Tisha Thompson: Founder & CEO of LYS Beauty

Episode 801

On today’s episode, we welcome Tisha Thompson, Founder & CEO of LYS Beauty — the trailblazing clean cosmetics brand proving that high-performance, inclusive, and accessible beauty can coexist. As the first Black-owned clean makeup brand to launch at Sephora, Tisha has quickly built one of the fastest-growing brands in the category, earning major industry awards, viral product moments, and a loyal global following in just five years.
Tisha’s journey to founding LYS Beauty was shaped by more than two decades in the beauty industry as a makeup artist, executive, and product developer. From pioneering expansive shade ranges earlier in her career to boldly launching her own brand in the middle of the pandemic, she set out to challenge long-held industry myths — especially the idea that clean beauty couldn’t deliver both performance and inclusivity at an affordable price. Despite the well-documented funding gap facing Black female founders, Tisha recently secured an 8-figure Series A investment, marking a pivotal moment not only for her company, but for representation across the beauty landscape.
In this episode, Tisha shares what she’s learned during her first five years building LYS, the story behind “drunk texting” Sephora with her idea, and how viral success can translate into long-term business growth. We talk about resilience through personal loss, leading with purpose, scaling without compromising values, and why accessibility remains core to the brand’s mission. A powerful conversation for founders, leaders, and anyone looking to disrupt an industry while staying deeply connected to their why.

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Transcript

Kara Goldin 0:00
I am unwilling to give up that I will start over from scratch as many times as it takes to get where I want to be. I want to be you. Just want to make sure you will get knocked down. But just make sure you don’t get knocked out, knocked out. So your only choice should be go focus on what you can control. Control. Control. Hi everyone, and welcome to the Kara Goldin show. Join me each week for inspiring conversations with some of the world’s greatest leaders. We’ll talk with founders, entrepreneurs, CEOs and really, some of the most interesting people of our time. Can’t wait to get started. Let’s go. Let’s go. It’s honestly staggering that even in 2026 so many small business owners are still making Post Office runs or stuck paying for expensive postage meter leases. It’s 2026 not 1926 that’s why I use stamps.com with stamps.com, you can mail and ship anytime you want, right from your computer or phone. 24/7, no long lines, no running out of supplies. Just print postage on demand and get access to discounts of up to 90% off carrier rates from USPS, UPS and FedEx, you can schedule carrier pickups right from your door and get carrier compliant labels every time, no errors, no rejected mail, no wasted trips. It’s perfect for business. Send certified mail track documents to confirm delivery and see exactly what you’ve sent and spent for nearly 30 years, millions of customers have relied on stamps.com to make mailing and shipping faster and simpler. I used to block out time every week just for Post Office runs. Now I handle everything from my desk in a fraction of the time. Stamps.com has genuinely changed how I run my business, and I’m not exaggerating when I say it saved me hours every single week. Right now, you can try stamps.com risk free for 60 days. Go to stamps.com and use code Kara to get 60 days. Risk free. 60 days gives you plenty of time to see exactly how much time and money you’re saving on every shipment that’s stamps.com code Kara, that stamps.com code Kara, Hi everyone. Welcome back to the Kara Goldin show today. I’m so excited to be joined by Tisha Thompson, who is the founder and CEO of LYS Beauty, one of the fastest growing clean beauty brands seen at Sephora, and really a true disruptor in the space. I absolutely love the products, and had noticed the packaging even before teachers team had reached out. So I was so, so excited. What I didn’t know was what Lys stood for, which is love yourself, which is so awesome, especially in today’s day and age, everyone needs a little bit of that. So in 2021 right in the middle of the pandemic, with a bold mission to prove that clean beauty can be high performance, inclusive and accessible to all, Tisha decided to launch the first black owned clean makeup brand to debut at Sephora. And that is no small feat, especially when you think about the timing and what was going on during that time. So going viral on Tiktok with products that I’ll let Tisha speak to, but more than two decades of experience. Tisha had been a makeup artist, an executive product developer, you name it. And then she decided LYS is that it is the time to go forward with this five years nearly, or I guess by the time this episode airs, we’ll have just crossed over the five year mark, which is so exciting. I want to hear all about the journey. But also, I heard there’s a story about drunk texting somewhere along the way. I’m dying to hear all about that, if you don’t mind. So Tisha, welcome to the Kara Goldin show. So excited to meet you.

Tisha Thompson 4:41
Nice to meet you, and thank you so much for having me. I’m so excited to be here,

Kara Goldin 4:46
absolutely so for listeners just discovering and hearing about LYS Beauty, how do you describe the brand?

Tisha Thompson 4:56
I describe the brand as a place that has created. Created products for anyone who’s looking for community that celebrates you being authentically you. I think, after spending nearly two decades in the beauty space, both as a makeup artist and a beauty executive, I saw how Beauty and the category itself could make people feel inferior, feel like they couldn’t belong, maybe not necessarily, feel like it was okay to be themselves, but really using makeup, and I’ve seen it, people have asked me firsthand as a makeup artist, to make them look like someone else, versus embracing makeup to love themselves and to be their most, you know, authentic self, and to use it as a form of self expression or therapy. And so love yourself means just that. And so we really prioritize clean, high performance, makeup. All of our products do more than one thing. I, you know, am a mother, you know, a CEO, you know. And for me, like I wanted to create a brand that works as hard as we all do, and so everything does more than one thing. They’re all hybrid products, so they’re both makeup and skincare, all in one, and they’re easy to use, right? Like so many of us, want the look that a makeup artist could give us, but we don’t have the ability to have a makeup artist at home with us every day. So how do we achieve that? You know, there’s a lot of people who say, I don’t know how to do my makeup. And so how do we simplify? How do we create products that are so easy to do at home, but give you the same results that you would get with the makeup artist? So we kind of cut out some of the steps, and we do things that are multitasking and routine based to really get you that, you know that look at home in the comfort of your own home. So l y s really is designed to work for, you know, everyone looking for something that, or someone who wants to be seen and represented. So I’m really excited to have the brand. It’s been an exciting movement. As people say, we’re not just a makeup brand. We are a movement, and we’re definitely being a little bit disruptive out here to trying to change that narrative that you know we have to unlearn with the old standards of beauty.

Kara Goldin 7:11
Yeah, definitely. I everyone who has started a company, maybe they have this idea, but then you have, you have to name the company, right? And some people use naming agencies. Other people dream up the the brand. How did the name LYS come to you?

Tisha Thompson 7:34
For me, I think it was really kind of a personal love letter to myself, a self reflection. I grew up as a military child. Both my mom and dad served in the Army, and I moved all around since I was born, every three or four years to a new city and having to make new friends and go to a new school. And I think that naturally came with this chameleon effect that I had growing up as a child and constantly, you know, trying to fit into different scenarios and never fully understanding and learning who I was. And so it was something that it wasn’t until I was well into my 20s, before I really started to embrace this ideation of, you know, what is it like to embrace and love who you are, whether it be my natural hair or, you know, being accepting of, you know, me being a plus size woman, like all of these things that I had to really learn because, you know, the industry itself didn’t really fuel, or, you know, foster that. And so it became this, originally this aspirational conversation of, you know, you know what would be great to do this. You know this. You know philosophical approach. But I think after five years in this journey, it’s now more of an instructional approach. It’s less about either like, try to love yourself, and it’s like, okay, this is what you’re going to do to love yourself. It’s really more of a mandate. And I think I’ve personally learned on on the front end of this, and I’m still, I’m still on this learning journey. I’m still a student of loving yourself every single day, but it just has definitely elevated my confidence and allowed me to walk with my head held high, you know, feeling like I deserve to be in these rooms as I scale and grow, feeling worthy of the success that I’m having, feeling like I belong in, in rooms that maybe have beauty founders that aren’t traditionally like, look like me, and it’s not as common, and you’re More of you know the you know rare approach versus like the majority. And so how do you feel like you belong? How do you feel like you fit in and knowing that you belong there? And so I think loving yourself for me is this instructional approach, and it’s something that I’m so excited to have other people on this journey with me that have interacted. Acted and become a part of our community, and we’re kind of all lockstep, holding hands together as we all grow to just be more confident humans.

Kara Goldin 10:09
You’ve done a lot of different things prior to starting Lys. Did you always have this dream that you were going to found a company?

Tisha Thompson 10:21
No, I can’t say, I mean, I think it was later in life that it was something that I started to be like, Man, I got the itch for this. But, you know, I was a makeup artist, and that’s what I wanted to do. But, you know, my parents being military, and they were just like, we’re gonna go to college, we’re gonna get a real job. And, you know, because I think, you know, almost 2530 years ago, that was not as romanticized as being a makeup artist is today. And I think it was kind of deemed as you got to live in California or New York, and, you know, the era that my family grew up, my parents grew up in. They really just didn’t, you know, see that as a way to fully, like, have the ability to sustain yourself. It’s like they don’t want, they didn’t want me to didn’t want me to be like a starving artist, if you will. It was just like, okay, like, let’s go. Let’s get a job. You know, work your nine to five. You can do that on the side. And that’s, you know, kind of what I did. And so I went to school, and then I did makeup, and foster did on the side. And so makeup became my side hustle, and I did finance and accounting as my full time job, oddly enough, but I think it really laid a foundation and established a lot of business acumen for me. And I learned a lot of things about sales and operations, and it really helped me understand business, and then being able to then marry that with my professional side, in, you know, artistry side, it allowed me to see things from a different lens. And so I ended up doing finance for beauty brands, and that’s how I got into the beauty side. And then eventually I shifted over into the marketing and product development side, and that was really fostering my artistry skills and taking, you know, product performance and being able to use that from a lab perspective to then develop the products and having that 360 view now, right, as an artist and, you know, obviously, as a consumer already, but then as a developer and in the business leader, it gave me a full purview. And I always say it was like my boot camp for about 15 years. I did that. And, you know, it’s really expensive. It’s easy to start a beauty brand. I tell people it’s easy to the barrier to entry is extremely low, but the cost to scale is very expensive, and it’s very challenging to do, and it’s a highly competitive market. And so for me, it was one of those things where I didn’t come for money and I didn’t have those resources, and so it was never something that I felt was truly attainable. And I, you know, I just, you know, I was really good at leading and owning, even though it wasn’t my own brand, just really good at at being a really great executive. And you know, it wasn’t until 2019 that I lost my dad, and unfortunately, that just kind of shifted my whole perspective of what was important in the right way to proceed in life, and understanding that, you know, if you have a dream, if you have a passion, if you have a vision, if you have something that you think that you can really give a shot like, You know, shame on me, you know, if I don’t take that chance to, like, see if I can make this happen. And so, yeah, my dad left me a little bit of money, and not a lot, but just enough that I was just like, I think I’m gonna try this. I think I really, I have something to say, and people need to hear it. And yeah, I decided to start OIS, and haven’t looked back since.

Kara Goldin 13:45
I love that story, and investing in yourself too so and loving yourself. So it’s it all kind of goes full circle there. But there’s also another story where you you you cocktail, texted, drunk, texted, whatever it was some Sephora. I don’t know if it was executives or the company. I’d love to hear that story.

Tisha Thompson 14:15
Oh my gosh. I always, I always tell the story. So, you know, I had this concept of LIS in this big dream of this amazing brand that I really felt needed to come to life. And it was during a really difficult time in the country, during the pandemic, and there was a lot of challenges, a lot of civil unrest, and it was just a lot going on. And I remember having my brand and seeing this massive support around black ownership in general across the country, in all verticals, and people championing it and really getting behind Hey, how do we really positively quantify equity and be. Inclusive and really help right some of these wrongs and challenges and be on the right side of history. And I think I, you know, I had, had had a glass of wine, I’d seen something very frustrating online, and I was like, really had a lot of imposter syndrome at the time, not feeling like this brand would be worthy, or that I could do it, or that that anyone would even answer me to, even to allow me to have space on a shelf, and shame on me for feeling that way then, but it’s transparent in how I felt. And I, you know, I’d had a glass of wine, and I remember thinking like, why can’t I have my brand? And I saw something very frustrating, probably on social and online at the time. And I said, I’m just going to reach out to Sephora, and I’m going to just tell them about my really great idea. And I remember going on LinkedIn, I’ll never forget it, and just guessing all of the handles and the naming extensions and like, picked all the people that I think could be a decision maker. And I just shot my shot and I just sent it was like, over 10 or 11 executives on that email at Sephora, and I was just like a beautifully written cover letter with my deck attached, and just pitching the brand. And just shot my shot and said, Hey, like, you don’t have anything like this in your stores, and I think there’s a huge opportunity for a brand like LIS at Sephora. And I didn’t expect a call back at all, and 10 days later, I got an email, and I was just like, jaw dropped, like, you gotta be kidding me. And they’re like, let’s take a meeting, and then we had a couple meetings, and then, you know, just kind of it snowballed, and I presented the brand formally and and they made the decision to bring OIS into Sephora, and it, it was just a mind blowing experience, because I had been in this industry At that time, over 15 years. So I had pitched, you know, my former life where I used to be retailers, and that was, I mean, it’s a very challenging process. And typically it’s always done in person. It’s usually several meetings before you kind of get thing over, the goal. And so by having to do it during the pandemic, you know, everything was done virtually, I had launched Sephora, had my brand live with them. And, you know, before I formally met any of them, was probably almost two years because the world was so different. We did everything virtually, because we were in lockdown, essentially. So it was just a different time, but it was really an exciting time. And I was joking say I’d rather be lucky than smart, but I think in that instance, I was both lucky and smart. I was smart for reaching out and shooting my shot, and I was lucky that, you know, I reached out at the right time, and, you know, I filled a void that they were looking for, and a white space at Sephora and and it’s been well well received. I mean, we launched the brand with four months, well, what we thought was four months of inventory, and we sold out in 10 days. So it was very well received at the onset, which, which was great for all of us to see.

Kara Goldin 18:18
That’s incredible. Were they? Do you think that they were looking for a brand like yours, or do you think that your email, DM, whatever, ended up kind of igniting this conversation internally, you know what? I mean, like, where it’s like, she’s right? I mean, do you think you sold it to them, or do you think that they were like, Oh, we’ve been Look, we’ve been talking about this. What do you think was going on there?

Tisha Thompson 18:51
I mean, I think the executives in the merchandising team at Sephora are so brilliant in that they’re always looking for the next best thing. And so I think that when they saw a spark in what I wrote, I think was just definitely like, it’s worth a meeting. I don’t necessarily, I wouldn’t say that, you know, that was like, Okay, this is, for sure, a brand that we’re going to take. I think it just was enough to spark a meeting and listen. I think they probably don’t take a lot of meetings, so that I should give myself more credit and that that’s still an accomplishment in itself, but I would say in having had conversations with them post then, and you know, you know, knowing them personally now that I think what sold it was meeting me after, right? Like knowing that, okay, yeah, this is a great brand, and Sephora are really great at brand building, but I think that okay, knowing her leadership, her executive acumen, her experience, both as a makeup artist and as a business executive, already, I think I, and they have expressed, felt like a more sure bet in that, hey, this brand can work really well in our ecosystem. And so I. Think, you know, I, you know, probably played a big part of that, because they don’t traditionally, and you can kind of see this in how they they mobilize and launch brands. They don’t traditionally take brands pre launch. Traditionally. They’re brands that, unless they’re celebrity, they don’t traditionally take pre pre launch so it they usually give the brand time in the market, see how it performs, and then they’ll circle back. And so for them to step out and bring me in pre launch is very rare. And I think that, you know, they have expressed like, hey, my you know, probably what I brought to the table did add a lot to that. In addition to the brand just really filling a void, both from a price and accessibility, from an inclusive and then also being clean, it really checked all the boxes of what the ethos is for Sephora internally and what they’re highly focused on right now, which is inclusivity, accessibility, price point, clean, you know, all of the, you know, leading in that that side of things, from an artistry perspective, I think the brand checked all of those boxes that are critical pillars within sephora’s DNA and something that existed before I even came came along. And so I think by me checking all those boxes made it very easy for them to to consider and then agreeing to take the brand

Kara Goldin 21:30
definitely so your products have gone viral repeatedly. And I think the mistake that many founders make in every category, I think, is that once they get the big shot on the shelf, you have to do something, especially if you’re a brand new brand, to pull it off the shelf, right? I think it’s true, even if you’re an older brand, and what you’ve done in generating massive attention on Tiktok and other social just have turned virality into more virality and along the way, but also a sustainable business. What? What advice would you give to other founders out there, and in terms of making sure that it’s it’s not just about being a one hit wonder and having one, one video go viral, one post go viral. It’s about, you know, real, sustainable business growth.

Tisha Thompson 22:33
Yeah, I think you know, for us, leading with authenticity out of the gate and really building a community is, I think, really the way that you stand the test of time. I think if you chase virality, first of all, you’re going to be running for a very long time, and you can’t control it, and you don’t know when it’s going to come and when it’s going to go. And I think if you operate your business in that fashion, and you don’t lead with what authentically moves the company why it exists, your why what it stands for. It’s going to be very hard to sustain once you do achieve it. And so I think for us, we’d always been about community building and really focused on that. And I think making it a movement overall just makes it sustainable. I also think the product makes a big difference. I think, like, if something goes viral, that’s really good, then it’s going to then build a brand. It’s going to build an ecosystem and a pipeline for people to be excited about what’s coming and trying other things that exist in the brand. I think, you know, we’ve all seen those things that go viral and then they’re just kind of, like, not the best products we’ve experienced. Or like, maybe it was a gimmicky product, or maybe it was something that, you know, we really didn’t need, but we’re like, oh, we could use this kitchen appliance or whatnot. So I think that having this, you know, be something that we’re focused on in the things that are going viral, that our people are gravity gravitating to, are truly monumental, routine based, things that are really making people’s life easier. So it’s like we’re walking the walk, and we’re talking the talk, our brand ethos and our DNA, and really our strategy is about making people’s lives easier. And so when you and getting that artistry look, and so when you use a bronzer that you apply that first of all, at on first swipe is so buttery, which is very uncommon for a lot of bronzers on the market, and then you blend it out, and you’re like, oh my god, it doesn’t make me look muddy. It actually goes into my skin so beautifully. Oh my god. It really does look like my makeup artist just contoured me like when it delivers the promise that the brand is standing on, then it creates a community around your brand. And now it’s like, I want to try the blush, I want to try the concealer. Now I want to try the setting spray. It creates an overarching Halo across the brand that then people stand behind. And so that’s kind of been our our approach. It’s like, listen, we’re just doing what we say we’re going to do. And. That’s it. And like, we’re just getting credit for doing what we say we’re gonna do, and then, and it just is, that’s just it. And I think if we lean in on that, then it works out how it’s supposed to work out, which is really great. And then I don’t have to stress about going viral and coming up with these kitschy things to kind of create, like these, one off, one hit, wonder things, I can just continue to be me and build the community around people who are loving what we are authentically doing, which is great.

Kara Goldin 25:27
How did you think about when you This is five years ago, you’re just starting out. You get your products on the shelf, and you know that you’re doing okay, better than okay. I mean, you sell out in 10 days, but, but you like, at what point do you sit there and say, Okay, this company is going to make it. What? What is that point where you’re confident enough?

Tisha Thompson 26:01
Oh, wow. I don’t know if you ever get to that. Mean, I’m still not to that point yet. I’m like, I still fight like hell every single day to make sure we’re doing what we need to do. I think in those moments like I think I was so busy focusing on the inventory, focusing on profitability, looking at margins, making sure we have great creative are we storytelling like I’m doing so many things in the moment that I don’t think I really have time to stop and reflect so much so that, like, I know my husband sometimes is like, you gotta stop and like, appreciate where you are and what you’ve done, because, like, holy smokes, right? And I’m just so busy, like, Hey, okay, like, you know, putting out this fire, or let me make sure that we’re, you know, looking ahead and what’s our three year strategy. And, you know, we brought investment on this year or early last year, and so making sure, like, you know, all of the key stakeholders that you know we’re working with have what they need and and so it I think just being a CEO every single day kind of puts on those laser focus blinders from some of that outside noise. But I think, I think that, you know, there’s a lot of great excitement around momentum, and what it allows me to do is to continue to, like, foster the excitement in the community. Like, that’s what wakes me up, to know, okay, like, Oh my gosh. Like some like, somebody is experiencing this brand, and we’ve filled somebody’s cup today, like, we’ve made somebody else’s life better and more confident by showing up. And so, yeah, it that’s the thing that excites me. You know what I mean? And I always joke to my team, and they’re like, don’t say that. And I’m like, if we don’t sell a single product, if we make the world and leave the world in a better place than we left, it like, I feel like I’m serving my purpose, and that’s what my goal is with this brand. And so for me, it’s just just showing up every single day for this community that shows up for me, is, is, is the least I can do.

Kara Goldin 28:08
You touched on this, but you just completed a raise your series. A congratulations. So exciting. So encore consumer capital. Such a great group there as well. But like, how, how long did that take and to from front to back? And did you use a banker? Did you reach out? Or did they reach out directly? How did that all come about?

Tisha Thompson 28:42
Oh my gosh. That was probably one of the hardest things ever that I’ve done in business. I always tell my friends, like, how do I describe it? Okay, it’s like being audited for six months straight, and it’s like, it’s, it’s a process, and it’s a learning as well. And I love learning. And so that was something that I found so cool to really just understand that that whole dynamic in general around bringing in investors, and it was, it was a really interesting time. It was about a six month process, I think, you know, really thinking about it, and really starting to come to terms with that. That’s what I wanted to do for the scalability was probably a year in advance. And really like thinking through and taking meetings and seeing people at industry events and and really starting to talk through it was probably like an entire year before we we completed the process, just because a lot of my mentors and a lot of key founders that I’m really close with, also in beauty, were very gracious and just saying, hey, like, this is a partnership that’s like a marriage, and you have to treat it like a marriage, and you have to go out and you have to court and you have to meet and network and really, like, you know, get. You know references and understand sentiment, and you know, yeah, it’s doing great, you know. How is it, if you know you have any challenges, what is it like? You know, these are things that you know in business you have to think through, because these are going to be essentially your partners for for very long time, if not for life of the business. And so I didn’t take it very lightly. And so having bootstrapped for four years, and kind of being on that journey, I wanted to make sure that we took that very, very seriously. And it was a, it was a very intimate process that, you know, I ran and owned. We did not use a banker. We used an advisor. Because, you know, was, it was a healthy round, but it was too small to really, to do that. And, yeah, it was, it was, it was a very, it was, overall, a very good process. I would say it wasn’t contentious or any challenges like that. I think, you know, it’s really great coming into it. You know, when you don’t really need the money, you’re coming into it where you’re profitable every year since inception, like you’re coming into it with, you know, you reduce the risk in a material way, in that capacity, and you have great sales, right? So for me, it was about strategic alignment, right? And so that’s what took the most time. It’s like, I went into this looking for a partner. I went into this looking for someone who is going to help me scale this business in a material way, and knowing where my capacity as a CEO kind of lands like, you know, sure, I’ve been in the, you know, $40 million range of businesses is about where, like, my scalability has been in prior life. So I know what that runway looks like from zero to 40, but what happens when you get past that, and, like, making sure you have all of the infrastructure and all the strategic alignment and really the scalability and what that looks like. And so for me, like I wanted to make sure that I brought in a partner that can help me build this legacy that I want to build for this brand and and to be a household name that comes with infrastructure and things that you know I may not know yet. So that was the the alignment for me. And it was really, really awesome to have encore come on board. And they’ve just been phenomenal, absolutely amazing. That’s so

Kara Goldin 32:29
good to hear. Well, Lys has expanded beyond Sephora and your website into incredible retailers like credo and 13 Loon And QVC, all while maintaining accessibility with products under $30 if you had to look at your entire mix of products, what is the one product that is kind of the runaway bestseller? If you had to name one product that everyone needs us,

Tisha Thompson 33:05
I would say, especially since being on Tiktok shop, which has been phenomenal as well as a channel, our bronzer stick is definitely that go to that everyone really looks to the brand. If it’s like the one thing we’re most iconically known for, it’s our no limits, cream, bronzer stick. I would say that second to that is going to be our Skin Tint stick. So it doubles as a foundation and a Skin Tint, and we have that in 22 shades. So I think that inclusivity of our complexion is really what we’re most known for, and it’s what I’m most experienced at, having done over 30 complexion products in my career, and really focusing on skin tones and undertones and understanding that from a, you know, a product developer’s perspective, I just think we do complexion very well, And so that’s those have been our runaway hits, and both have won an allure best of beauty, which is really exciting. So these are just really great staples that I think you cannot go wrong with trying in our in our brand.

Kara Goldin 34:13
I totally agree. So it’s such great products, and those in particular. So Tisha, thank you so much for joining today. I could sit here and talk to you all afternoon. I just adore everything that you’re doing, and so proud of you. I mean, you are just killin it so really, really awesome. And it’s always fun to meet a founder that is behind great brands that I admire and really, really love. So it’s, it’s a really, really great to make that connection, and your journey is such a powerful reminder that disruption doesn’t always come from doing something louder, either. It’s often comes from doing something very intentional. All, and I think that everything that you’re doing is just really terrific. So for everyone listening, be sure to check out lysbeauty.com but also follow them all over social. It’s a lot of fun, and definitely go visit them at one of their locations, where they have merchandise added Sephora, or any of the other merchandisers or retailers that I mentioned. So Tisha Thompson, founder and CEO of LYS Beauty, thank you so much. Thank you. Thanks again for listening to the Kara Goldin show. If you would please give us a review and feel free to share this podcast with others who would benefit. And of course, feel free to subscribe so you don’t miss a single episode of our podcast, just a reminder that I can be found on all platforms. At Kara Goldin, I would love to hear from you too. So feel free to DM me, and if you want to hear more about my journey, I hope you will have a listen or pick up a copy of my Wall Street Journal, best selling book, undaunted, where I share more about my journey, including founding and building. Hint, we are here every Monday, Wednesday and Friday. Thanks for listening and goodbye for now.

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