Rob Neuner: Founder & CEO of Boost Oxygen
Episode 584
On this episode of The Kara Goldin Show, we’re joined by Rob Neuner, the Founder and CEO of Boost Oxygen, a revolutionary brand that has made portable supplemental oxygen a global sensation. Rob’s journey from importing Czech beer to creating a health and wellness product that’s now available in over 20,000 retailers and 50+ countries is nothing short of remarkable.
During our conversation, Rob shares how his time in Prague inspired the idea for Boost Oxygen, the challenges he faced in bringing a relatively unknown product to market, and how a pivotal appearance on Shark Tank propelled the brand to new heights. We also delve into the unique benefits of using portable oxygen, the misconceptions around supplemental oxygen, and how Boost Oxygen has managed to maintain its core values while scaling rapidly. Rob’s insights into innovation, marketing, and leadership provide valuable lessons for entrepreneurs and business leaders alike.
Whether you're interested in health and wellness, entrepreneurship, or the journey of turning a unique idea into a global brand, this episode is packed with actionable insights and inspiration. Tune in to hear Rob’s incredible story and discover the secrets behind Boost Oxygen’s success. Now on The Kara Goldin Show.
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https://www.youtube.com/c/boostoxygen
https://www.boostoxygen.com/
Transcript
Kara Goldin 0:00
I am unwilling to give up that I will start over from scratch as many times as it takes to get where I want to be. I want to be you. Just want to make sure you will get knocked down. But just make sure you don’t get knocked out, knocked out. So your only choice should be go focus on what you can control. Control. Hi everyone, and welcome to the Kara Goldin show. Join me each week for inspiring conversations with some of the world’s greatest leaders. We’ll talk with founders, entrepreneurs, CEOs and really, some of the most interesting people of our time. Can’t wait to get started. Let’s go. Let’s go. Hi everyone, and welcome back to the Kara Goldin show. Super excited to be here with our next guest. We have Rob Neuner, who is the founder and CEO of Boost Oxygen. And if you are not familiar with Boost Oxygen, you are going to be so excited to learn all about this incredible new product, plus the entrepreneurial journey is nothing short of fascinating. After spending time in Prague and getting inspired by the concept of portable oxygen canisters, Rob brought this unique idea to the US, and in 2007 Boost Oxygen was born. Since then, he’s grown the company significantly, and it’s available. I’m sure this is even a little low, but 20,000 retailers in 50 countries, and He’s even been on Shark Tank. And we’ll talk to him about that whole journey, for sure, but obviously a huge success, and I’m eager to dive into the journey to learn a lot more about not only the creation from a founder, but also how he’s continued to grow and scale Boost Oxygen. So very, very excited. So let’s get started. Welcome Rob, thanks
Rob Neuner 1:57
for having me. Kara. Welcome. Welcome.
Kara Goldin 1:59
Very, very excited. So before we dive in to Boost Oxygen, can you share a bit about the background? So you’re in Prague. You What were you doing in Prague, and how did you end up coming up with this idea?
Rob Neuner 2:13
Yeah, so for 10 years before I started boost, we actually, I had a beer import company called Czech beer importers, and we imported beer from the Czech Republic. I met a great friend of mine in Prague, actually, at business school. It was Czech, Peter vocek, and we started importing beer. Wow, back in 2000 around 2000 2001 and just so I would go over there. I take brewery trips. I take my distributor customers there, and sold a lot of beer in this country. And when one of x was called Budweiser Budvar, one was called Rebel and was called lobkovitz, and did quite well, but and then we sold it in 2007 and I needed something else to do, and I had a good friend of mine, best friend, actually. And he asked me at Keene steakhouse a long time ago in New York City what I was going to do next. And yeah, he said, What about oxygen canisters? Because I had no idea. That’s why I’ve seen oxygen canisters in Prague a lot, actually. And he’d seen the oxygen canisters in Germany, and they were actually using use them for jet lag and hangovers there in a lot of hotels over there. And we were both football players in high school and college and so, yeah, we know about football players using oxygen on the sidelines. And you know, how could a college football player get oxygen? How could a high school football player get oxygen? So his father, Dan Minogue was the vice president of sales at a company called precision valve. And they manufacture all the aerosol valves, pretty much globally, the number one aerosol valve. Actually, they invented the aerosol valve. This guy, John Alpana. So Mr. Minogue was kind of a second father to me and took us, took me around to see Cannings and manufacturers of masks and contract fillers. And, you know, started out as sort of a hobby, like, we weren’t really sure that it would work. So, you know, we hit the prototypes. We, you know, kind of pre sold a lot of canisters and did some research. It was, it was a new business, you know, wasn’t a food or beverage. It was, it was oxygen. Something was inhalable, and it took, it took a couple years to get off the ground, but, but coming from Prague, seeing those other canisters the way they made it, we sort of brought that concept here. Long, long answer to a short question. Sorry,
Kara Goldin 4:37
so how many SKUs did you start with
Rob Neuner 4:40
two we had, and curiously, we had peppermint and menthol eucalyptus, both were infused. And then we did it for about a year after we got started, and once about a year passed, we got a knock on our door from the Department of Transportation, saying. That we were, we had an illegal canister that we could not ship oxygen in a steel canister. And sorry, but, you know, you’re pretty much out of business. So like, wait, you know, in the Czech Republic and in Germany and all, they have steel canisters. And so we had to apply for a special permit. That was actually kind of funny, as I ruptured my appendix the day before, and I was in the hospital, and my only employee, Anne Steele, calls me like the Department of Transportation here, they’re looking to shut you down. I was like, we’re selling that many canisters at the time, and I’ve got that all the good tubes sticking out of me with a drain and tennis, wait, no, it can’t wait the day after the event. So, yeah. So they allowed us to sell the stock down of those original peppermint and metal eucalyptus, and we had to apply for a special permit, which allowed us to package not in steel canisters, but in aluminum canisters. So that’s what, how we got started and then, so yeah, it took us about six months after that to get switch over to aluminum canisters, and we decided to come out with a natural we kept the peppermint, we kept the menthol Eucalyptus. Redesigned the package a little bit, and took off from there. So
Kara Goldin 6:22
how, when you say that it took a few years to kind of really take off? I mean, how long did it take before you really said, Okay, we’re we’re on to something Sure.
Rob Neuner 6:35
But actually about five years. And another interesting, another interesting story, oxygen, supplemental oxygen, even though it’s in the air, it’s 21% oxygen. What we’re breathing right now is a prescription drug in its concentrated state. So you people normally could not get supplemental oxygen without a prescription, and we were selling it without a prescription, same way they do in Germany and the Czech Republic, and we knew it was a gray area, but we were selling something called aviators breathing oxygen. Aviators breathing oxygen is the same thing as medical oxygen. Just doesn’t have any humidity in it, but has the same principles as oxygen so too. And you can, you can buy aviators breathing oxygen without a prescription, just go to a pilot store. So we knew what we were doing was legal, but we weren’t sure the FDA would think the same thing. So, you know, before you bet the farm on something, you want to make sure that it’s legal. But we were going, we weren’t going to ask the FDA for approval either, because, you know, they could just say no prescription for this. So we got a knock on our door five years after we had started from the FDA, and they just came in unannounced and asked for our Batch Records and how we were advertising the product and everything else it would provide. Everything about totally open book. We’re on the internet. We’re selling at Sports Authority at the time, you know, and great reviews, and oxygen is generally recognized as safe, safe product to inhale. So the the the officer left after five days and wrote a report, and I spoke to the division head of the FDA, and they said, as long as you don’t make medical claims, then we have no problem with you selling it. And I said, Well, great. Well, that was kind of like your My tacit approval to dive head first into it, and from me, because we were selling, you know, maybe 50,000 cans a year, yeah, 75,000 not that many cans for the first five years profitable, you know, we’re not, like, more of a hobby and, you know, just kind of making a little bit and selling it here and there, and doing fine, but in terms of going all in which I’ve always used to be doing as an entrepreneur, like, as you know, you want to grow the business, and kind of felt like, well, I can’t grow the business, because I’m going to grow it to a point where I just get my feet cut out from under me. So once the FDA said we were okay to do it, you know, I hired COO, and we hired Mike rice, and we did a whole bunch of other things to get this thing up and running. So
Kara Goldin 9:13
what was kind of the breakthrough moment that you really that really propelled the brand forward, obviously, I mean, having that approval, that stamp, that gave you a lot of confidence. But was there something like that? Was there a big account, or was there some big press release around everybody needs to be doing this that sort of led to, you know, the buzz getting big around it. Do you remember? Yeah,
Rob Neuner 9:42
no, it’s interesting. So we always did well in altitude. We were Vale, Aspen, Breckenridge, Telluride, we and Sports Authority was our biggest, main account that we sold to, and we did very well with them, and again, from the sports perspective that people you know. Just people from using it for sporting goods would use it the but when we sold at the out to like the Avon store, the Denver stores of Sports Authority, worse, actually, Sports Authority was located before went out of business. They sold they sold it nationwide, and they did quite well with it. We wanted to branch out. We kept on trying to educate the hey, you know, oxygen has other purposes and other value. And Shark Tank and calling gave us a call, and we went on Shark Tank in 2019 and we had a nice bump from there. But our big, big break was covid. As you recall, countries were running out of oxygen. And, you know, here we were, you know, Google oxygen, we come up right up at the top. And so we just, we sold out in three days, wow. And during the whole pandemic, you know, people were looking to be educated on what oxygen could up with, you know, with our respiratory issues and and so we had a nice, a huge educational opportunity there that we wrote
Kara Goldin 11:07
that’s that’s amazing. So you’re available now in over 50 countries. You talked about the regulations in the in the US that you dealt with, I can only imagine in all these different countries is that, is it very difficult? Are there certain countries that are just even harder than the US to get your product into? Super
Rob Neuner 11:32
easy countries? All of Europe is pretty much is very simple. You know, they recognize what oxygen is. And most countries actually, throughout Asia, the Middle Eastern countries are a little bit more of a difficult the hardest country, curious enough, and maybe some of your listeners would know this is Canada neighbors, and we still, you know, they kind of follow what the FDA does. And since we’re not a labeled drug in the United States, Canada will not let us in. And we got a lot of customers that would love to have us in Canada, but Health Canada won’t allow it. We’re trying, or we’re chopping down a chopping at that tree, because, like, I, you know, there are a lot of, you know, there’s a lot of forest fires up in Canada this summer, and a lot of bad air quality. And, you know, people could really benefit from a little oxygen, and they don’t. They don’t seem to care. But we’ll continue to try to get them to Canada.
Kara Goldin 12:29
That’s so interesting. So, have you ever done, like, a a storefront, or done kind of that, sort of, you know, not just your products that we’ve seen? Have you done that kind of angle? I feel like I’ve seen one in Canada, maybe at in maybe in Vancouver, or someplace where I’ve been. Yeah, no,
Rob Neuner 12:53
we were selling in Canada, Health Canada. This is, you know, we got, we got cut off about four years ago. And also, like during covid, and we have people sneaking it into Canada through Toronto and driving cars, and we had resellers sneaking it in. It’s like, Guys, you can’t do this. But yeah, no, it has been in Canada. And what was the my pilot store was selling it up there through the information angle. But yeah, no, they, they put a kibosh on it. But
Kara Goldin 13:21
you guys have never done, like a retail storefront where you’ve done, I’ve seen those before, where they’ve got, yeah, you Yeah, okay,
Rob Neuner 13:29
we have one. Actually, a guy has a storefront for us in Hawaii, of all places, and also Puerto Rico. But otherwise there are oxygen bars that are in Las Vegas and also all throughout Colorado, and we sell at those places. And so a lot of times, people might think that they’re boosted because, you know, you walk in rock like, you know, two lounge in Breckenridge has Boost Oxygen all over the front of the of a storefront, which is great, but it’s not our store, but people think, you know, we’re affiliated with it, but we’re not.
Kara Goldin 14:03
So you touched on Shark Tank and your experience there. Do you want to talk about kind of what happened? And, yeah, it’s, it’s a great episode, so I’d love to hear it from you. Yeah. No
Rob Neuner 14:22
blinking. You miss it. But we were approached by Shark Tank. The producer called me, and I thought it was a joke, you know, I was like, as Mark Burnett, I’m the producer of Shark Tank. Would you like to be on the show? And so Googled him at the same time, like, Oh, I was really the executive producer of Shark Tank. And so I thought you had to audition for Shark Tank. And he said, Now, mostly you do, but there are a few products out there that we kind of, we look at that are super interesting and have a great story like yours. And, you know, would you consider going on? I said, Well, you know, I just, you know, talk to my coo about it, and my good friend, Mike Minogue about it. And because. They can skewer you like you can go on there, and they can just say nasty things about you. They can take things out of context. And we had a good business going at the time, so we were like, Well, should we do this or not? Pretty quickly? It’s probably worth the just the publicity of being on a nationally syndicated show. And so we decided to do it, and got all our ducks in a row, got our presentation down. You’ve just spoken other entrepreneurs as well. Have been on Shark Tank. You go up there for a long time. You’re up there for there for almost an hour with great with great stuff that going back and forth, especially Laurie and Kevin, you know, Mark and but it was a, they cut it all down in seven minutes. So it was, we were just kind of shot. A, were we were happy that we got on, because some, some people who present in front of Shark Tank don’t get on. So we’re happy they aired us. B, they aired us in a good light, not, you know, not in the negative light. And see that, you know, we got to deal with Kevin O’Leary, who has now a small portion of the company, and who’s been great in terms of marketing and selling our brand. So it was interesting. But you go out and it’s just so for people who know, when you walk out, when you walk down the aisle and the door is open and the sharks, it looks exactly like it does on TV, yeah, and it’s really, it’s a rush. I’m really glad I did, and it’s really great to have the opportunity to present your business philosophy and your and your everything that goes into your business now in front of, you know, how many millions of people. So that was, it was fun.
Kara Goldin 16:34
So you’re a serial entrepreneur. So you mentioned this in the beginning. You had, you know, beer distributorship, and how different is this company from your other company? And what did you kind of learn in round one of entrepreneurship that you took into this company, that really you’ve that have just made you better,
Rob Neuner 17:03
sure? Well, I joke with everyone like my first part of my entrepreneurial career was getting people drunk. The second part was sobering them up. I love it, yeah, and the beer business was very interesting. It’s a very, very regulated business all the alcohol business the United States, and rightfully so. But distributing beer, and I know you’re from the beverage side, it was highly regular in terms of franchises, like if you sold a case of beer into the state of New York to a distributor for the certain territory, he had more rights to your brand than you did simply by the transaction, not by contract. So that was a hard lesson I learned along the way. We did we did a lot of business in New York, did a lot of business in Chicago, and then we opened it up to Okay, now here we have a consumer product that’s not regulated at all. And, you know, I’m totally open for and when we’re self regulated here, big time, actually, but, and so going to distributors and going to retailers and saying similar hint, you’re like, hey, I want to do this. No one’s really ever done this before, yeah, and people look at you like you have three eyes. And so, and there’s a lot of convincing and with our product. So you want to do tastings, right? Because I do a lot of tastings in the beer business, and a lot of you know, lot of footwork. Every weekend we’d be doing festivals and everything else, to get people to try your product. So then they like it, and then they go tell people with oxygen, you know, oxygen’s for recovery. So if you right now, if you had oxygen, it probably wouldn’t do anything for you. It’s just, it’s a respiratory assist, like, if you’re out of breath, it’ll help. If you’re not feeling well, it could help. But you can’t go around at a supermarket and say, Hey, you want to taste it, you want to breathe some of this because, yeah, it’s really, there’s really nothing to gain from it. So that you a little bit of a difference in terms of how you like, more of a marketing online, with the with the oxygen, than we did with the and it was more sort of a grounds, a ground operation with the beer
Kara Goldin 19:21
education, a lot of education? Yes, definitely. So what’s, what are some of the common misconceptions about supplemental oxygen that you’d love to clear up for us
Rob Neuner 19:35
that well, that it’s just air, that’s the biggest thing. It’s amazing. Though, there’s just 21% oxygen in the air that you breathe at altitude. There’s less maybe 18% but it’s not that much less. And if you know, if you have just a little less oxygen, a little bit more oxygen, you feel it. And people like, Oh, I’m breathing oxygen right now. I don’t need oxygen. And. Many times they’re right. You don’t need oxygen, but oxygen has efficacy. A lot of it, like, if you it’s, you know, 95% pure oxygen. If you go to the hospital and you go into surgery, they put oxygen on you. They don’t, they don’t put air into your lungs. And if you’re involved in an accident, again, you go into the ambulance to put oxygen on your face, they don’t put just air, so oxygen, and it has a lot of properties, that’s just good for consumption, it’s good for health, and it’s good for recovery, especially respiratory recovery, and there’s a lot of things that go into that, but that’s the biggest misconception that you know, we’re just selling air, and it’s like, Well, okay, next time you go into a hospital and they try to give you air, refuse it. So that’s the biggest
Kara Goldin 20:49
misconception. So interesting. I would imagine, you know, as our air quality is not always great. I live in Northern California, and we’re always talking about air quality and apps that, you know, show us if there’s, you know, sadly, a fire going on or something like that, even if the fire isn’t close to you. I mean, air quality is a big deal. So I think oxygen is, you know, especially in times like that, could be massive for you. And like you said, covid, it became, you know, was sold out. So I would think that these spikes during, I mean, sadly, during disasters of some sort, are really beneficial to your company.
Rob Neuner 21:30
Yeah, yeah. No, it, you know, we do definitely have a spike during air quality issues. And so well has helped me during air quality. So Well, you’re not breathing in smoke, you’re breathing in oxygen. So it’s, it’s, it definitely is better read. I know my house, I have oxygen on every next to every bedroom with my kids, because if there’s a fire, I could put this thing on, you know, and brew that instead of breathing the smoke. And that’s a much better quality of of gas going into my lungs and smoke. So that’s so
Kara Goldin 22:05
how so you put the can’t, you had the can right there, so you put it up and and you’re breathing it in. So is this like, how much is too much? I mean, I guess is like, what is the usage case for it. I mean, obviously, if you’re not feeling well, I would imagine hangovers or anything like that. Like college kids who have been home for the laugh, they thought it was amazing, and, and, but it was but, but definitely, like, what? What are sort of the guidelines on it. How often should people have it? Or Yeah,
Rob Neuner 22:46
so we’re very, very careful what’s not in medical oxygen. So people with medical conditions that require medical oxygen, this is not for them, that being said, if you’re older person and you’re out of breath because you’re climbing or hiking, and you want to catch your breath faster. That’s when you use it. If you’re playing a sport and you know, you’ve had a maybe soccer, you’ve run up down the field, sprinting four or five times, and you need a breather, right? A breather. Take some oxygen. You get your breath back faster. So that’s kind of supplemental oxygen will help you restore your breath faster. So that’s the that’s what I tell people in terms of use of cases, yeah, and it’s great for hangovers, and it’s great for a lot of different things, and that’s what it’s used for in Las Vegas. But too much is that you can’t overdose on oxygen. Sorry, you can’t overdose on oxygen the same way you can same way you can overdose on water. As you know, almost impossible to drown drinking too much water, but you can, like it’s a thing, but you don’t have to have a disclaimer on your bottle in water, saying, Do not drink too much you may cause drowning. So the that’s, you know, that’s what you can get, hyperoxia, but you have to breathe nothing but pure oxygen for, I think, three days straight, like, including when you’re sleeping. So we don’t pose any remote threat to anyone inhaling our oxygen. And we’ve, we sell over 3 million Canisters per year, and it’s incredible. Like we said, we’ve been over in business for over 15 years, and we’ve never had a single person ever say, hey, you know what? Your oxygen hurt me. So you can never get too much. And actually, by physiological like, if you’re at 99 point, SPO, 99% SPO, two levels. You can’t get 101 your body’s just going to kick out the oxygen doesn’t need. So it’s, it’s, it’s very you can never have too much when you know it’s working. Like some people that are out of breath, they take two puffs and they’re fine. Other people take 10. Other Yeah, have 30. It’s like being thirsty. Like, how much does cures your thirst? How much cures your that cures but how much will affect your your SPO two levels and then get you back to aerobic breathing.
Kara Goldin 25:11
So interesting. So if you had to start over with Boost Oxygen, what would you do differently?
Rob Neuner 25:20
Um, wow, that’s a new one. What would I do differently? You know, maybe knowing what I know now, I probably would have contacted the FDA earlier, no knowing the outcome from that, just to sort of get the tacit approval to be able to sell this legally. So that’s probably what, because I got, I would have got a little more of a head start, like I said the first five years, like, Oh, we’re gonna, you know, are we gonna get shut down? But, yeah, because we sold, we were profitable. But we, you know, we’re just in as an entrepreneur. Like, you don’t be like, I, you know, I don’t want to not sell, right? You want to just scream for the rooftops that, you know, buy my product. And we couldn’t really do that, and that’s what I would have changed a little bit in terms of from the very beginning, just going for that approval straight on.
Kara Goldin 26:14
So are, is this can do you have knockoff products since you sort of entered into the US first, but I would imagine that you’ve had others that have come after you guys. Yeah,
Rob Neuner 26:29
big time, actually, unfortunately. And I love competition. I you know, I very competitive person. I love competition, but I like fair competition, you know? And it seems like our competitors, they come and they just try to siphon off of what we do. They make medical claims. They ship the product illegally. They use steel canisters, you know, they they target us, you know, on, on all sorts of online platforms. And it’s frustrating. It’s like because they’re doing things that we would be shut down for doing, but because they’re small and they’re just trying to knock us off. And I think people realize that, you know, we have, like I said, over 50,000 reviews, you know, or 4.4 stars on Amazon. And I tell people, go, go read our reviews, because we’re very proud of it. We manufacture ourselves. No other company manufactures themselves. So we we have hands on quality control out here in Milford, Connecticut, and it’s Yeah, but it’s frustrating. And when people original ideas, or even same ideas as oxy canisters, and they want to try to develop a market, great, but just do things the right way and don’t skirt laws and make the industry look bad, because we’ve spent a lot of time and effort building trust, and trust is easily eroded. So
Kara Goldin 27:52
as an entrepreneur, what’s one piece of advice you’d give to other founders that has helped you and your journey growing this company. I love talking to serial entrepreneurs, because, again, there’s, you know, so many lessons along the way that you just don’t even expect but, and there’s so many things that I think many entrepreneurs just need to go through right in order to kind of figure it out on their own. But, but if you had just, you know, kind of share with with your friend, your younger self, like, what would you You talked a little bit about what you do differently, but, but what do you think about when somebody says, like, you’re an entrepreneur? What’s that? One piece of advice,
Rob Neuner 28:40
just make sure you have the finances to do it. Not even, you know, we bootstrapped it in the beginning with my with my beer business, and you know, you have expenses. You have, you know, living expenses, you have car expenses. You know, kids on the way, like Super Street. That’s super stressful when you don’t have resources to live, and it’s okay, you know, you get a second job, you make do, but it’s not stressful, but it’s very stress, like it’s less stressful. And I think a lot of people know this anyway, maybe it’s not so true with this generation, but because seems like capital is more free flowing than it was. And when I started, when you started, but, you know, it’s but make sure you have the financial wherewithal to start something and have, you know, and whatever ramp up you have in terms of becoming profitable. And you got to take a pen and a pen and paper and just so, okay, this is what I need to live. This is how I’m going to get that money to live. This how much money I need to start my business, and how long can I do this for, until I got to give it up. Because, you know, it’s they talk people. History is written by the victors, right? So, oh yeah, I just maxed out all my credit cards. And, you know, as a big success after, after two years like, well, there are, there. Millions of people who maxed out their credit cards weren’t a success and are still paying that credit card debt off. Yeah? So true 2020, years later, and that’s you don’t hear about that, yeah. So it just make sure you have enough money and you’re sober about it, be passionate and go for it and risk it. You know you gotta, you gotta be able to risk it, but, you know, just be able to live,
Kara Goldin 30:23
you know, yeah, yeah, no, I think that’s valuable. Yeah, that’s valuable advice. I would say I would add to somebody was just an entrepreneur, future entrepreneur, was talking to me about this yesterday, and they were talking to me about all the problems that regulations and different things that they were running up against. And I said, Here’s what I’ve learned. If you don’t think it’s possible, you as the founder, and there’s so many things that you’re running into now that you haven’t figured out yet, then I think possibly you shouldn’t go do it, because the founder is the one that’s the optimistic one, and then you’re going to run into 10 things that, like you didn’t expect that you were going to have to change your canisters, right? You all these things that you’re going to run into. But if you before you even have a product out there, you think, like, Well, I gotta do this. I gotta do this. I one of them that her name of her company was she had another company that was basically the same, the same name, but a different industry, and neither of them had the registered, the registered trademark. And I was like, wait, what I mean, this is, this is insane. So, yeah, yeah. So it was, it was, yeah, it was just like, okay, change the name. Don’t get caught up in the name. And so anyway, it was just, it was crazy. So, well, listen, so, so great to meet you, Rob. You are just, I love what you’re doing. Boost Oxygen is awesome, Rob Neuner, and we’ll have all the info in the show notes. But Boost Oxygen, if you haven’t tried it, you absolutely have to and put one on every single side table out by the pool. Everyone’s got to have it, take it in your backpacks and all that. So, yeah, super, super, great. Thanks so much, Rob. Alright, have a great day. Thanks again for listening to the Kara Goldin show. If you would please give us a review and feel free to share this podcast with others who would benefit. And of course, feel free to subscribe so you don’t miss a single episode of our podcast, just a reminder that I can be found on all platforms at Kara Goldin, I would love to hear from you, too. So feel free to DM me, and if you want to hear more about my journey, I hope you will have a listen or pick up a copy of my Wall Street Journal, best selling book, undaunted, where I share more about my journey, including founding and building hint we are here every Monday, Wednesday and Friday. Thanks for listening, and goodbye for now. You.