Lara Henderson: Founder & CEO of Pure Mama

Episode 729

On this episode of The Kara Goldin Show, I’m joined by Lara Henderson, Founder and CEO of PURE MAMA — a naturally luxurious skincare brand redefining body care for pregnancy, postpartum, and beyond. Inspired by her own search for high-quality, pregnancy-safe products during her first pregnancy, Lara saw a clear gap in the market and set out to create something better. After more than two years of research and development, PURE MAMA launched in 2021 and quickly became the leading premium pregnancy skincare brand in New Zealand and Australia — selling out within months, growing over 1600% in its first year, and making history as the first of its kind to be stocked by prestige beauty giant MECCA.
In our conversation, Lara shares the story behind PURE MAMA’s rapid rise, including how she scaled the brand internationally with launches in Erewhon, Nordstrom, Revolve, and Goop. We talk about the lessons she’s learned about product development, brand building, and retail partnerships — as well as the challenges of balancing entrepreneurship with motherhood. Lara also shares her thoughts on community, authenticity, and the importance of creating products that truly support women through one of life’s most transformative seasons.
Whether you’re a beauty lover, aspiring founder, or someone curious about building a mission-led brand from scratch — this episode is packed with insight and inspiration. Now on The Kara Goldin Show.

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Transcript

Kara Goldin 0:00
I am unwilling to give up, that I will start over from scratch as many times as it takes to get where I want to be. I want to be you. Just want to make sure you will get knocked down. But just make sure you don’t get knocked out, knocked out. So your only choice should be go focus on what you can control. Control, control. Hi everyone, and welcome to the Kara Goldin show. Join me each week for inspiring conversations with some of the world’s greatest leaders. We’ll talk with founders, entrepreneurs, CEOs and really, some of the most interesting people of our time. Can’t wait to get started. Let’s go. Let’s go. Hi everyone, and welcome back to the Kara Goldin show. I’m so excited to have my next guest with us here today. Lara Henderson is the founder and CEO of PURE MAMA, a beautiful, naturally luxurious skincare brand redefining body care for pregnancy, postpartum and beyond, and the idea for PURE MAMA was born during Lara’s first pregnancy in 2018 when she discovered there was a serious lack of premium, safe and effective skincare to support mothers through one of life’s most transformative journeys, and determined To change that, she spent more than two years developing the line before launching in 2021 from her home in New Zealand, where we get to speak with her today while she’s raising her two young kids, and since then, PURE MAMA has skyrocketed to become the number One premium pregnancy skincare brand across New Zealand and Australia, and the first of its kind to be stocked at prestige beauty retailers, Mecca and huge fans like Courtney, Kardashian, Margot, Robbie, I mean, you name it, these guys have really, really come up with some an incredible, incredible company, products, PURE MAMA is killing it. So so excited to have you here today. Lara is also the host of the incredible podcast show called The pregnancy paradox, so I’m so excited to have you here today. So welcome.

Lara Henderson 2:18
Thank you so much, Kara, it’s so nice to be here and to chat to you. That was quite the spiel, but you nailed it. About the whole company, I

Kara Goldin 2:25
love it and our journey. I love it. So okay, so let’s start at the beginning. Tell us about PURE MAMA and your words. And how would you describe the brand, the products, and what makes it unique?

Lara Henderson 2:40
Yeah, absolutely. So it really came about from my own consumer problem, right? And I think a lot of people reach a friction point in products and services in their life, but I came from a corporate marketing background, so I’d worked in advertising and brand marketing and premium on premium brands for around 10 or 12 years, and I fell pregnant in 2019 and I my belly was starting to get bigger. I was, I was probably around the 20 week mark, and I was, my skin was getting tight and itchy, and I was like, Oh, I’m really excited about this next new stage of body care. Like I’d never really been much of a all over body moisturizer kind of, kind of girl. But then I was like, Okay, I really want to buy a beautiful belly oil, because I’m it’s kind of the celebration of your body and your journey, but it also has a functional need, right? Like your skin is growing and stretching and so much during that time. And my sister had been pregnant before. She was probably about a year ahead of me. She had her daughter. And I was like, Okay, what do I use? You know, what? What’s out there? And she was basically like, I’ll just go to the pharmacy. There’s brands like well Lita or, you know, bio oils, okay? Or you can go more natural and go to this brand. But basically what I found is there was either this really kind of pharmaceutical clinical side to body care products, or there was a real natural but almost polarizing mid range, which is very heavily centered with essential oils and they were almost too far down the herbal route, or they had been part of other brands that just decided to do a body oil for pregnancy, but hadn’t really been through the checks and balances of going well, what does that actually mean? And then there was this range of kind of cheap and cheerful. They might have balloons on them and babies and things like that. And I guess I can see how people got to that point. But I was like, where’s this modern, conscious skincare brand for women? And when you look at the entire beauty industry, you think of fragrance, makeup, like facial skin care, body care, and all of those things have been refined. Behind till the nth degree when it comes to ingredients, packaging, fragrancing, distributing, you know, retail partnerships, everything had been so well considered, but pregnancy was almost like you reach this point in your life, and then you just kind of get going, Oh well, here you go. Here’s something for the next nine months, and then you’re going to go back to go back to your normal body care anyway. And that really just didn’t sit right with me. And I was also looking at the ingredients in a lot of these products. They had really cheap Kara oils. I couldn’t remember the brand names. The marketer in me was, you know, you you kind of say, is there a light bulb moment there wasn’t like this? Well, a lot of people, you know, reference that was there this moment that you realized, and it was more like this evolution of a journey. For me over a month, going, Oh, well, what are these brands showing up? How do they show up on Google? Because the marketer in me goes, well, what are these people? How it’s their website optimized? What’s the brand name? Can I remember it? What’s their product set? What’s their core USPS? What are their ingredients? How are they showing up on social? What are they doing in the events and the influencer space and all of these things? And I just found so many holes that I was like, okay, am I am I just missing something here? Or is this a huge opportunity? And I kind of mulled on it for a while, but then I found myself at a pregnancy massage in Noosa, which is in Queensland, in Australia. And I was asking the massage therapist, I was like, What do I use on my body? And even she couldn’t recommend any brand, she would basically say, oh, use this. You know, big, big brand. They do a body oil that might be a ride, or, if you don’t like the smell, go to this. But I was like, why is there not this brand that people can confidently speak to when you’re pregnant or during this journey, that they really trust the ingredients. They know that the fragrance thing is all natural, that the packaging sustainable, but it makes it looks beautiful and it feels beautiful to use, and it’s not yelling stretch mark oil on your shelf kind of thing, because I find that quite confrontational and not something you want to have sitting on your bathroom shelf or your bedside table all the time it’s it’s talking to an insecurity of yours, whereas it should be like a celebration of your journey. And yeah, that was where it all started, really. And then I went through my pregnancy journey, and there was other phases throughout that journey where I had a skincare need that I couldn’t find a solution. And one of those was a lot of the time in your third trimester you suffer from, you know, swollen ankles or hip pain, or carpal tunnel, or all those really glamorous things that you get when you’re pregnant. And I went to use massage rubs, like deep heat, anti flam Voltaren, you know, all of those kind of targeted massage rubs, and all of them you can’t use while pregnant. So I was like, okay, that’s an opportunity in itself. I hadn’t quite landed what that would be. And then someone introduced me to the idea of a coffee scrub, which I loved the idea of a scrub, but the coffee smell was really polarizing during pregnancy. But I was like, I love this idea of a scrub to exfoliate before you use an oil. And then I was breastfeeding, and that was an absolute roller coaster, to put it lightly. And I was like, my skin was cracked and raw and bleeding. It was a lot. And everyone just said, Use lanolin. And I found it really sticky. It didn’t apply very well. It’s made from an animal by product. And I just it didn’t didn’t sit well with me, either. So that was where, I guess, the ideation and the conception of these product SKUs came from, which landed us on our belly and body oil, our magnesium body rub. So that’s, you know, a targeted massage relief rub. And then we’ve got our our bump scrub, which we’re which we’re actually renaming to body scrub, because so many people use it, we just don’t want to pigeonhole ourselves. And then we’ve got our nipple butter as well. So that was really where it all set. It all started, was looking at what I needed and what I couldn’t find, and then looking at the opportunity and putting that lens over it. Well, if you were going to bring a brand and a product to market, how would you do it, and how would you speak to this audience with such conviction that they know without a doubt that they’re in the right place for the trusted, beautiful skincare that they need. And that was, I guess, the beginning of the journey. But like we, like you, mentioned at the start, you know, it took two years to bring that to market. Product Development takes a long time, brand development, and through that time, I’d had a baby, was working, you know, in the spare minutes that you can just sitting at a desk in a spare room going, I really want to bring this to life, but I honestly had no idea how. So it was a lot of questions, a lot of research, to build a product based business from the ground up, where you’re formulating packaging, learning how to distribute. I’d never, I’d never gone far, that far across the business, into operations or distribution. I’d always worked in marketing, which sits in its silo, and gave me so much insight into launching a brand and building, building a product that people will want, but then actually taking that from ideation. Into a full blown product brand range, and managing that, as on my own with little kids or a newborn, you know, is quite the adventure.

Kara Goldin 10:12
Yeah, definitely. Well, you’ve done such a nice job. And when you first launched, did you just launch with one product, or did you launch with how many SKUs did you actually launch with?

Lara Henderson 10:25
No, we launched with three products. So we had our belly oil, our bump scrub and our nipple butter, and then the magnesium body rub. Was something that took the product development that took a little bit longer, because we wanted to combine a natural anti inflammatory in there called Siri calm, because the magnesium is really helping with that muscle tension and sleep. But we wanted to add another layer onto it, because we know there’s topical magnesium products, but ours, we were really, we’re really big on having a, you know, differentiating ingredient, or a standout ingredient, that sets us apart from kind of mainstream. And that one took a little bit longer to develop, so that wasn’t launched. I can’t really remember now, probably 18 months after launch, and then we had a beautiful gift set as well. So it was really important to me that these products had a functional use, but that people actually went, Oh, this is a beautiful gift for someone that’s just announced they’re pregnant or they’re having a baby shower or something like that. So yeah, just three SKUs to start and a gift

Kara Goldin 11:19
set. How did you get the word out about pure Obama? And I mean, I have so many questions around that, because you’re not in the US, but you have captured the attention of many incredible us celebrities, if they could be called that. But it’s fascinating how you’ve been able to get this traction. What do you think is really the secret behind that?

Lara Henderson 11:46
Well, in New Zealand, New Zealand’s not that big. It’s only 5 million people, give or take. So when you’re working in this corporate environment, and I was working for BMW as the brand manager at the time, you work with a lot of people, from press to agencies, and you just we launched here. We had a couple of incredible influences. I don’t even want to call them that, because they had their own respective rights. One was a an incredible model, and then there was a radio host and things like that. So we, we built it. We started in New Zealand with well known people, and that was how we got a big part of the word out, along with a really strong digital strategy and PR strategy as well. And so we started building on that. And then we went into Australia. Australia was obviously a lot bigger market. The population of Australia is around 30 million, I think, and we had no idea how to navigate the press market over there. But a big part, a big part of what we do is we’ve never outsourced, like our our seeding or influencer relations in New Zealand or Australia, like we always are deeming that person we’re having a real conversation. If they have an agent, we still try and get them to have a conversation with us. So we’re really big on building those relationships, because there’s a level of authenticity to that that money can’t buy. And we’re always making sure like people are enjoying the products. We don’t ask for a lot upfront. It’s very much a hey, if you love it, share it. If you don’t, that’s fine, too. So we take off that pressure, and then when we launched into the US, we basically took all the learnings we had from that we actually work with a team on the ground in LA that have some really great relationships among those celebrity or influencer crowds, and they often work with them on different photo shoots and different press activities, and they’ll just be like, Hey, you’re pregnant, biggest congratulations, we’d love to send you, you know, a celebration box from one of our one of our clients, and because they have relationships as well, genuinely personal, deep relationships, with a lot of these people, the willingness to accept something like that when you’re on an exciting new phase of your life is a little bit more open to just accepting another beauty PR box, because you think of, you know, the courtneys and the margos and the, you know, we’ve just done some stuff, like with Elaine Welteroth, or, you know, Amy song and things used it. But they’re excited about this new journey, and they’re in a new discovery phase for their skincare, and they want what’s best and safest for their baby as well. So when you have a brand that speaks to that inherently, they get excited about using it. And there’s actually, it’s a competitive market, but it’s not as competitive as facial skin care or fragrance or makeup or anything like that. Those those markets are so saturated that it’s so hard to stand out that we have just been really considered in our approach, and making sure, again, that we get the cut through and with someone like Courtney Karachi, and we sent her, like, three boxes. We sent some stuff to Chris’s office, Chris and Kylie’s office. Then We sent another box to her house with like, a bunch of flowers from her favorite florist. Um. Um, and then we went through one of her EAS. I think that’s how that all went about. So we didn’t actually know which one landed to her and how she ended up using it. Because we know that, you know, a lot of these bigger celebrities have literally a room in their house for like, all the Contra and gifting they get. So for them to actually take it out and use it and trust it and then recommend it. Is huge. So for someone of a bigger scale like that, we definitely invest more in finding all the different avenues to make sure they see it, they get it. And we do what we can to make you know, to encourage them to try it. We’re just actually about to launch some spa treatments across the US. So those will be based in we’re partnering with, you know, leading spas and wellness destinations, and they’ll be offering a pure mum of pregnancy or postnatal massage using our products. So for now we we actually are looking at going one step deeper and going for these more high profile people, they will get invited into have the PURE MAMA experience. And that is like a hands on tangible you come in for a beautiful massage, spa treatment, you immerse yourselves in the products. And that’s again, one step beyond giving a box of product with a beautiful ribbon on it and then leaving it up to them to open it and try it and use it. One thing we’re incredibly big on is, you know, the way our products smell and feel. So when you’ve got something, when you’ve got something that’s got a real textural, sensory experience, it’s so important for people to actually get it out of the box and dry it. And that’s what our biggest piece of feedback on around our belly oil, which is definitely our signature product, is the fragrancing we worked so hard to get that right. And so if we can encourage people to use it and try it and get really, I guess, excited about that special time in their day where they get to use that oil, and it’s a really powerful sensory experience, then that’s a deeper level of emotional connection to a brand than just it’s serving a functional purpose. You know,

Kara Goldin 17:09
definitely well. And how much of your own kind of brand story fits into this too. I mean, you shared with us all about the founding story. And you know, obviously you just had two kids, and you had this own, your own kind of challenges during this time that I think are very relatable to so many people. But how much do you find that people are remembering that through your own story?

Lara Henderson 17:38
I still manage all of our stories on social so I am sharing a lot about my personal life, and I intertwine that, and I have, since day, dot into all of our communications. So I very much. I don’t want to be the entire face of the brand. I don’t want my name or my face to be completely synonymous with PURE MAMA. I want it to stand on its own and build a heritage brand. But in terms of being relatable, like when I was in labor with my second child, I basically went, you know, quiet for 24 hours on social media because there’s a lot going on, and then we had a huge kind of birth complication, and I kind of share those intimate parts of my life without over exposing myself in a way that I think is, you know, there’s a vulnerability to it, but I still maintain a sense of privacy, but I do definitely share a lot of that journey. And when you’re going on this trajectory of growth around building retail partnerships and launching into the US, there’s so many people in New Zealand and Australia now cheering us on, because there’s actually not that many New Zealand or Australian brands in this beauty and wellness space that have really gone into the American market, because it is so big, and there’s so much opportunity in the over there, but there’s also, you know, a lot of risk that goes in. So a lot of people are cheering us on. What I’m now mindful of is when we when we’re managing the story, and my narrative across New Zealand, Australia and the US, is making sure that we’re talking we’re still doing community based things in all of those countries. So it’s not like, hey, you’ve forgotten about New Zealand and Australia now, now you’ve just been to the US, because that’s not what we want at all. We don’t want to forget about our base. They are the lifeblood of the business, and whilst the US is a huge opportunity, I really make sure that I’m showing up in all three kind of core countries that we’re represented in, which is a balance as a as a entrepreneur and a CEO and a mom, right, to make sure you’re showing up in all of those places. But, yeah, it’s a it’s a fine balance between sharing what’s going on in the business and. Making sure people are coming along for this journey with you and showing up in a very personal family, relatable, you know, way I shared a photo the other day, all day last Sunday, my kids had bags of lemons they were selling on the side of the road, and it was like $1 a bag for six lemons. They were out there for three or four hours to sell them all, and that was probably my highest viewed story in the last month. So it really shows that people relate on that really grassroots level of like, you’re still a mom at the end of the day, balancing, you know, weekend activities and all of that kind of thing. So, yeah, it’s a it’s definitely something I show up in, but it’s harder to manage the bigger we get to make it localized for community in every country. Basically,

Kara Goldin 20:52
yeah, definitely. But I think it also putting a person to the brand, especially in the early days, I think, is just is really critical, and it’s allowed you to be very relatable to so many of these brands as well.

Lara Henderson 21:08
You know when, when you share the product development or your pain points as a business owner, and you build it to a standard that you would use and that you would let your family use as a really integral part about, like our product development, so they know the standard is really high when it comes to our team formulating and what we put into ingredients and how we go about that journey. So sharing that layer of the business and making sure people are across the fact that we’re doing clinical testing and all of that kind of thing is building that trust that me as a mother and me as a business owner, and myself and our team as you know, making sure you’re in safe hands is really important, so we do share a lot of that journey as well.

Kara Goldin 21:53
So expanding into air one Nordstrom, revolve, goop, massive. So, so so huge. What are some of the biggest lessons that you’ve learned about breaking, I guess, into the US market? So we’ve had a lot of people on this podcast who have shared that they haven’t gone outside of whatever country they’ve started in, because that’s just unmanageable to them. They’ve put up their own walls, but you’ve done that, and you’ve done it successfully. So what are some of the biggest lessons in in actually being able to, I guess, build your business across multiple countries?

Lara Henderson 22:37
Whew, I think you have to have and my sister actually co owns the business with me. Her expertise is in finance and operations. So there is a huge amount of work that goes into setting up operationally in a country outside your own. And there’s a layer of complexity to that that you have to be willing to take on, and you have to have resource assigned to ensuring that you can get that up and running. You know, just reviewing three PL distributors, import requirements, dealing with distributors over in the US, looking at pricing strategy, margins, all of that is really important to being able to make a viable business in a market. And I can’t emphasize enough how much work goes into that just to prepare to come into the US was at least 18 months. And we even did some rough calculations the other day, and it’s probably close to half a million dollars by the time you’re gearing up from a product development point of view, and getting enough stock over there, and you’re working in an adjacent to that with retailers and a DTC strategy. So it’s not something to take lightly. It’s not super easy to do, but it is possible to do if you believe that strongly, that you’ve got a position in market and that you’ve done your research, so you understand the lay of the land going in. And with that said, you can do all of that research, but until you launch, you actually don’t know. One of the biggest learnings we had from a D to C point of view was we went in thinking, hey, we might go like a state by state approach, because there’s some bigger, more densely populated states, so let’s focus on getting more Share of Voice with a smaller density area. Sorry, in terms of of, you know, the actual place like Texas or New York or LA. So we’re going, Okay, we’re going to focus on California and Texas and New York kind of thing. And what we actually found was that meta and Google and tick tock don’t favor a nation a statewide approach. So you actually get somewhat penalized from a D to C point of view. If you’re too folk, too narrow, they actually prefer you to go much broader, much wider. So they their algorithms can actually. You work out what your customer is. So that was a huge learning when we came into market. There was about a two month learning time there where we were like, the return on our ad spend isn’t there? This is really hard. Our customer acquisition cost is really expensive. So we we pivoted a little bit there, or quite a lot actually, which? Which? When you’re spending so much every day to launch into market, you have to move really fast, because that money is just bleeding out. So you’re very conscious of that. And then when you’re building your retail strategy, we went on a huge journey with our retail strategy in the US, because we’re not from America, and we have perceptions of how people shop, but nothing, even compared to coming into market and actually walking around and going, how do people show up in these stores? Are people, is your really conscious consumer shopping going to alter, or are they going to these more beauty boutiques? Where are people going for pregnancy massage? There’s mum and baby stores as well. Which ones? Is there any major chains that we would fit with? Or are these all boutique boutiques? And so we so much research into how we show up. And originally we had kind of a let’s start showing up at ultrasound clinics and beautiful mum and baby stores and then beauty boutiques. And we actually got we pitched Erewhon, not really understanding how big the era one craze was and how powerful that is. And then once they said yes and we sent samples, we were like, actually, this is a huge brand play for us and setting the tone of voice for PURE MAMA in the US market. And once you land a retail partnership like that, it really opens doors to pitching to the lights of goop and revolve hadn’t done much in the category yet, but we knew they had summer Fridays and some other pregnancy related products on there. So revolve was more like an online version of something like Mecca here in New Zealand and Australia. Obviously, revolve does clothing and everything and beauty. But we were like, That’s a great positioning play for us. And so we just looked at how we would build our brand from partnering with the right retailers without losing control. And also a big learning for us over the last year since being a market is there’s a difference between a retail agreement and a retail partnership. So it’s really interesting when you start becoming a really great seller for Erewhon or revolve sees a really big opportunity. You know, their buyers and their team are really busy, but you start to get more time, and you develop relationships, and it’s a really mutually, mutually beneficial relationship. And some of the retailers you develop that with over time, and you can see where the real potential is. And some just go, hey, you’ve listed online with us, and we just, you’re over here, and we don’t put a lot of love or care into nurturing this category with you. So it’s a it’s an interesting journey for us, and we’re still learning every day. But yeah, Nordstrom, we’ve quickly learned, has a really great reputation in America for, you know, this baby category and buying trusted baby gear and maternity gear and all of this kind of thing. So they’ve actually been quite a surprising one for us, but they have huge potential. And then Erewhon has quickly stepped outside of pregnancy to going, Hey, we were talking to some stuff there the other week, and they were like, Oh my gosh, we love your belly oil. I’m not pregnant, but it’s like our favorite oil in the whole range. That’s amazing. And we were in there the other day, and we were smelling all the oils and naggy and I were like, No, this is still our favorite, like, within their whole set. And so you start to build that credibility. And it’s at a really grassroots level, like these, these people are talking about it, the shop assistants are talking about it. People are starting to share where they bought it from. And so you’re slowly building that up. Goop was a huge win for us, and that was, that was quite a lot of pitching. And, you know, we we had an email address, we had an intro, but that doesn’t guarantee you by any stretch of the imagination, getting, you know, into goops world. And they actually took one of our skews our magnesium body rub and they because maternity is not necessarily a category they really hone in on. They’re more women’s wellness in general. From a retail point of view, we actually ended up having to change our packaging on our magnesium body rub to just talk more generally, which was a huge strategic pivot in our business, because I had always been from the get go because of my consumer problem, I had always been so married and wedded to the like, No, this has to be pregnancy and postpartum. But actually, what we’re finding is maybe that was a self limiting belief. That I had, and I just didn’t want the pregnant customer to feel like, oh, I don’t know if I can use this or not. But our brand, actually, the PURE MAMA brand, inherently does that. So and our website talks to all of those, and all of our awards talk to talk to that, you know, nurturing mum. But actually our product packaging can be a lot more general. So there’s this huge shift in our business in the last six months going well. Our brand can do that, and we can. We can still, you know, sit on that from a direct to like a D to C model, you know, how we acquire our customers, but then from a retail perspective, we can really start to go into general body care, woman’s wellness, because our products really are just that good that anybody can use them. And we don’t want people to go, oh, well, I picked up that, but it says it’s for pregnancy, and I’m not pregnant, so I’m not going to use it. You know, that’s the last thing we want. So the retail quake partnerships are a huge part of that.

Kara Goldin 30:56
I’m so excited to hear all of that, because I do I think there’s a bigger opportunity for your brand beyond and it’s not just for people who are pregnant. So I had four, four kids ages ago, and I absolutely love your product. So it’s, it’s, it’s wonderful. So last question, what’s one piece of advice you’d give to your younger self, just just starting out in this venture, you know that that would be helpful, would have been helpful to hear, I guess early on,

Lara Henderson 31:34
I guess going into it, you know, it’s going To be a juggle, but it’s so fulfilling, because I fill my cup from a parenting point of view, every day, but I also love the business side of things, and whilst it’s a juggle and it’s relentless, I feel very accomplished at the end of every day, whether it’s been in the parenting world or the business world, and I feel very grateful to be able to do that and have almost complete flexibility. So a lot of people say, you know, like you sacrifice everything, and being an entrepreneurs is, you know, relentless, and it’s all of those things, but it’s actually so fulfilling when you’re doing things every day that you love, and it’s falling into both buckets. So I would basically tell myself that, you know, that’s, that’s an exciting journey to be on, and it’s, it’s such a for me, it’s actually just such a privilege to be able to be working in a growth business that our biggest challenge is how to scale and operational challenges and bringing out MPD and funding and things like that is it’s such a privilege to be able to do that whilst having a family and having flexibility to start whenever I want in the morning and juggle that all And and I don’t know, just enjoying the ride. It’s tough. And there’s not a day that I go by without thinking about the business like there’s just never been a day that I don’t think about or action something, and that’s just the way it is. But I love it. Yeah, I

Kara Goldin 33:17
love it. Well, Lara Henderson, founder and CEO of PURE MAMA. Thank you so much. Thank you for bringing these products to life, and I’m so excited for the future. I think you’re killing it, and you’re doing so much right as I mentioned, Lara also has the pregnancy paradox podcast, so definitely give it a listen as well. Thank you, and thank you all for listening as well. So thanks, Lara, not a problem. Thanks again for listening to the Kara Goldin show. If you would please give us a review and feel free to share this podcast with others who would benefit and of course, feel free to subscribe so you don’t miss a single episode of our podcast. Just a reminder that I can be found on all platforms. At Kara Goldin, I would love to hear from you too. So feel free to DM me, and if you want to hear more about my journey, I hope you will have a listen or pick up a copy of my Wall Street Journal, best selling book undaunted, where I share more about my journey, including founding and building hint, we are here every Monday, Wednesday and Friday. Thanks for listening, and goodbye for now. You.