here and I knew I had a purpose. I hadn’t made something of myself. And so I always had that chip on my shoulder. And the point that I knew that I wanted to do it. I always knew, it was just the right timing. And I got to a point in my career where I wasn’t as satisfied with it. I knew that I wanted to go and do something bigger. And I had saved up, small $4,000. And everything culminated my experience, just my drive at the moment where I was at. And just culture and everything that we were doing.
And I just decided to start it. And so the first year I was working my job 40 hours a week and I was doing Rastaclat on the side for 40 hours a week, developing product and finding the factories and doing all the preliminary branding and product development. And so I did that for about a year. And then I got my first set of bracelets, I ordered about 2000 bracelets or so.
And started selling basically at music festivals. And I went to Venice beach, I set up a table once, I’ve done that. I’ve done all the things out there before e-commerce was the avenue where you can just easily put something up there and someone will buy it. But those were the dog days of just being scrappy and getting started. I’m not an overnight e-com success business. And today’s a different story. But the beginning was really being very scrappy and just getting after it.
Kara Goldin: I love that you obviously thought, okay, where would my customer be? People will come to me and say, okay, what are your first stores that got your product. So Hint Water is my pride. How did you think about it? And I’m like, you just think about where your customer is. What you did, music festivals. And I’m sure you heard a lot of no’s. You probably had people saying you can’t set up a place here. And I’m sure you just went and set it up down the street or whatever. And how many music festivals said, no. This has got to work for us. And they’ll say no. And then you go to a different one.
And, so that’s what I tell people. The difference between the great entrepreneurs and the ones that aren’t so great are the ones that, they’ve listened to the rules. And I don’t even know that you’d call yourself a rule breaker. You just interpreted it differently. People said, you can’t be in this festival, you didn’t sit there and say, oh, I can’t be in every festival.
Daniel Kasidi: Me and my business partner have a saying, you can’t get into the front door, get in through the side window or the back door, no matter. That’s entrepreneurship, is find a way. And I don’t want to be cheesy, but where there’s a will, there’s a way.
I remember one of the first festivals that I went to I wanted them to make the bracelet, the official bracelet of that festival. And they were like, ah, you’re a small guy. Why don’t you just go there and set up a table? And I did such a good job getting in there and guerrilla marketing. One of my initial marketing tactics was when you’re at a festival, you’re so inundated with food and music and people that there are only two places that you’re going to pay attention, is the parking structure where you’re parking your car. There’s not a lot to look at. And then the urinals and the bathrooms.
So I would plaster posters in those areas. And after the first day I was selling so much product, they were like, hey, I know yesterday we said, no, but we want to now buy your merchandise and put it in our merchandise area. And we worked out basically a licensing deal in a matter of a couple of hours. And that’s how it happens. You just got to believe in yourself, be scrappy. And the results will start to speak for themselves.
Kara Goldin: Well, I think that the fact that, like you said, you’re in over 200 countries and regions around the country too. The fact that you worked, I had friends who used to work at Levi Strauss and I think it’s obviously an iconic brand, but it’s also a brand that is global. And years ago, they had, I think franchises and then they bought the franchises back.
But there’s a lot of rules all over the place. So I think just that education, even if you weren’t actually dealing with all of those different regions, just working inside and learning and listening and being educated about it just helps you to do what you’re doing, right?
Daniel Kasidi: Yeah. I think that was the best experience, was just working and learning the synergies of every different department in a business. Because when you first start your business, unless you’re going in the route where you’re getting fundraising and you’re able to build a robust team from the jump. If you’re a founder, an entrepreneur and you’re taking your own money and putting it out there, you have to wear all the hats for the first couple of years.
And so having a firm understanding of just the basics of accounting and marketing and sales and all the different things, and even to this day digital marketing, and I’ve developed websites and things of that nature, is imperative. And so as much as you can learn from other people, it’s important to get your knowledge base up to a level where you can function. And then once you get some momentum, you can start hiring the right people, the best people.
And then you have to learn to get out of the way, that’s also the hardest part. Once you get to that point, you have to unlearn what you trained yourself to be in charge of a lot of things, and you have to train yourself not to be in charge of everything. It’s a journey.
Kara Goldin: Yeah. And it’s interesting. In our case, and we’re a 15 year old brand. I was not only producing the product, but also schlepping cases around and getting them on the shelf. And we have over 200 people in the company now. So, I don’t do that every day, but when COVID hit, for us, I not only a founder, but also as a CEO, I saw we were having massive out-of-stock issues. We were starting to hear from customer service centers.
And again, it’s a complicated situation for people who don’t deal with third parties. But, when a Target is out of stock on my product and I can’t control that. There’s a saying, you do what you can control. And you live with that. But then I’m also, well they’d better fix it. And pretty quickly or else I’m in trouble.
I’ll never forget it was that weekend of March 13th. I was coming back from New York. We had shut down our New York office before even New York had shut down, and came back to San Francisco where I live. And on the way home from the airport, I stopped at Target and Whole Foods and out of stock, out of stock, or very low supply. And there’s no back stock. And that’s not a good feeling. I just say this to other entrepreneurs and they’re like, on the one hand you’re like, yay, it’s out of stock. And then you’re like, there’s nothing to make any revenue on. This is not a good deal at all.
And so I was freaking on that weekend and woke pretty much everybody in my team up. And I’m like, what are we going to do? And we ultimately ended up reaching out to all of the buyers and said, hey, obviously there’s an issue here with our warehousing and getting trucks or whatever, but can we send in trucks, can we solve the problem?
And then it led into another piece of this, which was, we were shutting down offices. We had a team of people saying, are you sending me into stores in the middle of COVID? Do you want me to die? So I put on my Hint jacket and I said, I’m going back to be a salesperson. And I took on a route.
And so I think to your earlier point, what I found is that you may not do that job every single day, but understanding what your team does every day. Especially when you need to solve a problem. I bet you could walk back in and actually sell this bracelet, right?
Daniel Kasidi: Yeah.
Kara Goldin: And the story, when I went into Target first week of that week of March 16th and I’m in there, poor guy at Target, he missed his buddy Ben. And he was like, where’s Ben. And I’m like, oh, I work for Hint and I’m just helping him out. And he’s like, what do you do? And I’m like, oh, I don’t know. I’ve been here for a long time. I wasn’t answering the question.
And then finally he was really asking. It was like, okay, I’ve got to stop this. And I said, I’m the founder. And he’s like, wait, what? You’re out here and you’re doing this. And I was, yeah, it’s awesome. And so I signed a bottle for him. It was a whole thing. But again, being able to be scrappy and never forgetting that you know what your team does every single day and how hard it is. And in our case, helping them put stuff together.
How did you feel through COVID? What was your story? It’s a crazy time obviously, through festivals and obviously e-commerce.
Daniel Kasidi: Yeah. Well now on the current day our business is about, if we look at it, 80% of it is e-commerce. We have retail stores around the nation from Zumiez to Tillys. We’re sold in the NBA retail stores, major league baseball arenas. We’re the official license for the Olympics in 2020. So you can imagine March 13, I think it was a Friday, Friday the 13th.
Kara Goldin: Yep.
Daniel Kasidi: The day that my business [crosstalk 00:00:16:37].
Kara Goldin: I remember it well.
Daniel Kasidi: And so for us, it was such a challenge because we have these parts of our business like sports NBA. All of a sudden, no more games, you’re not selling any merchandise. Major league baseball, you’re not selling any merchandise. The Olympics has been postponed to the next year, you’re not selling any merchandise. Your retail stores no longer can sell product in your floors. And some of these retailers aren’t really prepared for e-commerce and the way that they came.
So for us almost half of our business almost came to a halt in one day. And really it came down to looking at our e-commerce and our international business, which a lot of that is e-commerce as well, and focusing there. And it was really tough. We really just got together as a team, just every other entrepreneur, there was a state of you don’t know which way is up, down left or right for that first week.
But you get this team together and you really prioritize. And we just decided to focus on the areas that we had control over, because we knew that we couldn’t control what the leagues do. We knew that the retailers were in their own storm. And so we allocated resources in the areas that we can really scale. And then also thinking about how do we deliver our vision and our message to our customers at that time. Because the sales weren’t going to be the same as a company whole, but there was definitely areas that we could really deliver our message and grow audience.
So we decided to change our messaging. We went to Feeding America and we partnered with Meals on Wheels and got that going. We found ways to drive energy. And even though it’s such a difficult time, not only for our business, but even everyone that works in our supply, we found ways to get inspired and be a part of that solution. And it drove our business and it drove our energy and kept us alive.
And so today we’re doing great. But we had to get through that storm. It was how you did it. Getting through it. And I love that you got scrappy and went in there and started selling. And that’s what it means to be an entrepreneur. Is that no job is too big for you. And when it all comes down to it, you’re responsible for everything.
So have you wear the crown and you get to enjoy it when it’s great. And you’re getting on these lists and you’re on the news. It’s great. But when things hit the fan, you’re also the person that’s got to be there to shoulder it. And that’s the responsibility.
Kara Goldin: A 100 percent. So you talked a little bit about your team, I’d be curious to hear about, do you think social responsibility has changed since March in terms of the definition, not only for your team, but also for your customer? I don’t know what the answer is on this, but I’m curious. I think it’s gone through this time of…
Daniel Kasidi: It’s had its episodes. So, before COVID there was social responsible brands. And we were that, we were one of those brands, we’d give back to the community. Every four months we’d get out of the office, we’d do something for the environment or whatever the case may be. We’ve always been socially conscious. We’ve always been purpose-driven.
But when COVID hit, it was so funny, every brand, all of a sudden, overnight, because a lot of brands couldn’t sell products, they became socially conscious. And it was a great, it really helped power just the goodwill of everything and everyone felt for the first time, it didn’t matter what race, color, creed, where you were at, we’re all in the same box of humanity. And companies got behind that movement.
And so I felt for the first three or four months of COVID, that that was the initiative. And then now it’s almost been redefined. I think some people, companies have just gone back to business as usual. And then there’s companies like ourselves where we’ve even committed further, this month we are launching our Seek the Positive Foundation, or we’re really getting down and donating 1% of all net proceeds to this foundation for the time going forward with Rastaclat.
And figuring out ways to be responsible. Not just when something happens, but for it to be a part of who we are and put our money where our mouth is. And so I’ve seen other brands take further leaps and commitments towards social responsibility. And it doesn’t mean support everything. It’s just supporting things that are authentic to your brand and yourself as a founder and your team.
And so it’s evolving. And I think it’s just an interesting time. I think it did breed a new level of a social awareness. COVID, I think that’s the positive that came out of it. And I think there was also brands that just came out and did what they had to do and went back to the regular scheduled program. And, so there’s a little bit of that too.
Kara Goldin: And I think those brands, I feel the same way. I think those brands that did that, those are the same people that ask me how do you make a brand that’s authentic. And it’s just you practice what you preach. And I think that, that’s the thing. Look, it’s easy for us because we’re a water company to do this. But we’ve been showing up for years with first responders. And so with all the fires going on in California right now, I’m living it. I live nine miles from a fire that’s been sitting there, it’s simmering out at this point. But on the coast in Marin County just over the Golden Gate Bridge, I had smoke. It’s getting better today actually, but it’s been air quality 250. It’s been really bad.
And it’s crazy how I’m talking to not only the local fire departments that were fighting these fires initially, but the forestry service, which was the federal people. And obviously, we have water to give. And so we sent in a bunch of truckloads and stuff. But the fact that when we talked to customers about that, I’m like, oh, by the way this is what we’re doing. I’ll talk about it on social. And I’m, hey, this is John. John’s my new buddy. He had never had Hint before, but now he likes Hint a lot, because he was thirsty. And let’s hear it for John. And people are like, that’s awesome. I didn’t even know you guys were doing that. And where’s everybody else?
And I don’t focus on what everyone else is doing. I hope they come with me. I hope they call me and say, hey, can we help too? And it sounds like you do the same thing. Tell me about the Seek The Positive Foundation. What is it all about?
Daniel Kasidi: So Seek The Positive Foundation, really we wanted to focus on, one of the problems that we see in the world is personal development. When we think about personal development, is education. I think when I grew up, it was go to school, go to college, become a lawyer or a doctor or whatever the case may be. And we just live in a different world now where you can become an influencer and have a business and have a clothing line, or you can be a video gamer and be able to take that and be just more successful than the doctor.
So I think that’s one thing, we want to tackle being able to give kids the opportunity to chase these other alternative types of career. And so it’s not only the career development side of it. It’s also the emotional intelligence and different things of that nature, teaching people what they don’t teach us at school. If I think about all the education that I’ve gotten in the traditional form, I learned a lot of the book stuff, but it takes mentors, parents, grandparents, bosses, to really teach you about life.
And so the foundation’s focus on that, the personal development piece, which covers that. And then also equality, really making sure that everyone has an opportunity to get an equal opportunity in this world. I understand that we’re not all cut from the same cloth and we won’t. But if we, as an organization can help people, young girls find opportunities to do things that men are able to do, people of different races and disabilities and so on and so forth, have those same opportunities, then that’s a win for us.
So that’s just something that we’re really passionate about is the personal development and equality side of things and carrying that forward with the foundation. And so what we’ll be doing is, we definitely partner with other nonprofits that fit in within those constructs. And we do campaigns with them, we’ll develop products, percentage of the proceeds will go to them from the product and things of that nature. We’ll go out and get our hands dirty and do service work. We’ll give donations and scholarships and things of that nature.
And so we’re just getting started. But it’s just something that we feel is just so important. And it helps us also own our give back. It’s one thing to be able to partner with a lot of different organizations, but to own your give back, you’re able to give it more authentically and more consistently than you would otherwise. And so we’re just getting started. September 22nd will be the date.
Kara Goldin: I love it.
Daniel Kasidi: If you get a chance check it out.
Kara Goldin: Definitely check it out. So what advice would you give to your 20 year old self?
Daniel Kasidi: My 20 year old self? I think the advice that I would give myself at 20 knowing what I know now, would have probably been to get started earlier. As much as I got a lot of great experience from working and doing all the things, I think I probably could have found a way, even in that landscape, should I have gotten started.
I’m glad I did what I did. I have no regrets with that. But if I would have pushed myself more to go lift up every rock and figure out how I can get this brand going. And, I think by that time I’d be… So if I started when I’m 20, I’ll be 30 now. I’m 37 now, but I’d be 30. And I’d already have the foundation and doing a lot of positive things in the world. So, just get going, get going a lot faster and a lot earlier.
Kara Goldin: You have so much time though, be patient with yourself.
Daniel Kasidi: No it’s great. It’s like, how do we get going? How do we get done faster? How do we get it done better, more impact.
Kara Goldin: Well, I think that’s important. You have excitement, you want to go do stuff. I’ve even shared with people that I mentor that have started companies. I’m like, go learn for a little while. There’s no right way. People think maybe just by listening to you or me where it’s like, you go start in big companies and then you can go start a company. But go start a little company and then take a break and go and do…
I remember, this probably isn’t the best example, but the one of the founders of SoulCycle. And I remember when they sold SoulCycle, she ended up going inside WeWork and doing a marketing role. Just because she wanted to learn. And people were like, wait, what is she doing? But I have mad respect for the fact that she’s doing what other people don’t expect her to do. People are always, when you found a company, they want you to go found another company. And it’s wait, I just finished.
And I think there’s nothing wrong with going inside to maybe hone skills in certain areas or whatever. So anyway, I’m proud of what you’ve [crosstalk 00:29:12].
Daniel Kasidi: My answer is based on what I know now, right. What I’ve done, it’s one in. And so I think like you said, you do need to learn, you’ve got to get the skill set. You’ve got to see how things work and then your probability of success are much higher.
And, knowing what I know now that had I gotten started earlier. I absolutely think that people should go out and get… I think mentorship is really important too. When you can find other entrepreneurs out there, they can see the drive in you and you’re willing to really learn from them and give them some value or learn from someone that’s done it and been there. You’re going to get the most fast track education that you’ve ever gotten.
And so nowadays, even at my age now I invest in being part of different groups and entrepreneurs and learning, not only about entrepreneurship, but how to run a successful life. You’re not just a business.
Kara Goldin: What groups, how have you found those, other entrepreneurs or mentors?
Daniel Kasidi: One of the earliest ones, I was invited to Necker Island, which is Richard Branson’s Island a few years ago, actually four or five years ago. And I met a really great group of entrepreneurs there and obviously Richard Branson. So there’s a group there that are international entrepreneurs that are doing very purpose led, driven things. And they’re grand things, trying to solve big problems.
And then even on a micro level, getting into a Young President’s Organization, which is here in Southern California. They have chapters all around the world where, as long as your business hits a certain sort of qualification, you get access to classes. It’s basically you’re signing up for continued education, and it’s in all forms, whether it’s from business to your personal life, to wellness, to whatever the case may be. So I make sure [crosstalk 00:31:03].
Kara Goldin: Be part of YPO in the Bay area too.
Daniel Kasidi: Yeah. It’s a really great program. And you just-
Kara Goldin: And EO is also a great group too. If you’re just starting a company and you don’t hit certain levels, I know people that have been in EO, and I’ve spoken at EO a lot, there’s great people that find people in there too.
Daniel Kasidi: If I’d found those groups earlier, maybe in my first or second year, because I would have qualified my first and second year in business, but I have five years of not having a mentorship. Another thing is if you’re able to get that mentorship earlier. If your business hits a million dollar revenue mark, you can apply for some of these groups and start talking to people that are doing 20, 30, 40 million in revenue and learn from those guys.
Over a year, you’ve gained so much knowledge that maybe you wouldn’t have gained hanging out with maybe your friends for five years and try to ask them a lot of questions when your founding members are people that don’t understand what you’re going through. So that’s another way I think that can get you on the fast track of learning and executed.
Kara Goldin: Yeah. I’ve also found too, especially make a list of the people that you really think are doing it right. You think Daniel’s, the coolest thing, he pretty much is. But you find these people like that and not stalk them. I’m pretty active in social, but in particular on Twitter, that’s where a lot of my audience is. And I’ve had people reach out and say, hey, I’ve got this question for you.
And you’d be amazed. There’s a lot of time where people won’t respond. But I think that if somebody asks you a quick question that wasn’t going to take you very long, I bet you would answer it, right?
Daniel Kasidi: Absolutely. Of course.
Kara Goldin: It’s so much easier in so many ways to get access to… If you have an interesting question and they feel like, oh wow, I could really learn from this person and they’re curious. I think social is underrated, you don’t even necessarily have to join a group to find the answers to your questions.
Daniel Kasidi: Absolutely. And I think I get those DMs all the time and the people that write thoughtful questions and you can really see that they have a passion to do something and they just want one question answered. It’s the least bit you can do. You know the heartache of operating a business and the things that you have to learn by making mistakes. If you could save someone, just that, from some heartache. It’s something that I can’t get myself to not answer the DM. So I always answer them.
Kara Goldin: I love it. And I do believe it’s… And you never know where you’re going to be able to meet these people too. My story, Jamie Dimon from JP Morgan, as my husband said, you’re probably the only one in America who didn’t know who Jamie Dimon was. He happened to be sitting next to me at a dinner and everybody wanted to talk to him about Bitcoin. And you know what, he didn’t want to talk about Bitcoin. He wanted to hear about scrappy Kara and her water company. And was asking me all the things.
Daniel Kasidi: That’s amazing.
Kara Goldin: He loves hot sauce. And he wanted to talk to me about doing a hot sauce brand. Not the conversation, but of course I was willing to just be real and talk to him. And now he’s become, not an official mentor, but he’s somebody that when I’ve been financing my company and I’ve got questions. I don’t do it often, but once a year I can reach out and say, should I do this? Should I not? Am I thinking about this? He is like, boom.
And so again, I think you never know where these people are going to come from. And sometimes it’s just showing up and finding these people along the way.
Daniel Kasidi: Absolutely.
Kara Goldin: This is an awesome time with you. You guys, thank you so much. I don’t even need to ask you the question, what makes you unstoppable? Because you have told us and all of your experiences is so great. Everybody find Daniel on… What’s the best way?
Daniel Kasidi: You can find me on Instagram is daniel.kasidi K-A-S-I-D-I. If you guys have any questions, like I said, DM me, I’m always willing to help. And, I think for me, it’s just about being relentless with whatever vision that you have and just never letting up.
Kara Goldin: I love it. @rastaclat.com. That’s…?
Daniel Kasidi: Rastaclat.com. That’s the website. You guys can go there and, and get the bracelets. We have these new braces coming out, they say Seek The Positive on there. Just reminds you to keep that positive mindset every single day.
Like I said, 1% of all of our net proceeds get donated to the foundation, will be doing good. So if you guys make a purchase here, you’re also making a vote for good.
Kara Goldin: I love it so much. And if you guys liked this podcast, give it a great review and definitely subscribe. Super awesome. So thanks everybody. Have a good rest of the week.