Marguerite Adzick: Founder & CEO of Addison Bay

Episode 744

On this episode of The Kara Goldin Show, we’re joined by Marguerite Adzick, Founder & CEO of Addison Bay — the women’s activewear brand blending polished style with high performance. A former Division I athlete, Marguerite launched Addison Bay in 2018 to solve a problem she knew firsthand: activewear that could keep up with the demands of real life, not just the gym.
In our conversation, Marguerite shares how she built Addison Bay from idea to nationally recognized brand, how she found white space in one of the most crowded categories in retail, and the bold bets that helped her stand out. We also talk about navigating the challenges of launching while pregnant, landing features in Vogue, Forbes, and The Today Show, and her vision for making Addison Bay a household name.
Whether you’re an activewear enthusiast, a brand builder, or a founder looking for inspiration, this episode is packed with insights you won’t want to miss. Now on The Kara Goldin Show.

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Transcript

Kara Goldin 0:00
I am unwilling to give up, that I will start over from scratch as many times as it takes to get where I want to be. I want to be you. Just want to make sure you will get knocked down. But just make sure you don’t get knocked out, knocked out. So your only choice should be go focus on what you can control. Control, control. Hi everyone, and welcome to the Kara Goldin show. Join me each week for inspiring conversations with some of the world’s greatest leaders. We’ll talk with founders, entrepreneurs, CEOs and really, some of the most interesting people of our time. Can’t wait to get started. Let’s go. Let’s go. Hi everyone and welcome back to the Kara Goldin show today. I’m joined by an incredible entrepreneur guest, Marguerite Adzick, who is the founder and CEO of an incredible company called Addison Bay, and it’s a women’s active wear brand redefining what it means to look polished while staying performance ready. And I have to tell you, I was just sharing with Marguerite that my daughter took one of the sweatshirts that I have that is a beautiful white with blue stripe, and she took it into the first thing she said was, oh my gosh, it’s so soft. It’s like butter. It’s it’s so wonderful. And so it’s the quality and everything about it are is really awesome. So Marguerite was a former division one athlete. Worked for that little company Lilly Pulitzer for years and marketing, and then she decided I’m gonna go and do this. I’m gonna start my own brand back in 2018 to create active wear that could keep up with real life, not just the gym. So 100% female run brand has grown into a nationally recognized brand with a flagship store, in case you’re in Philadelphia, in Philadelphia. So I’m so excited to have her here and dig into how she is building, how she started, how she’s building, and how she’s overcoming any challenges that she is running into. So super excited. Marguerite, nice to meet you.

Marguerite Adzick 2:26
Oh my gosh, nice to meet you. What an intro. Thank you so much.

Kara Goldin 2:29
Kara, it’s fun to have someone else like read your intro, right? And you’re just like, and you’re waiting and, yeah, no, I love it. So it’s so cool. So for someone discovering Addison Bay for the first time, what do you want them to feel the moment that they put it on?

Marguerite Adzick 2:50
Yeah, I mean, I always say we’re elevated activewear, like, if you’re gonna say two words to describe the company, it’s elevated active wear. It’s pieces that can take you from 7am to 7pm and that is basically the need that I was trying to solve with women. So I felt it as a consumer, that’s kind of how, like the brand started, how the business started, and I wanted to fill that space. And so I really just want them to feel elevated, polished and put together from 7am to 7pm for all parts of their day.

Kara Goldin 3:17
So you were a college athlete, a division one athlete at UVA. So can you share about that experience and how that maybe has helped you to take on this, this role that you’ve chosen to take on as founding a company?

Marguerite Adzick 3:36
Yes, I mean, many moons ago, I graduated in 2011 from the University of Virginia. Played Division One lacrosse there. I had an excellent experience. It was one of the most challenging experiences, but it was so defining for my character. And I think two things that came from it actually three. Three things. One, I was the captain of the team my fourth year. That’s what you say. UVA, first, second, third, fourth year. And so I think I really trained me in leadership, and I really learned what my leadership style was, which is really leading by example. I work extremely hard. I expect my team to work extremely hard. I learned that at my UVA days, and I’ve carried that on into my professional career. So I thought that was really helpful. And then two things that I kind of learned about myself, just character wise, are grit and optimism. Like, I have an extreme amount of grit, especially in sports, like you have to dig deep, like there are some really rough days or some really low lows. And that’s kind of what like starting a company is like, and what it’s been like in this journey. It’s such a roller coaster, high, highs, the lowest of all the lows. And you got to have that grit and dig yourself out of it. So really, I, you know, fine tuned that part of myself and really built that muscle up, that gritty, you know, very solution oriented muscle, and then optimism. I honestly, I think I was born. I’m very optimistic, not glass half full, like glass full to the top, but I think during those gritty, super low moments that I’ve talked about, you got to have optimism. You have to have a very optimistic lens the way you look at things, or you’re never going to make it through. You’ll never get back to that top in the crazy roller coaster. And again, use that in my sports days, and I’ve used it in my professional career even more, and it really has, those have kind of been like my two superpowers, or things that I really rely on and lean on during those high highs, low lows, everything in between.

Kara Goldin 5:32
So take us back to that moment, if you can recall when you just decided I need to create my own brand. I What, what was going on for you, where you just said it’s time,

Marguerite Adzick 5:45
yes, so the timing is actually so funny for me, looking back and I remember, like it was yesterday. You’re like, if you remember, I’m like, oh, Lord, feels like yesterday. And also 100 years ago. But I had been thinking about the idea for a while. I was living in Center City, Philadelphia, and Rittenhouse Square. People are familiar with the area, and I’d been thinking about this kind of elevated active wear brand, and honestly, just didn’t have the bandwidth. At the time. I was trying to get pregnant with my first child, going through IVF, and finally got pregnant with my daughter. And now I have four kids, by the way, so long journey since then, but I finally got pregnant with my daughter, I hit that, like, 14 week mark where you’re feeling like, safe and things are going in the right direction. And I was like, Oh my gosh, this is the perfect time to start a business and write a business plan and pitch the idea to a, you know, a few friends and family, round of investors. And that sounds ridiculous at 1416, Weeks Pregnant, that I’m actually like thinking that way, but I had been thinking about it for thinking about it for a while. It was right here, and I kind of put it on hold for a bit to deal with some personal things. And then I was like, it’s time to put the foot on the gas. Went to my second oldest brother, who’s an entrepreneur, he suggested writing a business plan, and, you know, went back, and I was like, here’s my business plan. And he was like, tore it to shreds. Went back eight times, nine times, maybe the 10th time. He was like, All right, I think you have something. And he was my first friends and family investor. And from there, I resigned from Lilly Pulitzer, where I was at for seven years on the marketing team at six months pregnant with my daughter, with my first child. So you can imagine all the things going on behind the scenes, you know, with my family’s opinions on that, and all of the emotions that I was feeling. But I thought I had a good idea. I thought elevated active wear was the future. I saw women wearing leggings far beyond the gym. They were wearing it to Erin’s restaurants all over the place. The light bulb moment that I kind of like felt in my gut was New Year’s Day in written house square. I was at a restaurant. Everyone’s clinking champagne celebrating the new year, and I looked around and everyone it’s a pretty nice restaurant, and nine out of 10 women were wearing leggings. And I was like, this is a movement, and she’s looking for more elevated options. She can’t find it in the market. I’m that consumer. I can’t find it in the market if I don’t do it now, someone else is going to do it. So I that’s when I resigned in February of 2018 and made the jump. And transactionally, we launched the company September of 2018 so I was off to the races. You know, since early 2018 I had my daughter in May of 2018 so had her real quick. And then we launched September 4 of that year. So I think it definitely, when you look back, it’s like, bam, bam. And I think my family behind the scenes was like, holy smokes, what’s she? What is she doing? Just do them one thing at a time. But listen, the timing made sense. I’d been thinking about this elevated, polished after wear for a long time. I was a consumer, looking for my for myself. And I was like, if I don’t do it now, I’ll never do it so and I dove in head first.

Kara Goldin 8:38
So how many skews Did you launch with in that September 2018 launch of Addison Bay.

Marguerite Adzick 8:45
Okay, so this is the most fun part. So we started as a curation model. So in the building at Lilly Like honestly, the marketing team sat as far away from the design and production teams as you could possibly think. I knew nothing about design and production. Wrote in the business plan year four or five, I’ll start our private label, private label, and we started with the curation model. So I was curating elevated active wear brands from Australia, London, LA, New York, one stop shop, and saw a couple other players in the space. Felt like I could do it very differently and bring a whole different lens to it. So we started with the curation model. I think I had 28 brands at launch, and I was like, I’ll start this private label once I understand my who my consumer is. Three months in, I knew my girl like, I knew who my consumer was. I knew how she what she was looking for. I couldn’t find what she was looking for in the market, which, again, were these really polished, elevated pieces that could take her for all parts of our day. She ne she wasn’t necessarily working out, or really like being that active, she just wanted to be functional and comfortable, but look put together, polished and really feel effortless. So I started designing our private label, and I launched it in December. Our private label again, now it’s fully Addison Bay, so full 180 pivot in this business model. But. We launched our first private label December of 2019, and it was four styles, a couple SKUs in each style.

Kara Goldin 10:06
And so were they tops? Were they pants, like a mixture of both? Yes.

Marguerite Adzick 10:11
So the everyday legging still exists today. Bestseller, everyday pullover still exists today. Bestseller, our everyday long sleeve and an everyday tank. So like, really, just your the building blocks of, like, what I was going to build in the future. Have we made fit tweaks Absolutely, because I didn’t have a tech designer at the time, and we were fitting on ourselves. But it was we knew the like, the what we had in mind. We had the foundation. It was rock solid. We knew what she was looking for. She wanted that, like, basic legging, but she wanted it to be a little bit more elevated. More elevated, or a little bit more polished, or have a little more style, but not be completely wacky print all over. So we gave that to her with our signature six stripes around the one leg. If she’s walking down the street, you’re like, that girl is wearing Addison Bay. So I think that is really what I was looking for in the early, you know, foundation of what the private label was. And now that is exactly the same of what you see. If you see someone wearing Addison Bay on the street, you know it’s Addison Bay. You’re not like, is that a black legging? That could be somebody else. It’s never gonna be that. We don’t sell that. We really sell things that are very eye catching but are also elevated and polished. You don’t feel like you’re too wacky or too crazy or too out there.

Kara Goldin 11:20
Yeah, yeah, definitely. So that’s so interesting, I that you started with private label. So many people end up starting with the brand, and then they move into, you know, to get volume, they’re doing some private label. So how did you make that decision, that you were going to start in private label. And then how long did it take you to actually shift into saying that we’re going to do Addison Bay is going to be the brand?

Marguerite Adzick 11:52
Yeah, I think December of 2019 when I launched that first it was four styles, a couple skews, a couple colors in each style. I think it was 18% of the assortment at the time when I launched, and we launched, we had to, obviously, I think it was like 100, 150 minimums for each SKU. And I completely sold out within a week. And that was hundreds of units, over 1000 units total. And I saw all the other brands starting to collect dust on the shelves. And I was like, hold the phone. I think I have something here, like, I think I I really I was looking for it as a consumer. I knew she was looking for it as a consumer. She was talking to me, she was telling me. And I think we saw something again, looking back, it wasn’t perfect, because now I’m such a perfectionist, but it really did solve a need of need of that 7am to 7pm that really like modern woman looking for the modern wardrobe. Mind you, this is December of 2019 right before covid. So like then we even exploded even further in that space. When I launched spring of 2020, right after covid, it was like squirts and a couple other things that I thought was like, perfect for the girl on the go, and that was really gonna, like, dive us into spring. Then bracket sports became extremely popular during covid, and then that exploded, and we were probably 38% of the assortment was Addison Bay. And that’s when I was like, All right, I gotta shift the business model. I need to do a complete 180 we’re not gonna carry these other brands anymore. So I let those sell out, and then I kept designing and producing into the Addison Bay brands. So now the company is fully Addison Bay. I i 180 the business model extremely quickly. So many great things came from that, right, like margin, so much better marketing was way more fun. We were marketing our own brand like that was as a marketer myself, that was so much more fun. It was such a differentiator, like there were just so many great things that came from it. One not so great thing that I didn’t think of at the time, but naivete is my best friend was the cash flow. So the cash flow crunch was very real. So I was taking in these other brands. I was paying net 30, even net 60, for some of my brands. I got to put them on the site, sell them for a bit and collect some cash before I even had to pay the brands for the goods. Then I completely shifted business model. I had to pay these POS nine to 12 months in advance. With covid happening, you kind of had to pack in a little bit more buffer with production, because there were so many production problems. So then I had to pay all for all of these goods over a year in advance. So that became a little bit of an issue. I didn’t realize that at the time, and we were very, very tight on cash. We still, by the way, or we’re doing extremely well, especially this year. It’s been an exceptional year, and we’re still tight on cash at times like it’s still going to happen with the growth, it’s kind of part of it. But that was the first time when I pivoted the business model. I was like, This is amazing. And look at these filters and the Addison Bay labels in there, like, this is ours. Like so many great things, margin being probably by far the best. But you know that cash flow crunch that was very, very real, and navigating that was. Is you can’t go to business school for how I navigated, that you got to just be tough and gritty and very solution oriented.

Kara Goldin 15:07
Yeah, definitely. So when you think about those, I mean, I’m sure the first time you hit that milestone and you started to realize how critical it is to be aware of the cash flow side of the business. When did you realize that this was more than just an idea, that this was that Addison Bay you’ve shifted from private label into really focusing on Addison Bay as a brand. But when did you decide we’re gonna make it like this is really like this is, I’m glad I did this, because there’s a lot of scary nights that happen along the way, but you finally just make the decision, or have the realization, I should say that, okay, we got this.

Marguerite Adzick 15:59
Yeah, I think so many little stories. I honestly, September 4 of 2018 I was like, we’re gonna make this there was no other option. Like we, like the day we launched. I was like, this is happening, blinders on, full steam ahead, like we are making this happen. There’s, there’s just no other option. So truly, that’s, like, always been my, my mentality, and thankfully, I have an amazing husband and siblings and family that are in my corner and believe in me big time. So during those lows, those are my go tos, and those are my people that I go to just to kind of rally me out of that, and then I’m back to it. I think, like a story that sounds funny, but I was like, oh my god, we’re gonna make it. I was in the airport in Nashville, and I saw a girl wearing head to toe Addison Bay traveling, which I love when people travel in Addison Bay, so perfect. And I was like, oh my god, I love your app. And she was like, thanks. It’s Addison Bay. And I was like, I’m actually, you know, I’m like, the founder, you know, it’s just so funny. It’s such a funny interaction. And she’s like, what? I love Addison Bay. My girlfriends and I love SMA, and this that the other and I was like, kind of walked away, like, holy smokes. I think we’re gonna make it like. I was like, if we were on our mission, we’re doing it. But like, it was a very cool moment to be in a different city. Not have any like relationship with this person. When you see people in Philadelphia, it’s like a friend of a friend, a cousin’s sister’s pal, whatever it is. And this felt very cool. And like I remember my husband being there, being like, oh my god, are you okay? I was like, I am not okay. And that’s just that little boost I needed to keep going and keep working hard. And it was very cool. So lots of little moments like that along the way. It’s honestly, it never gets old seeing Addison Bay in the wild. It’s truly one of the coolest parts of the job. And just like such a pinch me feeling every single time

Kara Goldin 17:46
I love that story. And I founded a company, hint, and the same kind of thing, you know, and it’s, it’s still, still happens. I mean, this summer, I was on a ferry out in going to Martha’s Vineyard, and somebody was sitting next to me, and they pull a hint out, and I had a hint in my hand, and they were sitting next to me on the ferry, and they were like, Oh, you drink the same thing that I do. And they were like, you know, where did you get it from? Don’t you love it? What’s your favorite flavor? And my friend was, my friend was like, did you know she’s the founder? And they were like, Stop, like, they’re, they’re like, This is crazy. And, you know, it’s those stories right where, yes, yeah. And especially when, like, you say they don’t know you, you know, and they’re just really enjoying the product and and it’s definitely, it’s, it’s, it keeps you going, right? Especially on those hard days,

Marguerite Adzick 18:47
yes, it definitely keeps you going. I just actually another small one I ran into two weekends ago. I was running around with my kids ice cream all over them in Newport, downtown Newport, and this amazing woman came up to me, holding her phone. She’s like, you’re the founder of Addison Bay, right? Like, look, there’s a picture of me wearing Addison Bay right here. Like, and all these things. My kids are covered in ice cream. I’m like, oh my god, I’m mortified. And my husband looked at her and was like, You have no idea, like, how much this just kept her going. This pushed her forward. And you’re so right. It’s just that little UMP you need at the end of the day. And it never gets old again, ever.

Kara Goldin 19:20
What was an example of maybe a product that you were a skew, that you developed, that you thought this is going to kill it and and then it just didn’t work. I had the founder of Bowlin branch on and Scott was so funny. He was like, Oh, that’s so easy. Bed skirts. Like. He was like, I grew up in a house where my mom had bed skirts on all the time. I’m like, we gotta have bed skirts like, and he said, and guess what? People never change their bed skirts, right? Very rarely. So he was like, he was like, I think we still have bed skirts from like, that first run of bed skirts and like, we just cannot. That. He was like, we can’t get rid of the bed skirts. He was like, we like them. They’re great. People love them, but we ordered way too many bed skirts.

Marguerite Adzick 20:08
Oh my gosh, that’s too funny. Yes. How much time do you have? Because there’s been so many, like mistakes and misses along the way. I think for us, when I look back, one product class that we really don’t carry anymore. Anymore is sweatpants. So I thought it’s an active wear brand. We need to carry sweats. We, you know, for that athleisure piece, our girl is not leisurely. She’s the girl on the go. She’s doing one zillion things she cares about, looking put together and polished and elevated. And sweatpants are a bit more loungy at home. And yes, there are sweats that people are wearing out and other people are doing those great in the market that is not Addison Bay, our girl really wants to look polished and put together, and sweats just really did not sell well for us at all. Our sweatshirts are amazing. They’re awesome third layers, but our sweatpants really were just a swing and a miss. And I kind of it took me a few seasons to learn, and I was like, All right, we’re gonna let other people do this. This is not our category. We’re excellent at skorts and active dresses and things that other people aren’t doing. We’re playing in our own sandbox there, but sweatpants are not our thing. And I’m a okay with that, and I think that’s fine, but that realization, it took a little bit to get there, and did we have to mark them down? Sure, but again, like you kind of just have to learn through trial and error. I would have never known that. So I think I don’t regret it at all. It’s just sweatpants are our bed skirts.

Kara Goldin 21:30
Yeah, I love it. So when you think about the go to market strategy, I mean, you initially launched with the private label, and then you moved into the brand you were selling direct to consumer. Did you think about like your retail relationships? You have a store now in Philadelphia, but how did you think about you, how you would get to consumers? I mean, it was a funky time too, because not too long after covid hit too, where stores were really impacted. But did you was your go to market strategy kind of a blended or did you really stick to direct to consumer in your own branded stores?

Marguerite Adzick 22:14
Yeah, I think we stuck to direct to consumer in the early days. So like in the business plan, again, I go back to that business plan, which, by the way, you can chuck that business plan out the window like it is no longer relevant. I’ve changed so many things in a good way, pivoted so many, so many ways we wanted to be. I wanted to be 100% direct to consumer online, and then look into stores down the road. My Store strategy is, honestly, if the right opportunity comes our way, or if we find the right opportunity, then we’ll take it. But I’m really not hunting down stores. I’m not trying to open 20 stores a year. We’re in on the main line in suburban square. We have a seasonal store in Avalon New Jersey, which does a lot of work in the summer. And then we’re opening Naples for seven months this winter, which will be great. So we’re kind of, we’re in some right spots. So that’s kind of my store strategy. And then wholesale, we’re less than 20 we’re about 80% direct to consumer, 20% wholesale right now, give or take. And our wholesale strategy, I really wanted to get the product right before I put it in wholesalers hands. I felt like we needed to fine tune a little bit in the early days with our private label and gain some street cred and get it right. And before I was going to Nordstrom shop up Dillards Bloomingdale’s, I had to get our product right, because I knew if I sold them, our product that didn’t fit right, or it wasn’t, you know, the right designs, they would carry it for one season and drop it. I genuinely want our product to sell. So I was really like a bit, I held back a bit on the wholesale front, when I felt like it was the right time, started reaching out to wholesalers. Took a bit of time there, but now we have some really nice wholesale partners. So we’re an 8020 strategy, direct to consumer versus wholesale. I like that relationship. I even with like 9010 I like the margins better direct to consumer. Now we’re making some headway direct to consumer. In the early days, we kind of needed our wholesale friends who, honestly, I respect and love dearly, because they helped us get our brand out there. And I think that’s a piece of it. The brand awareness side is so important, it’s really hard to cut through the noise on digital ads right now, paid advertising is very, very, very expensive, especially for a little guy like us competing against some of these Goliaths. So I need our wholesale friends. They are very important to the business, but our direct to consumer strategy is really my main focus and where I’m allocating most of my time.

Kara Goldin 24:33
So how have you gotten the word out about the brand, like, what has been the most effective? I mean, we’ve heard this over and over again. I mean, yeah, it’s digital has become just incredibly expensive, especially to build a brand, and it takes a while to build a brand. And I mean, even I was talking to somebody earlier today about this that you know, even influencers, whether you’re doing like. For known influencers versus, you know, the Kardashians, it’s like, I mean, it’s still as expensive, right? And how authentic is it, and all, all of this. But how do you what do you think is the most effective for for Addison Bay and like it, just in terms of kind of building the brand

Marguerite Adzick 25:21
we have, like a full marketing ecosystem of all of the marketing that we do. So everything is super important. So paid advertising is, of course, very, very important. That’s probably where we spend most of our dollars influencer marketing. So a gifting strategy for the most part with influencers is very important. Now our products very, very good, and influencers will wear it. In the early days, we were nobody, and maybe our product wasn’t perfect, so that took a long time. And for someone who’s not very patient, that took longer than I would have liked, email marketing is very, very successful. We have a very high open rate, and that has proven to be very successful for us. And then I think our secret marketing strategy is events. We work our butts off. We hit the road. We go to our top 10 cities twice a year, and we get in front of that consumer. And I always say shake hands and kiss babies like I truly I was just an at an event in Dallas, which is one of our best markets, and I shook every single girl’s hand, woman’s hand, who walked in the door. I talked to, every single person, asked them what they were looking for, told them about the brand, if they were new, if they were returning. Some of them knew all about the brand. Some were brand new. And really, that’s kind of like our secret sauce. It’s really, it’s great for building that connection with the consumer. It reinforces some of our competitive advantages, which is emotional connection. She feels emotionally she the consumer, feels emotionally connected to our brand. She’s like, I have known that brand since the beginning. I love them. I’m ride or die for that brand, and so that I feel like has been our secret. You know, kind of marketing strategy is these events. It’s a ton of work. I’m exhausted all the time when I go to these events. Thankfully, I have a fabulous team who’s helping me out. But I don’t see a lot of other brands doing it the same way we’re doing it, and I continue to be impressed with my team that they’re churning these out, and really like taking the time to meet the consumers. Some of these events are so not worth the time, and that really hurts. But also sometimes you pay an influencer and it’s not worth the dollars, and that hurts too. So we kind of try everything. We build this huge ecosystem, a little bit of everything kind of compiles together. And at the end of the day, think someone said, like, a consumer needs to see a brand 22 times before she converts. So we’re like, All right, we’re gonna post on this influencer, and she’ll see it on there. She’s gonna get a digital ad, and then her girlfriend’s gonna wear it from school drop off, and then she’s gonna walk past our store and see the big blue sign, and then she’ll see us at an event, and really building that ecosystem of like any way that we can hit her and cut through the noise and reach her. That’s our strategy, and it’s working. But guess what? It takes so much time, and it’s really challenging too. So yeah, but that’s kind of that’s how it’s working on our end, and it’s a beast.

Kara Goldin 28:01
So last question, so what is success for you? So for as it relates, I should say to Addison Bay. So when you think about, you know, those early days of launching, I mean, you just probably if, if you’re like me, you you know you want to launch this company because you had an idea it was different. But then you get to a point where everything that you’re describing, I mean, it’s hard, right? It’s so much harder than most people think. And if somebody hasn’t been a founder and hasn’t scaled the company, I mean, they have no idea. I’m sure many of your friends that are not sort of sitting in your spot really get it and nor do you like, maybe you can explain some things, but, you know, it’s just way too complicated, right? So that’s why. Part of the reason why I launched this podcast, because I felt like, you know, I love the founder story, and I love the trials and tribulations that go on and in any founder in any industry building this out. But obviously, you know, you get to a point where you’re trying to figure out, like, is it successful? Like, how do you measure that? How do you measure you know, for Marguerite, that this is, this is really working, and that I’m serving this consumer in the way that, you know, they should be served.

Marguerite Adzick 29:31
Yeah, I think, well, professional success, I’d be lying if I said the dollars didn’t matter at the end of the day, they do. And like that is a very clear way for me to measure it at the end of the day, top line and bottom line. I absolutely love that. As a big girl like I think she is the most amazing girl on the planet. She loves life. She’s so full of energy, and she really she has so much to do throughout the day. She’s juggling a million balls, and she wants to look good while she’s doing it. That’s exactly who I’m serving and I truly. We love our consumer so making it easier for her to get dressed in the morning is true success on a professional level, and getting this thing to skyrocket to the moon is what I always say to my team. Is really professional success for me, and then personal success. I have four little kids that are 752, and one. I launched the company when my daughter, Annie, was three months old, and this company would not exist without Annie like I have built this with my little girl side by side. She comes in the office when she has days off school. It’s a very, very cool thing that she’s been by my side of the company seven years old. She’s seven years old. It’s very cool to build this company side by side with a little girl. And I have three little boys too, and I just, I want my four kids to look up to their mom and think, not like, just wow, she’s cool, but wow, she did it, and she worked her butt off doing it, and she didn’t phone it in, like she put in the time. I am a very present mother. I love my kids more than anything, but I also love this company so much. I love the product. I love our consumer. So true success is kind of putting that all together in one package. And also, at the end of the day, my husband has supported me endlessly, like I want to be successful for him, for us, for my whole family. So it’s really a team effort, like I have so many people in my corner cheering me on. So I want to win for all of us, and that is true success. At the end of the day, I want my kids to be proud of me, and I want my daughter to be CEO of Addison Bay someday. That’s that’s the goal.

Kara Goldin 31:26
I love it. Well, Marguerite, thank you so much for sharing your journey. Addison Bay is absolutely awesome. Everyone needs to go and check out Addison Bay. Purchase lots of products, gifts, etc. I love the pants that you’re talking about with the with the stripes around them so so cool and so buttery and yummy feeling as well. They’re really, really great. What you’ve done is just not only bold, but also just shows your resilience, and you’re such a role model, I’m sure, for your own kids, but for so many who are have a little idea, and they’re thinking, Should I go do this? But you just went and did it, and I think it’s it’s working. So Addison Bay is awesome. Thank you again. And for anyone listening, please also share this episode, tell your friends, etc. So thank you again. Marguerite, you are amazing.

Marguerite Adzick 32:27
Thank you so much.

Kara Goldin 32:28
Thanks again for listening to the Kara Goldin show. If you would please give us a review and feel free to share this podcast with others who would benefit. And of course, feel free to subscribe so you don’t miss a single episode of our podcast, just a reminder that I can be found on all platforms. At Kara Goldin, I would love to hear from you too. So feel free to DM me, and if you want to hear more about my journey, I hope you will have a listen or pick up a copy of my Wall Street Journal, best selling book undaunted, where I share more about my journey, including founding and building hint, we are here every Monday, Wednesday and Friday. Thanks for listening, and goodbye for now.

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