Daryl-Ann Denner: Co-Founder & Creative Director of nuuds

Episode 719

On this episode of The Kara Goldin Show, we’re joined by Daryl-Ann Denner, Co-Founder and Creative Director of nuuds—the elevated basics brand redefining what comfort and confidence look like. From high school chemistry teacher to influencer to nine-figure founder, Daryl-Ann’s story is a masterclass in listening to your audience, trusting your gut, and building something that truly fits.
We dive into her journey from fashion blogger to CEO, how she built a loyal community of over two million followers, and why she created nuuds to offer high-quality, flattering staples for real bodies—not fit models. Daryl-Ann shares what it was like launching a brand as a mom of three, the product development lessons she learned the hard way, and what it takes to scale a business with heart and intention.
Whether you’re an entrepreneur, a creator looking to launch a brand, or someone curious about what it really takes to build trust and community at scale—this conversation is packed with insights you don’t want to miss.
Now live on The Kara Goldin Show!

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Transcript

Kara Goldin 0:00
I am unwilling to give up that I will start over from scratch as many times as it takes to get where I want to be. I want to be you. Just want to make sure you will get knocked down. But just make sure you don’t get knocked out, knocked out. So your only choice should be go focus on what you can control. Control. Control. Hi everyone, and welcome to the Kara Goldin show. Join me each week for inspiring conversations with some of the world’s greatest leaders. We’ll talk with founders, entrepreneurs, CEOs and really, some of the most interesting people of our time. Can’t wait to get started. Let’s go. Let’s go. Hi everyone, and welcome back to the Kara Goldin show. So excited for my next guest. She is someone that I’ve been excited to speak with for a while now. She’s built an incredible brand that she has co founded that is not only scaling fast, but doing it with real purpose, real connection and a serious dose of authenticity. Daryl-Ann Denner is the co founder and creative director of a company called nuuds and the elevated basics brand designed for real people and real bodies has built a incredibly loyal following among millions of online consumers, men women, launched a nine figure business in just a few years, which is just obviously she’s a force to be reckoned with. So it’s a truly built a movement built on transparency, comfort and confidence, and I cannot even wait to hear how she has done so in such a creative category, and what it really takes to build an apparel brand in today’s world. So welcome. Daryl-Ann, so nice to meet you.

Daryl-Ann Denner 2:01
I am so excited to be here. Thanks for Thanks for all the kind words. I cannot wait to get into it. I’m so excited, super

Kara Goldin 2:07
excited. Okay, so let’s start with The Spark. What was the moment you knew you had to start nuuds?

Daryl-Ann Denner 2:14
Yeah. Okay, so I this is my favorite thing I get to talk about, because I feel like nuuds was just created as a passion project for me, I was, I had been an influencer, if that’s you know, it wasn’t that term when I started, but in 2015 and created and cultivated this online group of women that I felt like were friends and extensions of me, like we were all living the Same type of life going through the same things, and it felt like this community. And so after COVID, after 2020 I was like, you know, I’ve been recommending products, and I’m always saying, you know, this is good but, or, you know, this fits me, but it doesn’t fit my mom, or this fits me, but it doesn’t fit my sister. And I’m like, You know what? I could do this better. I could make quality and I could help. My biggest problem was, how does it fit and how does it make you feel when you wear it? And so I was like, You know what? Let’s just start with a T shirt. I’m a jeans and a T shirt girl. I’m a mom. Now I don’t have time to be figuring out what I’m gonna wear for 30 minutes a day. I don’t have that kind of capacity in me anymore that I used to enjoy it and I don’t enjoy it anymore. And a lot of it was I don’t enjoy how these clothes are making me feel so and every all the women that I had created this connection with, including my own family, felt the same like clothes were actually making me go worse about myself than better, and with all of the volatility of having babies and having kids and your body being a roller coaster a little bit during that period and season of life, I was like, I really need something that I’m gonna feel good in. So we started with a T shirt post COVID. I was like, You know what? Let’s try and do this. And I have always tried to create really good, valuable business relationships with every partner I’ve ever had, no matter what I’ve been doing. So whether that be pre influencer, my husband, I were in construction with my family, whether it be influencer, and so I actually reached out to one of the brands that I worked with. We were on a call one day about my partnership with them, and I said to him, we had fostered this relationship. And I said, you know, what? Do you know anybody who makes clothes? That’s exactly how I said it, because I knew nothing about clothing manufacturing. And he said, makes clothes. And I said, Yeah, like, knows how to get with factories and knows how to actually do the technical part. And he goes, Well, one of my college Best Friends does that her and her husband. And turns out they were consultants. So we hired them as consultants to help me make a t shirt. I thought it was just going to be a one off T shirt, and, um, they are head of design and Head of Production today, which is wild and full circle, but yeah, so we made this t shirt. And I was like, Wait, this is really good. We’re really intentional about the fit, the fabric, everything, um. And because I thought it was a one off, I didn’t think about pricing, I didn’t think about investment, I didn’t think about I just thought about creating the best product I could that made women feel good in it. And we’ve kind of taken that premise and tried to use it without that being hindered while scaling a business. And so it’s really special and really cool, because my naivety, I think, in the industry, having no experience, has actually served me really well, because I’m able to go customer first, consumer first, community first, and say, like, what do they actually want? And I have no background of noise, of like, what is the margin supposed to be on this? Or what is the I have none of that. It’s all really community based and community driven. And so it’s really special because we’ve been able to create a lot of things that have resonated, and I think that’s what’s made it so successful, honestly. So

Kara Goldin 5:51
you started with the t shirt. And so how long did it take to get to that first product? And then what, what was the vision then, for the number of skews, you have men and women. So how did you think about this when you were just sitting there, you know, dreaming up this idea?

Daryl-Ann Denner 6:15
I love it. So we went into it like I said. It wasn’t. It was more of like my passion project. I didn’t. I always go into things driven like, you know, see where it goes, and I will give it my all and all of that. But I never thought it was going to be a full fledged business running this many skews and this many style i That wasn’t what I envisioned from it. From day one, I kind of just worked really hard on what we were doing. So it was just the t shirt. It’s the everyday t shirt. It’s, we still sell it today. We’ve sold, like, if I remember, right, over 140,000 of them, like, wild amount in two years. And so it’s, it is a staple piece in your wardrobe. And so when I did it, I was like, wow, we did a really good job of this. I wonder if we could do pajamas. And so then I just did all of these basics that I need in my life, that I knew the women that I spoke to also needed and loved in their life, and did them really well. And so then my husband was like, Well, I want a t shirt. It was really created out of, like, just things that we wanted and the way we wanted them to fit, not as a true, full fledged business. From day one, it developed into that, obviously, with time and things like that. But even with the launch, it was more speaking to, like, how do I make this in basic colors that make it easy. There’s no thinking, there’s no formula. You can get dressed in the morning, you throw it on with the pair of jeans, and you don’t have to think, and you feel good and you look good. So that is what we did. And then was when we launched. There were seven skews, if I remember correctly. It was the everyday t shirt, our core pajama set. Um, we did body suits. That was like, secondary to the t shirt, I was like, if I can create a body suit where all sizes feel good about themselves in it and confident in it, that’s really going to be saying something. So that was kind of my, my motivation to do it. And we did it, and it was very cool to watch. And my sister put it on, and she had never felt comfortable on a body suit, and she was like, she was in tears about how confident she felt. And it was really special. And I think it really resonated with a lot of people who probably felt very similarly, um. And so we did that anything you could wear with jeans, and just made it simple, no formula, basic colors, seven skews, and that was what we launched with. It was more than I ever thought, and we started that process just a little over a year before we launched it. So

Kara Goldin 8:52
yeah, and just women’s correct. We actually

Daryl-Ann Denner 8:54
did launch with men’s, um, a t shirt for men, if I remember right. It was just one, I believe, but I could be wrong on that was one or two, and it was just a short sleeve t shirt

Kara Goldin 9:06
that’s wild. And in terms of, I love your color palette too. Can you describe it a little bit?

Daryl-Ann Denner 9:14
Yeah, it’s evolved since day one. So it is all neutrals. nuuds comes from neutrals, but I wanted it to be simple enough that they are basic. You can wear them with what you already own. You also don’t have to think about how to style it. You don’t need any experience or expertise. This is like, everyone’s welcome here brand. And so it’s not about being able to style well. It’s just about putting on things that make you feel good and make you look good that you don’t have to think about, yeah, about. And so we went with a lot of basics. I mean, obviously white and black, but we did all of the neutral color schemes in the middle. Now today, it was during that season where, like, all the neutral browns are really popular. Now we stick to a lot of, like, just core basics, and we’ve added in. Colors since, and that’s been really fun. So over the past two years, we’ve done what we call color drops. And so it’s when we like focus on a color, and we do some existing styles in a more colorful color. We’ve done everything from Red, like cherry red at Christmas time to hot pink. We just did at Mother’s Day. It just depends on what it is, and our customer really loves that, because it’s a fun spin on a style they already love. But yeah, in 2026 I’m excited because we’re really starting to incorporate color more into the brand, and it’s a exciting thing that I’m trying to say, like how we can maintain our usability and accessibility, but add some color into it, just to, like, give our customers something new and something fun. So that is a 2026, goal for us too.

Kara Goldin 10:49
I love it. I read that you sold out in seven minutes on launch day, which is just so wild. What was going through your head the moment that you sold out. I mean, obviously that you needed to create more, but, but did you feel like, Oh, this is going to be the next big, big brand. I mean, did you What did you think? No,

Daryl-Ann Denner 11:13
um, I think it was really intentional not to shy away from it. I was intentional on how we launched nuuds, and I never wanted it to feel being an influencer. I never wanted it to feel like a merch brand. I don’t know a better term for that, but I didn’t want it to feel like a collaboration or an event that I did as an influencer. I did really want it to stand on its own two feet and be its own recognizable brand, which is why you’ll never hear it say, like, buy Darryl and dinner or anything like that, because I really did want it to be its own thing and its own identity. So I did have that foresight into it. But when we sold out in seven minutes, it was like as we had bought. I want to say we have all the inventory we had bought for six months, we allocated half of it to launch day, so that over the next six months we’d be able to, you know, come out with products and maintain a brand, because it takes a long time to get product. And so I was like, well, let’s give our customer the majority of it. So we gave, I think, a little over half of it, and allocated it to the site to be sold on launch day, or as it sold, or whatever. I had no idea what that would look like. It was astronomical. I want to say. On launch day, we sold over 50,000 units in seven minutes. And so it was just like wildfire, so crazy. It was way more than I ever expected. I mean, for us to have sold out in a day would have shocked me. You know, yeah, it was seven minutes. Was

Kara Goldin 12:40
wild. Do you think that your community that you had already built up before you launched really helped you to be able to, you know, because I always tell people, like, it’s one thing for you to start a store or launch a company that you’re expecting to sell online, but you have to, if you don’t have, like, a following or community, you know, it’s, you’ve got to tell people you’re open, right? And that’s, that’s the key thing, yeah, I

Daryl-Ann Denner 13:08
think that things that really served me well in the launch and served nuuds well is I didn’t go into it. And not everyone has this advantage, but I do think that the core of why I went into it does resonate with its success. I didn’t go into it for a financial gain. I went into it for a passion, like I was excited about making people feel good. Thankfully, I had a job, so it wasn’t that’s not always the case for everybody, but it wasn’t a necessity for me to financially make this successful or not, it was more just an offering. I went into it as a value add for my existing community, and I think that that’s felt and heard. Not everyone has that luxury, but that was definitely felt, and my authenticity in that was felt. So I think that people really resonated with that, because they didn’t feel sold to, if that makes sense. I also think that, like, I really, truly care so much. I mean, at this point, we’re talking years of building relationships with these women that I know were the reason and who bought it on launch day. Because it wasn’t like you said, you have to tell people you’re open. It wasn’t out in the world to anybody but them at that point. Really, they were the ones that saw it open, and they were the ones that sold it out in seven minutes. And so I’m forever grateful by I really, truly think it comes out of the fact that, like, whether they bought or not is not, is not. The reason why I care. I cared way before that, like I truly care about these women. I think that I tell our customer service team every single time they’re talking to them, I’m like, talk to them like you’re talking to my sister. Because to me, they’re each valuable. I see like I still right before this call, one of them messaged me and said that she had gotten. A bathing suit top, but her BOD, her bathing suit bottom, was oversold and canceled. And I was like, just send her the bottom. Like, just send it to her. Figure out. So I treat each of them like an individual that is related to me and a friend and I care. And I think that’s something I was listening to a podcast the other day, and I thought it was very interesting. It was Kevin O’Leary which and he was talking and he said that, you know, building and maintaining an authentic trust is something that takes a long time to build, and I think that I had been intentional about it for years, but it really, truly is yours to lose once you once you do and I I think about that with every product we make. I think about her getting it in her hands and being like, I don’t like this because it’s a vulnerability point at every turn. It’s not worth it to me to make something that somebody might question whether or not my authenticity is real. If they get it like I want them to be even more confident in what I said, because they got it in their hands, and it’s better than they thought, rather than the opposite. And so every product we make, it has, I think this is an advantage to the brand, but it has my reputation on the line every single time, and so I really, truly value that with like, utmost importance, and so we won’t put out anything that I think is not up to par. I can’t tell you how many items we’ve gotten in that I’m like, absolutely don’t sell that. And then we have to figure out what to do with it. So it’s not a money is not my first thought. It’s always like, what is she gonna think and how’s she gonna feel with this purchase always number one. So I think that’s really attributed to a lot of the success and a lot of the at least a lot of the trust that the audience has, and why our returning customer rate is so high,

Kara Goldin 16:53
so so great. How did you decide on the name for the company nude? So it’s spelled n, u, u, d, s, so great. It’s short. It’s memorable. But tell me this backstory on that?

Daryl-Ann Denner 17:08
Yeah, I love it. Okay, so it’s kind of funny. My brother and my husband and I are the co founders of nuuds, and we, like I said, we knew nothing about clothing design, manufacturing. I didn’t even know. It’s so funny now to think about. I didn’t even know you picked pantons. I had no idea. I had no experience at all. And so we picked our core colors off of Sherwin Williams paint chips. And so I’m not, I’m not exactly we went to the store. We got a bunch of them. I have a picture of us in 2021 like laying them all out on the table, deciding what our core colors were. And when we were looking for a name, we went through several, one that I was really attached to, that is not nuuds, and we ran into trademark issues with it. And I was, like, kind of devastated, because coming up with a brand name is not easy, unless you have it at first, like, if you’re I wish I didn’t. I just had the idea and concept. I didn’t really have a name. And so coming up with the name I knew I wanted, like you said, I knew I wanted it short, four to five letters, is what I always said. And I knew I wanted it memorable. And so at first we came up the name Hughes, and we ran into trademark issues. He was like, talking about different colors, obviously. And then we came up with the name tones, which I can speak to at NSA second. But I just never felt like it was a right name. We did trademark it. We did get it. It’s actually the children’s version of nuuds today. So I did get that trademark, and we held it, but I never felt right about it being the actual name for nuuds. And then, as we were doing it, they’re like, We need to print tags for these shirts, like you need to pick a name. And so we kind of think it’s a blessing in disguise, because we don’t know if it was me, my husband or my brother, who came up with nuuds, but my husband did say when we did come up with it, that we can’t spell it, n, u, d, e, s, because we didn’t want people googling Darrell and Denner nuuds as like a top search item, and so we changed the spelling of it, and that’s it. And I liked it because it was fun. It was memorable. I’m not here to sell people something they don’t want. And I was like, even if I can’t sell them something, we can make them laugh with marketing somehow, and they’ll remember the brand. And so we’ve done a lot of fun plays onwards with it, and funny, cheeky marketing, and it’s been really fun.

Kara Goldin 19:39
So what’s something that didn’t go as planned, that maybe taught you something essential, whether it was like, Okay, we’re never gonna do that again, or, oh my gosh, we have to do a lot more of that. That’s a great

Daryl-Ann Denner 19:53
question. I’ve had both happen to me. I’m sure I’ve had both. I mean, I’ve had. A lot of oh, we’ll never do that again. More than oh, we’re definitely doing a lot of that. But I think that’s like, something I learned as like, we do business more is there’s a lot of things that I’m like, well, not, not that again. One of the things I would say, we have tend to work. We tend to work really fast. I like that because I can be very responsive to the customer. So whereas a lot of clothing brands I have learned from people who have experience are on like an 18 month calendar, I like to be on like a nine month calendar, which is significantly shorter, but I feel like I can be way more responsive and meeting needs of our customer the closer I am to launching it. And so in doing that, our turn is short. So, like, I don’t have time to make mistakes. You can’t do it again if you do make a mistake. But I have this, like, utmost bar for quality that I won’t release. So we’ve had quite a few products and eaten quite a bit of money on things that just get to production and don’t work by the time I get them. So that being said, it hasn’t changed my strategy, because I still think it’s worth it, but it’s cost us a lot of money doing it that way. So like, for example, we just did swim. I didn’t hide this. I’m very open about what happens with my community. So we created these. Them around Mother’s Day. We created pink swimsuits, which swim was a new category for us this year, and one of those that you’re talking about that’s like, Oh, I’m going to do a lot more of that. I can talk about that in a second. But we did swimwear and we did pink, and I created it and two pieces and one piece, and in the one piece, I never would have anticipated this. It was one of those things where I didn’t see it in pink in the body beforehand because we moved so quickly. And so I said, Yeah, make it in two pieces and one pieces. I’ll see it when it gets here. Kind of a thing. They sent me the one pieces because I didn’t have time. I would have missed it if I didn’t do it that way. So we bought all the one pieces. We bought all the two pieces. And the one pieces got here and they were just not I would never have wanted to personally wear it. It was like, too for some reason, in the one piece, it was too revealing. It didn’t have enough the two piece had padding, all of these things. And I was like, we can’t sell these. And so we ended up having just to eat it. And so our customers obviously, like, Wait, why? Where’s the one piece? Like, why is there only two pieces? And so it was one of those things where I was able to be like, I don’t feel confident that you’re gonna like this, we’re gonna eat it. So I think that short calendar has been tough for us. That being said, I still think it’s worth the risk. So there’s that. And then with the like doing a lot more, we tested swim as a category this year. I was nervous because as a brand, our literal mission statement is to instill confidence. That’s our mission as a brand, and I’m like, playing with swim, with a mission statement like that is like playing with fire, in my opinion, because very vulnerable category, especially for women. And so I was like, We are not releasing anything unless I am sure, again, with my reputation online, this is our mission that we’re going to execute and nail it, and they’re gonna like it, and so we did it, and it actually is one of those things is like, I’m still shocked that it worked so well, and I’m so excited that it worked so well. And I was like, we can have a great brand and never touch this category, and that feels a lot safer to me, but it was one that I, like, kind of threw a dart at the wall and was like, Well, we’ll see. We never have to tell anyone we tried this if it doesn’t work out. And it has been one of our biggest successes, and it’s been really cool to watch. So it makes me really excited to see people and our customers who, like, have never put on a swimsuit and felt good about themselves and feel really good in our swimmer. That is, like, so rewarding and so cool. So yeah,

Kara Goldin 24:08
I love it. So you’re the co founder and you’re the creative director, obviously involved very much in the creative process as as you’ve shared with us, when you think about, like, the design inspiration today, versus when you were just thinking about, what do I need, right? What are the things that I see missing in the market? Has that changed over time? Like, where you’ve thought, you know, I don’t necessarily need a red t shirt, for example. But there’s a lot of other people out there. It’s like a big color or whatever, and how is, what’s kind of been surprising about that overall, as you start to, you know, pull together what you’re going to be doing in nine months, or whatever the calendar is.

Daryl-Ann Denner 24:59
Yeah, I love this question. So when I started it like you said, it was all like, what I wanted and what I needed. And then I had quite a few people advising me, like, within our brand, like, hey, it’s like, there’s way more than just what you like and where. And I was like, absolutely, you know what that is like, such good advice, like, Let’s do I’ll give you a great example. I hate V neck T shirts. So I don’t think there’s anything wrong with them. I just don’t like them. So everyone has personal taste that’s different. And so they’re like, of our everyday tea. They were like, We need a V neck everyday tea. And I’m like, I don’t like V neck, so I had never made one, and I was like, okay, you know what? We’re gonna make it. And then I started, like, year two, to make things that were outside of what I would want. And I mean this in the most humble way. That’s not what I was created to do. So it has never worked out well. So I think that somebody else who is passionate about that can always do it better than somebody who it’s not resonating with. And so for me, we, in the last like 12 months, have gone back to what I like, and it works a lot better. So I thought it was great advice, and I took it and I ran with it, and I tried to serve everybody, instead of just like the niche that I did really well, and I think that that was going off base, and I think that really just doing what I do well, and like doing my creative in the way that I do it, and letting people be served in other ways from other brands, that is more of our superpower than me trying to meet everybody’s needs, because then I’m not doing really anything Well, if that makes sense. So in the last six to 12 months, I’ve gone really back to like, What do I like? What do I think our customer loves? Like, what are we serving? And just do that really well, rather than trying to do be everything for everyone.

Kara Goldin 27:00
What’s one product that you that you’ve made, that you’re most proud of? I it’s funny. I I founded a company called hint, and ran it for 17 years. And, you know, I always tell people when we came out with the lemon, because developing a lemon as as crazy as that sounds, was really tough, because people would take people would taste lemon, and, you know, it has the ability to actually turn into turpentine, right, if you don’t do it right. And so, but also, people would be like, Oh, just doesn’t taste right. And again, we don’t use any sugar or sweeteners in our product, hint. And so it’s really, you’ve got to get something that is real, right, and and has in its and it was really tough. And when we nailed it, I was like, oh my god, I’m going to drink lemon all day long, right? And it was like, I was so happy and so proud of it. But it wasn’t something that I wanted to go tell everybody, don’t drink any of the other products, right? It was, it was just one that I was just like, personally, so proud of like, what was one that you were just like with that had its own

Daryl-Ann Denner 28:19
challenges. So of our core swim was one that, I mean, I already obviously communicated why that was extremely exciting for me. Um, but we have a product called and I didn’t know this when I made it at the time. Every spring and every fall, we kind of do, like a basics one of our drops is more just like basics. It’s funny to say, because we’re a basics brand, but like, every spring and fall, we do one drop that is really just core new new silhouettes of T shirts and fabrics and things like that that are, like, you’re really just like, capsule things, um. And in 20 fall of 23 I knew it was gold when I touched it. But like, you don’t know what the customer is always going to respond to and so I was like, oh my god, this is my favorite thing I’ve ever felt. And it it was what we called at the time, slinky rib, and it’s a fabric, and slinky rib today is my favorite new customer acquisition tool, because when you feel it, there’s nothing like it that I’ve ever felt on the market, and every it’s a crowd. It’s like your crowd pleaser. Everyone loves it. You could wear it to I’m wearing it. You can wear it to work, and you can wear it to sleep, like it is so comfortable you feel very good in it. And it was one of those that I made as a drop that I was like, Oh my gosh. I hope people resonate with this as much as I do. There’s been some that have been like that, that haven’t hit it off. But to date, anything we make in slinky rib, I’m always looking for new things to put it in, because it has, like, a little bit of a cult following, and everyone loves it and it. Very exciting for me in 23 when it came out, because now we have it in short sleeve and long sleeve, and I think cumulatively, it’s probably sold one of our it’s for sure, in the top three of like styles

Kara Goldin 30:11
that we have. I’m a personal fan of it. So I love it. I love that you picked that because I get it. It’s so awesome. So when you think about you went pretty quickly to growing to nine figures, really fast. What do you think has been key to scaling while staying true to your mission and building a solid company as you have? I

Daryl-Ann Denner 30:35
mean, not to sound like a broken record, I think caring about the customer and the value we’re adding to their life every single day before I ever care about the money, um, is the number one thing I would say has made us successful. Um, I really, truly care about the woman on the end that’s getting the product. To me, she doesn’t feel like one of however many. She feels like one of one. And I think that every single thing we do, I think about one human on the other side. So I think that that’s really what has made it successful. I also think it’s been very advantageous for me to be able to keep a clear head in not worrying about the finances of the business. None of my decisions are financially motivated then, which is a luxury that I know that not everybody gets. But it’s really cool to see, because at the end of the day, I feel like I’m offering a service. I don’t feel like I’m offering a business. And so my heart has been able to be really pure through all of it, which is really cool. Maybe it won’t be like that forever. I hope it will. But in the last two and a half years, I’ve been able to keep my heart like very pure, and the mission of it very center for me, because I don’t have to be in the middle of all of that. So everything we do, I I pick the pricing without knowing the margin. I because I think about the girl, so I do everything with her in mind. And we do make money. Like, it is successful, uh, obviously, but it’s just really cool. And we get, we get to do really cool things. It keeps my like, self mission focused. Um, we just had all the flooding in Texas that just happened a couple of weeks ago, I think now, two weeks ago, probably now, and we’re obviously in Texas, and so it’s so devastating, and our whole team knows somebody who was impacted or whatever, just by proximity and getting to see them all be so passionate about how we can do something was really cool. And so we had, like a whole team brainstorm as to what we could do. And we came up, we ended up selling a special sweatshirt, and every dollar that we sold, of it went to the relief, the flood relief in Kerr County, and in like 12 hours, we sold every sweatshirt we had, and it was like $162,000 worth of money that got to be donated, which was it’s really cool when you do build a community brand, because they buy into everything, and then when you do something like that, it’s used for so much good, and it’s so cool to see, and Our team has such good hearts that it’s really fun to get to do things like that with them and get to see their heart in it. So anyways, I think that’s how is like I’ve been able to, luckily keep the mission priority for me.

Kara Goldin 33:33
I love that. That’s really awesome. So last question, what do you hope people feel when they’re wearing nuuds. You know, when they are part of nuuds? I think this could apply to your consumers, your employees, anybody who is touching the brand, what do you hope they they get out of the experience?

Daryl-Ann Denner 33:56
That’s my favorite question. So I like I said, our mission statement at nuuds is to instill confidence, to instill whether that’s to instill confidence, the most obvious one is in the woman or the man that puts on the clothing and feels good about themselves. That’s the most obvious. And my goal, hope and prayer every day, is that that happens when people wear nuuds, but also to instill confidence in our quality, so that, like when people get it, they can trust it, like they’re confident in what they’re gonna get out of a new product. They’re also confident, like our employees, one of the things we always say is my husband and my mission as a family is to leave things better than we found it. And so how do we, you know, leave every employee, hopefully they stay. But like, if they did leave better, more confident in what they’re doing, like, how do we leave a positive impact on them and on our community, or whatever we’re doing? So I think instilling confidence is our number one. My favorite way to see that mission executed is obviously when a girl gets to put it on that maybe is struggling and isn’t feeling so great about herself, especially you. Girl that I can relate to most is like a 30 year old mom who is really struggling because of the, you know, vulnerability that is childbearing season. And getting to see her feel good about herself and feel beautiful, that is the most rewarding thing in the world to me, and so getting to do that in some small capacity, hopefully, when a lot of girls get dressed every day is like a dream come true. To me. I think it’s so cool. And that is, like our, my ultimate mission with what we do. And I just feel so lucky that I get to do it.

Kara Goldin 35:33
It’s wild. That’s That’s awesome. Well, Daryl-Ann, thank you so much for joining us today. You have you’re so inspiring and have built an incredible brand. And nuuds is more than a basics brand. It’s redefining what it means to feel confident in your own skin. So to everyone listening, go check out nuuds.com and experience the difference for yourself. And if you enjoyed this episode, share it with a friend. Tell everybody about how awesome Darrell Ann is. I always think like having a person behind the brand and really understanding it just makes you feel even better about what you’re purchasing. So really, really appreciate you coming on and sharing all that you have with us, and thanks everyone for listening. So appreciate you, Kara. Thanks again for listening to the Kara Goldin show. If you would please give us a review and feel free to share this podcast with others who would benefit. And of course, feel free to subscribe so you don’t miss a single episode of our podcast, just a reminder that I can be found on all platforms at Kara Goldin, I would love to hear from you too. So feel free to DM me, and if you want to hear more about my journey, I hope you will have a listen or pick up a copy of my Wall Street Journal, best selling book, undaunted, where I share more about my journey, including founding and building. Hint we are here every Monday, Wednesday and Friday. Thanks for listening, and goodbye for now. You.

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