Jess Sepel: Founder of JSHealth

Episode 599

On this episode of The Kara Goldin Show, Jessica Sepel, Clinical Nutritionist and Founder of JSHealth, shares her inspiring journey of building a global wellness brand. From her beginnings as a nutritionist advocating for a balanced and mindful approach to health, Jess transformed JSHealth into a leading force in the health and wellness space. She opens up about how her personal challenges with food and health inspired the brand’s mission, why letting go of ‘diets’ is essential, and how her supplements aim to help people nourish their bodies in a balanced way.
Jessica also dives into the challenges of scaling a family-run business, the importance of clinical research in product formulation, and the expansion of JSHealth into international markets like the U.S. and U.K. She offers a behind-the-scenes look at the bold moves that took her brand to the next level and how she stays grounded while running a fast-growing company. If you’re interested in entrepreneurship, health, and the future of wellness, this episode is packed with insights you won’t want to miss!
Tune in for valuable lessons on building a sustainable, innovative, and globally successful brand from one of the most prominent voices in wellness. Now on The Kara Goldin Show.

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Transcript

Kara Goldin 0:00
I am unwilling to give up that I will start over from scratch as many times as it takes to get where I want to be. I want to be you. Just want to make sure you will get knocked down. But just make sure you don’t get knocked out, knocked out. So your only choice should be go focus on what you can control. Control. Hi everyone, and welcome to the Kara Goldin show. Join me each week for inspiring conversations with some of the world’s greatest leaders. We’ll talk with founders, entrepreneurs, CEOs and really, some of the most interesting people of our time. Can’t wait to get started. Let’s go. Let’s go. Hi everyone, and welcome to the Kara Goldin show. Super, super excited to have our next guest. Here we have Jess Sepel, who is a clinical nutritionist and founder of JS Health Vitamins and incredible, incredible company product. She’s a beloved Health and Wellness Advocate, and has built a global brand that helps people live their healthiest lives. Originally from Australia, one of my favorite countries, from Sydney, and started the business there. It’s grown significantly, and through justice, passion for balanced living, it’s she’s now living in LA and is an international sensation from encouraging people to heal their relationship with food to creating clinically backed supplements, she’s made an incredible impact, and I’m so excited to have her here to talk a little bit more about the company, the products, and her journey overall with JS Health Vitamins. So welcome Jess, thank

Jess Sepel 1:41
you. Thank you so much for having me. Gosh, what a long sorry about that long intro. No, I

Kara Goldin 1:46
of course have to outlive it a little bit because I’m so impressed with everything that you’ve done. But So talk to me about the inspiration behind starting JS Health Vitamins, a little bit about what you were doing and how this all came to be a

Jess Sepel 2:00
little bit of an accident. Honestly, I’m just a very passionate nutritionist. From the age of 14, I knew I wanted to be a nutritionist, it was sort of clear as day. I’m very lucky. I have a very inspiring, healthy mom and grandmother who was always practicing yoga and drinking her green juice and her lemon water and papaya and yogurt for breakfast. That’s sort of how I was brought up. And so when it came time, you know, when I start, when I finished school, I knew I always wanted to go and study nutrition. My My biggest dream in life is was and is actually just to be a really good nutritionist. So yeah, from the age of 14, I knew that, but unfortunately, I actually really struggled with my own relationship with food and my body. As a teenager, I sort of lost that sense of balance that I was taught as a, you know, how to have as a child, I was very lucky to be brought up in a healthy household, but I went through puberty, and my body started changing. I gained a little bit of weight, because, as you do, no one tells you that that’s normal during puberty, and I honestly panicked and discovered dieting as a way to change my body shape. I was just on a mission, honestly, just to be thin and skinny. I thought that that would allow me to be more loved and appreciated and accepted the number on the scale, just honestly started determining my self worth. And that went on for 10 years. So I really was a fad Dieter for a decade and more. And then after school, I continued the I continued the desire to want to study health and nutrition, and I did a Bachelor of Health for three years, and then two years of nutritional medicine. And during those years of study, I slowly started transitioning out of being this fad Dieter to re finding that balanced, whole food eater that I knew growing up. But it was a torturous decade of self loathing, really negative body image. And the problem with bad dieting is you become afraid of all the food groups, and you also develop a really unhealthy relationship with yourself and your body. So I had to spend the next decade undoing all of that. But during this time, you know, studying health, studying a Bachelor of Health in two years of nutritional medicine, I started blogging about my sort of mission to help other women let go of FAD dieting and help them understand there’s a better way to live a healthy life and feel your best. And also, during this time, I was in private practice, and then, you know, during those years, I got my first book deal with pad McMillan, they have called the healthy life, where I was sharing really easy tools and techniques to live the healthy life and healthy recipes and ways to have a better relationship with food in your body, which led to a second book and the third book. So for about seven or eight years, I was really just a health author and had founded the Jay’s health community, which I’m so lucky to still have to this day where just a group of women, we’re all on the same mission just to live a healthy life with balance and be kind to ourselves. And again, I was in private practice during these years too, where some of the best years of my career, because I got to see what women were really going through with their health. And about six years ago. JSL vitamins, which is another whole story, because it was going to be product. It was always going to be vitamins. My obsession for nutrients and minerals is obviously clear through food as a nutritionist, but through, through supplementation, you know, my respect for nutrients and minerals is just sort of expanded, has expanded into the supplement form. And I got to I got to see the way good supplements would change my customers health when they were done right when they were the right doses, the right forms of ingredients, the research behind the ingredients, where those ingredients were coming from. But I felt that I felt excited to do vitamins a little bit better.

Kara Goldin 5:39
So your philosophy focuses on balance and moderation and healthy relationship with food. And when you started to think about what was missing in people’s diets, what? And obviously that sort of led to you starting the JS Health Vitamins, what was the kind of the key ingredients, like, what did you start with? And why did you start there? What do you think is the, the number one thing that people need to be adding to their diet? And I think, you know, it’s sort of a trick question, because I’m sure there’s different things for different people, but what was the thing that you just really seemed was a like, it’s right in front of there, and people would feel so much better if they did this.

Jess Sepel 6:29
So, I mean, that is a bit of a trick question, because it I think what’s so important is for people to understand how biochemically different we all are. As a nutritionist, I’ve never you know, sort of given this one person I’ve never given the same protocol for you know, each person really requires, has different needs according to their biochemical profile. And there is just a known fact that eating more nutritious foods ensuring you have the right macronutrients on your plate, like protein, good fats, fiber, those are those macronutrients exist for a reason, because they help your body to thrive and survive. And so adding, teaching people how to add those macronutrients to their plate at every meal is super important. And when it comes to supplements, it really, really is so individual. And I say that supplements really are just a therapeutic dose of the nutrients and minerals that we love through food. And I’m actually not the nutritionist who believes we should be just taking everything and anything. There are a couple of supplements that people just seem to feel better when they take them, and that is magnesium, fish oil, probiotic and sometimes turmeric, depending on their inflammatory response. Those are sort of my I call them the jet the Jess is core four people just feel well when they take them, but when it comes to then more specific needs, you know, you take what do you do? It in America, we call it Panadol. When you have a headache, I prescribe vitamins as a therapeutic dose of nutrients and minerals that can really solve someone’s pain points or symptoms. So the thing is, you can be doing all the right things, but still struggling with bloating. You can be doing all the right things, but your hair is falling out. You can be eating well, practicing yoga, drinking your green juice, eating whole food diet, and still struggling with sleep and stress. That is where really good vitamins come into the picture, and can really be an additional aid and support beyond a healthy diet or lifestyle. So I see vitamins, truly as medicines. I often say, JSL, vitamins are just a medicinal form of nutrients and minerals that can really support you with specific pain points. Are

Kara Goldin 8:33
you still practicing as a nutritionist today?

Jess Sepel 8:36
It’s so funny, because I’m, as I’m sure you can imagine, with what you’ve built. It’s building this company is beyond time consuming. Yeah, I don’t have the time. I had to make the decision to let go of private practice, but I do do consults for press and a couple of celebrities. And truly, it’s the it’s where I see myself most joyful. It’s so interesting, because it’s definitely my calling, it’s definitely my passion, so much so that my, my intention and goal is to go back into private practice next year. It’s the company, you know, we’ve got 60 staff members now, and I’m hoping that it’s in a place where I can sort of go back to what I love the most, which is being in private practice during the week at like, my team sort of, no, it’s like Jess is complete. Jess lights up my Yeah, it’s definitely what brings me the most joy is helping women, specifically women, I’d say, through navigating them through their health journeys and and creating a health plan that can make a difference to their lives.

Kara Goldin 9:36
So what were some of the biggest challenges you faced when you decided to start the vitamin side of the business, because you wrote books which is amazing and hard and that it’s like a whole different new learnings, but then you’re actually starting a physical goods company and and one that depending on where. You are in the world might be more regulated than other places, right? And and obviously you care a lot about your consumer. You have a brand already that you were being known for, so you want it to be quality, all of those things. But what was kind of the hardest thing to really get or get right? Yeah,

Jess Sepel 10:25
I think getting it off the ground, it’s actually not easy to find the right manufacturers all the time, and it was a struggle. I mean, we lost, I think we threw away $10,000 once to someone who claimed to be able to create vitamins, and they just couldn’t. But it probably was a little bit of a scam. So getting the, I mean, we even pivoted. I started creating healthy cereals. I came up with a healthy Coco Pops and granola for children. Again, just a very passionate nutritionist wanting to find better options for people, and because, because it was so hard to get our first vitamin out there, and that’s what you said, is so true. I think when you’re it’s very different being a founder of a company, when you’re a practitioner, when you’re a nutritionist. I’m not really just a businesswoman wanting to create vitamins be a big business and have good profit and margins. I actually really care that the products move the needle for my customers. I really care that the products are going to be of a quality that I myself would be proud of, and I myself would want to take, and I would be happy to, therefore prescribe. And that’s not an easy thing to do. So the vitamin history is very tough. I think people probably don’t realize what a tough industry it is to be. And I mean, I wouldn’t have entered it if I knew just how tough it was. I’m glad, I’m glad no one told me, or they did tell me, but I’m glad no one told me to the extent that it is. I mean, it’s an ingestible medicine. You’re asking people to ingest something. There’s a big responsibility with that. Plus, I’m a practitioner, I’m a nutritionist. I’m not, as I said, just a businesswoman who cares about this business working. I care about the products being of the highest possible quality, and they better if you’re going to invest in JSL vitamins and our magnesium or our sleep formulation or anxiety formulation, it better work. That’s what allows me to sleep at night. So but getting a product to move the needle is not easy, because it’s bad. It’s about looking for the right dose of ingredients, the right forms. Iron comes in different forms. Magnesium comes in different forms. Not all fish oils are created equal. Is your fish oil heavy metal tested? Is it sustainably sourced? What fish is it coming from? We coat ours in vanilla because my time in private practice, people would avoid taking fish oil because they would have reflux or fishy burps. Does your probiotic have the right strains that are really research backed magnesium, using magnesium oxide or orotate or using magnesium glycinate, citrate, chelate, more bioavailable forms that often people feel the difference with those forms. So it’s like creating a good vitamin. Creating a vitamin maybe it’s not so high. Creating a good vitamin formulation is tough, because you have to go the extra mile. It’s sort of a willingness to never compromise on anything, I’d say, and so that’s what’s difficult. It’s I will go to my manufacturer saying I would like to create a triple strength fish oil. It’s not just as easy as that, it’s really looking into the raw material specs. It’s looking into the heavy metals. It’s looking into the source where the fish are coming from. It’s just going the extra mile, wherever you can, and that’s probably because of my care for my customers, and just in general, we’re very, very regulated. Even in the US, we’re very regulated. We’re regular, as I say, we’re an ingestible medicine. So Australia is probably the most strict, which I’m actually grateful for, because it allows our products to be a very, very high caliber. The way the raw materials are tested for purity and efficacy is pretty amazing.

Kara Goldin 13:54
The vitamin industry as a whole, at least in the US, probably has I’ve heard some of the least regulations as compared to, you know, other countries. And I think that that must be maybe shocking to somebody who has come from another place where, you know, it’s, maybe it’s easier, but it’s also just, it’s frustrating because you’re you’re confused, you’re, I mean, I’ve always said this, even about the beverage industry, which we don’t make any health claims, but it’s, it’s crazy, like, yeah, that that exists, and it’s frustrating, because it’s almost like you have to re educate and reteach the consumer.

Jess Sepel 14:35
That’s unfortunate. What also gives vitamins sometimes a bad reputation, because I understand when they’re not done right, when they don’t have the right raw materials and they’re not pure and don’t contain the right forms of ingredients, they’re not tested, you know, they’re not tested correctly. It can give the vitamin industry a bad reputation. I understand that, and so that’s what’s frustrating, is because when vitamins are done right, the results and the. Research is undeniable. I actually often say I appreciate and respect the skeptics so so much, because I understand why they would be skeptical. Yeah, it’s been a big shock to see how different the manufacturing is here, I have to be honest, compared to Australia, we’ve been able to find probably the best manufacturer possible because of our growth. We having to look into manufacturers here, but I guess we are a bit spoiled in Australia, the way. As I was telling you, the raw materials are tested, the regulatory the regulations just within the manufacturing facilities are so strict that there’s sort of no shortcuts that can be made, I would say. So here I’m having to be a bit more vigilant. A bit more I’m having. What’s the word I have to watch? Watch the every step,

Kara Goldin 15:49
definitely. So how has your company changed since you launched those first vitamins in terms of like skews and and you and I talked ahead of time about some of the new and exciting products that you have out there that you’re super, super psyched about, including some newer ones that I think are considered pretty hot right now, magnesium, but I’d love to kind of hear how your company has changed and evolved since the beginning.

Jess Sepel 16:20
I guess my intention was never to be a big vitamin company. I really just wanted to create solution focused products for my for my patients or my clients, specific health needs. So it started with our hair growth formulation, our bloating, our skin indigestion, which is working on the digestive system and the skin at the same time. Because when people used to come and see me in private practice and were and had skin breakouts, my first question always was, how’s your gut health? Because we know that the skin and gut microbiome are so so linked, just sort of, I really wanted just to create products for my clients pain points. I knew what those pain points were, because I spent many, many years in private practice like this, you know, across from women, and they would tell me what they were struggling with, sleep, stress, skin breakouts, bloating, inability to grow their hair. And so I just wanted to create a line. It was going to be maybe even just six products in limited pharmacy to be a solution to my client’s pain point. So it started just with those products that I was saying. And then over time, as the company organically grew, just kept listening to those needs, and that’s just still, yeah, and I guess as the company kept growing, the same thing happened. I just had a bigger audience to ask, what are you struggling with? I mean, our libido product. I was never really going to create a product for libido, but during covid Actually, we’re so lucky to have a very engaged community. And they would continuously say to me, I’m struggling with my libido. And so we, we went into the research, looked for the ingredients and herbs that have been proven to support a healthy libido, and then came up with the JS Health hair and libido product and libido plus, so really, really listening to their needs, our anxiety and stress formulation, which here in the US, is called calm and distress, a result of so many people like myself struggling with anxiety and increased stress. I mean, if I think of every single one of our formulations is truly because of us listening to our customers needs. We really take their feedback seriously. We collect their feedback. I mean, we have a weekly customer support feedback meeting where we collect our customers messages and see what they’re struggling with, and then look into the research and create a really good product that can be a solution to those to those needs. And then so we’ve just expanded according to our customers needs, I guess, also very lucky to always be looking into the research and seeing what products are you know, have proven to work for specific pain points, our hormone and PMS formulation I’m looking at now, our menopause formulation, we we have had incredible results with formulations like that, and that was truly because of our customers saying and saying they were struggling with those issues, hormones, menopause symptoms and, yeah, every, every SKU is truly a result of our customers asking for for that product and looking for a natural solution. Vitamins are a natural solution. Sometimes, you know, the Western I’m I love the Western medical medicine route for some things, and I have respected I when I was studying nutrition, I used to my prac was with the doctor. So I have a lot of respect for the Western medicine world, but sometimes people are seeking a more natural solution, or some, you know, Medic, the medical route has not always worked for them. So looking for a natural solution for those common concerns is sometimes a customer’s first preference. And also finding, I think, you know, our hair growth formulation. I mean, there are a million hair growth formulations out there. Why did I create my own? Because sometimes I’ve also, I think, when you’re in private practice for so many years, you see what ingredients work and which ones don’t. And unfortunately, biotin, silica, collagen, they never really moved the needle for my customers, hair growth. And so we found, and I discovered this kelp quite. Yeah, naturally and by accident. And we looked into the research and saw that kelp that is rich in iodine has been proven to actually help restore hair growth and strength. And I’m like, why has no one else used this kelp before? It’s one of the most nutrient mineral, rich substances, natural substances in the world. And so you’ll see, if you have a look at the results with our hair growth formulation, just one capsule a day. It’s the results are phenomenal. So sometimes looking outside of the box, it’s not following trends and not just creating a formulation that everyone else has created. You have to look outside the box, look and look at the research, and try and find ingredients that will truly, truly make a difference.

Kara Goldin 20:35
I heard this from a number of people that covid You know, not only changed people and changed the way we work and communicate, but also kind of changed the balance inside, like if people have had multiple bouts of covid, or maybe some people believe the vaccine, or whatever it is, but how has that changed your practice overall, When you’re or, I should say, since you’re not officially practicing right now, maybe how you’re formulated and how you’re what are the needs, I guess I’ll tell

Jess Sepel 21:09
you, I can kind of tell you quite instantaneously that it’s definitely increased fatigue, exhaustion, stress and the need for nervous system support, probably why magnesium is trending. I’m not someone, I’m not a nutritionist who sort of is interested in trends. I’ve come kind of an old school, traditional type of nutritionist, actually. But the nervous system is trending for good reasons. People are really needing extra stress and sleep support and are feeling more fatigued. I’ve never had this many messages of women talking women, specifically, that’s also my community, speaking to how exhausted they’re feeling. And that probably is also because of the stress of the last few years, because our adrenal glands that pump out cortisone adrenaline, are very tired, and then that just has a role and effect into our sleep and into our energy, into our motivation, anxiety, mental health and well being. It’s all interconnected. We know that if you’re a nutritionist, you understand that you need to look at a person as a whole, and so that those are definitely the nervous system is really my main focus at the moment, really trying to support people through product but also through lifestyle advice to support their nervous system so they can better manage their stress and anxiety. They can, you know, you can’t just say to someone these days, please go to sleep for seven to eight hours. How do we prepare the mind and body to rest, to fall asleep and stay asleep and wake up energized? It’s actually a used it kind of just used to be easier than it is today, we’re all scrolling on our phones, way too much. I mean, the research will back us up soon enough that that phone, the scrolling on our phones, the endless scrolling, is 100% affecting our neurotransmitters, our ability to fall asleep and stay asleep, truly interacting the sleep wake cycle, as I said, it all just has a role in effect. Then we wake up getting tired, and our mental health suffers, and then you make, unfortunately, maybe more unhealthy choices. And it’s just sort of we have to have more boundaries to protect ourselves in the world we’re living in, and we have to find lots of ways to support our nervous system. So I’m a huge fan of supplements. Of course, when it comes to supporting the nervous system, we have an incredible formulation called calm and de stress, just a beautiful synergy of nutrients, minerals and herbs that can really support the stress response and calm down the nervous system. Magnesium, I mean, we know it’s the magic mineral when it comes to calming down the nervous system. And I was saying before magnesium also binds to GABA in amino acid, which really can support calming down the mind and body, which therefore can support better and deeper sleep. So magnesium, nutrients, minerals and herbs in a formulation can those are two great ways to support your nervous system. But then, of course, there’s lifestyle techniques that I always talk to coffee. You know, I love caffeine. I’ll never give up my coffee. But really trying to regulate it, my rule is one to two cups of coffee a day before 11 or 12 before midday, because we know caffeine can stay in the bloodstream for up to eight hours, which really affects the sleep wake cycle. Having coffee in the afternoon seems to get people waking up in the middle of the night. So little things you can do, little things that can really, really support the nervous system. As I said, you can’t just expect people to go to sleep for seven to eight hours. How do we how do I support my customers to have a really amazing wind down nighttime routine and ritual that prepares the mind and body for slaves. So one of our rules, well, my rules is that I switch my phone off by 8:30pm every single night, and I put it in the other room. Now that that time might not work for you, but I encourage people to set a time set, set a time boundary in their minds can be 9pm 930 and know in your mind, every single night, that’s my switch off time. You have to have a switch off time. And it’s unbelievable just what that does, a social media, email, phone. Switch off boundary, how that supports people’s melatonin production, and, you know, encouraging them to have protein at dinner. Did we know amino acids help to make melatonin tryptophan and amino acids found in protein helps to make our melatonin hormone. So just giving people the information and education on how to support their bodies, I think, is, yeah, a passion of mine, but the nervous system, stress, sleep, energy, those are the main concerns I’m hearing, hearing about

Kara Goldin 25:29
you’re helping so many people, and I’m sure the feedback that you’ve gotten from people, that’s what’s also when you’re in practice, I’m sure you get to hear from so many people, which must be really nice. But if you had to start over tomorrow, knowing everything that you know, what would you do different? Oh,

Jess Sepel 25:47
I think not much. You wouldn’t do much different. You know, I’m someone who’s just been have I’ve had to learn on the job I never really had. Are you talking about from a business perspective? Yeah, yeah. I think you just have to go with it. I think if you keep, I was saying this morning, if you keep your values and your mission and your purpose, you have just keep it really close to your heart at all times, because they’re really hard days, and no one prepares you for the journey of business and how truly challenging it is. So I think it’s keeping your why with you at all times, and that’s what gets me to my desk every day. Honestly, for me, it’s my customers creating really good formulations that represent, you know, integrity in every which way. And so that’s my why, and I have to hold that with me, keep that close with Sorry, what? Let me say that again. I have to keep it, keep it close to my heart throughout this journey, especially on the harder days, because that’s what keeps me coming back to my desk. I’d say, Hold on to your why, and understand that this journey is not meant to be pretty and seamless. And it’s people, I think, from the outskirts, think that it’s very glamorous creating your own business, but it’s truly not. You know, it’s really hard, hard work, and it shakes your inner core at all times and so but it does also reveal how strong and capable a person can be. Yeah,

Kara Goldin 27:09
no, absolutely. I was doing an interview this morning where I was getting interviewed and and I was asked a question about, you know, what would I do differently? And I agree with you, I wouldn’t do anything differently. I think that the scariest thing is when, maybe when you’re a second time entrepreneur, is that you can actually understand maybe and and create your walls, like your fears of like, I could run into this or whatever, when you’re a first time entrepreneur, you’re just

Jess Sepel 27:44
to know, I was gonna say, maybe I wish that more females spoke to what business truly looks like, more female entrepreneurs like, it’s meant to be hard. They’re going to be days that you’re going to question, is this worth it? Like, I kind of wish there were more female founders talking to the reality of what business looks like, but in some ways, it’s better that I never knew how hard it would be, because I don’t know if any of us would do it exactly what you said the second time around would probably be tougher, because you know what you’re going to be up against, and the bigger and the more successful business gets, the harder it gets. I never realized that. I thought the more team members you have, the more investment you have, the more growth. I thought, oh, things would just get easier, right? Actually, no, it gets harder. As as the company grows and succeeds, the stakes get higher. I always say the mountain just gets steeper, and I think you just have to be really, really resilient through it. It’s just this willingness to not give up when the time when it gets hard and tough out there. But I, as I was saying, I feel, I feel like business has sort of shown me what I what I’m capable of. Honestly, it’s like, I think business reveals so much about who you are as a person, separate to business, which I think is quite an interesting and spiritual, actually, spiritual experience. I often think it’s quite a, it’s quite a spiritual experience to see how strong, how strong you can be through business,

Kara Goldin 29:06
definitely, how many times you can get knocked down and get back up again.

Jess Sepel 29:12
It makes me stronger in my personal life too. I would say, yeah,

Kara Goldin 29:16
definitely so well, and you’ve, you’ve absolutely shown that. So when you think about success, when, when you know you’re successful? So it’s a, it’s a question I ask entrepreneurs frequently that I think is a, you know, it’s one that that we keep going, we keep getting knocked down, we keep getting back up. But when do you know you’re successful? I think

Jess Sepel 29:43
what for me is important is impactful at being impactful. I think you know, unfortunately, those business hitting the business, KPIs and milestones, that gets old very quickly. I think it’s very important for me to be. Company that stands the test of time and that is truly impactful. That is not just about revenue and selling products and selling getting the SKUs, you know, out of the warehouse into someone’s hands. I think it’s really important that people feel the impact of Jay’s health vitamins, and they feel the purpose and the care behind it. So being an impactful company is probably what is my definition of success at this point in my life. I mean success also is just about having, I guess, for me, freedom to be able to do what I love very I feel like this is a privilege, to be able to be, you know, practicing my passion for health every single day. Yeah, I think it’s being an impactful company. Is probably what my definition of success is at this point and

Kara Goldin 30:50
and you clearly are so impactful. One other quick question,

Jess Sepel 30:55
what allows me to sleep at night? Yes, yeah, knowing that our products and our philosophy and our brand is really speaking to the customer.

Kara Goldin 31:06
Yeah, so what’s next on the horizon for JSL vitamins?

Jess Sepel 31:10
Honestly, I’m loving just the journey as it is. We’ve we grew faster and bigger than we ever thought possible. So you know, at this point in time, it’s just about being impactful and ensuring that our products are understood by the customer, educating our customers on how ingredients are different, how not all magnesiums are created equal, not all fish oils are created equal. As I was saying, not all greens powders are created equal, really educating the customer. And of course, we have lots of incredible NPD product development in the works by purely listening to our customers needs. I just hope to continue the journey as is truly I’m I’m loving my work at the moment, but for me personally, hoping to go back into private practice as nutritionist.

Kara Goldin 31:52
I love it. So Jess sepple, founder of JS Health Vitamins, thank you so much. We’ll have all the info in the show notes, but really appreciate this, and everyone needs to try JS Health Vitamins or purchase more, we’ll have all the website info and everything, but thank you. Jess, it was so nice chatting with you.

Jess Sepel 32:11
No, it’s such an honor to be with you today, and congrats to you too for all of your success. Very inspiring. Thank

Kara Goldin 32:17
you. Thank you so much. Thanks again for listening to the Kara Goldin show. If you would please give us a review and feel free to share this podcast with others who would benefit. And of course, feel free to subscribe so you don’t miss a single episode of our podcast. Just a reminder that I can be found on all platforms at Kara Goldin, I would love to hear from you too. So feel free to DM me, and if you want to hear more about my journey, I hope you will have a listen or pick up a copy of my Wall Street Journal, best selling book, undaunted, where I share more about my journey, including founding and building. Hint, we are here every Monday, Wednesday and Friday. Thanks for listening, and goodbye for now you.

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