Betsy Fore: Author of Built on Purpose

Episode 784

On today’s episode, Kara welcomes Betsy Fore, author of the bestselling book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams. Betsy is a two-time founder, former CEO, investor, and community builder whose work spans consumer innovation, Indigenous entrepreneurship, and purpose-driven leadership.
Before becoming an investor, Betsy founded WonderWoof and co-founded Tiny Organics, scaling both into multimillion-dollar companies rooted in solving deeply personal problems. She is also the Co-Founder of Natives Rising, now the largest community of Indigenous technologists and founders, and today serves as Founding Partner of Velveteen Ventures, investing in solutions that will improve life for the next seven generations.
In Built on Purpose, Betsy reveals the inner framework behind her own journey — from showing up five times at Mind Candy with no appointment, to rebuilding her life after a near-fatal accident, to pitching on Shark Tank, to helping founders uncover their “Deep Inner Why.” She blends neuroscience, purpose, and practical tools to show how creators and leaders can manifest the businesses and lives they feel called to build.
In this episode, Betsy opens up about the experiences that shaped her, the science behind manifestation, and why the most successful founders are also the most aligned. We discuss how to uncover your Deep Inner Why, how to turn intuition into action, what her Indigenous values taught her about leadership, and why purpose isn’t just personal — it’s a business strategy. She also shares how motherhood, community, and resilience continue to drive her work and her investments.
Whether you’re a founder, a leader, or someone searching for deeper clarity in your work, this conversation is packed with wisdom, insight, and inspiration. Don’t miss it!

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Transcript

Kara Goldin 0:00
I am unwilling to give up, that I will start over from scratch as many times as it takes to get where I want to be. I want to be you. Just want to make sure you will get knocked down. But just make sure you don’t get knocked out, knocked out. So your only choice should be go focus on what you can control. Control, control. Hi everyone, and welcome to the Kara Goldin show. Join me each week for inspiring conversations with some of the world’s greatest leaders. We’ll talk with founders, entrepreneurs, CEOs and really, some of the most interesting people of our time. Can’t wait to get started. Let’s go. Let’s go. This episode of the Kara Goldin show is brought to you by LinkedIn jobs. As we head into a new year, a lot of leaders are asking the same question, do we have the right people and the right roles to get where we want to go next? If growing or strengthening your team is part of your 2026 plan, LinkedIn jobs is built to help you do it smarter. LinkedIn jobs AI assistant helps you find qualified candidates faster and with more confidence. So you’re not just filling roles. You’re building a team that lasts. In fact, LinkedIn hires are 30% more likely to stay at least a year compared to the leading competitor, that kind of retention matters, and finding the right hire doesn’t have to feel overwhelming with LinkedIn jobs AI assistant, you can skip the guesswork and jargon. It filters candidates based on your roles specific criteria, and highlights top matches so you’re not wasting time digging through endless resumes. When you’re running a business, you need a hiring process that’s fast and focused. Linkedin’s ai assistant delivers 25 strong candidate suggestions each day, giving you the chance to invite the right people to apply and keep the process moving. It’s a smarter, faster way to hire, and it’s why I rely on LinkedIn jobs. Hire right the first time, post your job for free at linkedin.com/kara Goldin then promote it to use LinkedIn jobs, new AI assistant, making it easier and faster to find top candidates. That’s linkedin.com/kara, Goldin to post your job for free, Terms and Conditions apply. Hi everyone, and welcome back to the Kara Goldin show. Today’s guest is an incredible entrepreneur, investor and now new author, so excited for her Betsy Fore is the author of the USA Today, best selling book Built on Purpose discover your deep inner why, and manifest the business of your dreams. Such a great book. I got an early copy here, and finally got Betsy to to come on. So very, very excited. So Betsy has spent nearly two decades building and backing companies as founder of Wonder woof, co founder and former CEO of tiny organics and co founder of the nonprofit natives rising and now founding partner of velveteen ventures, where she invests in solutions for children and the planet, and at and healthcare, she’ll talk a lot more about all of the things that they’re doing for the next seven generations, and along The way, she’s turned personal adversity, including a near death car accident in her teens, into fuel for building multi million dollar companies and supporting founders as an investor and mentor and in her terrific, terrific book, Built on Purpose, Betsy brings all of the experiences together into a powerful framework for discovering your deep inner why. I can’t wait for her to explain a lot more about that. And this isn’t just a book about tactics. It’s also about purpose and healing and inner work, and you are going to love it. So definitely, we’ll have all the info in the show notes. But so thrilled to have you here. Betsy, welcome to the show.

Betsy Fore 4:27
Kara, I am so thrilled as well. I’m really excited for today. Thank you for having

Kara Goldin 4:32
me totally and so excited for you. You know, launching a book, and writing a book, first of all, and then actually getting it published, and then the USA Today, best selling book. So, so huge. So very, very excited for you. So let’s start. Let’s start with the purpose of the book. So what inspired you now to write Built on Purpose? Purpose and why was now the right moment to bring this message into the world?

Betsy Fore 5:05
Yeah, absolutely, so. After being a founder for over two decades, I had gained all of these insights and spreadsheets and KPIs and actually the healing work that you mentioned Kara in doing this and the when I moved to being an investor about six or seven years ago. Now, the founders I work with wanted to know what’s my blueprint, and so I was trying to send them all of the insights and all the documents I created over the years. And it was like, why don’t I just start putting this into a book, as I was going through the journey of writing the book over the past five years and giving birth to two of my babies during that time as well. So there was quite a few things going on. I i actually unlocked something even greater, which was the the the mindset shift that you need to have as a founder, trying to encapsulate that within the book, because I realized that over 90% of the next generations want to be a founder. They want to be a creative and entrepreneur. All the data speaks to this. And I thought, what does that look like for them? Like for my kids? Right? Like, what are you actually building on? And I believe it’s on purpose, right? It’s based on your values, which I call your deep inner why. And so I felt like I had to write this book, right? It was a labor of love, and I’m just so thrilled to see it in the market.

Kara Goldin 6:24
This episode of the Kara Goldin show is brought to you by LinkedIn. Jobs. As we head into a new year, a lot of leaders are asking the same question, do we have the right people in the right roles to get where we want to go next? If growing or strengthening your team as part of your 2026 plan. LinkedIn jobs is built to help you do it smarter. LinkedIn jobs AI assistant helps you find qualified candidates faster and with more confidence. So you’re not just filling roles, you’re building a team that lasts. In fact, LinkedIn hires are 30% more likely to stay at least a year compared to the leading competitor. That kind of retention matters, and finding the right hire doesn’t have to feel overwhelming with LinkedIn jobs AI assistant, you can skip the guesswork and jargon. It filters candidates based on your roles specific criteria and highlights top matches so you’re not wasting time digging through endless resumes. When you’re running a business, you need a hiring process that’s fast and focused. Linkedin’s ai assistant delivers 25 strong candidate suggestions each day, giving you the chance to invite the right people to apply and keep the process moving. It’s a smarter, faster way to hire, and it’s why I rely on LinkedIn jobs. Hire right the first time, post your job for free at linkedin.com/kara Goldin then promote it to use LinkedIn jobs new AI assistant, making it easier and faster to find top candidates that’s linkedin.com/kara Goldin to post your job for free. Terms and Conditions apply. Before we dive deeper into the book, I’d love to have you share with the audience a little bit more about your experience. You founded and co founded multiple mission driven companies and scaled them into incredible businesses. And now, as you mentioned, you’re investing in founders for the listeners who may not know your full story. Who is Betsy for and what shaped your path, I guess, to becoming an entrepreneur.

Betsy Fore 8:43
So I would say it all started with this mindset I’ve had since I was a child, not realizing it at the time, but this idea of, why not me? So I actually grew up in a very rural village of less than 1000 people. Between there and my Reservation in North Dakota, I’m Turtle Mountain, Chippewa, and between these two sheltered bubbles, I was always in the garage, tinkering, building something. My dad’s a motocross racer, and my parents and my family taught me that if I could dream it, if I believed it, I could build it. So I actually became the first person in my family to go to college. Became an industrial designer, thinking I might actually design motorcycles for a living. What wound up happening is I designed toys, which is so much more fun than It even sounds. I mean, I couldn’t believe this was a real job. I got to design toys for George Lucas from the Star Wars franchise, for Mattel Barbie for Polly Pocket Hasbro games and, oh my goodness, Kara, out of all of those companies that I built for and all of the different designs that I created, only a few of those make it to market. So it taught me very early on in my journey, not just how to fail fast, but how to approach each idea with the same enthusiasm, which would serve me for decades on, I wound up looking into and researching the UK market and had this. Covered someone who I thought, this is the next Branson. What? You know what he’s selling? I’m totally buying, right? And everyone knows who he is. Now, his name is Michael Acton Smith. He’s the founder of calm, the meditation app. But previous to that, he was building another company called Mind Candy, where the hero product was Mashi monsters. Having built toys during this early part of my career, I flew out to London, not knowing anyone, walked into our old, old offices in Battersea, when there was only a few of us there at the time, and just asked to see Michael with this massive portfolio in hand of the foam core mock ups I’d made based on his digital brand. Again, why not me? Right? What do I have to lose? I just walk in there. I later found out that this was not very British to do that, right, that this was kind of an American thing to do. But, you know, I walked in there and, you know, the rest is history. So he after we did finally meet on the fifth time. So kept showing up, right? He hired me on the spot. We chatted for over two hours. We grew that company to over 90 million registered users online, the number one toy brand in all of UK for six years on beating even Star Wars and Lego. And it was during this time where Michael had coined the term Silicon Roundabout, which was like our Silicon Valley in London. And I was doing hackathons on the weekends, because I wasn’t getting to actually build anymore. I was having to lead all the product team of over 300 people we had at that time, and so I invented the first Fitbit for dogs, which became my first company. That’s actually around the time when I’d met you, Kara for the first time at an entrepreneurial event, when you were building a hint, and we were in the throes of it. And I had built this for my little terrier, who was one years old at the time, he just turned 14, and it was to extend his life, because he could get down to his goal weight based on the device. I had thought, oh, it makes complete sense. I’m going to launch this thing at Harrods, a 24 Kara gold version of it. I mean, no, no. Other founder wouldn’t necessarily think that makes complete sense, right? But this was the early 2000 10s, so really, DTC was just taking off at the time. We were one of the first brands to launch with it. That was a very long story that we might get into more of, but we became the best selling pet wearable at the time, making Oprah’s Favorite Things list and every major retailer across North America. I got Forbes certified under 30 for manufacturing and industry, having built the hardware by hand with my team in the Far East. And when I was going through acquisition with that company, I thought, well, I really only know how to be a founder at this point, right? What’s the next thing, right, that I’m building? Well, I was actually pregnant with my first son, Sebastian, and I thought, what’s the greatest gift I could give him in life? It’s probably a love of vegetables from the very first bites. So I built my company, tiny organics, which I grew to over 13 million in revenue in the first 24 months. All three of my children have grown up on tiny and prefer vegetables because of it. And then I became the first Native American to ever raise a Series A round of funding. And I thought, I’ve got to make sure there are many, many more native founders to come. So I founded my nonprofit, natives rising, where we serve over 100 tribal communities through our membership and indigenous technologists and founders, we’ve actually increased the number of Indigenous women graduating with STEM degrees by 50% and we’ve 3x the number of native founders receiving funding for their companies. So then all of this to say leads us up to today, where I’ve been investing for about six, seven years out of two different firms and launched velveteen ventures.

Kara Goldin 13:21
I absolutely love it. So back to the core of the book. You talk about discovering a deep inner why for someone hearing that for the first time, what? How would you describe it, and why does it matter so much

Betsy Fore 13:38
when you look at your life and as illustrated through what I just shared with you here, some of these things don’t even feel like how could they be connected? Right? The thing that actually connects them are your values, and that’s the underlying purpose of your life. That’s the thread. And so when I talk about your deep inner why it’s actually an exercise that you go through in the book, where I include the seven grandfather teachings of my tribe, the Anishinaabe, so things like love, humility, bravery, and then I include about 40 other values within that exercise, where you hone in on your top five to 10 values that that you carry in your life today. Those can ebb and flow, but I find the top three usually remain consistent throughout your life. And the the idea here, and the real key is not just knowing what your values are in terms of how you make your decisions, it’s embodying them. So one of the first practices I go through in the book is called anchoring, where you think back to one of the many times in your life that you have felt that value, whatever it might be, let’s say bravery. So I’ll think back at one of the many times where I felt in this moment I was so brave and I was courageous. I’ll actually hold my thumb and forefinger together and meditate on this moment, remembering every single detail that can come. To mind. This is actually a process through neuro, linguistics, programming. I’m an NLP practitioner as part of the healing work I’ve done with my nonprofit natives rising and the Healing Retreats that we lead there. And this was the real unlock that I mentioned earlier, Kara, where it’s like you actually have the ability to rewire your brain through positive thinking that that can illuminate your life, because it attracts everything you want towards you, and that energy you put out in the world, that’s what you get back. But if you’re anchoring in that place of your values, and where you find that core strength, your decision making reflects that, and that can be the thread that leads your life, no matter what what company or founding or what you’re building.

Kara Goldin 15:42
So, so interesting. So blending neuroscience and personal healing and entrepreneurial strategy, you must be an incredible investor and mentor to so many, whether it’s people that you’re investing in or your nonprofit people that you’ve you’ve come across your employees. When did you realize that this inner work and the business work were actually inseparable?

Betsy Fore 16:14
I think it’s the journey you take as a founder where you get to a certain point that some people call it burnout, inevitably, if you’re in the ring for long enough you experience this. And I remember waking up in the middle of the night just with so much anxiety and thinking about all the fires I had to put out for my company, right what I was building. And I’m like, I know I’m not alone here. I feel like I’m working in a silo, trying to get all the revenue and the projections and the, you know, everything that we have to do right as founders and and and yet, I hadn’t focused on the most important relationship of all, and that was with myself. I was so consumed with the relationship with my customers, or with my, what I call my founding families, right, my co founders in this, in this work and or even my team, right, and how, in the employee engagement and everything, but I wasn’t, I wasn’t doing, I wasn’t looking or creating the time and the space to have that inner work and that healing journey within my own self. So I think children will do this to you, and it’s like the biggest blessing that it forces you to pause, and I think as founders, we’re so prone to action, to doing right that like to pull back. That’s really what my book is looking at, is to pull back and really have that time of reflection and doing the inner work, because it feeds your soul, but it actually allows you to show compassion, not only to yourself, but to everyone around you, because you have done you have done it right. So there’s many different processes. There’s 18, actually, that I learned through going through the neuro linguistics, programming and becoming a clinician, clinician in it, and I share, and we’ve many of those throughout the book, and these practices that have honestly healed my myself and doing that inner work and really changed my life, because that’s what creates sustained success.

Kara Goldin 18:07
So what’s the biggest misconception people have about manifestation, especially super high performers?

Betsy Fore 18:15
Yeah, so I’ve heard everything right, that it’s so Woo, and it’s not, you know, not real and not backed and all of the things. But you know, whenever I had the idea for this book, originally, I’ll never forget, I was sitting in a cafe with with Michael, my ex boss from com in London, and I said, I said, what you’ve done for meditation by making it accessible and less Woo. I want to do for manifestation, because I believe we all have a creator spirit within us that’s waiting and willing to be unleashed if we can shift from the scarcity to the abundance mindset. So I wanted the whole book to be around that and inspiring founders to to live in that, in that reality, right, that they can anchor in. You know, he then helped me, and we’ve in so many ways, you know, co authored this, this book, and because, you know, at the time when he was launching calm, this was now over 1213, years ago, meditation was still considered something that you don’t really talk about, necessarily, you know, to friends or you don’t think about what. You know, it’s not a It was sort of taboo, or Woo, or whatever you want to call it. And I believe that’s where we are with manifestation today. I was just at a conference last weekend with Andrew Huberman, and on the main stage he was talking about visualization the entire talk. And actually it was the same language I use for manifestation. It was just a different term, right? And we hear it across everything, in mainstream media now and especially in the future generations, right? Talking about they know there’s something bigger, it’s it’s something something spiritual, something otherworldly, the universe, right? It’s there and it’s waiting and it’s willing, and that’s what I really delve into, and is the crux of my book. So Harper Collins business, they’ve never launched a book like this because it was merging the nine. Some bolts of building multi million dollar successful businesses, billion dollar businesses, right with the spiritual aspect of really like engaging with with yourself, doing the inner work, but the universe and how that plays a part in your journey.

Kara Goldin 20:17
So what is it about founders that makes them uniquely wired to turn kind of intention into reality. Oh, I

Betsy Fore 20:25
love this question so much, because I believe that founders are the ultimate manifestors. We make something out of nothing right, like our our vision board is our pitch deck, and we believe it before it’s actually been fulfilled. That is manage manifesting, that is manifesting. So that is the idea that you know you’re you’ve created a reality beyond what’s currently in front of you, because you’re living as if it’s realized, and you’re envisioning that new reality of whatever that impact you’re hoping to create in the world so intently that it just becomes real. So really, founders have already been doing this for centuries, right? And we and who better to teach this inner work of how to build the thing and do it from nothing or do it, you know, from zero to one. And so I actually interview over 20 founders throughout the book, and over half our women, a third are Native American. Some have ipoed. Some are double unicorns. But the thing they all have in common is that thread of your purpose, right, that carries you and those values, because those are the things that when you lean into you can envision a life for yourself beyond your wildest dreams.

Kara Goldin 21:38
Yeah, definitely, you highlight leaders like Elisa Marshall of maman bakery, she was actually on our podcast a while ago and unlocking these breakthroughs using your deep inner why method. And can you talk about that story in particular and what results she saw?

Betsy Fore 21:59
Yes, so Elisa, she worked with her teams from a point of, you know, when she was envisioning this company from, from the jump, it was actually her, I believe, let me just get this right, Kara, because I haven’t, I haven’t read that part of the book in a long time. So hold on. We might have to back up a minute. She because I believe it was her. No, it was her. It was her husband’s grandmother who had these gorgeous plates that she was envisioning creating an ambience around these plates, a feeling that when you walked into a space, it would convey this sense of home, and especially in like, a fast paced Manhattan, where, at the time, anyway, mini cafes were in and out. You weren’t really getting that sense of, I’m going to sit down. It’s more of that European culture, right? I’m going to really enjoy this. I’m going to drink it in. And so she, she was a trailblazer when it came to to building those type of spaces, and by doing it through her purpose and her values. It discusses in the book that she was able to scale to over 30 locations whilst keeping that intent around the authenticity of the brand and even bringing it back to that very first story around her, you know, getting getting these gorgeous like blue and white printed plates from her mother in law and and she said most of them have cracked now, but yeah, she used them on the show floor. And it was like, don’t recommend that, but, but I think, you know, she, when she trains her teams, she always tells the stories of, you know, how it came to be. And I yeah, that is really driven by her deep and her why and those things that a lot of the founders in the book didn’t even really know what to call it, but it is, it’s their sense of purpose that has guided them.

Kara Goldin 23:49
I love it. So you talk about seven generations investment philosophy, and I’d love for you to describe this, and how does that world view inform the kinds of companies you ultimately invest in at velveteen ventures.

Betsy Fore 24:07
Yeah, so Kara brollier, my partner and I at velveteen ventures are the first Native American women to launch our own fund in the nation. We believe one of many to come. But our perspectives are very different, highly differentiated. And when we had built a group together, previously for Native women asset managers, there was only a dozen of us in First Nations in Native America. I’ll never forget, we were driving up the California coast after one of our retreats one year, and she was building for Yvonne Chouinard the Patagonia purpose trust, and then spun out the home planet fund, where all the revenue for Patagonia now flows back to the earth. But her entire background has been in climate and standing up seven climate funds previously was Al Gore’s right hand on his Climate Reality Project as well. And, you know, we were just I said to her, I’m starting to build this fund focused on seven generations things. Making what is so ingrained in us, culturally, honoring our ancestors, and then looking forward seven generations, within our actions and what we’re building. For me, it made complete sense, coming from the Children’s space, that it would be children’s focused solutions that I’d be investing in for Kara, the children need to have a planet to inherit, right? This is what we believe in the work that we do, that these are two things that are interwoven to create this beautiful tapestry. And I think our LPS really resonate with this as well. So when we decided on that road trip up the coast to join forces, it was like, wow, because, you know, to Yeah, I mean, to combine forces in this way to make an even greater impact together has been, yeah, one of my greatest joys. I think, then the founders that we get to back, they’re working in climate they’re working in pediatric health. We just did a consumer tech deal this last week on the children in the children’s space, and for us to be focused on on these issues and solving solutions with founders that have experienced the problems firsthand. Yeah, our LPs and it seems the market, are just thrilled to have this diverse perspective in market, getting to do this work.

Kara Goldin 26:16
There are so many founders who would love to lead with purpose and be able to have investors like you, who are, who get it, who are not only previous founders, but also who are who are really putting their money where their mouth is right, that they’re leading with purpose. They’re looking for people who are really trying to lead with the same kind of ethos. Overall. What advice would you give to founders who are out there looking for, for an investor, for a partnership beyond money and maybe, what are the signs like? Are there one or two questions that you should start asking as you’re thinking about trying to figure out who is the right one to raise from?

Betsy Fore 27:14
I love this question because I was just mentoring a founder this morning, and she asked something really similar. She’s very early on in her journey. And so much of, I think, early on, when you’re founding a company, is a lot of the energy that you’re putting out into the world or into the universe is, you know, it winds up flowing back to you, but you don’t see it initially. So it’s just about keeping, almost like keeping the momentum and doing the thing and and building but i The question that I would ask is, is what I’m doing big enough? Because when you want to, when you want to be backed by, you don’t have to be backed by a venture capitalist, right? I think there’s many successful companies that absolutely do not need, to be. But if you’re looking to go down the VC route, or to have a mentor who’s a venture capitalist, then to be thinking as big as you possibly could about your idea. How big could this be? I think a lot of the things that I had noticed earlier on in my career was not being able to dream big enough, right? So kind of looking at, how can I look to people who have done the thing, and maybe they’re in an adjacent category or vertical, right? But that’s what’s so cool about industrial design. And design thinking is like you you merge two things that don’t seem like they go together, and it makes it makes something you know, beautiful. I think that looking at every component of what makes you you really searching within yourself. You never even realize along the journey every person, everything that you built or touched, actually does come into play later in life. I think this is a case in point that we’re chatting today, right, having met so many years ago, and me following your journey from afar and all the success it’s, yeah, I feel that that is life, and when you’re starting out your journey. For me, finding those mentors that actually became my board of life advisors down the line was absolutely instrumental to the journey. So no matter what job I was doing, I had someone in house who, you know, I had pinpointed the things they had done throughout their career. I wanted to emulate. I wanted to, you know, learn from them. Michael being one of them, you know, when I was building with him at mushy monsters. And you know, we were together last week at my book launch in London, like he’s still he was telling my seven year old son how we built Mind Candy together, right? And I you can’t imagine those things as you’re going through the journey, but just staying the course and knowing that, okay, there’s these people in my in my circles, that. My back that also believe it can make all the difference. So I always highly suggest getting the board of advisors out the gate for any company or founding, but even for your life as well, to create your own personal board of advisors. Definitely.

Kara Goldin 30:14
So last question for anyone listening who is feeling disconnected, stuck or really unsure of their purpose, right? Maybe they’ve launched a company and they found themselves sort of gone astray. Maybe it’s just not exactly what they started out wanting to build. What is the first step you hope they take after hearing this conversation outside of getting a hold of your incredible book, Built on Purpose, because it is so so good. But what would you say to somebody who finds himself in that situation?

Betsy Fore 30:56
I have been there, and I wish at the time I would have had a tool called the Lightning Process. It was invented by Dr Phil Parker in London. It’s something you can look up and look into. He’s written books on it as well. It changed my life. It’s essentially showing yourself compassion, the compassion that you so freely give to others. But it’s about talking to yourself as Creator would talk to you or universe, whatever it is that’s bigger than you, right, that you, that you believe in or feel that that’s that energy is out there talking to yourself in those words. You know, the biggest, the biggest switch that you can flip in life is, instead of focusing on what you don’t want or what’s not working, focus on what you do want. And it sounds simple, but when you do that, and you talk to yourself in the same loving, compassionate way that you would a child or even or even a friend or a teammate, your life will change, and you will. I always tell my kids as well and I tried to hold this always for myself, is that everything will look different in 48 hours. So now what you’re going through right now, just keep on, keeping on. Keep the light inside of you by showing yourself that love and compassion even when you’re not feeling it, even when you’re like, how would I even get there? It’s because it’s not coming from you. It’s something greater than you that also believes right and holding that truth within you. I think it will carry you through those times to get to where you’re you’re going

Kara Goldin 32:34
definitely so Betsy, this has been such, first of all, so great to reconnect, and it’s been such an inspiring conversation. Your journey from surviving an incredible accident to founding and CO founding companies, lifting up founders and just overall, just helping entrepreneurs, by having by really resetting and helping focus them on what’s really important, I think, is just so, so impactful. And the Built on Purpose book, I call it the franchise. I hope that you get more into everything that you’re doing along the way, because it’s really, really good stuff, packed with stories and science, that when people read it, they can really relate and maybe transfer that into their own life. Because I think it’s, it’s the tools are really there to to be helpful to people. So don’t forget to purchase the book, subscribe to this podcast, share it with that friend that you think needs a little nudge along the way. And thank you again, Betsy for for joining us here today. Betsy, author of Built on Purpose and until

Betsy Fore 33:55
next time, thanks so much. Thanks again

Kara Goldin 33:59
for listening to the Kara Goldin show, if you would please give us a review and feel free to share this podcast with others who would benefit. And of course, feel free to subscribe so you don’t miss a single episode of our podcast. Just a reminder that I can be found on all platforms. At Kara Goldin, I would love to hear from you too, so feel free to DM me, and if you want to hear more about my journey, I hope you will have a listen or pick up a copy of my Wall Street Journal, best selling book, undaunted, where I share more about my journey, including founding and building. Hint we are here every Monday, Wednesday and Friday. Thanks for listening, and goodbye for now.

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Interview Replay: Kara on Marketing For The Now