Helen Hall-Leland: Founder & CVO of Blender Bombs

Episode 351

On this episode, Helen Hall-Leland, Founder & Chief Vision Officer of Blender Bombs shares all about her journey in building her company out of her kitchen with only a $300 budget. We hear all about how it started and how it’s going. Her inspiring journey as an entrepreneur is filled with stories and lessons. Plus we hear what she believes helped to grow her brand. Helen has built a great product and company from a passion in quality food. This episode is a lot of fun and filled with so many great ideas including how she used Instagram to raise a lot of money for her business. On this episode of #TheKaraGoldinShow.

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Transcript

Kara Goldin 0:00
I am unwilling to give up that I will start over from scratch as many times as it takes to get where I want to be I want to be, you just want to make sure you will get knocked down but just make sure you don’t get knocked down knocked out. So your only choice should be go focus on what you can control control control. Hi, everyone and welcome to the Kara Goldin show. Join me each week for inspiring conversations with some of the world’s greatest leaders. We’ll talk with founders, entrepreneurs, CEOs, and really some of the most interesting people of our time. Can’t wait to get started. Let’s go. Let’s go. Hi, everyone, it’s Kara Goldin from the Kara Goldin show. And I’m so happy to have our next guest. Here we have Helen Leland, who is the founder and CEO of Blender bombs. And if you haven’t tried blender bombs, you must must must get your hands on them and stick them in a nice blender and make up your your meal replacement. So she is a plant forward health enthusiast and started her company out of her kitchen with only $300 As of budget. So if you’re thinking that you cannot start something, because you don’t have enough money in the bank, Helen is here to tell you that you can. So blender bombs were born when she decided she needed to curb late night cravings and satisfy your sweet tooth while keeping her health in mind. And it can be found in many, many stores including Whole Foods. Air one markets Thrive markets plus of course online acts at lots of different locations. So her journey as an entrepreneur is so so inspiring. We were introduced by a mutual friend and but once I got dug into her story, actually we met before Helen actually was about to have a baby. She’s had her baby and she came back from maternity leave. So looking back. So very, very excited to have her here. And I should also mention, you may have seen her on the incredible really, really fun show southern charm. She was very good friends with somebody who was on the show. So if you’re watching this on video, maybe you happen to have seen or heard her name, her maiden name was Hall actually so but she’s super passionate about helping people achieve a balanced and fulfilling life. And I’m super, super excited to have you here. So welcome.

Helen Hall-Leland 2:43
Thank you. I’m excited to be here. What an intro You’re hired. Yeah. Very, very good. Marketing Coordinator.

Kara Goldin 2:51
Exactly, exactly. So I’d love to start off our discussion with hearing a little bit about you and your early life. Like, where did you grow up? What did you did you say I wouldn’t be where you are today.

Helen Hall-Leland 3:06
So I grew up in Atlanta, Georgia, I went, I did the public school route. I went to the University of South Carolina for college, I was a fashion major there, which I think pretty much anyone listening knows that a fashion major at a school in South Carolina is not not the most fashionable. But I definitely never thought I would be going to CPG I did always have like, entrepreneurial tendencies. I guess, when I was younger I my mom and her furniture store, and they, you know, get new fabrics every season. And so I would always take the old fabrics. And I would staple them together and flip them inside out tie like the tag string on it and sell it for $1 outside her, her company, her business. And now I’m like, I’m like, why are people buying these bags, probably because they’re stapled. But that’s also the first like, and we can get to this later that Bacchus I’m sure but from a young age, I’ve always tried to take the path of least resistance as long as it was still efficient. So that’s why I stapled instead of sewed them. My guess still works just not cute.

Kara Goldin 4:11
That’s hysterical. But the fact that you were also figuring things out, right? I mean, it wasn’t that you didn’t know that. It couldn’t be done a different way you were figuring out how to get it done and see whether or not it was gonna work.

Helen Hall-Leland 4:26
Right. And I wanted to sell mass quantities rather than just like a few hands at once. And I could pop more out with staples than with hand sewing.

Kara Goldin 4:36
Oh my god, I love it. That’s so great. And of course she got the material for free because whatever. Bank Yeah, that’s Oh, I love it such a good story. So, so tell us what blender bombs are those who have not heard of it.

Helen Hall-Leland 4:52
So imagine an energy ball that you see everywhere and most energy balls have oats in them. And that’s great. I love it. But we took all those oats that are typical energy balls and we brought in chia seed hemp seed, flax seed, walnuts, pecans, dates, almonds, aloe, and we rolled it over to a ball, so you could throw it into your smoothie. So that’s what the butter balm is, it’s a ball, you’ve ventures where they get your smoothie, every single amino acid, every essential fatty acid, how it got started, really was after college, I did not want to go into the fashion route, because I didn’t want to work retail. And at that time, that was, that was the only possibility that I thought existed in fashion, because that’s all I know. And, God, I wish we had social media when we were younger, because then you are so much more aware of the opportunities that are out there. Like I literally thought the only job you could get as a fashion major was working in retail, the thought of being a fashion designer didn’t cross my mind because I didn’t live in New York. Anyway, that’s besides the point. But so. So I tried the corporate world for a little bit. And this is a funny story. I know you like stories. I was. I was the third like in between the insurance agency and you know, a corporate big company. And so I was the middleman and I was like constantly on the phone back and forth, back and forth between each other. And this one was been really rude to me about something with insurance. I had no control over. Excuse me, ma’am. Let me put you on a free full of like, get this figured out, and are on hold. And I like lightly take my headset off and I look at my coworker. I’m like this woman is being such a freaking biatch but Yeah, no worries. And I don’t know what else goes on here. But then 30% of the calls get listened to so I was having a panic attack that was gonna get caught for saying that because the woman on the other side was like, by the way your your headphones not on mute. Like I heard every word you said. I turn to red as an apple. I was so traumatize. It’s my first big girl job. And I messed it up on like the third week. So I ended up getting fired that day. Because I told on myself because I was too anxious. best thing that ever happened to me because it forced me to pivot. And that’s when I started really leaning into my passion. So it was year 20 2016. And it was the first year I had started listening to podcasts, I was right on the forefront of podcasting. And I had listened to a few podcasts about health and fitness. And I just found myself always thinking about how I can better my body and all this stuff. So I became a personal trainer. With the personal trainer route, I love the community, I hated the exercise, talk, I was always trying to find a shortcut again, like I don’t want to work out so hard to get, you know where I want to go, I want to eat well. And eating well was kind of my shortcut towards like a healthier life. Like it’s not out exercising a bad diet, it’s having a good diet and exercising on top of it, right. So that’s when I started understanding food. And I tried to teach my clients that because they were getting fresh, or they weren’t seeing results. They weren’t changing anything about their dietary habits. But they wouldn’t make smoothies because there’s too many steps involved. And they were quote unquote, busy, you know, to visit and make a smoothie. So if I took all those dry ingredients that you had, that I was putting in my smoothies, and it turns into toe ball, it started getting its my clients, they fell in love with the product, their wives started wanting it, their kids started wanting it. And I just started making blender bombs from my house.

Kara Goldin 8:10
That’s wild.

Helen Hall-Leland 8:12
I was so broke y’all I was literally I truly did have three girls in my bank account. And when I tell you I didn’t know a lick about business I didn’t I was not even charging for the blender bombs. I was charging $25 for an hour long workout session, which is ridiculously undervalued, valuing yourself for your time, and your training. And then the second step and growing the business was I finally started charging for the ingredients. But I never charged for the time it took for me to make the blender boss. And finally four months later, whatever it was, I started charging for my time as well. And that’s when it became a real business.

Kara Goldin 8:47
What was the point that you decided to take it into stores and like actually start selling it. So I

Helen Hall-Leland 8:53
was making them and my kitchen in 2017 and I was putting in my craft bag. So it was nothing fancy. It was like a sticker label. It was nothing was approved. Eventually we took it to that. So for anyone who has a food business out there, I thought this was a cool step that I did. It was really hard for me to find out. Maybe fat or production production was difficult for me to figure out like, you know, commercial kitchens are annoying. So I instead called several different catering companies and asked if they could just like bring it in house and then they had to deal with all the like, licensing and culinary stuff so I just paid them like the first one that ever call me back actually, I just paid a catering company to make the blender home for me like paid an X amount for a 10 pack. They were in charge of ordering all the ingredients they were charged storing the ingredients and I just paid them for production that made it really easy to scale because then I could just start social media marketing it and that’s how I kind of grew my Instagram. I think I forgot what the question was that you

Kara Goldin 9:49
know if store soon you initially you did it.

Helen Hall-Leland 9:52
Yeah, I did not. So that was another the only way we were able to launch into stores is because our margins are so much higher online. So I I just saved a ton of cash, the business blew up the first year. And the first two years, we got to like almost $2 million in sales within, you know, 36 months, it was crazy. And a lot of that is because of the TV show The Southern charm. I wasn’t a cast member, but a lot of my friends were and Naomi in particular, who’s one of my dear friends, she changed her lifestyle, start working out, start eating, well started making a bunch of off smoothies, and she was sharing that story online. And that really propelled her business. That’s all with online orders are now and so we we gave her some equity. You know, she didn’t ask for it. But I kind of force it upon her and force her to sign just because she really didn’t help us so much when she still does, but getting into store so everyone kept sliding into our DMS at this point. You know, we went from 1500 followers to probably 50,000 followers in the first two years. And everyone was like, you gotta get into Whole Foods. You gotta get into XYZ blah, blah, blah. I’m like, Alright, guys. Yeah, I email these people five times a day, and they don’t answer back. So if you have a contact at the corporate location, let me know. And I just talked to my camera on my Instagram. And I said that within an hour, we had an email from ultra rich corporate asking us to fly down and pitch. Wow, this crazy thing.

Kara Goldin 11:14
And down in Texas now fair. Wow. That’s crazy. And so did you go into did you go national at that point? Yes. Whole Foods That is wild. And while Yeah, I mean, that is such a crazy story. So you just actually just did a video and, and asked people. So it

Helen Hall-Leland 11:35
sounds like because we had a community that we nurtured online and they wanted to help bus? Yeah,

Kara Goldin 11:41
no, I absolutely love that. So that was your first store. Go local first. And and

Helen Hall-Leland 11:49
we were like, kinda local, we ran like two or three different smoothie bars in town. But our revenue was not we opened a smoothie bar actually. And God, again, we learned the hard way on this. We opened a smoothie bar in Charleston and my business partner had a best business partner, the smoothie bar that we tend to bought out, but she helped us open it. And I was selling the craft blender bombs, and then you know, we got slapped by the heck, they’re like, Hey, you gotta get legitimate packaging, or else you can’t sell this stuff. And that was bringing in like 60% of the revenue for the smoothie bar was the retail products. I mean, it was a small, it’s like a 750 square foot smoothie bar. It wasn’t make a break, but it was good exposure for the Charleston area. And it’s still around today, because we had to go find a co Packer. So again, another tip that might help other entrepreneurs trying to scale their smoothie bar. And I say this because now when I talked to Kara, it’s, it sounds like it’s my native tongue. But I know, I don’t understand what any of these words meant. But what was a co Packer? I don’t know. But do you have to get into a co Packer which is the legal way for someone to make your product and not only that’s quantity, so I googled co packer and then 1000s pop up and like, I’m like, I don’t know which co Packer so I called a friend who I talked with another friend of Nashville with another friend who had like a little granola bar company and within 30 seconds, he’s like, Oh, you need an fi mag machine my whole day. So I type in CO Packer V mag to this guy like three weeks to get back to me. I kept calling him finally got back to me. And the first co Packer we call it as a co Packer we still use today. Then we became legal and that’s when we were going to source.

Kara Goldin 13:26
Yeah, no. And I think that that is the story again and again and again, where we hear this on the show. I mean, you know, people didn’t have it all figured out. They didn’t have the connections. I mean, your example that he mentioned about Instagram, it’s I can’t say that I’ve actually heard that story, but people like a dean Aiden Figg, figured out how to build a jewelry business primarily on Instagram, and everybody said you’re not gonna be able to sell diamonds on instant. I mean, that’s crazy. And she’s gonna do that on Tik Tok on. I mean, it’s so interesting. So anyway, I think like that is that there’s so many lessons learned from you and from others who were sharing these stories. So if you could go back and start the company, again, would you do anything different?

Helen Hall-Leland 14:18
Yes. So I think I made a lot of mistakes in that I tried to I brought on too many skews and it can reduce the customer. And also I’ve spent a lot of time marketing people trying to like convince people to start drinking smoothies, whereas it’s way there’s already so many people drinking smoothies I think it would have been like a easier sell if I just targeted people who already drink smoothies to add blender bombs to their smoothie instead of trying to you know, convert all these non smoothie drinkers, smoothie drinkers. Another so we we had the blender bounce, which is the core product and silver core product brings in like 70% of our revenue. But then I added granola and I like so many butter and I added drizzle LM bombards it just got really confusing. So we did a test this year actually, we had 60. Something skews. Yeah, different flavors, different sizes. So it was crazy. But I didn’t know any better. We cut our skews in half, and December. And our January sales were up like 40% this year, which shows us that our customers just pivoted to another product like they didn’t stop buying from us, even though we cut half of our product line out.

Kara Goldin 15:28
So interesting. Well, and I think like, that’s, it’s really an interesting comment, like, on the one hand, I think it’s important to have enough skews that you actually take up space so that consumers can see you. But on the other hand, if you have too many skews, and you’re trying to do too many things, it’s very, very confusing, especially if they’re just starting to get to know you. Yeah, I think that that’s such a great example of that. So what have you learned about business? I mean, you really hadn’t been in business, right? Like you had been worked out for other people. But you know, you had to figure out packaging, and you had to figure out margins, all of these things, employees, right how to how to do all of these things. What did you Was there one thing that stands out as something that you didn’t really expect?

Helen Hall-Leland 16:22
I did not expect the cash flow issues that would come with launching into retail, or Herf, because I was so used to the margins on E commerce. So launching into a national retailer, like Whole Foods took us for everything, where it were. And then we launched with Walmart, and I didn’t just as a founder, I’m very creative, but I didn’t have a good handle on the cash flow. And like the pricing model that we were doing with whole foods, and we were losing money there for two years, we were making six cents on every box at Walmart, we were and so I wondered Walmart’s like, it just crushed us. That’s why we’re doing our capital raise right now. So I could go back and do it again, I would have probably outsource a CFO to help handle operations, since that will never make or break your business.

Kara Goldin 17:16
Yeah, and how so? Like, I mean, I think, first of all, there’s so many hidden charges, as I like to refer to him in the industry that if it isn’t the retailer,

Helen Hall-Leland 17:28
you know, you have a background, that fulfillment fee.

Kara Goldin 17:31
Right? We have, you know, we’ve had distributors that, like had our stuff stuck. And then chargebacks. And and nobody really understands that until you’re in it. And they can, you know, it sounds great to come on with the new distributor, come on with the new retailer. But at some the economics are not really, they’re not out there as something that can really kill your business, and you can be doing great and another aspect of your business, but then, you know, and you don’t really want to pull back because it’s a major retailer. But on the other hand, if it’s not going to make economic sense, then, you know, why do I think that there’s, there’s just a, you know, and it’s this constant thing, it’s like you want it, but it’s not going to, you know, make sense for you. So I think you really have to, you know, be careful about it. So how you’ve gotten the word out about Blender bombs, through less. You mentioned social media, but also through the reality TV show now. You’re out raising money, and you briefly told me about how you’ve done a crowdsource, so I’d love to hear about that.

Helen Hall-Leland 18:41
Yeah, gosh, it’s been crazy. So, you know, it got to a point last year where we’re like, alright, I did, I did finally bring it in a fractional like CFO. And he was where we’re having cash flow projections on the surface Liberia, we gotta raise money, we gotta raise money kind of fast. And I have always been we’re not revenue was in doing enough to do VC funding, you know, we’re doing probably around 3 million revenue right now. And so we’re still pretty small, but I didn’t want to go the VC route a because then you shouldn’t work with people unless we’re doing you know, six or seven, nine or above like the CPG. I mean, the the VCs we were talking to, and then I didn’t want to give up as much, you know, equity if I didn’t have to, right. And so they can sometimes take you take you for everything you’re worth and they nickel and dime, revaluation and etc, like that. So we did, we’d start a crowdfunding situation, there was a company in Charleston, they’re a beer company, and they started crowdfunding, like two years ago. And since then, they’ve raised over $4 million of crowdfunding. It’s bananas. And so I was like, my CFO was like, Helen, do you have the platform you have to crowdfund and of course, I have all these doubts in the back of my mind, like, I’m probably going to be able to raise like two or $3,000 There’s literally no way People are gonna invest in the company. That’s how I felt at first. And it’s something that you say, whenever you’re talking about your book undaunted, it’s not that founders have to be fearless. It’s that you face fear head on, and you like, you fight it. So I had to think like what is causing me to be fearful about this? And it’s because I’d really didn’t understand like the economics of business valuations or business growth, like I didn’t understand once we got this one, like, what were we going to do with it to grow, etc. So before I ever started pushing crowdfunding on my platform, I worked with our CTO at our CFO for days and days and days, just thoroughly understanding all of our data, our LTV or CAC, our, you know, margins across every channel, which items were selling which items we needed to draw up. So that I understood wholeheartedly that this money was what this money was going to do for the business. But once I had a thorough understanding of that, and I realized that it really is kind of just like a, it’s like a plug and play, you know, once we get this cash, we know what to do with it, we just have to get it. And we know, it’ll scale because of this equation that we’ve been studying for the last few weeks. And that’s when I felt super confident to take on other people’s money. And that’s when I started posting it on my social media around Thanksgiving. And I have reached out to you know, anyone who had asked about investing in the company in the past, and since Thanksgiving, it’s now end of January, we raise almost $900,000.

Kara Goldin 21:33
That’s amazing, and especially given the market and given the timing of time to raise totally, I mean, that’s incredible. You should be very, very proud. I mean, that’s you. That’s amazing. And so and these are equity, right? They’re getting equity company. Yeah.

Helen Hall-Leland 21:50
Yeah. So it’s a preferred, it’s preferred. And then we’ll do one point vibrates. Now, it’s we’re doing it through we funder, which is crazy. It’s like a crowdfunding platform, but it’s nonprofit. So they take the lowest fees, whereas with start engine, you have to pay, you know, 10 to 30k, upfront, and then they take more fees. But anyone who puts in over $25,000, we funder doesn’t take up like 6%, of so negotiated that.

Kara Goldin 22:16
That’s great. And so how are you doing it on? You’re just telling the story that you’re raising on? Yeah, oltre? How are you

Helen Hall-Leland 22:23
really Instagram stories? I haven’t even done a real about it. So it’s, it’s the people who tune in everyday to my life who trusts me who haven’t followed me since day one. And we answer every single DM that’s really important for our company, just to build trust and build community. So whenever someone asks us a question, you know, eight times out of 10, I’ll just reach out the question and answer it live on my story. Because it’s the same questions over and over again, a lot of people think that it’s like an Indiegogo or just purchasing products ahead of time, or, or that you’re donating to a company, but you are buying actual, you’re getting actual shares. $10, you know, yeah, that’s amazing.

Kara Goldin 23:01
That is so great. So what other words of wisdom would you have for people who have an idea, like to start a company? I mean, is it I always say, tell people, it’s like, so much harder than you ever think it’s going to be and it takes a lot longer. I mean, I’ve had many entrepreneurs who, you know, laugh when people say, Oh, I’m going to do this for a couple of years and flip it. And, you know, it’s like, not gonna happen, right?

Helen Hall-Leland 23:26
Yeah, I thought I was gonna flip it at the age of 29. Now for just one day. Well, it’s, it’s true, because you and I know, it doesn’t feel like work, though. And it’s so cliche to say that, but to me, it feels like a game that I’m learning every day, it feels like I’m still in an internship kind of. I felt like that for the first few years. It doesn’t necessarily feel like that anymore. But I would say for people, save every penny you can to put back into the business, honestly, start saving and people who are younger than us, they do have this they can learn financial stuff, they learned anything they want on tick tock, like tick tock is the best search engine in the world. Like, you start saving I wish I had saved from the time I started was working at ice cream shop and high school. I wish I’d saved all that money and put it towards what I was passionate about. And also, I think a lot of people are stuck trying to figure out what they want to do. But you know, it’s just like when you find the right person in your life, or what people tell you is true when you find the one you just know, right? When you come when that idea pops in your head and you’re like, Oh, this is it. Like, you know, when that idea is the one you’re supposed to take action on? Yeah, and that’s what you’ve got those buttons that you stayed so long for?

Kara Goldin 24:48
Yeah, no, it’s true. I think like the other thing that you’ve done too, which is really admirable, is that, you know, you want it you thought you wanted to be in fashion And then you started thinking, I don’t know if I want to be in fashion, but I’m really interested in health and exercise. And so you went and did that. And now you’ve reinvented yourself and, you know, done something kind of you understand enough about, you know, health and fitness and what that audience would like. So it totally makes sense that your next step would be this, but, you know, you didn’t just sort of like wake up overnight and decide I’m gonna go and launch a, you know, product that is called blender bombs that really relax that aim to be right. And, and you were living the brand to Yeah, doing things really naturally. And I think like, that is the story that I think a lot of people takes a lot of courage to do that and not be knowledgeable along the way. And I go, I always talk about it as like going back down to the bottom, right, where you maybe you got really great, and, you know, personal training and have built up that business. And you people thought that you were the cat’s meow. And then suddenly you decide, I’m gonna go and learn about this other thing. And it’s like, the curiosity in you, I think, probably was another.

Helen Hall-Leland 26:15
And I think always, I’ve always been good about leaning into what I’m feeling drawn to at the time. So like, not ever having a big wall of resistance up. So when I started personal training, I was teaching high intensity classes at a gym, I hated it. So then I started teaching power yoga. No, I hated that I was too fast. And then I started teaching regular yoga, and I liked it, then I started teaching stretch. And I loved that. And then I went down to meditation. And I was like this, this is where we thrive.

Kara Goldin 26:44
That’s amazing, right. And it’s just, it’s like a work in progress, which I think is is that people are not sort of, you know, kind of thinking about that as much maybe people that you hang out with, or I hang out with are like, that’s the key is that, you know, just because you go to school to be in fashion, it doesn’t mean like, that’s going to be what you’re going to be doing for the rest of your life. In fact, I think the most interesting people change careers, they change their eating, what they value all of those things.

Helen Hall-Leland 27:15
It’s not bad to change your career. And I was getting burnout on like, the operations side of stuff. So that’s when we we hired someone to help handle the day to day. And now I could lean back into what I love, which is the community building and the marketing and sharing the story and helping with the branding. And I feel so fulfilled. I love

Kara Goldin 27:34
it. So what’s the thing that you’re probably most proud of when you think of like what you’ve been able to accomplish? What is that that you’re most proud of?

Helen Hall-Leland 27:43
There’s two things a the there’s a handful of people that are on my team that have been on the team since day one. And like, I could not feel prouder of those relationships that I have with my team. It really is a family. And it’s we learn so much of each other, and we’ve grown together and through all the hurdles, and everything we’ve been there for each other and like and I always tell my team, the day that you feel like blender bombs isn’t your, your future you need to lead are never going to hurt my feelings like who am I to hold you and force you in a position that you’re not happy with anymore, then I really mean that like, they’re my friends too, and their family. But I am really proud of those relationships and other things that I’m really proud of is the community that we’ve built on social media and just in Blender bombs, like the testimonials is the same thing that you experienced with head. The testimonials that come in every day about how like this one little change in their life is a domino effect, for adding so many other healthy options, and then their whole life changes their family’s life changes, their relationship with themselves changes, their their health starts to heal, their whole body starts to heal. And that is amazing.

Kara Goldin 28:57
Yeah, and to know that you were the catalyst there, right that you were able to do that. I mean, it is it’s a powerful thing. So even when those hard days hit, I think looking back on on that is is really, really critical. So last question, best advice you ever received?

Helen Hall-Leland 29:17
I mean, do we want a funny one or an obvious? One? Best advice was, and this is different than than your situation but to not work with your spouse. That’s a personal advice that I was

Kara Goldin 29:33
very similar you were saying on Yeah. And I think having skill sets that are unique. I mean, I always share with people too, that it’s not for everybody, but I I run into people who founders have gone to business school together and they’re attracted to each other. So key because it’s super cute and super great, but they’re their left brains right at the bar and you can just see it And they can’t necessarily see it because they really enjoy each other, they’re fun, you know, or whatever, they’re nerdy together, whatever. And then you’re just like, Oh my God. And then that’s where the problems arise. They don’t even have to be married. Like they can be really good friends. I’ve seen it over and over again. So yeah,

Helen Hall-Leland 30:16
and definitely the other like business advice is obviously to like, quadruple down on your strengths. And then outsource your weaknesses where you can are not necessarily weaknesses, but the things you don’t enjoy, and that can be outsourced. But also this day and age like advice that I recently got two nights ago at dinner, which I mean, two weeks ago at dinner has changed. Our social media just a lot in the last two weeks was to do freakin tick tock or company. Do tick tock because it does reach so many new people, I have been spending all my efforts on Instagram recently just constantly retargeting our current customers. Because the algorithm these days, it’s a lot harder to get new customers. So yeah, I was nurturing my current customers on Instagram, and I’m continuing to build that community, but we’re using tick tock right now as a platform to to get new customers. And I think as entrepreneurs, a piece of advice we gotta understand is, social media is always going to be changing, and we just have to lean into it.

Kara Goldin 31:18
Totally. Yeah. And think about it, I always tell people, like, you know, you mentioned it to the algorithm, like, don’t let the algorithm stop, you figure out what you can do, right? And it’s always going to be changing and shifting, but you can figure out like, what’s working and see other people, maybe people are gonna hear your story and and look at what’s working for you. So I think like, that’s the most important thing. It’s like you can we can sit here all day long and figure out the roadblocks. But instead, let’s figure out how to break down the roadblocks and move.

Helen Hall-Leland 31:52
Yeah. Yeah. And if for some people, if it’s batching content one day, a month, and then just cycling it for some people, it’s going off the cuff, but it’s gonna be different for everyone.

Kara Goldin 32:02
Yeah, totally. Well, so, so great. And I encourage everybody to go on to your Instagram or Tiktok. And everybody needs to get some blender bombs there. So yeah, for sure. And I love everything that you’re doing. So definitely. And if anybody’s interested in investing, too, you know, yeah, I mean, Helen as well. And we funder. Yeah, I love it, but also just another badass female that is just out there doing it. So thanks again, Helen. And thanks, everyone for listening.

Helen Hall-Leland 32:38
Thank you guys.

Kara Goldin 32:39
Thanks again for listening to the Kara Goldin show. If you would, please give us a review. And feel free to share this podcast with others who would benefit and of course, feel free to subscribe so you don’t miss a single episode of our podcast. Just a reminder that I can be found on all platforms at Kara Goldin. And if you want to hear more about my journey, I hope you will have a listen. Or pick up a copy of my book on daunted which I share my journey, including founding and building hint. We are here every Monday, Wednesday and Friday. And thanks everyone for listening. Have a great rest of the week, and 2023 and good bye for now. Before we sign off, I want to talk to you about fear. People like to talk about fearless leaders. But achieving big goals isn’t about fearlessness. Successful leaders recognize their fears and decide to deal with them head on in order to move forward. This is where my new book undaunted comes in. This book is designed for anyone who wants to succeed in the face of fear, overcome doubts and live a little undaunted. Order your copy today at undaunted, the book.com and learn how to look your doubts and doubters in the eye and achieve your dreams. For a limited time. You’ll also receive a free case of hint water. Do you have a question for me or want to nominate an innovator to spotlight send me a tweet at Kara Goldin and let me know. And if you liked what you heard, please leave me a review on Apple podcasts. You can also follow along with me on Facebook, Instagram, Twitter and LinkedIn at Kara Goldin. Thanks for listening

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