Coulter Lewis: Founder & CEO of Sunday

Episode 560

On this episode of The Kara Goldin Show, Coulter Lewis, Founder and CEO of Sunday, shares the journey of building a brand focused on creating safer, greener, and more sustainable lawn care and gardening environments. From his background as an aerospace engineer to becoming a food entrepreneur and then starting Sunday, Coulter shares insights into the challenges and successes of building a brand that empowers consumers to care for their properties in a better way. The conversation covers topics such as the mission of Sunday, the evolution of the brand, the impact on consumers as well as the future vision for the company. You don’t want to miss a minute of this very educational and motivational episode. Now on this episode of The Kara Goldin Show.

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Transcript

Kara Goldin 0:00
I am unwilling to give up that I will start over from scratch as many times as it takes to get where I want to be I want to be, you just want to make sure you will get knocked down. But just make sure you don’t get knocked down knocked out. So your only choice should be go focus on what you can control control control. Hi, everyone and welcome to the Kara Goldin show. Join me each week for inspiring conversations with some of the world’s greatest leaders. We’ll talk with founders, entrepreneurs, CEOs, and really some of the most interesting people of our time. Can’t wait to get started. Let’s go. Let’s go. Hi, everyone. And welcome back to the Kara Goldin Show. Today we are joined by an incredible, incredible entrepreneur, founder and CEO of an incredible brand called Sunday. Coulter Lewis is the founder and CEO of this incredible brand. And it isn’t just another lawn care or products company, I was doing a little research on the company culture and heard you talk about that. So I’m excited to dive more into that. But they’re in a mission to make backyards safer, greener and more sustainable across America. And culture as a serial entrepreneur, we’re going to talk a little bit more about what he was doing before, I actually know his wife as well Kristy from his previous entrepreneur venture, so we’ll get to talk about that and sort of what their mission was over there. But Sunday’s products are scientifically formulated to nurture not just the lawns and grasses and gardens, but the entire ecosystem. So we’ll talk a lot more about everything from soil, to the blades of grass to all of those great things. I cannot even wait to have this conversation with Coulter. So welcome.

Coulter Lewis 2:05
Thank you, Kara. So good to be here. Excited to chat. I’m

Kara Goldin 2:07
very excited to have you on. So I love my garden. I’m I’m like, obsessed and very, very interested. I think I could spend a lot of time on educating myself on on getting better. But I was fascinated by everything that I was reading and listening to when I was hearing some of your previous interviews. But I also read that you had transition from being an aerospace engineer to becoming actually you had a little stop in between that there we learned but you became a food entrepreneur, and then you started focusing on your current startup Sunday. But can you share a little bit more about those leaps in your journey? And was was entrepreneurship always in the cards for you?

Coulter Lewis 2:59
It was I think I’ve got that question often, like when when did that turn on? And I looked back and it was always it was always me. It was an expectation. I just felt like the obvious place I had to go. And I kind of thought everybody felt thought that way. But I didn’t realize that was a bit unusual, I guess. But no, I think every every job I had before becoming an entrepreneur, and especially at IDEO, my feeling was like I’m here for training. I’m here to learn, absorb as much as I possibly can to prepare me to go and do this. So yeah, that was always the intent. Yeah. Very,

Kara Goldin 3:34
very cool. So after you briefly mentioned IDEO, so after IDEO, you and your wife, Kristy started an incredible food snacks company called Quinn, can you talk about that? And kind of what was the why behind that? Starting that company?

Coulter Lewis 3:52
Yeah, you know, I think we I think some of the biggest leaps have taken in my life happened because I didn’t fully understand or unable to characterize all the challenges that would come with it. And, you know, I think with Quinn, we, we felt like there was an opportunity to do something better and food and do something that was, you know, hyper focus on ingredients and and place where the students were grown. And that was just, there’s especially Christina, you know, well, Kara has so much passion there, that that just pulled us forward. And I think what we imagined was that as we pursued that and tried to get something that was actually real, and on a shelf somewhere, we hit some sort of roadblock or some sort of reason why it wasn’t done before. But we just kept rounding those blind corners, and it kept going. And, you know, I left my job that was that was it was my dream place to work. It was such an incredible opportunity work with the smartest people I could possibly imagine. And I had to make a choice to step away from that, or else both were going to fail because I was just getting so overloaded. So it was, you know, it wasn’t one giant moment. It was many, many steps and all of a sudden you’re all the way and I would say

Kara Goldin 4:55
Yeah, it’s so true. So you decided to leave When, and then start Sunday with your brother. So what was kind of the moment? Do you remember when you’re thinking about this? I guess it’s a series of problems. It’s not just one problem, but a frustration that you saw right in front of you. Can you tell the story of of that, and sort of what led ultimately to you deciding to launch a company called Sunday?

Coulter Lewis 5:24
Yeah, I mean, it was. It’s something that I’ve been thinking about for 10 years, and, you know, eventually enacted on it really did come in a moment, you know, and appreciate compressed period of time where this all came together. And I really understood what had to happen here. And then once you kind of have that full vision of what’s possible, you can’t not do it didn’t have a choice. And so, but that started with getting involved in agriculture. So I grew up in the northeast, I had really no exposure to agriculture farms, things like growing up. And then when that was everything, right, and we’re in field with our growers, and farmers highly involved there and seeing just the beauty of that, and seeing the relationship they have with the Earth, how they use all of this knowledge, deal to take better care of it. And just, you know, there’s like a grace and a balance to his amazing, amazing part of my life to be part of that. And so I had that context, when I bought a house, three kids, three little boys dog. And I found myself in that aisle of the home improvement store, you smell that aisle before you get to it from about 100 yards away. And then everybody kind of knows that should hold their breath there, which is crazy. It’s on its own. So there’s staring at that, you know, there’s racks of shelves of bags full of toxic chemicals. And I had that context from being in that organic farm in Nebraska, just like a week earlier. And I just felt like, this feels crazy. This feels like something from a different era, this fields just off and I need to learn more, I forgot what’s going on here. And that that kind of kicked off a few months period of just peeling back the onions in this industry. And really understanding what where things are and why they are the way they are. And it was a rare occurrence where every time I dug deeper, there was just more incredible problems to fix and more opportunity to make something way better. And so at that point, it just it had to happen.

Kara Goldin 7:10
Yeah, no, definitely. So what year did you guys actually start? What When did you launch the first product?

Coulter Lewis 7:17
So we shipped our first product to a customer in spring of 22,019. And 2018, we did a full year of user testing and really learning more about the consumer and learning more about what what we could do here that make it fundamentally different.

Kara Goldin 7:30
So traditional lawn care, as you mentioned, is it involves chemicals, right? How do you decide that you can do better and innovate? And how do you create those products?

Coulter Lewis 7:44
I mean, so it started off with like, what is the problem and how much? How important is it to solve it right? And I think that that drives because a lot of the energy in the bucket, you need to be able to go figure out all the difficult problems to do so. And in that early phase, again, like kind of unwrapping this industry here, we learned that the yards in US are 40 million acres, it makes her third largest crop in the US tie with wheat, it’s 10 times more land and all the organic farms combined. So this is a huge chunk of the country, right and, and so, you know, if you have passion for agriculture and the impact that can have on all of our future, like, you can’t ignore this piece of it. But then when you look at a yard in the US, a typical managed yard gets about five times for pesticides per acre, the industrial farm gets like it’s not a little bit too much. It’s not kind of like a little bit off balance. It’s crazy. It’s so far beyond people to understand or recognize. And these are really, really toxic compounds. So we have roundup right now is facing a $10 billion settlement be the third largest every consumer goods number one being Philip Morris, because it’s tied to cancer. And that’s the most popular product in that category. So that’s just kind of how far off base this was and how much of an impetus there was for me to try to figure something out that was different and better. One of the things that helped us kind of understand that it was possible was that in Canada, almost everything you see on the shelf in our stores here is not legal, their cancer society and the Pediatric Society got together and look at the space and said, Alright, what’s the consequence of all this? Well, there’s some pretty solid data that shows this is not good for people who are good for the land and we’re seeing these compounds pop up everywhere, including in people’s bodies and such and and then what’s the upside the upside is fewer dandelions that doesn’t seem like a good trade off and so they they simply banned it right. And that happened about 10 years ago. So there’s really good evidence from that show that like well we can still have great looking yard we can still do all the things it just you know, we don’t have this this really toxic input anymore. So we knew it was possible from that that helps push it forward.

Kara Goldin 9:40
So hard does not seem like a scary topic for you right? So I know what you guys did at Quinn in the food industry and I think it’s incredible what you guys are doing to actually change gardening and and lawn care. I’ve heard you talk about you’re not just a Products Company. Obviously, there’s a ton of education around this that consumers really need. So what’s the goal for consumers? In terms of thinking about your brand? What do you want to be known for?

Coulter Lewis 10:14
Well, what can I describe what I, what we found, we did a year of testing in 2018 gave people products and work with them to do interviews in their homes really dug deep understanding people are accurate as part of their life and what they cared about. And we found that 97% of people live, their level of confidence was roughly I kill houseplants, you know, just very, very low level of knowledge and capability in this space. And that’s fair, that makes sense. We have other jobs, we’re all working flat out. And this is agriculture. It’s complicated. And so we came to see as like, there’s really kind of an unfair dynamic here, we’re being judged as citizens in our neighbors are judging us for how well we can maintain this piece of Earth that we own. We’ve all had responsibility in that. But yet, there’s really no way for us to be real experts at it. And that’s This is like your hobby, the thing you really, really focused on is just so much to know. And that’s what really shaped Sunday. So before that, I think it could have been just better ingredients and great branding and that kind of thing. And more more relevant branding. That’s, that’s changed a lot of industries. But in this space, what we recognize is that the most powerful thing, important thing we can do is to empower people. And even if they are at the level of ICAO houseplants, we’ll give them enough instruction and guidance, and be the expert for them. So that they go out there and they do a thing, and they care for their property. And they do it in a better way. It’s kind of about making the better way, that really easy and obvious option. So even if that’s not that important to you, you’re still gonna go out there and use Sunday. So that’s, that’s what we launched with. The challenge of that is that it makes us a tech company, if we have to, we analyze every single property, we have the largest cell database ever created. Now, because we’re customers send us soil samples. We’re watching weather every single day, we’re buying aerial imagery of your home. So we have to have all of this knowledge of your home in order to be the expert for you and tell you exactly what to do and when and how. So that you’re really kind of super powered and successful at this. That’s, that’s the idea of Sunday. And that was, you know, crazy idea in 2018. And now we have hundreds of 1000s of customers and, you know, really seen that people do need that. Yeah,

Kara Goldin 12:17
so I love that about your site, I actually commented to your public relations person that I spoke to that the site is really, really incredible. I mean, it’s what you’ve done for people who have not been on it, it’s, you’ve done a great job. And obviously, you’re using this data to customize care for this consumer. So when you think about as your company’s evolved, I guess, how many products did you launch with initially? And how has this? How has your site changed as you’ve been able to really utilize this data as well, and sort of figuring out what additional problems maybe the consumer, you think you can solve for the consumer that they you didn’t even expect? Yeah, 100%?

Coulter Lewis 13:07
It’s actually well, I’ll answer your question that I’ll give you an anecdote around that, that. The question is, we launched with, I believe, seven skews. Now we have 70. And so a lot of that is having hyper specific tailored solutions for specific conditions in the yard. Like the you know, every every single plan you get on Sunday is different, because it’s tailored to your property mill to meet all the different conditions, we need lots of products. And for us that’s challenging has been to alter register every product in every state and with EPA. And so it’s, it’s a, it’s a real trick and a real core capability here for us to move fast and the physical product side of things. It’s been incredible to see that grow. In terms of how the experience has changed, I’ll say we’re just kind of evolved a ton, but there’s so much more and the edge cases you brought up. We interview customers every single week. It’s just part of our flow and how we operate. And we hear so much of people saying, Yeah, but I have a mastiff and the grass in my front yard. In my backyard, I’m trying to grow these kinds of roses, like the nice status is hyper specific. And the more we can get down to the needs of you and your property and like your goals and ambitions, the better we can help you be awesome at this part of your life. Right? That’s, that’s the goal. So there’s kind of no end to it. That makes it fun. I

Kara Goldin 14:20
love it. So educating consumers about chemical free, not just lawn but environment, right, because you’re doing everything around gardens and and so even if you do not have a lawn on your property, Sunday is really a resource for people. You’ve you’ve scaled the company to from totally direct to consumer into retail as well. So can you talk a little bit about that? Yeah, sure. So

Coulter Lewis 14:51
you finish nationally at Target and Walmart, and some traditional retailers next year. So that’s been, you know, something that I think I expect it to happen a little bit later. But what ended up happening for Sunday is that there was this recognition that who were appealing to the next generation of homeowners, our customers are much younger typically have kids and pets at home, and are looking to extend their values to their backyard. There’s, to me, it’s amazing that like, we were really thoughtful about the Hansa, we buy, but like our property, through that lens, non toxic as well, right. And so, you know, because we’re kind of driving that change in the next generational kind of version of this, retailers are really excited to have us as part of the you know, in their set and help bring that customer ends up part of the store. And that helps us get a much better partnership with a retailer. So instead of us, you know, really hoping for a stylish shelf, we’re able to arrange it that way, we’re more likely to succeed there. So in this industry, I mean, I’ll say in retail, it’s a, it hasn’t changed in 50 years, I could show a picture of a shelf from 50 years ago, and you wouldn’t know if it was yesterday or two years ago. So us coming in and doing this differently is really a very new thing. In this industry.

Kara Goldin 16:04
Where did the name Sunday come from?

Coulter Lewis 16:08
So when we did our year of research, talking to customers in 2018, what we also witness is like, just the beauty of this thing, like people go out on weekends, and they care for their peace of the earth. And they get, you know, incredible benefits from that for themselves personally, but they’re also like directly interacting with something so fundamental and so human. And it’s just this wonderful tradition. And I thought Sunday encapsulated some of that this idea of this, this, you know, this beautiful tradition, and for us to be a small part of that is pretty special. So that’s, that’s what we needed Sunday. So

Kara Goldin 16:40
I know you guys did quite a bit with Quinn snacks in terms of kind of breaking down barriers, especially on the r&d and sort of manufacturing. Have you had situations where you were trying to create better for you products for Sunday, where maybe some of the manufacturing said, we can’t do that. But you said why. And so I think the best entrepreneurs and every single industry is sort of the breakout brands are those stories of where you actually made manufacturers figure out that actually, you can do it. And let’s try it.

Coulter Lewis 17:24
I think that’s sort of the highest level here of something that I think is overlooked, and was by me early on, especially acquaint is that your manufacturing partners are such a crucial part of your success. And I think it’s easy to think like, well, that part was get done, it won’t get done, he won’t do the innovations you want to do unless you’ve got a real partner. So that’s so crucial. And I cannot tell you how many times at Sunday, we’ve done things that were new to industry, it felt impossible. I mean, we launched with everything different not only was it this customized plan for your property and data driven and dynamic, and it would change throughout the year, all these sort of things, ecommerce was never built for. But on the physical products side, our formulations are entirely unique in the industry. No one’s ever kind of mixed organics with what’s more traditional fertilizers before and that way it’s liquid and hose on, which is really unusual. It’s in a stand up pouch, which never been done before in the industry. And so there was a ton that we did to be able to, you know, bring this really novel approach to market. I mean, even just getting a liquid pouch to ship well and be stable in the mail is is its own independent, large effort to not only get it there, but then to maintain that quality every single time. So we tackle a lot of that impossibles Oh,

Kara Goldin 18:38
that I love it. So which products from Sunday have become kind of the breakout skews for you all? Yeah,

Coulter Lewis 18:45
well, we, you know, we, we started Sunday in lawn care. And the recognition there was that this is, you know, an absolute kind of staple of the American household. It’s really confusing and perplexing, and also is something that we can build a science around because it’s a little bit more controlled and more easier to dial in than, say a garden which has many different kinds of plants. So you could build really deep tech around it. And so long as we had the most, the most traction because we started there first it was kind of our beginning category. But since then we’ve been growing into gardening growing into pest control as well. So we’ve natural pest control products too. And that’s those are those are newer, but really, really exciting to see them taking off and also exciting for us, especially in the garden category to start to get into category or like have tons of passion just like I heard from you earlier in the call and be able to tap into that and offer them a better product is really exciting for us. So yeah, I would say lawn is kind of the highest volume, you know, because it has the most history here but gardening is science really, really growing quickly for us.

Kara Goldin 19:46
Looking ahead, how do you envision Sunday evolving over the next five years? I mean, when you grow up what what are you going to be?

Coulter Lewis 19:58
My job does change says Essentially every year, and, and to continue to adapt to that, you know, I think for Sunday and division for Sunday, the most fundamental way I can say is that the more we help people, the better the business does. And that’s not it’s kind of a rare a beautiful relationship that we have here. And so the more we can develop tools and products that get people outside taking an action and doing something that they could do, the better we’re going to do as a business. And the result of that is that then we’re transforming the suburban landscape, right, where we’re making a difference that might be visible from space, like, we’re, we’re empowering, you know, the 90 million owners of the third largest crop in the US to go out and take better care of it. So that’s, that’s 100%, where we’re going and, you know, that is lawn care, and gardening and pest control and everything out to our home and all the smarts to help you be great at it.

Kara Goldin 20:47
The consumer stories are the fuel that allow founders to keep going, right? So with all of the headaches, you know, maybe it’s a manufacturing hiccup or an investor or, you know, your, your number one employee just quit, whatever it is all sudden, you get that consumer email, and you’re like, Okay, it’s not all, you know, Zed, right? It’s it’s actually happening. But do you remember any of those consumer emails that that said, Okay, fine, I gotta keep going.

Coulter Lewis 21:30
Acknowledge that, that is, that is the reality, this is building something from scratch, it’s hard, and things go wrong continuously. And you do need to manage your psyche to be able to find those counterbalances to keep going. The joke at Sunday, people tease me about it. And they say the only thing ever celebrate or customer reviews. I think that might be true. And so we do have with 1000s of amazing reviews. And most of them people take pictures of their yard and share this little piece of their life with us and how proud they are of it. And that is just magic. So that is a constant source of fuel. I’m thinking of one review, where was an older woman whose husband had passed away. And she rose to say how proud she was that she was doing this now herself and she could take care of it. It made her feel really independent. And it was just like waterworks over here. It was incredible. Yeah. So I love that this special.

Kara Goldin 22:24
So you have helped to build brands been built your own brand? With Quinn. Now you’re doing it again? How hard is it to build a brand and in a community and especially in today’s world?

Coulter Lewis 22:43
I haven’t found a shortcut if you have one and let me know love any any shortcuts. It is hard. You know, it is for me anyhow, I think, you know, I was excited about what we were doing at Sunday, our ability to build a brand here because we’ve been building nothing new and so long, it’s been this entire industry that’s ruined by one company that sells really poisonous stuff. So felt wide open to me. But what we found is that what comes with that is that there’s also kind of deep ruts. And people have been in a pattern for a long, long time. So us, you know, being able to really make some noise and driving household awareness and being the household name in the category, which is what we’re working toward, is just one step at a time. It’s like It’s like rolling a boulder up a hill, you’re just kind of skidding up one foot at a time. And you have to just keep going. I think, you know, I actually in 2019, we first sold our first product versus where we are today. I don’t think I could have imagined us getting here. This quickly and being able to be at the state we are when I talk to someone and they go oh yeah, so now I’ve heard of that. And that is more common than not the response I get. That’s pretty magical. But we still have a ways to go. So

Kara Goldin 23:48
are you have you raised capital for this? We

Coulter Lewis 23:52
have Yes. Yeah, I would. Yeah. Definitely have investors. What

Kara Goldin 23:56
advice would you give to other entrepreneurs as they’re thinking about? Okay, in order to get from A to B, I need capital? You know, I think most people are saying you’ve got to get to very close to profitability, if not super profitable, before you even think about it, especially in today’s environment. But what would you say sort of knowing what you know about fundraising today?

Coulter Lewis 24:24
Well, one thing I’ll say is that through the history, the length of your business and the fundraising, you go through the goalposts will be totally different from one time to another. It’s part of the challenge. And right now, as you mentioned that that’s the fundamentals this patient really need to have this pistol sufficiency. Few years ago, that was it was totally different story but so you have to be adaptable to that. But I would say in terms of selecting your investors, like this is just like we talked about with with your manufacturing partners. This is not just a source of money, you know, the wrong investor and the wrong deal docs, the wrong rights and these sort of things can have a dramatic long term effect on your ability to build a strong business. And, you know, I would I would take on additional pain, because because less money is more pain in a lot of ways in order to get those things in a better spot, you know, that is such a crucial thing and it goes with you throughout the full history of the business. It does not go away. So, you know, we’ve really fortunate Sunday been able to bring on the kind of exactly who I wanted every single stage and been able to to be really thoughtful and choosy. And I feel

Kara Goldin 25:32
very lucky for that. That’s incredible. How many employees do you guys have now?

Coulter Lewis 25:36
We have 70

Kara Goldin 25:38
70 employees?

Coulter Lewis 25:39
70. Yeah.

Kara Goldin 25:40
That’s amazing. And you’re based in Colorado.

Coulter Lewis 25:43
We’re based in Boulder, Colorado. That’s right. But we were really mostly remote. At this point, I’d say half our employees are in this area and other half are all around the country. We’ve had to figure out that new style of working, but it’s gone really well for us.

Kara Goldin 25:53
Has there been a certain part of the country that is more? Actually two part question more receptive to Sunday? Are there different areas that you think are? You know, they’re not going to change anytime soon? Is there harder to penetrate? I guess is is the is the key thing. I mean, obviously you have you’re getting a lot of data, it’s I think it’s fascinating to be able to look at what you’re looking at.

Coulter Lewis 26:25
Yeah, it isn’t me, we have this kind of view of a property care across the country that nobody else has. And it really granular level, which is which is fascinating. And I would say like where we have we’re pretty much where people are, I would say across the country. And if you look up, you know map of Sunday customers are looked like a map of the US population a lot of ways. Where are we over index is Texas, as an example, in Colorado is another one. And what I really love about where we over index is it’s it’s really toward, as I mentioned, like younger, newer families. First time homeowners, kids and pets at home, not super high income or super high net worth, you know, this is we focus on DIY, person selects for that. But if you look at our reviews, you get an idea the sentiment people have for the brand and how they value it. It’s like I didn’t feel like it for the first time. I knew what I was doing. I felt like I couldn’t be effective. So there’s this empowerment, usually the first thing people say, the second thing they usually say is my lawn looks better, my garden looks better, you know, some sort of results compared themselves, their neighbors, things like that. And the third thing is, and it’s really great that it wasn’t poisoning my kid, right. But that’s third and only mentioned sometimes. So what I’m really proud of it Sunday is that we’re not like people purchase Sunday, because it’s a smarter, more obvious, it’s just like, it’s a no brainer choice. It just also happens to come with the fact that you’re not polluting your land or your family. So that’s, you know, we don’t have a split a political split. I think that it’s Sunday, it’s really kind of for everybody.

Kara Goldin 28:01
So for homeowners that, that are thinking about trying out Sunday, what are kind of the tips that you have in terms of looking obviously going onto your site and using your great tools. But I mean, what’s the starting point to sort of test this for somebody, I mean, maybe there’s hopefully they haven’t given up hope on being able to transition their property, and to a healthy and better for you environment. But they’ve been hearing about these different problems and lawsuits that are out there around some of the things that they know are on their property, but they just don’t even know where to start. What would you say to that person?

Coulter Lewis 28:45
Well, so I think in your scenario, they’re kind of already aware, there’s maybe an issue and they maybe don’t want the same as their property. If they’re not quite there, I would say Google it and learn about the chemicals we put in our properties and the prevalence they are in our water in our own blood when they measure people, like everything you put in your yard is in your house and in your body too. That’s just how it works. So I think if if you’re on the fence or whatever, that’s important, I would just do some do some Googling. And and so moving past that, and in terms of wanting to try a different way and get engaged here. I think for a lot of our customers. It’s this is something that I probably should be doing more outside my house, but I don’t really know how. And that first step is really daunting and intimidating. I think there’s lots of ways you can start in that first step, you can go to a reach when a retail stores by Sunday product or you know, buy something to get to get going and start you know, nurturing some part of your property and seeing the results results and we see things like get healthier that you cared for it feels great and like it almost always lead to a next step. You know, the other way you can do it is as you mentioned, go to get sunday.com on our website, you put your home address in and we’ll walk through what we know about your yard. We learned from all the neighbors around you who you Sunday and then create a custom plan just for you. Okay, so that’s, that’s a another way, just started out. And that way we’re kind of taking, you know, the some of the expertise off your shoulders and helping you do that better.

Kara Goldin 30:11
So, Coulter Lewis, founder and CEO of Sunday, thank you so much for joining us today. You’re an incredible entrepreneur and doing really, really great things with Sunday. So everyone needs check this out, we will have all the info in the show notes too, and including how to get a hold of culture and see more of what he’s doing and also what Sunday is doing. But thank you again.

Coulter Lewis 30:38
Thank you, Kara is really fun. Appreciate it.

Kara Goldin 30:41
Thanks again for listening to the Kara Goldin show. If you would, please give us a review. And feel free to share this podcast with others who would benefit and of course, feel free to subscribe so you don’t miss a single episode of our podcast. Just a reminder that I can be found on all platforms at Kara Goldin. I would love to hear from you too, so feel free to DM me. And if you want to hear more about my journey, I hope you will have a listen or pick up a copy of my Wall Street Journal, best selling book undaunted, where I share more about my journey including founding and building hint. We are here every Monday, Wednesday and Friday. Thanks for listening and good bye for now.

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Katie Lefkowitz: Founder & CEO of Harken Sweets

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Erica Bethe Levin: Founder & CEO of Globowl