Suzy Batiz – Founder, CEO & CCO of Poo-Pourri
Episode 205
What does starting from scratch really look like? After losing it all for the second time, Suzy Baitz decided to risk everything on her odor-masking company Poo Pourri. Suzy talks about her journey from bankruptcy to booming business. Her story is a testament to beginning small, dreaming big, and ending bigger. Out with the old in with the new on this episode of #TheKaraGoldinShow
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The WOO of POO: Change Your Life In The Time You Take a Sh*t
Transcript
Kara Goldin 0:00
I am unwilling to give up that I will start over from scratch as many times as it takes to get where I want to be, I want to make sure you will get knocked down. But just make sure you don’t get knocked down knocked out. So your only choice should be go focus on what you can control control control. Hi, everyone, and welcome to the Kara golden show, though, join me each week for inspiring conversations with some of the world’s greatest leaders. We’ll talk with founders, entrepreneurs, CEOs, and really some of the most interesting people of our time. Can’t wait to get started. Let’s go Let’s go. Hi, everyone, its Kara golden from the Kara golden show. And I am so excited to have my next guest here. She’s I’ve fangirled over her for years and years and years and of course, have used her products and have used some of her newest products to which we’re going to talk to you a little bit more about it. But I’m really, really excited to introduce you to Suzy booties, and she is a serial entrepreneur, She is the CEO, and CCO have PooPourri as well as supernatural, and also an incredible company we’re going to learn more about called alive. And what I love about Suzy is that she is a radical thinker. And you can see that in the new products and innovations that she’s bringing to market. And in the natural cleaning space in particular, these products really, really work. This is not a paid endorsement or anything like I’ve tried them. And believe me, I have lots of teenagers around this house. And I’m constantly cleaning around here and the stuff really works and smells so good. So she’s also the author of the book, the womb of poo, which is changed your life in the time you take a you know what, and a self help guy with outrageous advice and action plans that have guided Susie and her team. And it’s such a good book. I read it a while ago. She’s such a true inspiration and has experienced her share of life’s challenges. But she gets back up, finds that inner strength and keeps going and building and so I’m so excited to have you here today. Susie.
Suzy Batiz 2:27
I’m so excited. I’m fangirling too. I said I for years. Everybody’s like you’ve got to meet Kara. And I’m like, I know. That’s all I love it. I love it. Like yes, finally,
Kara Goldin 2:38
one day we’re gonna get together in person. But for now I’ve got you on my audio here on the podcast. So tell me a little bit about you growing up to like, who was Little Susie?
Suzy Batiz 2:50
Oh, gosh, Little Susie, um, depends on which version of the story you want to hear. But basically, I grew up in a pretty chaotic household. You know, my dad was bipolar alcoholic. My mother’s addicted to pain pills. My first memory was cooking for my parents at four years old. So I grew up, you know, and then you know, I was my mother. My parents got divorced when I was 10 which I was excited which What 10 year olds excited their parents are getting divorced but all the fighting was gonna stop and anyway, ended up you know, she married this guy was molested by him. I was married bankrupt and divorce by the time I was 20 years old. I tried to kill myself when I was 21. And I was pregnant and an abusive marriage at 23 and was in that had two kids escape that four years later and then had my second bankruptcy and then married a really nice guy that was married to for 26 years, but I had my second bankruptcy. And when I was 38 and 2001 so it was a it was an interesting ride. I came out of the saddle pretty bad bucking like a bucking bronco, right? Alive. Pretty, pretty rough until my second bankruptcy I call it the luxury of losing everything, kara Because when do you ever really get that clean slate. And I was done. So then I had to start looking inside myself, right? I had to start going like hold on, you’ve blamed everybody for 38 years of your life. At some point, you’re the common denominator, like what the hell are you up to? And that’s when my life radically shifted. I was incredible.
Kara Goldin 4:29
That’s That’s amazing. So you that’s when you launched your first business. Tell me a little bit more about you know, you’re first
Suzy Batiz 4:36
I was 19 years old and I bought this Bridal Salon with really old inventory. And I didn’t know it was old inventory. And so I bought this Bridal Salon and it ended up not working out you know, so I went back to the bank to borrow more money. And it was really interesting because I still remember the lessons that banker told me then he said He had on you know, he was a big deal in the small town in Arkansas grew up in hit on several Kentucky Fried Chicken and Pizza Hut franchises and now owned a bank, you know, big deal a guy. And he said, number one rule is you need to be aware when you have a rotten fish. And when you do you throw it overboard, turn your back and don’t look back, right? Just turn around, don’t look back. And then he said, and I said, Well, you know, I guess experience is the best teacher and he said, Well fools will learn no other way. And I still remember both of those talks that in both of those examples he gave me and I was just like, I have lived with those for this many years. So I ended up filing my first bankruptcy. But, you know, I didn’t understand the impact because think about it. I was 19, almost 20 I didn’t have a family. So it wasn’t that big of a deal. I know it sounds like a big deal. But I grew up for so it wasn’t like okay, and you know, didn’t work. So I just kind of bounced back up and kept going. Now my second bankruptcy. You know, I had children. I had a family I had a lot invested in I tried entrepreneurship for many years, all my life. I was always even if I had a job, I was selling something out of the trunk of my car, literally. You know, I’ve sold truckloads of gearboxes, fabric. You know, I was just hustling, right? I was, I was gonna Hassan, get myself ahead someday. That’s like a serial hustler.
Kara Goldin 6:25
That’s, that’s awesome. And so you talk about the second bankruptcy. So what, what do you mean by that, that it was different?
Suzy Batiz 6:34
Well, what was different is that I had, I had a lot invested, I invested all of our personal money because I had done actually quite well, I’d started recruiting and made a bunch of money in recruiting. And I had this idea to do a recruiting platform was called greener grass. And I had psychologists on board and all these people, I was about to get $5 million in funding, but I realized back then, was that I needed to match a person’s culture to a company’s culture. Now, this was 20 years ago, right, which makes sense. I thought, that’s the most important match. And then underneath, that’s a technical match. And it was great. So I’d invested all of our money, I almost got funding, and the stock market crashed. And I just lost everything you know, is literally like, I remember the still the sound of the tow truck in my backyard, you know, picking up the first car, and then the second car, and then the house. And then I was just I was devastated. Because I had invested so much at 19 I hadn’t really invested a lot, you know, I have time and energy and fighting and trying. But by the time I was 38, I had spent, you know, 20 years hustling, and I was exhausted. Like, it didn’t work. You know, none of it worked. So I was done. I thought it was literally the worst entrepreneur in the world. I was like, That’s it. I’m done.
Kara Goldin 7:51
And so how did PooPourri come about? Yeah, so
Suzy Batiz 7:54
PooPourri came about I went on a spiritual sabbatical for about four years. And that’s when I started realizing like abundance is inside. It’s an internal state of being right. So I had no desire for money. First time in my life. I was rich, even though I just felt bankruptcy. I even wrote a course about it, and had five women take it. And that’s what the alive course is. Now I realized, Oh, I’m talking to you about abundance. And I just felt bankruptcy. Right? Good. But I knew where I knew how it was. I knew how it worked. And I was at a dinner party and someone said Can bathroom odor be trapped. And I remember this feeling carrot, it was like dizzying my arm. It’s like the room when in high def. And I was like, I can do that. Because I’m that I was a hippie, you know that. I’ve been working with oils for 30 something years. So I was like oil floats on water. I can do that. Like it just made sense. It took me nine months to actually formulate it because it’s a lot more complicated than that. But that’s how it came about. It was such a surprise. And I still the whole nine months I was formulating. I still didn’t think I was going to go into business. I was just like adamantly convinced that I could do this. So it was just that passion. Like I can do this. I can do this not a single person in my life thought it was a good idea. No one
Kara Goldin 9:20
No one did. Well, I always talk about you know, family and friends are the worst right? Because they don’t want you to take any risk. And so they’re more likely to share their own concerns right about their journey. Right and I I mean that’s exactly the same story that’s why so many people probably wanted us to meet because there’s so many intersections along your story for sure. So you decided to develop this product. Did you created it at home I’m sure initially and and how did you figure out how that like that other people wanted it? What was your first store? Yeah,
Suzy Batiz 9:57
so the way I figured out people wanted it Is I you know, I’m kind of a type A personality. So you know, I was mixing it and my ex husband walked out one day the bathroom and he goes, Oh my god, we’re gonna be millionaires. And I go, what? Because I hadn’t testing all the time, right? I had people testing imagine, at least you got two people got to taste nice water, right? Like, nice flavored water. I was going, I want to see if your poop stinks, right? So people will back up like two feet, like,
Kara Goldin 10:25
Oh, my God.
Suzy Batiz 10:27
And then after that, I sent it to about 10 friends. And I just said, Hey, will you try this? And I had a whole form, you know, how do you like the smell, and they pick up the phone, they’re like, Girl, this, this fits rad, like you need, you need to make this you need to put it on the market. Like, just stop it. And that’s when I knew that it was something so good. I had to share with the world. I wasn’t interested in making money this time. See, before I was always like money and success was gonna give me something that would fulfill me inside. And it didn’t, you know, and this time, I was already fulfilled inside. And I didn’t even want the money or need it. And then it came magically. Right.
Kara Goldin 11:09
And I think that’s 100%. Right. And I think it’s also whenever I hear see pitch decks that say, Oh, I’m gonna, this is going to be huge. And I’m going to flip it, and it’s going to, you know, you can just see the passion kind of not there. Right, that and the purpose of it. And it wasn’t, it’s not leading with solving a problem. I mean, I guess you call it a, you know, purpose driven company, and and all of those things where you were just doing that anyway, like you, you figured, oh, let me just see if people like it, I guess people are telling me they like it and and then ultimately, it took off. And so your first store was what?
Suzy Batiz 11:50
Oh, my first door was a guy Savoy gifts. Down on, I first started my product. It was $5 because I didn’t even think about I didn’t know anything about it. So even though I’d been in businesses, I’d never been in CPG. Right. I’d always like my clothes and like all kinds of things. I did all kinds of services. And so then I’m like, somebody said, Well, I have a friend that has a store, you need to sell wholesale. And I said, Well, how do we do that? And they said, Well, you you know, you sell it to him for half price. And I’m like, half the price. Like, you know, I’m not making any money now. So I doubled my price. There was only the first month so I doubled it to $10. So I could sell it to him for $5. That’s women and I still remember my first sale, it was the Shanky you know, Highland Park store. And this lady had on a meek headband and or Louie baton at the counter. And I literally have a milk crate, right that I had my product I’m delivering it. And, and the guy Harold goes, tells Suzy, tell her about your product. The woman doesn’t look at me. I tell her all about it. And she goes, That’s clever. I’ll take four. And I’m like, the big ones are little ones and shields. And I’m like, oh my god, I remember going home like the next day someone called and said my friend Harold bought products, I good things for all seasons, there’s so many of our customers. And I want to buy the product. And the next day someone else called and then someone else called to it really went word of mouth. So we did a million dollars the first year. That’s what the $5 product, you know, so and this was during 2008 and 2009 through the recession. So I started the company and built it like you, you know you said 15 years. So you built it during the recession.
Kara Goldin 13:35
Yeah, no, absolutely. And how much you learn from building during the recession? Right. I’m sure. So many stories there. So you’ve grown I don’t know if I have the revenues if you want to talk about this, right? But you’ve grown to over 80 million in revenue since it first hit the shelf. Did you ever imagine that this company would be the size that it is?
Suzy Batiz 14:00
No, I never I never imagined any of this. That’s what I tell people all the time. It’s like, you know, your dreams are so limited from what is actually possible. You know, a lot of people are in the manifesting and like, I want to get some like why would you even do that? Like I could have never even dreamt the life that I have? Like I my dreams just didn’t go that big, you know? Yeah, I’m like don’t even waste your time doing it because your life can be be happy with what you have and then your life can just grow into something more magical than you ever knew possible. So no, I never thought it was possible. I never even imagined it. I just kept working and selling and everybody wanted the product and you know how that is?
Kara Goldin 14:42
Absolutely. So your company became known for its digital videos like that how to poop at work and Jingle Bells your poop smells and how did you like who was behind those videos and the cleverness of developing I mean, how did you decide to do this?
Suzy Batiz 15:03
Well, a couple of things when I first created the product, I knew because based on how people when I would talk to them about bathroom odor, and they literally, I could see their body move back. And I was like, Oh, this is not a subject people are comfortable talking about, right. So I knew that it had, I had to be clever. I knew that looking at different, you know, different ads that were on TV that if you would, if you could be funny, comedians can talk about very hard topics whenever you add humor in. So that’s what I did. And also knew it had to be pretty. I’m like, because, you know, it’s a poop product. Like it can’t be ugly. So you know, I want it looking like a perfume bottle on the back of your toilet. So those are two of the things that I knew. So we always had humor, very classy humor. You know, even though like our first video that went viral, Bethany says I can’t believe the the creamy behemoth that just burst from my cavernous bowels. And I was like, I remember telling the director like, there is no way we can say that. No way. And they were like, let us just film it and we’ll test it. And it went viral. And I was just like, oh my god, I was adamantly opposed to that. Like,
Kara Goldin 16:17
I love it. That’s hysterical. It worked. So did you help write these? I mean, just, this seems like your humor. I mean, the little that I know, if you let it seems like you were just having a great time with it.
Suzy Batiz 16:30
It is and I have an amazing CCO. Now, what she’s more of the CCO than me, Nicole. So she’s been with me for about nine years. She’s 32. So she’s been with me since she was a baby
Kara Goldin 16:42
boy, and what our CCO is for creative officer.
Suzy Batiz 16:45
So she handles most of that now. So I don’t do that much. But in the beginning, I was super involved with everything. Yeah, all the humor and the fun. And you know, my thing is, and that’s the same thing, like with PooPourri. It’s like, life can be hard. Like, and there’s a lot of problems we haven’t really like, don’t, don’t stress about poop, poop odor, like, come on. Yeah, we take that one off the table. There’s a lot of other things we should be worried about right now.
Kara Goldin 17:13
It’s so so true. So during the pandemic, your your company quickly became involved in making some of the sanitizing products that are out there. So talk to me a little bit about that. But then you also developed a whole new line. So do you want to share a little bit about that and how that came to be?
Suzy Batiz 17:32
Yeah, the hand sanitizer was really an opportunistic move. Honestly, we had one of our big retailers that canceled a $13 million order in March, when the pandemic was announced that we had already made all the goods. So you know what that feels like? It’s like, that was a big loss. And then two days later, my assistant came to me and she said, You know, I can’t find a pan sanitizer anywhere. So I called my team and I said, How quick can we get in the hand sanitizer business, and we from that call to being on shelf was six and a half weeks. So it was amazing. We have a very flexible, amazing team and supply chain. And we did that and we and we sold a lot of products. Now I had been making products for years, but I never launched any I was focused on kukri dominating this category we created, you know, getting that retail distribution and that so I’ve been I’ve been developing products for years. I told you about deodorant, we’re launching in December. I’ve been working on that for six years, because that any natural deodorant that we tried didn’t work. And also I didn’t want to take because we are self funded, I didn’t want to take any of our energies away from our core product. So now we just launch room spray our it’s called home curry. And it works twice as good as February’s. And it’s 100% natural 90 gets rid of 99% of smoke odor in less than a minute. And then we have deodorant launching, and we have 22 new products launching in the next 18 months. That’s incredible. Now we’re going to become Pareek company, and we just have all the products. So finally we’re gonna be I think we’re the only company that’s tackling all odor everywhere. So whatever you think is stinky on your body, on your person or in your home or car. We were taking care of it. It’s fun.
Kara Goldin 19:23
I love it. So you briefly mentioned this, that you never raise capital. I mean, that’s, that’s incredible. So how like, how did you decide how did you grow your company in that way? And also, just like, would you recommend it to other entrepreneurs? Like what are the pluses and minuses of not raising capital?
Suzy Batiz 19:45
Yeah, I think the pluses are that you you get you have full control. You know, you don’t have a lot of people telling you what to do and you also don’t have the pressure of having to pay people back. Right. That’s what I knew. Like I I just know myself, I would work myself to death to make sure people got their money back, right. So I never wanted that pressure, but also on. And I didn’t understand what I did until I read the innovators dilemma by Clayton Christensen. And he says at the beginning of innovation, you have to be impatient for profit and patient for growth. And then when me to start coming out, people are copying you, you actually flip that, and then you become impatient for growth and patient for profit. And that’s exactly what we did. So by the time I did the first viral video would have been eight years, I was super profitable. Because I mean, I was literally driving a car that I’d had for, you know, 13 years, I lived in the same house, I just spent no money on anything external, I put every penny I had back into the company. So by the time that video went viral, I had the money myself to actually fund it from keeping my expenses so low, so I just invested all the money back. But I think another advantage is, instead of taking money, a lot of companies are like, we need $2 million to launch this idea. Well, there’s a lot of testing in the first couple of do two to three year doesn’t work. And you know, are people going to receive it? How’s the marketing going to go? So there’s a lot of learnings you can have, the disadvantage is that you don’t grow as fast. Right? So or possibly as fast, you know, you got to your our resources are limited. You know, eight years ago, I was going to become pery company, I had a whole strategy. I had all these products, I had pet products, baby products, everything already already formulated. But I never launched them because of the bandwidth. So that’s one of the constraints as well.
Kara Goldin 21:46
Yeah. Well, and I’m sure you receivables financing and things like that. I mean, you’ve been able to use take advantage of some of those things, though, right? You just haven’t taken equity?
Suzy Batiz 21:56
No. So actually, we just got a line of credit last year. So we didn’t even have a line of credit. Wow, yeah, we just operate off our own I was me, I’ve been bankrupt twice. Okay.
Kara Goldin 22:08
Yeah.
Suzy Batiz 22:10
gun shy, I was like, I’m not gonna, you know, have millions of dollars on the line here. But now we just we did do some what you call it a factoring with our factoring, when we first started to help fund out. And then of course, direct to consumer, you know, you get paid, you know, the credit card before the order shipped. But I just have been with my manufacturers for many years. So I also is one thing I tell a lot of entrepreneurs, is go and negotiate terms, right? Like these people can be your partner, I’ve been with my manufacturer for 15 years, and we have a long relationship. So there has been flexibility there with them.
Kara Goldin 22:52
What’s been most surprising about this business like and growing it, I think, to you that it’s definitely, I think, for me walking into the beverage industry, it was I didn’t really realize that the retail stuff that goes on was as a consumer, I didn’t realize that it was really real estate, right? And that the big guys, you know, they’re grandfathered in to being able to get these giant deals, they pay millions of dollars that I didn’t have right to go and get the space. And so, you know, I think for me, it just took time to kind of develop the story around the sales per square foot that we were doing in comparison to, you know, some of the giants that were out there. And then we started being able to get, you know, 20 feet of space at Target. Right. But that didn’t happen like in day one, right? That happened over time when and I had to I wasn’t a brand name. I didn’t come from the same industry that, you know, I was trying to launch a product. And so what what was some of your kind of lessons along the way?
Suzy Batiz 24:06
I think it was, we were talking about this a little bit earlier, it was really interesting. Because we are a new category, nobody know where to put us in retail. So we’d had viral video, people around the world all knew us, but also was surprising when people go oh my god, that’s so fantastic. And it’s like, it wasn’t that fantastic. Because, you know, the whole world knew about us, but we didn’t have distribution. Yeah. So then everybody started knocking us off, you know, thank goodness, you know, we’ve held our own but so like everybody was like, What a great idea. You know, there’s there’s not sold here in this country. So everybody, I mean, there’s hundreds of people that have tried to make PooPourri so that created a challenge, which was shocking to me, you know, I thought oh my god, and you know, all of a sudden you’re this global worldwide phenomenon, but you don’t have the distribution and plunky it is, you know, we’re going into Target took us years to get into Walmart and Target and you know, and we’re like, look, we have viral videos. Look at our awareness. People love us. And they’re like, Yeah, we don’t know where to put Yeah, like, what? Like, yeah, we started at Target and candles section, right? It’s like, who’s gonna buy a poop spray and candle, but we killed it there. So then now we’re finally AIRCARE. But that and also, I think what’s been surprising to me is, like, you’re just always solving problems. I don’t Yeah, well understand. I always say if you don’t love solving problems, don’t be an entrepreneur. Because that’s all you do every single day and the problems just get bigger. Right? What used to be $10,000 problem, and now it’s a multi million dollar, right?
Kara Goldin 25:49
Yeah, absolutely. It’s like I visualize it. It’s the revolving door that just keeps going. And you don’t know who’s coming in that door. Like every day you wake up and you’re just like, okay, it is it is what it is. And I also talk about entrepreneurism, as, if you like puzzles, maybe you never did puzzles, but like, go figure out if you like doing puzzles, but nobody gives you the picture, the box toss that has the picture on it, they just hand you the puzzle, and they’re like, good luck, you know, and, and you just keep building. And then somebody comes in, grabs a bunch of those pieces away from you. And then they walk out the door and you’re like, wait, no, I’m building the puzzle. Like, I think I need those pieces. I don’t know if I need them or not. But everyone tells me I need them. And then they walk out the door. And then you’re like, well keep building, doing it. And then then the puzzle pieces come back. And you’re like, I don’t really need them anymore. I already built a nice puzzle. And I’m good. We didn’t need those. But, I mean, that is the story of entrepreneurs. I’m in every category. And I’ve worked in tech, I’ve worked in, you know, beverage consumer products, like it’s the same movie over and over again.
Suzy Batiz 27:05
I know. And it’s funny, like with supernatural, you know, I had a guy and he’s he’s running it. And he called me one day. He’s like, Oh, my God, He’s new. He’s a young kid, I took a chance on him. He’s great. And he’s like, Oh, my God, we got a really bad problem. I’m like what he is, there’s a misspelled word on the back of one of the bottles. And I was like, Oh, do that’s not a problem.
Kara Goldin 27:28
Yeah. Yeah. It’s like,
Suzy Batiz 27:31
people come at you like, this is a big deal. You’re like, like, you get such thick skin. You’re like, Yeah, whatever, that we just lost $5 million. Like, come on, you know, we’ll make more like, it’s you, you develop this amazing that resiliency, right? You’re just really and people come to you and it’s like, wow, and you’re like, okay, whatever.
Kara Goldin 27:49
Let’s go. I think you you touched on another important lesson for anybody who is just getting started out in the workplace, or maybe you frustrated a boss over the years by saying we’ve got a problem because, like, always come in with a solution, right? Even if your solutions wrong. Don’t freak people out, you know, on a Friday afternoon and tell them we’ve got a problem, because it’s just, it’s really not going to go well instead, you know, come up with the solution, even if it’s wrong, the fact that you even tried, you
Suzy Batiz 28:22
might one of my friends owned a company at one point was worth $50 billion. And he’s just a great ally. And he told me that you should teach your team and this is so good, too. Whenever they come in with a problem, say when do you first know about it? What can we do about it? And then how can we correct it doesn’t happen again. But I love that when you first because some also hide the problems, right? And then we’ve known about it for a while and you’re like, Why didn’t you tell me because nobody wants to come forward with problems. So yeah, bring the problems forward. Quickly come
Kara Goldin 28:55
forward and come back. Yes, exactly. Even if the solution is wrong, it’s like it’s such. And such a key thing. So your book, The Wu of poo, I shortened it a little bit. But such a good when did you write that? Actually? Well,
Suzy Batiz 29:11
actually, my team wrote that. So it’s interesting. I never got printed with my name on it. And I was like, that’s actually not my book. But anyway, supposed to be by the pool crew. And that we wrote it as a collaborative, our creative marketing team wrote it because we’ve always, you know, I’m, I’m woowoo do what people call woowoo. You know, and I always have been, you know, it’s just my nature and what I do, and, you know, I’ve had a personal Fung Shui person for 15 years in our office and we don’t sign contracts on Mercury retrograde. And every time somebody leaves we sage, the office or something happens, like it’s just the way we’ve operated. And it actually works for us. You know, we talked about energy and flow and so we thought it was fun to call it the whoo, whoo. You know, it’s like this. We’re where we live.
Kara Goldin 29:56
I love that. And so you’re the CEO awesome. alive. You want to talk? I mean it you touched on this slightly I love this. But can you share a little bit more about that?
Suzy Batiz 30:07
It’s so fun so alive as stands for abundance lives and vibrational energy. So what I knew when we were 15 years ago before poo pourri actually wrote this course 15 years ago, taught it to five women, they didn’t finish it. And then 13 or two years ago, 13 years later, I rewrote it with all of the lessons that I’ve had in business, really proving the point of what I knew 15 years ago, right. So it’s a personal development course. And it is a workshop. It’s a six to eight weeks, depending on how long we do it. We just did a six week version. And you go in and we teach you, I teach you a lot about resonance and dissonance. I teach you a lot about physics about how energy works, and how to radically change your life. I’ll tell you the first time I did it, I was shocked at how many people were like leaving their marriages and moving across the country and changing their careers. Like so many people, I have so many coaches, therapists that go through it. But about 50% of people that go through it, I scholarship. Yeah, it’s usually half. And I mean, I’ve had, you know, a woman in jail, several several homeless people. And it’s just once we can get their mind straight. And I teach them about resonance and dissonance and taking full responsibility that they at some point, co created that reality. But the good news about when you understand you co created it, you can also co create a different reality, right? So that’s what’s empowering about that. So really, we get rid of the victim mindset and start teaching them about energy and how to start removing some of the negative energy, a lot of negative energy. So then you start focusing on more positive energy and their lives radically change. But it is a workshop. Like there’s lots of people crying, week three, four or five people like when they start facing all their stuff, and then by the end they’re like to have was amazing.
Kara Goldin 32:03
I love it. That’s so great. Now, how do people find out about your workshop? You can
Suzy Batiz 32:07
go to Susy puttees calm and it’s on my website. And just join the mailing list. I probably won’t do it again until February because I have a green sun coming my first
Kara Goldin 32:19
you will look like you’re like 18 years old. So how you’re doing something right between all the products and the energy. Susy. You’re you’re doing it right. So that’s very exciting. Congratulations.
Suzy Batiz 32:33
Thank you. So it’s fun. So I’m going to take a little break he’s due any minute, I just found out today. He’s down his head swapped and his chance to talk so we’re
Kara Goldin 32:43
very, very Does he live in Texas as well.
Suzy Batiz 32:46
He lives they live in Austin. So I’m gonna be headed down to Austin next week. And I’m gonna say a month down there just to be close case they need anything. Yeah, I’m excited. So that’s a new chapter in our life.
Kara Goldin 32:59
It’s fun, very, very, very cool. So it look for all of Susie’s, all the PooPourri products that are out there and think of Suzy and all of her wisdom and humor along the way you have to go see these viral videos, I’m sure they’re all over YouTube, and they’re they’re so great and they just have you all over them just your humor and and loveliness and happiness and great energy. So thank you so much for sharing the story with us today and everybody should definitely follow Susie on social she’s got a great platform for sure. It’s just Suzie Matisse right
Suzy Batiz 33:38
Susie puttees Yeah,
Kara Goldin 33:40
and thank you for all your determination and showing people that they can do great stuff and incredible work and I mean against all odds you’re a self made female CEO and and coach and I mean incredible what you should be so proud and you’re so inspiring on so many levels. So thank you so much for coming on. And thanks everybody for listening to this episode of The Kara golden show if you like this episode, please subscribe and give it a five star on Apple podcasts Spotify or your favorite platform and you can also follow me on social at Kara golden with an AI and also don’t forget to purchase my book if you haven’t seen my book it’s called undaunted, overcoming doubts and doubters. So many people have said to me, you’ve got to meet Susie, you guys have a very different story but similar story on so many fronts. So it was so great to have her on today. And of course, grab a case of hint products and and we have water and sunscreen and deodorant and all kinds of great stuff. So thank you everyone have a great rest of the week.
Suzy Batiz 34:49
Thank you.
Kara Goldin 34:51
Before we sign off, I want to talk to you about fear. People like to talk about fearless leaders, but achieving big goals isn’t About fearlessness. Successful leaders recognize their fears and decide to deal with them head on in order to move forward. This is where my new book undaunted comes in. This book is designed for anyone who wants to succeed in the face of fear, overcome doubts and live a little undaunted. Order your copy today at undaunted, the book calm and learn how to look your doubts and doubters in the eye and achieve your dreams. For a limited time, you’ll also receive a free case of hint water. Do you have a question for me or want to nominate an innovator to spotlight? Send me a tweet at Kara golden and let me know. And if you like what you heard, please leave me a review on Apple podcasts. You can also follow along with me on Facebook, Instagram, Twitter and LinkedIn at Kara golden thanks for listening
