Luna Aziz: Founder & CEO of Legendairy Milk

Episode 732

On this episode of The Kara Goldin Show, I’m joined by Luna Aziz, Founder and CEO of Legendairy Milk—a wellness brand born from her own journey through the unfiltered realities of new motherhood. After struggling with low milk supply and reacting badly to fenugreek, Luna turned to research and cultural traditions to create effective, fenugreek-free lactation support blends. Starting in her backyard, she crafted what she couldn’t find on store shelves—and in doing so, sparked a movement that now supports women through every hormonal chapter of life, from trying to conceive to postpartum, perimenopause, and beyond.
In our conversation, Luna shares the deeply personal story behind Legendairy Milk and how she transformed a personal struggle into a thriving, mission-driven business. We talk about the power of community, the role of science and ancient wisdom in her formulations, and how she’s rewriting the conversation around women’s health. She opens up about scaling a brand in a crowded supplement market, building trust with over a million women worldwide, and creating products that meet women where they are—no judgment, no taboos, just real solutions.
Whether you’re an entrepreneur, a wellness advocate, or someone curious about turning personal challenges into purpose-driven ventures, this episode is full of powerful takeaways. Now on The Kara Goldin Show.

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Transcript

Kara Goldin 0:00
I am unwilling to give up, that I will start over from scratch as many times as it takes to get where I want to be. I want to be you. Just want to make sure you will get knocked down. But just make sure you don’t get knocked out, knocked out. So your only choice should be go focus on what you can control. Control, control. Hi everyone, and welcome to the Kara Goldin show. Join me each week for inspiring conversations with some of the world’s greatest leaders. We’ll talk with founders, entrepreneurs, CEOs and really, some of the most interesting people of our time. Can’t wait to get started. Let’s go. Let’s go. Hi everyone, and welcome back to the Kara Goldin show today, I’m joined by an incredible, incredible entrepreneur, Luna Aziz, who is the founder and CEO of Legendairy Milk. Get that legendary, really, really amazing love the play on words, a brand that started in her backyard and is now helping women worldwide navigate some of the most challenging and often overlooked chapters of their health. So Luna’s journey began when she was deep in the postpartum trenches. Many of us can relate to this, struggling with low milk supply and reacting badly to the go to herb at the moment, send you Greek. Instead of accepting that as a reality, she dove into research, and I can’t wait to talk to her about what she found. But what started as a fix for herself became a lifeline for countless other women. Legendairy Milk was started in 2015 and has really taken off. And today, her company is more than just a supplement brand helping women with the stage of life. It’s really a movement, and she is so gracious to be joining us here today to talk all about the founding and the building of the brand. So welcome Luna. Nice to meet you and super excited that you’re

Luna Aziz 2:09
here. Hi, Kara, it’s a pleasure chatting with you today. Thank you really,

Kara Goldin 2:13
really excited. So okay, so for those of who are not familiar with Legendairy Milk, how would you describe it?

Luna Aziz 2:22
I would say, when I started Legendairy Milk, I wasn’t trying to build a business. I was trying to survive new motherhood. You kind of mentioned just the, you know, that extreme sleep deprivation, navigating the emotional ups and downs of breastfeeding and just taking care of another human being. This really started as a personal mission for me to help increase my milk supply. I had tried, kind of the tried and true herb on the market that had been there for, I think, 25 years, called fenugreek. Unfortunately, I had a bad reaction to it, and I felt like there had to be other options out there. I’m someone who has to understand the why. I always need to know the why, and I’ll go down the rabbit hole and dig deep to find the research to understand that why. And so I was struggling with chronic low milk supply. I was feeling like I was moving heaven and earth just to make a little bit more milk, and nothing was working. And then, you know, come to find out the Finny Greek wasn’t an option for me. So I started doing research on what women have been using in different cultures for centuries, various herbs and plants that had been passed down from different generations. A lot of folk wisdom that had been written down about it and that, you know, women in the US just didn’t know about herbs like black seed, goats, Rue, fennel, dill, and I’m from the Middle East, and so my aunts, you know, gave me their kind of traditional wisdom. Try dates, try figs, a little bit of black cumin seed on some bread with some honey. I tried all the things. And then finally, I found a website that offered all of these herbs. I ordered them. I bought my own coffee grinder and an actual encapsulator. So I bought this little machine on eBay where I could make 45 capsules in one hour, and I started creating my own little formulation. So I take a teaspoon of this and a tablespoon of that, I ended up coming out with six different formulations that I would test on myself. So I do not recommend this, but I was my own guinea pig. I would try the formulations to see what worked best for me. And then at that point, I was four months postpartum, and I thought, you know, maybe there are other moms, for whatever reason, who cannot use Finny Greek or looking for other alternatives. You know, there hasn’t been any sort of disruption in that market for a good, you know, two decades. And maybe there’s just someone looking for other alternatives, and I posted these formulations on Etsy, of all places. I was thinking, I’ll get one, one order a month. You know, it’ll just be a fun side hobby with my my baby, and someone in a Facebook group of 20,000 breastfeeding moms purchased one of the products, posted about it in that group. And. And was just raving about it, and I got like 50 orders overnight. Highly do not recommend doing all of this by yourself, because I worked until about two or three in the morning every night, I would make the capsules, I would bottle them, I would print off the labels. Then I would communicate with the mom through Etsy, because for me, I’ve always been just very curious about things, and what I learned was that there was a huge deficit when it came to breastfeeding research, especially around low milk supply. It just wasn’t something that researchers weren’t ever going to make money off of or were interested in. So really having to go deep into finding out the why, the root cause for why someone might have low milk supply. And so I used all that knowledge to then communicate with these moms who are coming to me at two in the in the morning desperate for something to help increase their milk supply, we would just have really candid conversations about like, what are you doing? You know when you’re nursing or pumping? How often are you nursing or pumping? You know what pump are you using? What pump settings? I would just troubleshoot with them for hours at a time. So I would work until two or three in the morning wake up with my baby at 7am and I really just didn’t work, or I didn’t sleep at all that that year, I was stretched very thin, and so it has been kind of a whirlwind, something that I really just expected to be a hobby, that I was very passionate about, became a business, a full fledged business, and it still feels very surreal to me.

Kara Goldin 6:21
I love it. So when you, you mentioned Facebook. I mean, when you first had this idea and you’re making the, you know, initial batch, what were those next steps after that? So how many did you make? I mean, you, you also mentioned Etsy, like, yes, what was sort of the initial batch, where you thought, okay, I can go and sell this and then see, kind of what happens

Luna Aziz 6:47
the you know, the great thing is, there wasn’t an initial, a lot of initial investment. Made everything that I brought into the business, I would then use to pay for all of my supply. So I didn’t, wasn’t expecting very much. I mean, I think I bought maybe, like, 50 to 100 bottles. And I thought, Oh, that’ll last me, like, a year, a good year, because this is just going to be something where I get an order a month. And then I remember that after that first year, my husband was the one who came to me and said, You can’t keep doing this. You’re stressed, you’re thin, you’re not sleeping. You know this is taking over your life. You can’t keep using our studio to make supplements. And so we ended up finding a manufacturer that we actually still use. And when we came to and then approached them about our first purchase order, it was the smallest po that they’d ever received. And so they took a really big chance on us because they didn’t know if it was going to go well or not. And you know, typically, they’re looking for a certain amount of inventory that you’re going to to purchase or that they’re going to manufacture, so that it’s worth it’s worth it for them, and now we are their biggest client. So it’s, it’s really kind of again, surreal. The last 10 years, I’m so grateful then that they took the chance on us. But to your point about social media, it has been such a fantastic outlet for us to not only talk about the products, because I think honestly, for me, because I had my own personal struggles with breastfeeding, the education and support were the huge priority for me, the first priority, to be honest, and the products were a very distant second. And so whenever I was posting on social media, it was a lot about navigating the ins and outs of breastfeeding and giving tips and tricks for increasing milk supply or troubleshooting any difficulties that a mom might be having with nursing or pumping, and very little about the products. And I actually would have a lot of moms approach me and say, I didn’t even know you sold products, because I never see them on your social media feed. I thought this was just an education account, and that was very intentional for me, I always think about that song from Janet Jackson. What have you done for me lately? And that’s really what I think as a brand, you have to be having in the back of your mind at all times is how to meet your consumer where they’re at. And many of our moms are on social media, and they’re there because maybe in a moment of desperation, they are looking for tips on how to continue breastfeeding. Maybe they’re ready to quit. Maybe this is the day that this is the final straw. They’re like, I’m done, you know. And you can be their cheerleader. You can be their non judgmental support. You can provide that education, information that they’ve been kind of yearning for and couldn’t find anywhere else. Maybe they’re not getting a lot of support at home, and so they feel like they can come to your account and feel like I’m not alone. There are so many other women going through this with me. Maybe they resonate with the humor that we bring. Because, you know, I always say during the postpartum period, if you’re not laughing, you’re crying. So we try to instill a lot of humor during that time too, because we’re all going through it, you know, we might as well be getting a chuckle out of it. But I think social media in general has been just a huge platform for us to be able to be advocates for breastfeeding, and then also be able to share about the products as well

Kara Goldin 9:48
the success that you’ve had. Obviously, you had your own story, your own personal story, so how much do you think that that story contributed to people? People really saying, Oh, wow. I mean they it’s relatable, you had been through it, versus somebody who’s just like launching a supplement brand that that doesn’t really have that personal story.

Luna Aziz 10:13
I think it’s a motherhood is such a transformational period of time, I don’t think you truly understand it unless you’ve been in the trenches of it. So I definitely understand what it’s like to be a new mother struggling with milk supply and breastfeeding doesn’t go the way that you planned, especially if you saw a version of breastfeeding in the media, on TV and movies that you thought was going to be picture perfect, like you were going to give birth to this beautiful baby and then you were just going to latch them on. It was going to be such a like calming, wonderful environment experience. And for many moms, it maybe is not that experience, for them in reality. And so, you know, for me, I ended up having to switch over to exclusive pumping, which at 10 years ago there was no information about that. I really just learned from Facebook groups and just scraping by with all the you know knowledge that I could accumulate. But to be honest with you, I really tried not to show my face on social media, because I wanted our moms. A lot of the videos that you might see on there are actually crowdfunded from our our community. So we’ll ask for videos of moms nursing and pumping that we then use for educational purposes on our account. And the reason for that is because I wanted every mom to see themselves in these videos. I didn’t want it to be about me. It’s about them. And I think again, it goes back to what have you done for me lately? We need to put ourselves in the place of our end consumer, and they want to see themselves. I think founder stories are fascinating. People like to see behind the scenes. But ultimately, I’d say for me, personally, the brand, I think, has had longevity because moms feel like they’re getting a lot of value from our social media, from our blogs, on our website, we provide a lot of education. There’s a huge value add, and they’re not feeling like it’s just products crammed down their throat. They’re actually building a community with us, which I think is why it’s such a trusted brand amongst moms,

Kara Goldin 12:01
did you just launch with the one skew initially?

Luna Aziz 12:04
Oh, we had, I had, I’d created six different formulations. Liquid Gold being one of them, that’s one of our number one bestsellers now, pump princess. I also, if you imagine, like Legendairy Milk, kind of a play on a dairy cow, because that’s kind of how I felt at times. I did try to inject humor into a lot of the packaging and the names, that was very, very intentional for me, because it goes back to this can be such an isolating and vulnerable time for a new mom, and I wanted her to feel like she wasn’t alone. Some of the jokes that we put, there’s a little speech bubble on all of the women that we have featured on our products, it’s almost like an inside joke that you kind of wouldn’t get unless you were breastfeeding mom and that, again, it was just like, how do we feel? You know, you feel like not so alone, and you’re connected to millions of moms who have also been through this experience, and in that way, I hope that they get a little chuckle when they open the bottle, but also maybe just an impetus to keep going. You know, maybe that’s just the little push that they needed to say, you know, I know it’s tough today. I’m going to take it one day at a time and keep going.

Kara Goldin 13:08
I love it. So you you just mentioned liquid gold. So talk about that product in particular. Like, why do you think, what are the benefits that you’ve seen, that people are realizing from it, and what is it exactly?

Luna Aziz 13:26
Yeah, so for each of the products that are developed, I wanted at least one or two hero ingredients. So those are the kind of the workhorses of the product, the ingredients that I think there’s the largest amount of for one and then also have the most research behind them in terms of being able to help some facet of breast milk production. So for liquid gold, those two hero ingredients are goats and milk thistle. They’re commonly used in Europe. A lot of dairy farmers will use them as fodder for their their cows. Unfortunately, there’s a lot of you know, when I go through the research, a lot of dairy animals, to be honest with you. Because again, you know this isn’t a billion dollar industry. You know pharmaceutical companies aren’t going to come out with the next drug that helps with increasing milk supply. So you take the research where you can find it, and thankfully, there has been more human trials now over the last few years. But yeah, this is something that’s been used since the early 1800s within the dairy community in Europe, something that European women had started using as well. It also has, I’d say, a nice blend of herbal galactic dogs, galactose being herbs that can help increase milk supply, but with goats, through a milk thistle kind of being the heavy hitters, and they work in different ways to help impact some of the hormones associated with milk production as well. And I think the name, you know, is so synonym, synonymous with breast milk, liquid gold, being something that a lot of moms feel like they are producing, which they absolutely are. And so, you know, we get a lot of great feedback on this product, helping to increase their milk supply.

Kara Goldin 14:58
I love it. And. When you talk about milk supply, obviously it’s going to vary, and there’s no guarantees. But what kind of differences have you seen women talking about,

Luna Aziz 15:10
you know, and we also, we all that’s a great point, because I never want to say that someone’s going to, you know, go from making a healthy milk supply to just overflowing like a fountain and having an oversupply. That’s really never the goal. We have to be kind of realistic in our expectations. Typically, it’s, you know, a couple of ounces per pumping session or a few ounces per day that they’re seeing an increase. But that is kind of bridging the gap between them being able to not have a milk stash and have a small stash for them for their return to work, and that can really make all the difference, even like a 20 ounce difference, for them to be able to stash before their return to work can can really be super impactful when they’re having apprehension, anxiety about starting work already and putting baby into daycare, wherever that might might look like for them to have a little bit of a stash ready to go for Baby can make a huge impact. We also have some other products that are actually not for milk production, but for milk flow, for someone who maybe has returned to work and is feeling really stressed out, they maybe are on a certain time limit for pumping, so they have 15 minutes to get themselves set up and start pumping. It’s a super stressful environment, we have things that can kind of get you into more of a calming in a mindset, just kind of let you to de stress and help the milk flow. So you might not see a huge increase in your milk supply, but it’s helping to just get the milk flowing. We also have some a product that helps with clogged ducts and mastitis. So for any breastfeeding mom who might be listening, if you’ve ever experienced, you know, you know, that’s like hell on earth. And once you have a clogged up, you need to to flesh that out as quickly as possible. So we have a product called sunflower lesson that can work within 24 to 48 hours to kind of, help flush out any clogs or inflammation that a mom might have as well. So we have a plethora of different, you know, different options to help for anyone who’s navigating some concerns through their breastfeeding journey.

Kara Goldin 17:05
So when it’s one thing to have this idea and want to help people, but then all of a sudden, you’re scaling the company. You’ve got to get a co packer, you have to think about new products. All of you have to continue to nurture this community, which, by the way, you have over a million people that have been part of your community on on social. So how do you how do you think about this as like, Was it what you thought it was going to be? I mean, this is the first company I believe that you founded. So so it is, it a lot tougher than you thought. It wasn’t like you just snapped your fingers and, you know, with this idea and made it happen.

Luna Aziz 17:54
Yes, that. I mean, the sweat equity that was involved, and also not ever expecting this to be a business, I think I’ve always been just really pleasantly surprised by what’s that we’re still here 10 years in, and that it’s just so surreal to come into an office and we have, you know, 40 employees now, and see everyone and they’re also just passionate about what we’re doing. Because I always tell every new hire like we’re not selling a bag of chips here, like there’s an emotional connection to what we do. We are, in some cases, when we have moms who are at their breaking point and reaching out. They’re looking just for someone to listen, and you may be the deciding factor between them quitting that day and waiting for breastfeeding or not. So I just feel like there’s such a tangible connection that we’re making with our moms that it’s honestly the reason that I wake up in the morning. But in order to scale, yes, we’ve launched different products that are tangential to breastfeeding, because I think that we’ve kind of proven ourselves in that space. Because not only do we’re providing this community with a lot of education support, but our products, we go through such, such due diligence to make sure that they’re third party tested, heavily certified. You know, they’re halal, kosher, non GMO certified. They’re vegan certified. We use USDA vegan or, sorry, USDA Organic capsules, which there’s only one supplier in the world that offers that the time, the documentation and the money that we have taken into account, because we know that this is such a vulnerable population. These are moms who anything that they’re ingesting, they’re concerned about it, traveling and transferring into their breast milk. We completely understand that. We know that we need to make sure that we’re doing our due diligence. I think some other brands maybe don’t put the time and effort into that. And so that’s been really something that we’re really proud about, and so we would love to continue that journey with mom, and that’s why we’ve expanded into baby supplements. So we have a full line of baby supplements we’ve also expanded into just went general women’s health supplements. So what we’re really trying to do is just support women through every stage of their lives. You know, if they. Have trusted us through that breastfeeding period once they’ve weaned, if they’re looking for something to help with sleep support or hormonal imbalances, blood sugar regulation, we have products for all of it, and the amount of time that we take into account with researching and developing every single product, it takes us a good year to a year and a half to develop these products because we’re very thoughtful and intentional with looking into the research, the clinical studies, using ingredients that are science backed, and also using ingredients that work well together, that have a kind of synergy together, always using the clinical doses that have been used in research, you know, so that, I think a lot of times you’ll see brands where they make a claim about having a certain ingredient, and then you find out it’s a fraction of what was actually supposed to be in there, and that’s the reason why it’s a lot cheaper than the one that used the clinical dose. So you know, just really being mindful of that. The other thing, I feel like I could just go on and on about this, but our entire product development team are comprised of women, and I’m super proud of that, because we have a lot of round table discussions where we talk about these stigmatized women’s health topics. We talk about our, you know, ovarian cysts and our period pain, our PCOS, symptoms, menopause, hitting us, Hot, Flat, I mean, all of the things that there’s no taboo topics, and I feel like that makes us better product developers, because we’re going because we’re going through it and we know what it’s like to experience all of these challenges as a woman.

Kara Goldin 21:27
Yeah, definitely. So postpartum care is often under discussed, and I feel like it’s definitely communities that have been built online are helping, yes, people to really get get that, and you’re leading many of those discussions. So what do you think needs to happen with with these environments? I mean, outside of actually helping people by giving them an opportunity to purchase, you know, good products, whether it’s yours or somebody else, and sort of educating them in that way. But what do you think needs to happen around postpartum?

Luna Aziz 22:06
Gosh, I Oh, God. There’s so many things that I would love to see where we enact change. I think you know, to your point where moms here are in our community, are showing up for each other in a world that doesn’t always show up for us. And you know, we’ve talked about on our account about maternity leave, just the fact that we don’t have paid maternity leave in the US just boggles my mind, and I feel like so much of the postpartum lack of support and depression and not having that village anymore, a lot of that would be solved if we offered paid maternity leave as a whole that was consistent. You know, state by state, as a company, we offer 16 weeks fully paid maternity leave because it’s super important to us that moms feel supported in that time and feeling like they can actually recover from what essentially feels like you’ve been hit by a Mack truck, and you actually have time for that postpartum recovery. But, you know, I mean, I think that’s, that’s a huge first step that I would love to see enacted is just some sort of paid, I’ll, I’ll go with the basics, just like, Give us something, you know, at least a few weeks of paid maternity leave across the board, so that moms can actually feel like there’s some support in this country for for what they’re going through. Yeah, that’s,that would be step one, at least.

Kara Goldin 23:22
It does vary by state, right?

Luna Aziz 23:24
It does. It absolutely does. It’s based on your employer, to be honest, too. A lot of small businesses don’t offer any maternity leave, and it really just depends on, I remember my husband and paternity leave is the same thing. Like having paid paternity leave, I think is super important too, so that there is some support at home for mom while she is recovering and taking care of this new human being. I remember my husband, you know, this is 10 years ago. He got one week of paid paternity leave, and I had, we just had a premature child, and so the day that we were discharged, because we had to stay a little bit longer, was the day he had to go back to work, so there was no, you know, at home support. And I remember someone at his company a few years later, fought for more paternity leave, and they ended up getting, like, 12 weeks. So sometimes it’s just about being a strong advocate for it and fighting for that. But unfortunately, it’s, it’s not across the board. I know here in Texas there there is no minimum mandatory paid maternity leave, which is, I just think is very unfortunate.

Kara Goldin 24:23
Yeah, definitely. So what’s a moment from your community that reminded you why you started?

Luna Aziz 24:30
I think anytime we go to a conference and a mom comes by and shares, I love hearing about their breastfeeding journey. Nothing is TMI, like, please come to me and share. I know some people are like, I don’t want to hear that. No, I love hearing about their birth story. Tell me about your labor delivery. Tell me about your breastfeeding journey. The interesting thing is, a lot of times moms will come up and say, one, I never used your products, but I found you at a time when I needed you through social media, and you taught me X, Y and Z. About breastfeeding, and then when my friend was going through a tough time increasing hormone supply, I recommended your products, and that’s really what you want, right? Boots on the ground, these advocates for your brand that just feels so strongly about it that they’re telling all their friends. I mean that I think that’s truly speaks to why we’re still here 10 years later, is we have really created that foundation of trust during that early the early stages with a newborn, in that postpartum period where you again, you feel so vulnerable and so isolated. But anytime I get to talk to them, that just fills my soul. It makes me so happy to hear from them. I also hear a lot of stories about the guilt and shame that they feel because maybe their breastfeeding journey didn’t go that the way that they wanted it to, or were they way they had planned, and they still, honestly, years later, still feel so strongly about it. And I think that, again, goes back to we just don’t have postpartum, postnatal care in place to help moms when they are feeling emotionally and physically, probably the most drain they’ve ever felt in their entire lives, and those ups and downs. I mean, how, how beneficial would it be if they just had someone to come in and check on them, like they do in other countries every week, and then have that paid maternity leave so they feel like they could be at home and really focused on their baby during that time, while they’re recovering and taking care of this, this very vulnerable baby. So yeah, that, I think that really has been the most impactful is just talking to people in in person, and hearing their stories about how we’ve been able to make a very, I say, very small difference, because it’s all them. I mean, I’m so honored to play a very small part in their breastfeeding journey. But it was all them, all the hard work that they contributed to feed that baby they should be so proud of that. I

Kara Goldin 26:44
love it. So what do you think is the most underrated skill you’ve had to master as a founder? I don’t

Luna Aziz 26:50
know if it’s underrated, but I have had to spend more time in the art of diplomacy and thinking before I speak sometimes, and giving a little little bit of time to digest and just sleep on it. And many times, my decision has changed because of that. And I think slowing things down a little bit too. I think when in the early stages, because I did everything, because I think all entrepreneurs do this where you just feel like you you’re the only one who can do it all, and you’re the expert, and no one else can do it as good as you. And I had a period of time where I was just burnt out, physically, emotionally, mentally. I was completely drained, navigating with two children at the same time, and something had to give. And I would say, I’m a very different person than I was 10 years ago, and I finally got into a place where I fully trust, I built out a team that I completely trust to make the hard decisions with me, and I can finally slow down a little bit and just appreciate the wins. Because I think we were Go, go, go, so much that I was so heads down that I didn’t even appreciate the small wins that were coming by. As you know, I was kind of waving at them as they went. They sailed by, and now I can finally appreciate the everyday, small wins that that we come across. I love it. Yeah, all

Kara Goldin 28:10
of that. That’s awesome. So last question, what’s the next big, exciting, maybe something you’re looking forward to with, with the brand overall, whether it’s it’s you mentioned that you just launched a new product as part of your collection, but also maybe there’s something else that is just really, really exciting that you are looking forward to, something

Luna Aziz 28:37
that I’ve been excited for for just the last couple of months is we actually have a new mascot, and so she is named cuterous, and she is an adult sized uterus. She’s bright pink. She’s adorable. And we’ve been taking her out and about. We’ve taken her to Walmart with us because we actually got some of our women’s helpline. Six of our products are now in Walmart, which was super exciting to see that that expansion into Walmart. So we’ve brought her into stores with us. We’ve taken her to just various events, public events, and it’s so fun to see the reaction, because I feel like she’s almost an educational tool, like a sex ed tool, for a lot of people who probably didn’t receive that information in school, many times people don’t know who she is or what she is, and so I think she almost encapsulates what it is to be a woman and the the journey that we go through as women, and the women’s health challenges that we have. So I’m super excited because we have some events planned to bring her on. So we’re just going to show her face more, and it provide more visibility, you know, to that. The other thing is, we do have some products that we’re launching next year that will expand more into women’s health that we’re super excited for. Again, all of the research that we that goes into all of these, we are trying to use the highest quality, top tier ingredients that have a ton of clinical research. Behind them. It’s super important to us. And again, going back to the amounts of the ingredients being just as important as having the ingredients in there so that they’re working synergistically with each other. But yeah, no, we have a lot of super exciting launches coming as well.

Kara Goldin 30:14
I love it, Luna, thank you so much for sharing all about your journey the build everything with all of us on the Kara Goldin show. I love how you took something so personal and turned it into a brand, a movement. And that’s changing, really how we think about women’s health, and it’s legendary, Legendairy Milk.com and follow them on social as well. They’re all over Tiktok as well as Instagram, Facebook, et cetera. So really, really, really good stuff. So thank you so much Luna, and thank you so much everyone for listening. Thank you, Kara. Take care. Thanks again for listening to the Kara Goldin show. If you would please give us a review and feel free to share this podcast with others who would benefit. And of course, feel free to subscribe so you don’t miss a single episode of our podcast. Just a reminder that I can be found on all platforms at Kara Goldin, I would love to hear from you too. So feel free to DM me, and if you want to hear more about my journey, I hope you will have a listen or pick up a copy of my Wall Street Journal, best selling book, undaunted, where I share more about my journey, including founding and building. Hint, we are here every Monday, Wednesday and Friday. Thanks for listening and goodbye for now.

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