Lisa Curtis: Founder & CEO of Kuli Kuli

Episode 304

Ever heard of the ingredient Moringa? It’s more nutritious than kale, rich in plant protein with vitamins and plenty of antioxidants. Lisa Curtis, Founder & CEO of Kuli Kuli, wanted to bring this superfood to the world for all to experience the benefits. So she developed superfood powders and snacks with Moringa and Kuli Kuli was born. Hear how this former Peace Corp extraordinaire was able to create not only products and a company, but also one that is sustainably sourced from small farmers around the world and sold in 11,000 U.S. stores. She shares what it is like to create a category, lead and scale a category in the great world of food. Plus we hear about what challenges she has encountered as well. You don’t want to miss this episode for sure! On this inspiring episode of #TheKaraGoldinShow.

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Kara Goldin 0:00
I am unwilling to give up that I will start over from scratch as many times as it takes to get where I want to be I want to be you just want to make sure you will get knocked down but just make sure you don’t get knocked down knocked out. So your only choice should be go focus on what you can control control control. Hi, everyone and welcome to the Kara Goldin show. Join me each week for inspiring conversations with some of the world’s greatest leaders. We’ll talk with founders, entrepreneurs, CEOs, and really some of the most interesting people of our time. Can’t wait to get started. Let’s go Let’s go. Hi, everyone. It’s Kara Goldin from the Kara Goldin show and I am so so thrilled to have my next guest here. I totally admire everything that she is doing. And I really wanted to have her on so her name is Lisa Curtis and she is the founder and CEO of Cooley, Cooley, and Cooley. Cooley’s products consist of superfood powders and snacks right now. And all are made from sustainable superfood ingredient called Moringa. And if you are not familiar with Moringa, then you need to go and get familiar with Moringa. And definitely try some of the Cooley Cooley products so the products are sustainably sourced from small farmers around the world and sold in 11,000 Us stores. We are going to talk a lot more with Lisa about Moringa and how Cooley Cooley is leading the category pioneering Moringa and all of its benefits. Lisa has an incredible story herself as she started working on Cooley Cooley while she was serving in the Peace Corps. And I can’t wait to hear more about her journey. And here. Like I said a lot more around what she’s doing in scaling Cooley Cooley to where it is today. So welcome, Lisa.

Lisa Curtis 2:03
Thanks. Thanks for having me. Absolutely. So

Kara Goldin 2:05
let’s start at the beginning. I’d love for you to share with listeners a little bit more about the company, cooly, cooly foods, and what is the backstory? And what is this ingredient? Moringa as well. But wherever you want to start with this.

Lisa Curtis 2:22
Yeah, I mean, so I think, you know, for a lot of folks who are like Moringa, what is that maybe a fruit of it. So I actually hadn’t heard of Moringa myself until about 10 years ago, I like you mentioned I was in the Peace Corps volunteer in Niger, West Africa, and felt like I wasn’t getting the right nutrients in my diet. So I asked some of the women in my village what I could eat, that would give me more energy, give me more protein kind of give me all the good stuff my body was lacking. And they literally pulled these leaves off a tree and mix them into this popular West African peanut snack called Cooley Cooley, and certain you know, eat this, this will make you feel better. At the time, I’d never heard of Moringa I’d never thought to eat like leaves off a tree seemed a little weird, but trusted these women and you know, at that point, like felt kind of so fatigued all the time that I do anything to get my energy back. So I started eating it and just was amazed at the profound impact that it had. And so I did a little research, I was like, Oh my gosh, this plant is packed with protein, calcium, iron and vitamins. It’s been used in our Vedic medicine for 1000s of years. It’s called the tree of life all over the African continent. It’s the national vegetable, the Philippines, it’s just so important to so many cultures. And you know, has all these both like nutritional and medicinal benefits, but I had never heard of it, most Americans hadn’t heard of it. And my actually initial goal was just how do I get more people locally, like more of the women that I was working with to grow it and use it? And the thing that they really wanted was, you know, how can you help us sell some of it, we’re not going to grow a crop that we can’t sell. So why don’t you help us sell it in the US? So long story short, I was like, Sure, no problem. I’ll help you sell Moringa in the US Not, not totally knowing what I was signing up for, and started Coulibaly out of that.

Kara Goldin 4:20
That’s amazing. And so you felt like you could actually be helping these farmers as well to make some money. But again, you had no idea what it would take and what year was this?

Lisa Curtis 4:36
This was 2009 Believe it or not, isn’t the Peace Corps 2009 2010 and then started working on Cooley Cooley is like kind of a side hustle passion project when I got back in 2011.

Kara Goldin 4:54
I love that. So I always share with want to be entrepreneurs that it always takes long err than you ever thought. And so when I see plans that show, oh, we’re gonna flip this in three years or five years, it’s just no matter what industry you’re in, the likelihood is very low that it will actually happen,

Lisa Curtis 5:16
hopefully. And I think it’s even harder when you’re trying to do something totally do. And in our case, it was like building a supply chain from scratch. And there were a lot of early years of just figuring out like, how do we get Moringa? To us? How do we get it to, you know, hit American quality standards? And how do we do that in a way that’s like, sourcing and supporting small farmers. So we didn’t didn’t launch on the market until 2014. So like you mentioned, like, even even though when people say their launch dates, there’s often like, you know, a few years of just kind of thinking through things, figuring things out before that.

Kara Goldin 5:56
And before you actually were in the Peace Corps. And then after the Peace Corps, you were, you were not doing consumer products, just share a little bit more about what you were up to.

Lisa Curtis 6:09
Yeah, so I had never worked in CPG until starting my own CPG company, but had done a few other things. So I’d worked at a tech startup doing kind of running all their communications for this clean energy tech company mosaic. And I had also spent some time in the White House under President Obama. And then I worked quite a bit with the United Nations Environment Program. So I was always very interested in like, politics and international policy and, and kind of sustainable development, and found that starting a business was my pathway into that,

Kara Goldin 6:52
when you were trying to figure out how to help these people that you had met in the farmers, but also figuring out kind of where you would actually sell it and make some money for yourself. And also for the people that you were sourcing from what was your first thing that you had to figure out?

Lisa Curtis 7:17
You know, I think this first thing was really the question of Will people buy this? Because most folks hadn’t heard of Moringa? You know, it was really a question of like, is this product like, even interesting to an American consumer? And if so, in what format and so I recruited some of my friends, one of my friends from childhood, at that time, was working at a consumer packaged good consulting firm helping big companies like General Mills, and Kellogg’s, and others, test out new product concepts. And so we actually kind of used her methodology but did it on like, you know, a 20th of the budget. We did it on like a couple $1,000, where we created a bunch of products in a commercial kitchen, we sort of assembled our own ad hoc focus groups, trying out Moringa and a bunch of different products. And then we actually took it to farmers markets, and we did what they were she called shotgun surveys, where, you know, everybody who came by we’re doing the, what is the demographic? You know, male or female? Did they have kids with them approximate age? Did they like it? You know, what did they try? Did they like it? And then did they buy it, and really trying to get a sense of like, our conversion rate, and knowing that if we didn’t hit like that 15% mark was sort of what her threshold was that she knew of that we weren’t gonna launch it. And we’re, we’re consistently hitting around 20s were like, Okay, maybe maybe we have something, maybe we can do this.

Kara Goldin 8:51
That’s awesome. It’s interesting that you mentioned farmers markets, because when we were first starting out, at him, there just really weren’t farmers markets that were, you know, we’re in the Bay Area. I mean, it just wasn’t happening. And so the question was, how do we get people to try the product and sample and sort of the only alternative at that point 17 years ago, was to sample inside of Whole Foods. And and so, you know, it was kind of the same thing, but it actually was much more, probably not exactly, it was sort of skewed just with that audience of people who would come in to Whole Foods versus like, somebody who goes to a farmers market, I would think like it was it. I mean, it’s pretty vast. I think. So.

Lisa Curtis 9:42
I mean, I think for us, it was actually we ended up doing a ton of demos and Whole Foods, too. I remember reading from your book and just like, totally relating to that like glamorous CEO life of like passing out samples and a Whole Foods store and talking to customers. And so that was Once we got a buyer at Whole Foods interested, we got kind of the narc Nortel buyer to agree to bring us in. Then of course, the big question is like, how do you get these products to fly off the shelf? And how do you build a sales story? And so we were just like, Alright, let’s do as many demos as we possibly can every weekend, you know, every kind of like, Friday, Thursday night, like standing in a Whole Foods passing out samples was my life for at least the first couple of years. I

Kara Goldin 10:30
love that visual because it’s, it is so reminiscent in many ways of of the early days of the company. I founded hint, but I’m so curious, what was the product that you were sampling with the people at the farmers market?

Lisa Curtis 10:44
Yeah, so we ended up deciding was that kind of folks associated, the benefits of Moringa really on the nutritional side, and that making it into a bar was probably the best way to convey like, this is a nutritional bar, like everybody knows what to do with the bar as opposed to powder. So we started out with bars. And that was really where we launched. And it’s interesting now, because it’s such a small percent of our revenue we have, you know, we still sell bars, we mostly sell them on ecommerce. Not as much in retail. And so our product line shifted a lot over the years, but I think that was our first foot in the door.

Kara Goldin 11:25
So you then got it into Whole Foods Was that your first store?

Lisa Curtis 11:30
That was Yeah, and that was a really interesting meeting where, like, stayed up all night making these little bars, like, by hand, you know, in a commercial kitchen, kind of prepping this whole pitch. And then me and my co founder, who is, you know, one that had some experience in CPG, we walked into the whole foods, Northern California Office, and to the end of this meeting with a buyer and had everything ready to go. And she was like, oh, Moringa I just saw this on Dr. Oz, I love Moringa we need a Moringa product, let’s do it. You’re like, really, that’s it. That’s amazing, it remains the best sales really I’ve ever had. They’re never, they’re never quite as easy as that. But that was somehow just by luck. She had just heard about it and had just gotten interested in it, and they didn’t have anything like it. And so that was our first break.

Kara Goldin 12:27
So lucky because it is so true. I mean, we’ve, we definitely we started in Whole Foods as well. But as I’ve shared with entrepreneurs over the years, like the the buyer is kind of has the keys to the kingdom a little bit, you know, there’s so many products if you ever want to know how many, you know, potential products there are in the in the natural food industry and what the competition is. Go to Expo West, I mean, and you’ll see, you know, so many people there and they’re great products and but you know, if the buyer just doesn’t think that it’s for them, or it doesn’t taste good, for whatever reason, whatever it is, or in our case, our buyer for a while in certain regions loves sugar. And so he just didn’t see why you would launch an unsweetened flavored water instead of actually looking at who the consumer. It’s a crazy, crazy world. So. But that’s, that’s amazing. So the other thing that I love about your story, too, as you and I have discussed, you weren’t just launching a new company, but an entirely new category. And so there’s a ton of education not a lot of people knew what Moringa was. How hard was that? And you didn’t have competition either. Right? I mean, this is

Lisa Curtis 13:46
he did it we do now but we didn’t back then. And it’s it’s hard. I mean, I think it is there’s like this first to market double edged sword in some respect. Like, you know, we got a ton of earned media we got a lot of people’s like, interested in us kind of talking about us because you know, new superfood, like what is this superfood? What are you doing? How are you sourcing it from small farmers in Africa, like, people were just really interested in it. But we had to do a so much education. You know, one point we were doing 400 demos a year in Whole Foods alone. It was just like, constantly people in stores talking to customers. Thankfully at that point, we had it. We had a full team of field marketers, it wasn’t me doing that. But we we really have focused heavily on consumer education.

Kara Goldin 14:40
Definitely. So you have great distribution, any advice for entrepreneurs who are trying to get traction on you know, maybe they’ve got this idea for a new company, but maybe they’re also trying to launch something that no one else has done.

Lisa Curtis 14:56
I think the biggest thing is sometimes entrepreneurs like build up this whole idea of like you said, like, I have to go from zero to 100 right away. And like, you know, I need to get everything perfect right away. And I think there’s a lot of value in starting small testing, learning and refining. I think a lot about our farmers market days, and well, believe me, you know, don’t want to go back to making food in a commercial kitchen. It was really amazing just how quickly we can iterate on the packaging on the formula. And just like, test, learn, iterate, test, learn, iterate, versus now you know, we we make our MOQ is or like hundreds of 1000s of units, we’re printing out packaging, like six months in advance. There’s a lot of things that as you get to scale, it makes it harder to test and learn in the consumer packaged goods space. And so I think, you know, folks need to be really focused on like, what can I What’s the small step I can stay? Take today, whether it’s testing out things in like one Whole Foods store or doing demos at a farmers market? Or, you know, how do I just create some sort of product that I can test and iterate on?

Kara Goldin 16:11
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Lisa Curtis 18:26
I think I was shocked how expensive it is to launch a food brand and how or you know, CBD in general. And I think how much my job for the first couple years was fundraising and just like fully focused on like, can I get enough money to actually launch and scale and like, even if Whole Foods, you know, in the early days, we had Whole Foods wanted to bring us nationwide, and we literally didn’t have enough capital to do it. We couldn’t afford their free Phil. And so that was like I had to get really good at fundraising and good at fundraising quickly, just in order to be able to, to hit the the growth targets that we wanted. You

Kara Goldin 19:09
and I were talking right before this. You built up a board. Did you build your board immediately, like right when you were starting? Or what sort of prompted you to actually build a board? Yeah,

Lisa Curtis 19:19
I’m a big believer in in building an advisory board like even before a business plan. I think that one of the coolest things about this industry is just how open people are to having conversations to offering advice. You know, I talked to probably an entrepreneur, early stage entrepreneur every week and but I also paid, you know, later stage entrepreneurism, like hey, how do you do this thing? Can we talk about, you know, the issues we’re seeing with you in a fire? You’ve seen them to that kind of stuff. And so we have an incredible advisory board who you know, then as we raise more capital, we formalized into an actual governing board. But I think that having some some wisdom around the table has been extremely helpful for us.

Kara Goldin 20:08
Yeah, definitely. So it’s a mixture, you’re, as you said, you have an advisory board, and then you have a regular board. So it’s a mixture. It’s not just of the investors, either you’ve brought in people that have been in the industry that you can learn from, which I think is also really, really important. So So you’ve launched a company off of an ingredient, and you’ve launched products in the superfoods space in the powder industry, and then in the snacks. So how do you decide that? Like, how, how do you decide to go into different categories? When do you go into different categories as well?

Lisa Curtis 20:47
Yeah, good question. I think if I could do it all, again, I would have gone into less categories right away, I think that, you know, the challenge of kind of being focused around an ingredient who’s like, oh, we could put into this, we could put it into that we could do all these different things. And then all of a sudden, you’re working with five different co packers, and like, you know, three different fires. And so I think we’ve actually now made a distinct effort to really focus on okay, what are the the product lines and the the categories that are really working for us? And how do we double down there, as opposed to spreading ourselves too thin. But I think a lot of it has come from like, trying to understand, like, how are our customers using Moringa. And we’ve heard, you know, the number one way that people use it is in a smoothie. And so we have developed, you know, our powder line or pure moringa powder, a lot of folks add to smoothies, we also have an energy shake line that they can just mixed with water, we’re coming out with another really exciting smoothie product next year. And then we also heard from folks and especially millennial Gen Z that like they’re not into powders as much, they still want the benefits of super foods, but they want to get them in like a tasty, easy, simple way. And so that’s where we came out with our gummies, which have done really, really well. And then I think, you know, some of our other products on the snack side, it’s like, how do you put superfoods into chocolate? How do you get, you know, super foods on a bar, but trying to kind of test and learn as we go,

Kara Goldin 22:21
I think that’s the way to do it. And what you’re describing is just trying, right? And I just have to get out there and try and figure out, go to your local stores, go to your local farmers market, try and figure out is this really what the consumer is looking to put their money into? And do they actually think it’s going to help them in some way, which, again, you’re a mission based entrepreneur with a purpose not only to help consumers, but also the backstory of helping the farmers and what you’re doing. So how has that developed? Obviously, that was a conversation as you’re living there, and like you’d really love to bring it. So what do you think many of these farmers and Aquaman talked a little bit about this to like, what have you found that they really need along the way that they’re sort of not getting in order to supply you with what you need in order to sell it? Yeah,

Lisa Curtis 23:17
I mean, to think that, you know, the fundamental thing that we supply is like access to a market that they wouldn’t be able to access on their own. So most of the small farmers we partner with, they sell a number of crops locally, some of them staple crops, some of the more specialty crops like Moringa, and others, but we pay them far more than they can sell locally for that same product, we also source a much higher quantity, and then really enable them to sell on the US market. I think that’s kind of the fundamental, and then I think on top of that, we find a lot of them needs support on quality, a lot of them need support on financing. You know, there’s, there’s kind of a number of different ways from sending out, you know, technical experts to their farm to help them there to putting in, like, basically pre purchasing Moringa so that they have like money on hand to actually do the harvest, that sort of thing. And so we we base it a lot on like, you know, what are what do they need? And what can how can we partner with them. So there’s kind of no one size fits all, but I think that is a big way that we support them. And then we also really love supporting them in some of the impact initiatives. So you know, all of the different organizations, we partner with our social enterprises, they’re generally started by people from there, you know, someone from Uganda or someone from Ghana or someone from Mozambique, who really cares about their community who wants to find a way to like improve the lives of the people around them and so partnering with them to do, get Morrigan school feeding program. And or you know, do some nutritional trainings where they like, help folks understand how to use it or give out a ton of ton of little seedlings. So every household in their village like has a moringa tree growing in their backyard. We we really kind of try to figure out what are they excited about? What do they think their community needs? And how can we support that with kind of small grants or other ways?

Kara Goldin 25:22
I love that. So you’ve raised money, and you hadn’t raised money before? Correct? Yeah. I love it. So somebody was just actually Julia Boorstin was just on the podcast. And she was talking about this, that the amount of capital that is going to women is actually less than it was. It used to be 3%. And now it is 2% of venture capital is actually going to women. I don’t think you’ve raised money through venture. You’ve actually done it through Angel. But I’d love to hear

Lisa Curtis 26:01
that actually, we have we’ve raised about 10 and a half million 10.6 to be exact. In the early days. That was like crowdfunding, that was angel investors.

Kara Goldin 26:14
So that’s where you started with crowdfunding and angels. Yep.

Lisa Curtis 26:17
And then in 2017, and mixing up my years here, I did this pitch event. And someone from Kellogg’s came up to me at the end and was like, I really love what you’re doing. We’re really interested, we’re starting a venture fund, would you be interested in the conversation? Which to me was like seemed weird, because, you know, there’s sort of African superfood very different than you know, Frosted Flakes, like what are they what is Kellogg’s interested in us for but ended up getting to go to Battle Creek had a long conversation with their CEO and a bunch of their exec team and, and totally fell in love with this idea of like, oh, yeah, you guys were started, like, really, with this mission of plant based food. And you know, they, they only sell plant based products and I think have one of the best run foundations in the world in terms of your the WK Kellogg Foundation and what that does. And so we actually became the first company that Kellogg invested in, wow. So kind of kicked off the venture arm, and then got a few other great investors. So STG who I knew that the you know, as well invest in Ico and authentic ventures recon a few others kind of came on board and did our Series A and then more recently, in 2019, did a series B. Right before COVID, which I’m very grateful that we closed it before everything shut down.

Kara Goldin 27:43
That’s amazing. What do you think are the key things that they look for? And investments sort of as you move from seed? And what what are kind of the the key things? What advice would you give to people who are thinking, okay, maybe I am ready to go and look at some of these venture companies. And not every venture company is the same, too. I mean, they invest in different size and, and obviously categories, too, but I’m curious what you think about what they would look for.

Lisa Curtis 28:14
So I think, I mean, there’s this in some ways, unspoken, million dollar magic rule in VC, where it’s like, you’re not a real company, and CPG until you’ve crossed a million dollar, like a million dollars in sales in the minds of a lot of venture firms. And I think I didn’t really know that initially, you know, we started talking to some VC, and they’re like, their YouTube, like, utterly some fun, like somebody was like, just like, wait until you’re at a million dollars. And that is, for a lot of them. That is the marker of like, you’ve gotten some scale, you’re now ready for more capital to improve that scale. I think having a really clear innovation pipeline and having an understanding of like, where are you fit into the category? Where are the white spaces where you can grow? You know, who is your consumer, and then think a solid team, like I think, you know, they say in the early days, investors are investing in you, they’re not investing in the idea. Like, they, they need to know that you’ve got a great team. And I think when you get to the VC stage, it’s they’re investing in you and they’re investing in the leadership team that you’ve built or that you’re planning to build. And they understand that you know, how to surround yourself with the right people.

Kara Goldin 29:29
Ya know, I think that that is so key. So it and obviously they want to see what your growth story is, but also, the fact that I think you created an entirely new category that was taking off, right, they wanted to get in on it, which is super, super cool. So a lot of people listening. probably think, oh, Lisa just snapped her fingers. She’s done a lot of amazing things. She’s been you know, working with the United nation’s she’s in the Peace Corps, she’s worked under the Obama administration. Of course, she can do this. And they don’t really understand how hard and challenging it is to launch a physical good in an entirely new category, but I’m sure that the path was mostly successes. But but maybe there were a couple of failures along the way, or challenges along the way. I always like to ask founders about what were some of those challenges. I’d love to hear a story just kind of sharing exactly what you ran across, and maybe what lessons you learned from it,

Lisa Curtis 30:39
I would argue we’ve we failed our way forward. That it has not been easy, has not been just, you know, easy successes, I think one of the ones that comes to mind was actually in 2016, when we had just amazingly gotten the green light from Whole Foods, they wanted to launch us nationwide. At the time, we were sourcing from one Women’s Cooperative in Ghana. And about three months before we were supposed to launch, we heard from our supplier, she actually like WhatsApp to me this photo of just like a huge wildfire in Northern Ghana. And just like basically, the entire farm had burned down. And so our whole launch plan just came crashing down. And it was one of those moments where, you know, I just sort of sat there and I’m like, How are we gonna survive this? Like, is this the end? I’m not sure, it was also a moment of self reflection, because so much of what we had been doing has been like, working with women’s cooperatives, you know, specifically this this morning, got a, just like, all of our imagery, everything had been around our partnership with them and you know, direct from source. And we kind of like looked around where like warehouse, can we get it, and ended up finding this family farm in Nicaragua that, you know, had, like was paying employees, fair wages, very different business model, very high quality Moringa. But like, totally different part of the world, totally different from like, what we had thought we were going to source and I kind of like was like, you know, actually, maybe it’s, maybe it doesn’t have to be this like only women’s cooperatives, only West Africa. Maybe there is more we can do and supporting small farmers, even if it’s not a cooperative, even if it’s like a social business. And that to me, at the end of the day, like no market, no mission, like if we, we didn’t take this lunch, if we went out of stock on shelves, like that was not going to fulfill our mission. And so we source we somehow managed to get a ton of Moringa in like a full container Moringa to the US in like a couple of weeks, which I don’t think is possible these days, and got it into production and just skated by and produced in time. So I think that was a big, big learning moment and big learning moment in supply chain diversification, which we now have. So we now source from actually seven different countries around the world and has built a much more robust supply chain.

Kara Goldin 33:24
Yes, diversification is definitely such a key thing and being able to, I’ve talked about that over and over again, not just in supply chain, but also in sales channels. And I think that the biggest challenge that so many people talk about to the life of an entrepreneur is it’s not a wave it there are spikes, right, where things go really great. And then they’re really bad. And, you know, in this constant spike, and I think it’s just, it can be really stressful. And you know, I think that oftentimes, you know you’ve got a team that is listening and to you and wants to see that you think it’s okay to but then you’re dealing with you know, a fire on your major supplier. I mean, it’s it’s

Lisa Curtis 34:18
Yeah, literal or figurative fire. There’s a lot of fires to put out. Yeah,

Kara Goldin 34:23
it’s not for the faint of heart at all. But I also think that there’s a lot of value in everything that you’re doing. I’m so curious. Last question, actually. What do you like being an entrepreneur?

Lisa Curtis 34:37
I like being an entrepreneur because I feel like I learned something new every day and because I get to interact with such cool people. Like you.

Kara Goldin 34:48
Oh, nice. Well, I love that. I mean, I I agree and I think you hit the nail on the head with learning that is such a key key piece of I think, you know, the curiosity piece no matter what industry you’re in.

Lisa Curtis 35:05
And I think that’s one of the things that I tell other entrepreneurs who say, you know, oh, I can’t start a company, I need an MBA or I can’t start a company I need, you know, I need a lot of money you behind me? It’s like, you know, I started a company in an industry where I knew no one I knew I never worked in CPG. And I know you did too. And I think it’s, it’s more about having the passion, having the grit to see the idea through and really knowing about knowing how to ask for help and how to learn as you go.

Kara Goldin 35:37
Absolutely. Well, this is so so incredible. And we’ll have everything in the show notes how to get your product, if people are just trying it for the first time. What should they try first?

Lisa Curtis 35:51
I would say our new gummies I am super excited about these I honestly, the most delicious superfood gummies and particularly most delicious greens gummies you’ve ever tried. So even if you’re not a green smoothie person, if you’re not into greens, you feel like you shouldn’t be eating them, try our super greens gummies you will not to be disappointed.

Kara Goldin 36:10
I love it. So we’ll have all of the ordering information there. But Cooley Cooley is the name of the brand again and Lisa Curtis is the rock star founder and CEO so thankful for you coming on and sharing the story. And we will be definitely looking out for your products and also all of your progress. So thank you again. Thanks all for listening to this episode. We hope you enjoyed it. And I want to thank all of our guests and our sponsors. And finally our listeners keep the great comments coming in. And one final plug if you have not read or listened to my book undaunted, please do so you will hear all about my journey, including founding, scaling and building the company that I founded hint we are here every Monday, Wednesday and Friday. Thanks everyone for listening and goodbye for now. Before we sign off, I want to talk to you about fear. People like to talk about fearless leaders. But achieving big goals isn’t about fearlessness. Successful leaders recognize their fears and decide to deal with them head on in order to move forward. This is where my new book undaunted comes in. This book is designed for anyone who wants to succeed in the face of fear, overcome doubts and live a little undaunted. Order your copy today at undaunted, the and learn how to look your doubts and doubters in the eye and achieve your dreams. For a limited time. You’ll also receive a free case of hint water. Do you have a question for me or want to nominate an innovator to spotlight send me a tweet at Kara Goldin and let me know. And if you liked what you heard, please leave me a review on Apple podcasts. You can also follow along with me on Facebook, Instagram, Twitter and LinkedIn at Kara Goldin. Thanks for listening