Anna Brightman: Co-Founder of Upcircle Beauty

Episode 290

Anna Brightman, Co-Founder of Upcircle Beauty was 22 when she had the idea for her company. Then she launched it with her brother Will. No small feat. Upcircle Beauty has grown to become the UK's #1 upcycled beauty brand - in just six years! When the brother and sister duo discovered that more than 500,000 tons of coffee grounds from London cafes were sent to landfills each year, they decided to do something about this. And so they did! The two created a line of amazing skincare products using the collected coffee grounds. Now Upcircle Beauty products are stocked in over 40 countries and is an overnight success! Anna, our guest, is a great example of a Co-Founder who saw a problem and created a solution. So much inspiration here! You are going to love hearing about this incredible mission driven entrepreneur start-up story and the nuts and bolts she’s journeyed through to get to where she is at. You don’t want to miss listening to this episode. Today on #TheKaraGoldinShow.

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Transcript

Kara Goldin 0:00
I am unwilling to give up that I will start over from scratch as many times as it takes to get where I want to be I want to be, you just want to make sure you will get knocked down but just make sure you don’t get knocked down knocked out. So your only choice should be go focus on what you can control control control. Hi, everyone and welcome to the Kara Goldin show. Join me each week for inspiring conversations with some of the world’s greatest leaders. We’ll talk with founders, entrepreneurs, CEOs, and really some of the most interesting people of our time. Can’t wait to get started. Let’s go. Let’s go. Hi, everyone, it’s Kara Goldin from the Kara Goldin show. And I’m so thrilled to have my next guest. Here we have Anna Brightman, who is the co founder of up circle beauty. And up circle beauty is an amazing product that I stumbled upon that I was just so intrigued with the founding story and the product that I really, really wanted to get Anna on here. So Anna was 22, when she launched up circle, beauty with her brother will. And the brand has grown to become the UK is number one upcycled beauty brand in just six years amazing. And when she and her brother discovered that more than 500,000 tons of coffee grounds that are consumed each year in the UK alone are sent to the landfill, they decided to do something about this and create a skincare line from the collected coffee grounds. And so they started going around to cafes throughout London, we’re going to hear this whole story. I mean, just incredible. So now the product is stocked in over 40 countries. And upcycle is kind of like an overnight success. I mean, it’s one of those ideas that you think, of course, somebody had to do this. But Anna had the courage and was fearless and went and did it. So she’s a great example of a co founder who saw a problem and created a solution. And she clearly has poured her heart and soul into all of the UPS circle products. And I can’t wait to hear more about the journey. So welcome, Anna,

Anna Brightman 2:21
thank you so much. I’m excited to be here.

Kara Goldin 2:23
Very excited. So let’s start at the beginning. I would love, love love to hear from you a little bit more about upcycle beauty, how would you describe it to people.

Anna Brightman 2:34
So I would say that the thing that makes us truly unique is that we’re the only brands that I’m aware of who dissented their entire concept, from the name to the logo to the hierarchy of the messaging around the circular economy and promoting the power of the circular economy. So every single formulation in our age is infused with upcycle ingredients that we have intercepted from other industries at the point at which they would have disposed them and turn them into high performance skincare ingredients instead. And we are the same checkboxes that most other brands are at the moment. But as we all know skincare and beauty and cosmetics industry is incredibly competitive. And these days, you just have to stand out if you’re going to be successful. You can’t just be vegan or cruelty free or natural or housing your products and sustainable plastic free packaging anymore. That’s that’s entry level requirements. That’s not interesting anymore. So we stand out, we’re taking it a step further with regards to sustainability. And, you know, promoting circular ingredients, and also circular packaging as well. So that’s, that’s our core concepts. It’s in the brand name as well, which is combining, of course upcycling, circular economy, and then the positive environmental impact that we tried to have as well. So rather than bombarding people with doom and gloom headlines about the state of the world that we’ve created, and the amount of plastic in the oceans and all the rest of it, we try to keep things uplifting, because to be honest, no one wants to be reading that when they are, you know, trying to pick their new favorite moisturizer. So we keep it tangible, and we keep it positive and this kind of vibe that every little helps. That’s that’s kind of what we’re about from emotional perspective as well. But that is a key USP. That’s what makes us different to any other skincare brand out there.

Kara Goldin 4:23
So you hadn’t been in the beauty industry, I’m guessing other than the fact that you purchased a few in your life at by the time you decided to start the company. So was there anybody that inspired you? Did you? Did you know that you were going to be an entrepreneur in the beauty business as a child? I mean, where did this come from mana?

Anna Brightman 4:47
No, definitely not insurance. I think have it not been a joint venture with my brother. I would have struggled to have the total confidence to quit my job and protect At such a young age, as you mentioned, I was only 22. And I was doing pretty well for myself as well as my brother at a relatively young age. So I’m sure my mom, when we both decided to quit at the same time was absolutely terrified. And but we were in a fairly corporate background. So my brother was in finance, he was working in hedge funds in the middle of the city, where I’m from London. And I had like a grocery background. So I was an area manager for huge stores. I’m trying to think of what the equivalent might be for you guys, but some somewhere like Target and manage multiple stores. And so I have more of a logistics and operational background, but a good understanding of retail and sell through and kind of product manufacturing as well. But you know, we were both come home at the end of the day feeling a bit unfulfilled, a little bit like, okay, is this going to be forever. And my personal passions when I was a teenager, was that I was desperate to be a makeup artist, and which might surprise you. I’m so frustrated today. But I was I was passionate about makeup. And I still am. I think it’s just incredible. And, you know, my brother is my oldest sibling, I’ve got a little system. But I remember to this day vividly the first time I put makeup on and how incredible that process was for me. And of course, makeup goes hand in hand with skincare. So I definitely had a personal passion for skincare. But I didn’t have a professional background in skincare at that point. But to be honest, I think what we did have was an amazing idea and a unique idea. And those sorts of innate personality traits that you need as entrepreneurs. So we did we did just decide to quit and be bold and give it a go. And we’ve never looked back.

Kara Goldin 6:44
Did you read about this somewhere that that coffee grounds? I mean, do you remember that day that you were just somewhat shocked, taken aback by the fact that this was happening? And we the world was allowing it to happen?

Anna Brightman 7:00
Yeah, absolutely. I think the original kind of aha moment happened. I think it was William on his way to work. He used to always have my brother, of course, he used to always go into the same coffee shop each morning to get a coffee on the way to work. And one day does that pure natural curiosity, he asked the barista behind the bar, what happens with the coffee that you tap out from that little metal park with every single cup that you make? Because coffee is so so popular? And often, coffee shops have queues pouring out of them? So you know, given that there is that amount of wasted from every single cup that you make, he was just curious about it. And the guy told him that they actually have to pay local government to have these big giant stacks, garbage bags of coffee grounds disposed of, and they get disposed of at landfill. And so that’s when all of a sudden his brain started worrying is that thinking, gosh, okay, well, that sounds crazy. I didn’t know that. As a consumer, he had always assumed like most of us do. You know, this is a natural organic ingredient. And lots of people know that you can sprinkle them on compost on your plants, and it will help to fertilize and therefore you never associate it with being a waste issue. But unfortunately, from an industry perspective, and the scale at which industry or kind of the restaurant and cafe industry are disposing of them, it does have an excellent impact because it can’t aerobic ly degrade in these garbage sacks. And when it can’t aerobic ly degrade, it wants to produce methane, which is obviously a greenhouse gas. So this was that moment where the more we looked into it, the more we researched, the more we thought, oh my goodness, we’re learning a lot here. And if we’re learning a lot here, this is probably going to be a big discovery for other people as well who just have never even thought about this. And then when you pair that with the fact that coffee and skincare is such a popular ingredient, it seems like a bit of a no brainer. And a massive gap in the skincare market tried to bring those two things together.

Kara Goldin 8:58
So interesting. And so when you first started, you were running around to coffee shops, and maybe dividing and conquering with your brother right on picking up the grounds. How did you then figure out how to like which products you were going to create? Were you creating this in your kitchen initially and sort of playing around? What What was it that were kind of those first moments that you remember?

Anna Brightman 9:26
Yeah, to be honest, it is one of those classic stories where it was very much like an at home experience. At the start, we would go each weekend and to the cafes and coffee supplier partners that we have collecting up their coffee, and then we’d spend like the Monday playing around with it looking at other coffee scrubs on the market. We’d very very quickly got professional formulators on board because as we’ve mentioned, we were not industry professionals in this in this era. And it’s really important that you know, we do have these things made proper And so we got formulators on really quickly to make our dreams basically become a reality, and we still work with them to this day. But our process of matching what products we want to make with what ingredient we want to use is a really fun one. And it’s quite unique to what we do. And I’ve always got a long list of upcycle ingredients, and then a long list of products that I want to make. And then this is the matchmaking process, figuring out, you know, what format to the upside what ingredients come in? And is it an extract? Is it a water? Is it a powder? Is it an exfoliant? And then what skincare properties does it have? What benefits does it offer for your skin, and then you kind of bring them together in that way? If so coffee, of course, was the first ingredient that we worked with. And it made sense for that to go into things like an eye cream. So we use the extract from the coffee grounds in our eye creams, it’s very good for brightening up the skin. And then we use the coffee in our signature scrub range as well, because it’s a wonderful natural exfoliant. But we now work with nearly 20 Other upcycle ingredients that come in all sorts of different forms. And our new product development processes a lot a lot of fun, because it’s truly unique. And we have to figure out all the bumps and hurdles of working with these ingredients at scale. Because as you mentioned at the start, we’re making a lot of product these days. So yeah, it takes a long time. And it can be a bit more expensive. But it’s great fun.

Kara Goldin 11:22
No, I love it. So you’ve created something super special, and in doing so have inspired lots of people to create from upcycled products. Can you share a little bit more about why this is so important to you? I mean, I would guess that there’s probably a lot of education. I mean, it’s an extra hurdle, that as an entrepreneur, clearly when when I was starting hand, my product that I’m drinking right here, you know, getting people to really understand that they didn’t need sweeteners and their water was hard. As simple as it sounds. When I would say to people, it’s an unsweetened flavored water, they’d say, Well, what is it sweetened with that? Like, how could this be? And and I’m sure you have the equivalent of that where you’re having to explain to people, you know, what is upcycling? And especially, you know, maybe a generation above you, or two generations above you, they don’t really understand maybe they don’t even understand what you and I were talking about earlier and about methane gas, and sort of the problems with that, all of that stuff. So how do you get the word out about that, too? And I guess, you know, explain why it’s important to you.

Anna Brightman 12:49
Yeah, it’s such a good point. Because to be honest, it takes them back to the beginning, when we started out, both my brother and I was seeking as much advice from people who’ve been in the industry for 30 plus years and mentors, investors, things like that, on our concept and its viability. You know, what did they think this is a good idea? And almost universally, they said, No. I mean, obviously, we ignored that advice, and we’ve gone with it anyway. And I think the proof is in the pudding with the success that we’ve had in such a short space of time that ultimately we made the right decision. Sometimes I think that represents what you’ve just been talking about, which is that those people that we’re talking to represent the industry as it was. And to be quite frank, the industry as it was is not good enough. We are in a situation now where we are utilizing the finite resources that the world has to offer quicker than the world can replenish. So there is no alternative at this point, than finding more innovative ways to make use of what already exists. And so we use products in very different ways. And one of the most interesting parts about what we do is utilizing parts of if you choose to grow a herb or a crop or a flower or whatever it may be, you want to make sure that you’re utilizing every single part of that plant. And so a lot of the byproducts that we’re actually upcycling are simply a part of the plant that’s already been grown. So an example of that would be the chamomile stem extract that we use in our toner. The leaves and flowers are already used in the tea industry, but there’s no use for the stem even though the stem has the exact same benefits as the rest of the flower which is widely known in skincare to be a very soothing ingredient for very sensitive skin. Same goes for argon argan oil is already fairly famous for being fantastic for skin and particularly for hair. But no one’s using the shell of the almond fruit. So again, we take those shells and powder them and they are the upcycle ingredient in our number one bestseller which is our face moisturizer. So all of this really is just about being imaginative and not accepting In the status quo, from industries that already exist, and to be honest, if we can do it in an industry as shallow and fickle as the beauty industry, then we hope to have a broader, inspirational trickle down effect on other industries, because we can do it in this industry, there’s no excuse in other industries, because to convince people to use what they might consider as waste or unclean or old, which are none of those things on their face, then it’s much easier to ask the right people. So admittedly, as you said, there’s an awful lot of education that needs to happen. And we need to work much harder than the average brand to explain that the ingredients that we are using are of no lesser quality than a fresh kind of virgin organic ingredient. So that’s that’s certainly a task that’s more difficult for us than for other people. But if you’ve got someone who’s is open, then it doesn’t take long to do that. And there’s a lot of research backing as well these days.

Kara Goldin 15:58
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Anna Brightman 17:50
Gosh, big question. I do think one of the most important things that I always tried to have as my approach in my day to day is to see no task or no opportunity, as too big or too small for me, I tried to say yes to absolutely everything that comes my way. And in that sense, you just never know when you’re going to learn something amazing, or when you’re going to meet someone particularly unique or with a particularly unique experience that could be beneficial to you. So I tried to always say yes, to everything that comes my way. And I encourage that in my team as well. One thing I would definitely say that we’ve learned to sort of watch out for is not to spread yourself too thinly in those early stages, which almost goes in contradiction to what I’ve just said, you know, someone in a stockist in America, for example, wants to stalk us in loads of stores. But we’ve got absolutely no marketing budget to support that, then the chances are, that’s going to be a massive fail. And then we will have almost destroyed relationship with that retailer because it’s unlikely that you’re going to get a second chance. So sometimes I think now, I mean, we’re only six years in. But that’s definitely a lesson that we’ve learned that it’s okay to plan, that sort of expansion for the future, when you’ve got the budget and the manpower, and the infrastructure and stock to to make something like that be a success, rather than feeling like you have to say, Okay, let’s do this. Now. You can almost bench something like that for the future, when you are best prepared to make it a success, because that’s one of the big learnings for us with actual sales of a physical product as opposed to a service is that the work starts when the product gets on the shelf, it doesn’t end with that sale, it begins with that sale. And that’s when you move on from like a wholesale agreement into okay, how do we support this with marketing? How do we encourage people when they get into the shop to choose our brand over another brand? How do we boost brand awareness in this location, etc. So that’s definitely something that I think that we have learned through scaling, which is very important.

Kara Goldin 19:57
How many skews do you have now

Anna Brightman 19:59
is So again, fairly complicated question, because we’ve got different versions of products. But the main range, I would say we’re at about 35 products now,

Kara Goldin 20:08
okay, and what’s the major retailer that you’re in or major retailers that you’re in.

Anna Brightman 20:14
So us, our main major retailer, at the moment would be Whole Foods. They’re in really, really good match for us. With regards to kind of what they’re all about, and the kinds of customer that they’re getting in the door. We’re also in anthropology, and we’re with Credo beauty as well, who are really good, slightly more niche, but very target audience, which is a great match for us here in the UK, of course, we’ve got a lot more, because that’s where we were originally based. And of course, that was our focus in those early years, as I’ve just been discussing. But a big focus for us now, is increasing our outreach in the States, getting our first actual app second team members based in the US, and really kind of hitting the ground running there as well.

Kara Goldin 20:57
So how have you funded the company today?

Anna Brightman 21:00
So started out with our humble savings, and reaching out to my parents. And it also allowed us to move back into our empty bedrooms to create an office out of those in the first few years that we started. One of the big benefits of it being a family run businesses that you know, rent here for office space in London is crazy. So it was great for us to be able to have an office on the top floor of our old family home for the first few years. We then had a Virgin StartUp loan right at the beginning, which was humble, but it allowed us to afford our first packaging runs. Then we did our first round of crowdfunding, which again was pretty small, because only 200,000 pounds, which was exciting for us, because we were only funded in just 24 hours. So that was great, because that was only about a year into the business amazing. And then we went on the UK version of Shark Tank, which is called Dragon’s Den, which again, was a wild experience, fantastic experience a really good way to have your brand and your product almost mercilessly critiqued. But it also proves the things that we’re doing really well. And out of five of them, we have three of them wanting to invest, which was super exciting. And then just today, in fact, we’ve closed a second crowdfunding round, which was an awful 500,000 pounds. So it’s a very, very small amount of money in the grand scheme of things in comparison to other brands, given the amount that we’ve enabled ourselves to scale. But we are very frugal, we reinvest everything in there, my brother barely paid ourselves over the last six years, because we’re really, really keen to be the ones responsible for really growing this ourselves. And to not kind of hand over too much of the baby that we’ve built.

Kara Goldin 22:51
And how many people do you have in your company now,

Anna Brightman 22:55
we are 20. And we are hiring for four more positions at the moment. So again, relatively small still. And we do have an extended upsample team who we don’t technically employ. But that worked for us further afield. So we have a freelancer base in the US, we have a US PR we’ve got a UK, PR freelancer, we have an external branding, agency, external digital marketing, that sort of thing. But our in house team at the moment is tidy.

Kara Goldin 23:21
That’s incredible. So people always think that successful people like yourself have it super easy. They just snap their fingers and create a product, go raise money and and get into those big retailers like Whole Foods. I’d love to hear a story where you really felt like, oh, gosh, I don’t know if this is going to work. I mean, how are we going to move forward in some way? And because we’ve all been there. And I always say especially for entrepreneurs that most entrepreneurs, they may have other friends who are entrepreneurs, but they also have other friends that are working in banking or big companies and they have no idea what you’re doing, they’re more than likely to tell you, you should just go back to the do something else. Go do something in a big company. Parents are the worst to they they love you too much. So they tell you what are you doing? Can’t Have you do anyway. So I’d love to hear that story from you.

Anna Brightman 24:30
Oh my goodness, I could give so so many examples for this. And to be completely honest, every single day, I feel that and I’ve often thought I will will feel confident after X amount of years or will have cracked it by this amount of years and it never gets any easier and you never get more certain in my opinion anyway, it only feels like the stakes get higher and that there are more people at risk if it all goes wrong. But I think that’s the most one of the most important things as an entrepreneur is that you just keep putting one foot in With the other, hold your head high dust off his shoulders and take those setbacks which are inevitable and constant. And keep pressing ahead with confidence. You know, we’ve had three or four nights in a row where a supplier for packaging or whatever has led us down. And so we’ve ended up having to handful products from major retail launches. And but the main story for me that really stands out would be our first ever appearance on UK television. Because a couple of years ago now, and it was the first time in our brand journey where both my brother and I had gone on holiday at the same time, it was for a family wedding. So we were in Spain, I believe, in this fairly remote villa in the hillside. And we had one member of staff at the time who was left back in London. And all of a sudden, there was this big rush, because we were going to be our products got called in to go on this TV show. And we were like, oh my goodness, I’m so sorry, Sophie, you’re gonna have to deal with this, such as getting emergency couriers to make sure that the products will get sent to this main London television studio. And we were trying to find internet out where we were on vacation to watch it. And there was all of this excitement because it was the first ever time we were going to be on TV. And there was this lineup of products on the screen and my whole family were gathered around, because as I said it was a family wedding. And it got to our products, and it was some of our best sellers as well. And there were two there was one I think she was I think she’s a journalist. And so she was the beauty expert. And she was pitching these products to the to television hosts. And they got to ask, and she told them a bit about the story. And they were like, Oh, that’s cool. And then she held out the products for them to smell. And it was actually on lemongrass coffee body scrub, which has a really strong post and sent on a guest. I mean, 99 and 30. People love it. But she absolutely hated it. And she physically recoiled in horror in this product. And then almost like, honestly, it was so bad. And then the second host, obviously kind of just reacted from that and started bursting out laughing. She’s like, Oh, God, that’s terrible, blah, blah. So they both then were just absolutely ripping into the product, and just saying how awful it was. And then they immediately moved on. And that was it, it was given no other opportunity than just the scent, which one of them didn’t like and then the other one went on the bandwagon. And then they moved on to the other products. And they continued down the range of these products. And then even at the end, we were just sat there in shocked silence, all gathered around this tiny laptop on vacation. And then even at the end when they were saying on what a wonderful array of products you showed us today. And they went Oh, except for that terrible one in the middle. And I was like, Oh my God, it was the most disappointing, you know, experience that we had probably had at that point when you are so excited about something. And we were only a team of three, and it was such a huge opportunity. And it just absolutely crashed like that. But then, you know, we were faced with, what do we do now? What do we do with this, like this has been a disaster, but how can we try to take any kind of positivity from this that we can. And I’ve always been someone who was dead set, when we decided to go into the beauty industry that I would have a brand that kind of told it like it is, you know, we don’t hire any models, the models on our website, our family, friends, people like that. There’s no professional, we’re never Photoshop, anything. Nothing’s ever got a filter on top of it. And we kind of show the good, the bad, and everything in between. So I decided just to post this full unedited clip from this TV show onto our social media. And it remains to this day, the most popular most engaged with most short posts we have ever done. And that was four years ago. It got sent back to the hosts who then were absolutely hounded for the fact that they had, you know, completely crushed the young business, etc, etc. And it was just the amount of support that we got on it was incredible. And it was a really nice example I think of taking an absolute disaster and kind of drawing a positive from it and just showing that it’s not all roses and daffodils behind the scenes. It’s not easy to be an entrepreneur, even with you know, the age of social media where everything looks slick and perfect and refined. Actually, you know, you have car crashes left, right and center and that was a really big one for us.

Kara Goldin 29:21
Well, you’ve just shown all of us that if your company is not just about making coffee or or products out of coffee grounds, but also lemonade out of lemons. I mean, right? Definitely, definitely, you know, a great attitude to have and I think it’s it’s important because while I’m sure there were moments that day, it was not necessarily a good day, you just have to figure out how to move forward and you get tough skin, whatever the sayings are that are out there. You definitely see all of those and as I always share with Auntie printers the hard stuff doesn’t last right? You just have to find the bright days and and recognize where you’ve been and how far you’ve come and, and think back on all of those stories where you really thought they were. You were done, but you weren’t. That’s really what has always kept me motivated. So is there a quote or anything that you think about when you just really need to get back up? Again, when you’re having some of those days that you feel like really sort of gets you?

Anna Brightman 30:35
Um, gosh, good question. I’ve always just been someone who is like a, brush it off your shoulders and keep going kind of mentality. I’ve always said, some of my personal advice. People always ask me, you know, what’s your advice for people who are struggling or have a, an issue or, or, or lack the confidence to start a business. And I always just say, like, stop asking for advice, trust yourself, you don’t need to take everyone else’s on board, you just need to do what you want to do. Because no one knows your business or your brand, or your personal strengths, like you do, you’re going to take a lot of hits. And as you said, you’re going to develop a very thick skin. But the more you listen to all the voices in your ear, the more your idea will get watered down and diluted to be something very bland and uninteresting. And no one wants that I would rather have a smaller, incredibly passionate audience who love or undoing than loads and loads of people who’ve heard of what I’m doing, but don’t really care about it. And don’t think it’s particularly memorable. There will be people who don’t like you don’t like the way you sound, don’t like the way you act, don’t like the product that you’ve made up your branding, whatever it may be. But then there will always be those that do. So you might as well have something that’s truly what you wanted it to be in the first place. And the best way to do that is to not allow yourself to be pulled in a million different directions by all of the many voices that you have around you. And that goes right back to what I was saying a while back about when we first started wanting to take on board loads and loads and loads of advice. I think that’s one of the big lessons that we learned is that sometimes that’s not helpful. And sometimes you just have to have the conviction to say no, this is our idea. And sure we don’t we’re not using industry professionals with a 20 year career behind us. But that’s kind of the whole point because we’re doing something unique and completely different. And so forward thinking

Kara Goldin 32:22
Absolutely. Well, it was such a pleasure to talk with you, Anna and hear much more about your story. They are incredible products, everyone needs to try up circle beauty. And this podcast is throughout the world. So you’re in 40 countries now. So definitely look for the circled beauty products. Like I said they’re really great products, but they’re also they’re good for the planet, they make you feel a lot better about purchasing them. And remember Anna and going around to all of those coffee stores when when you are putting it on your face and trying some of the other products as well. So thank you so much, Anna, and we’ll put all of the information for up circle beauty and where people can follow you in the show notes as well. But everybody, thank you again for listening and have a terrific rest of the week.

Anna Brightman 33:21
Thank you so much.

Kara Goldin 33:23
Thanks all for listening to this episode. We hope you enjoyed it. And I want to thank all of our guests and our sponsors. And finally our listeners keep the great comments coming in. And one final plug if you have not read or listened to my book undaunted, please do so you will hear all about my journey, including founding, scaling and building the company that I founded hint we are here every Monday, Wednesday and Friday. Thanks everyone for listening and goodbye for now. Before we sign off, I want to talk to you about fear. People like to talk about fearless leaders. But achieving big goals isn’t about fearlessness. Successful leaders recognize their fears and decide to deal with them head on in order to move forward. This is where my new book undaunted comes in. This book is designed for anyone who wants to succeed in the face of fear, overcome doubts and live a little undaunted. Order your copy today at undaunted, the book.com and learn how to look your doubts and doubters in the eye and achieve your dreams. For a limited time. You’ll also receive a free case of hint water. Do you have a question for me or want to nominate an innovator to spotlight send me a tweet at Kara Goldin and let me know. And if you liked what you heard, please leave me a review on Apple podcasts. You can also follow along with me on Facebook, Instagram, Twitter and LinkedIn at Kara Goldin. Thanks for listening

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