Darren Litt: Co-Founder & CEO of Hiya

Episode 790

On today’s episode, we welcome Darren Litt, Co-Founder & CEO of Hiya — the leading children’s health brand reimagining kids’ wellness with science-backed, pediatrician-formulated vitamins and supplements.
Darren’s journey began with a simple but powerful parental insight: most kids’ vitamins are essentially candy. Determined to do better, he set out to build a brand rooted in trust, transparency, and real nutrition. The result is Hiya—a profitable, fast-growing, largely bootstrapped DTC brand that removed sugar, artificial additives, and unnecessary fillers from children’s vitamins, while rethinking everything from formulation to packaging and the overall “kidsperience.”
In this episode, Darren shares how a personal frustration turned into a category-defining company, the early challenges of building in a crowded and regulated wellness space, and the pivotal decisions that shaped Hiya’s trajectory. We also talk about scaling a mission-driven consumer brand, creating long-term trust with parents, navigating a major majority-stake acquisition, and what Darren sees next for the future of children’s wellness. This conversation is packed with insight for founders, operators, and anyone building brands with purpose.

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Transcript

Kara Goldin 0:00
I am unwilling to give up, that I will start over from scratch as many times as it takes to get where I want to be. I want to be you. Just want to make sure you will get knocked down. But just make sure you don’t get knocked out, knocked out. So your only choice should be go focus on what you can control. Control, control. Hi everyone, and welcome to the Kara Goldin show. Join me each week for inspiring conversations with some of the world’s greatest leaders. We’ll talk with founders, entrepreneurs, CEOs and really, some of the most interesting people of our time. Can’t wait to get started. Let’s go. Let’s go. This episode of the Kara Goldin show is brought to you by LinkedIn. Jobs. When you’re building a business, every hire matters. The right people in the right roles can change the trajectory of your company, and as you look ahead to 2026 whether you’re expanding your team or being more strategic about growth hiring with intention is essential. That’s where LinkedIn jobs comes in. LinkedIn jobs AI assistant helps you find qualified candidates faster and with more confidence. So you’re not just filling roles, you’re building a team that lasts. In fact, LinkedIn hires are 30% more likely to stay at least a year compared to the leading competitor. That kind of retention has real impact, and finding the right hire doesn’t have to feel overwhelming with LinkedIn jobs. Ai assistant, you can skip the guesswork and jargon. It filters candidates based on your roles, specific criteria and highlights top matches, so you’re not wasting time digging through endless resumes. When you’re running a business, you need a hiring process that’s fast and focused. Linkedin’s ai assistant delivers 25 strong candidate suggestions each day, giving you the chance to invite the right people to apply and keep the process moving. It’s a smarter, faster way to hire, and it’s why I rely on LinkedIn jobs. Hire right the first time, post your job for free at linkedin.com/kara Goldin then promote it to use LinkedIn jobs, new AI assistant, making it easier and faster to find top candidates that’s linkedin.com/kara Goldin to post your job for free, Terms and Conditions apply. Hi everyone, and welcome back to the Kara Goldin show today. I’m so excited to be joined by Darren lit, who is the co founder and CEO of an incredible brand that hopefully you have tried, and if you haven’t, you definitely will after our episode. It’s called Hiya and the Children’s wellness brand, reimagining kids vitamins with science backed formulas, transparent ingredients and absolutely no sugar or or artificial additives. Darren’s journey is a powerful example of how a very simple personal frustration can turn into a category defining business what started as a concern about what most kids vitamins are really made of becoming Hiya, a profitable, fast growing, mission driven brand that recently sold a majority stake and and a deal that was pretty, pretty nice. So we’ll get Darren to talk about that a bit, and I’m excited to dive into how Darren built trust with parents from day one, how he scaled Hiya in a very crowded and regulated category, and what he’s learned about leadership focus and long term vision along the way. So Darren, welcome to the Kara Goldin show. So excited to meet you and congratulations on everything. Thank you so much. Excited to be here. Very excited to have you here. So So Darren, for our listeners, just discovering Hiya, if you can give a short snippet of the brand, what is the brand and what was the personal moment? I guess that led you to start it?

Darren Litt 4:21
Yeah, so we’re a kids health company. I’ll give you kind of a spiel in the background of why I started it. My background was personally in in tech. I actually went to law school in a very, very, very brief career as a lawyer, but I ended up as a tech entrepreneur, and when I had kids, I started thinking a little bit more about health and wellness for my kids. I was not thinking about starting a business, but I was thinking, you know, how do I be healthier for my two daughters? I asked our pediatrician, should I be giving our kids vitamins, probiotics? She suggested a brand. I buy the brand off Amazon. It comes in a plastic tub. I see all these gummies stuck together, bright colored layer of sugar. The bottom. And I say, this seems a little weird. So I asked my friends, is this what you do? Do you give them these gummy vitamins? Everybody said, Yeah, we do. Our kids like the taste. I don’t really know if it does anything. And so for me, as a dad, but also an entrepreneur, I said, this seems a little weird. So I basically got to work talking to everybody. My background was not in the vitamins, mineral supplement space. But I said, I’m going to become an expert on this. I talked to scientists and nutritionists and manufacturers, obviously, a million parents, and I said, What is it that I would want to create for myself, for my wife, for our friends, for our kids, and for our friends kids, and so that’s really the genesis of Hiya was, let’s make something that I think I want, which would be kind of the healthiest possible ingredients, transparency. We want it to look fun and exciting. We do not want to cut corners when it comes to what we actually put in the vitamin itself. And that was the beginning of it.

Kara Goldin 5:56
So you’ve said that most kids vitamins are essentially candy. So can you describe a little bit about some of the ingredients and what you were seeing and and really, what did you think like? I’ve thought about this many, many times and, and had this frustration as well, but I think a lot of people don’t really understand, what are the ingredients and so much food, but also vitamins overall.

Darren Litt 6:29
I think so. Again, I wasn’t an expert in the space, but I think intuitively, all parents realize that something isn’t right in that kid’s vitamin world, right? Like you buy a brand off Amazon, or you walk down the hall, and you could just look at the brand. Brands have personality, and they speak to you, right? And sometimes you’ll see the actual vitamin, and when you see all these gummies stuck together, and you see the bright colors, and you see a layer of sugar on the back, and you turn around and you read the ingredients, and there’s 15 ingredients that you don’t really know the name of, and the purpose of kids vitamins is truly to promote health. And you ask yourself a question. As a parent, you say, Wait a minute. Am I doing the opposite here? Am I being told this is supposed to be something healthy for my kids, and I’m actually giving them five, five grams of sugar every morning, or I’m giving them artificial dyes, or I’m giving them, you know, some fillers that they don’t need, or gummy additives that promote cavities. There’s just a lot that’s intuitively backwards from the space. I think that’s one of the reasons the brand resonated, because we we kind of post that episode of the

Kara Goldin 7:43
Kara Goldin, is this what you’re doing, building every hire matters. The right people in the right roles can change the trajectory of your company. And as you look ahead to 2026 whether you’re expanding your team or being more strategic about growth, hiring with intention is essential. That’s where LinkedIn jobs comes in. LinkedIn jobs, AI assistant helps you find qualified candidates faster and with more confidence. So you’re not just filling roles, you’re building a team that lasts. In fact, LinkedIn hires are 30% more likely to stay at least a year compared to the leading competitor. That kind of retention has real impact, and finding the right hire doesn’t have to feel overwhelming with LinkedIn jobs AI assistant, you can skip the guesswork and jargon. It filters candidates based on your roles specific criteria and highlights top matches, so you’re not wasting time digging through endless resumes. When you’re running a business, you need a hiring process that’s fast and focused. Linkedin’s ai assistant delivers 25 strong candidate suggestions each day, giving you the chance to invite the right people to apply and keep the process moving. It’s a smarter, faster way to hire, and it’s why I rely on LinkedIn jobs. Hire right the first time, post your job for free at linkedin.com/kara Goldin then promote it to use LinkedIn jobs new AI assistant, making it easier and faster to find top candidates. That’s linkedin.com/kara Goldin to post your job for free, Terms and Conditions apply.

Kara Goldin 9:41
So you came from the tech industry. You did not come from the vitamin industry or consumer products industry. So what did you do first? Like to figure

Darren Litt 9:53
this out? I don’t think it matters if you come from the tech industry or you come from the vitamin industry or what industry, I think if you’re. An entrepreneur, you got to just get going, right? And so you just start talking to people. And nobody’s really that much of an expert on a new space they enter. So you just have conversation after conversation. So for me, it was talking to nutritionists, right? It was talking to scientists. It was talking to vitamin manufacturers about what it is that you can make it. Was talking to branding experts. It was talking to a lot of parents to say, hey, is this, you know, what do you like about this? What do you not like about this? Fortunate for me, I’m a parent myself. My wife is a parent. A lot of our friends are parents. We deal with a ton of kids, and so we were right in the thick of things, of understanding, you know, what it is that parents want, because we’re the target market,

Kara Goldin 10:44
definitely So transparency and trust were non negotiable. It sounds like from day one. I remember when we were starting hint, many of the manufacturers were like, well, you just have to put this ingredient in the product in order to produce it. And I asked why, and many people didn’t have an answer. And so I thought, the minute they didn’t have an answer, they I realized that, you know, it’s probably they’re just going along with it, and we need to dig deeper and keep making phone calls. I’m curious what your experience was, as well as you were trying to do something so different,

Darren Litt 11:27
exact same experience. Right in our space, there’s a lot of contract manufacturers. The contract manufacturers are really the ones that manufacture the product, and so when you have conversations with them, you know, I came at it from a parent’s perspective, not a, you know, a tech person’s perspective, or a scientist’s perspective, a parent’s perspective. And I’d say, Well, why does it have to be brightly colored? Why do we need five grams of sugar? And they would answer those in similar questions with, well, that’s because what kids want. And I’m thinking to myself, well, that’s not what parents want. And I’m telling you that maybe kids like that stuff, but they like it because that’s what’s presented to them. Of course, if you’re going to present to them two products, one’s super bright colors and has five grams of sugar, probably going to want that the same way that they’re going to probably grab, you know, candy from the stores of you know, a CVS or a Walgreens. You know, that’s what they might grab, but you don’t present it to them. And so our thesis was, let’s have the vitamin itself, or all the vitamins that we make be as healthy as we possibly can, and let’s dress it up around the actual vitamins. So let’s make really cool, refillable bottles, and we’re going to make those bottles brightly colored, and we’re going to send it with stickers, so you and your kid decorate your product with sticker, and then every month, we’re going to send you a little game. You’re going to play that game. And so it’s a very fun brand, but the fun and the excitement isn’t in the ingredients. The fun and the excitement isn’t in the bright colors on the vitamin itself. So nothing you put in your body is designed to be fun, that’s designed to be healthy. The fun is wrapped around it.

Kara Goldin 13:11
So the minute that you had this idea and you’re doing the research, but then you actually get it off the ground. How long did that process take?

Darren Litt 13:24
I’d say that process took a couple years, a couple years of like, a million questions. Half of those million questions were probably seen as dumb questions, but I think that’s, you know, the old no dumb questions. I think you got to just power through and become an expert on the space.

Kara Goldin 13:41
So the go to market strategy. How did you figure that out, what you were going to do? I’m sure there was many decisions. Do you launch on your own website, Amazon, in drugstores, like a CVS target? What? Were some of the decisions, or Whole Foods, or some of the other natural stores? How did you think about that, and how did you make those decisions?

Darren Litt 14:10
My thinking with this brand and this space is we have to have some type of a conversation. If you have retail packaging, we all claim there’s a little conversation, but there’s only so much you could say on, you know, a package in this industry, we need 3060, seconds of conversation to say, this is what’s happening in the kids vitamin space. Does this sound right for you? So to us, the logical way to do that was on our website and start as a DTC brand, where we can really, kind of communicate back and forth. We could, we could talk to our customers directly. We could have a ton of educational ads. We could have emails that we sent. So we launched, basically March of 2020, right around covid, is when we launched, and it was all you know, was 100% on our website, and we grew the brand. 100% on websites. So we didn’t even launch Amazon until a few months ago. We were just a rocket ship brand where we controlled the message. And that really happened direct to consumer.

Kara Goldin 15:12
So you almost have two audiences. You have the parents that you have to kind of hook who have the credit cards, and then you have the kids who are not only tasting the product, but your packaging is so great and and, you know, there’s activities and really a kid experience that goes along kids experience, I guess you call it, that goes along along with it. So first of all, how did you think about that, like, how do you, how do you really engage to consumers, and in that, in that process, and I guess subscription was, was always such a great driver, and as well, and sort of forming the habit in order to Have that growth strategy. But I’m just curious what advice you’d give to others about that

Darren Litt 16:05
you’re dead on. We have two customers. And not only do we have two customers and parents and kids, they are the pickiest customers ever, right? So a parent of a little toddler, they have their antennas up, and then you have a toddler himself or herself, right? They’re especially picky. So I think what that teaches you is you can’t cut corners here on product or messaging. You got to really execute well. I think that’s why in our space in particular, there really hasn’t been a standout brand. And you know, since you know, Flintstones gave way to some of these gummy brands, but, but since then, there really hasn’t been a standout brand, like we see Hiya as that, like true standout kids brands. And when you do have two audiences like that, you do have to kind of like bifurcate, a little bit like the way that you talk to customers. So in our advertisements, like our facebook ads, Tiktok ads, podcast ads, Google ads, what have you we’re really talking to parents, right? They’re the ones, as you mentioned, they’re the ones taking out their credit card. And we’re talking about ingredients, and we’re talking about trust, and we’re talking about how this is, you know, are you sure that kind of these gummy vitamins filled with sugar? Is that what you want? Then when the package arrives, we flip it a little bit, right? And so the package itself, yes, it’s meant to appeal to parents in the sense we wanted to be trusted, but our messaging and most of what we do at that point, it flips to to kids, right? So, so the colors that we choose, we’re not choosing those colors because we think, you know, 40 year old mom wants those colors. We’re choosing it because we think it appeals to kids. We did a bunch of really cool collabs with Disney, where we have Disney branded bottles. We did a collab with Mattel, where we have Barbie and Hot Wheels branded bottles. Again, is that for the parents? No, that’s for that’s for the kids. So I think that’s a pretty hard industry to crack because of that, but I think we did a pretty good job thinking about it in those two ways. And then, as you mentioned, kind of subscription. Subscription is a fantastic business model if it works for your business. Our products in the kids category, we have a number of products now. We have vitamins, probiotics, greens, powders, most of them are really designed to be taken daily, right? Like, that’s where you see the most efficacy. And so that tends to lend itself well to a subscription business model. If you’re selling a t shirt of the month or socks of the month, it doesn’t really make sense with, you know, subscription. So with our product, I think we were fortunate that the product itself lend itself to subscription, and then on the back end, that just makes for a great business model. I bootstrap the business, right? And so when you’re bootstrapping a company, I think that subscription model adds, you know, a lot of a lot of you know, you have a good sense of what money is going to come in and when that money is going to come in, and what the churn is, and it makes things a little easier.

Kara Goldin 19:07
So you built Hiya as a profitable, largely bootstrap D to Z brand. What advantages do you think that gives you, compared to trying to go out and raise early venture capital money, or, you know, also to potentially sell the company. I mean, how did that advantage? You I

Darren Litt 19:30
think it’s a huge advantage. If you could pull it off. It’s not easy to pull off, right? And I have the scars and the war stories around trying to pull that off, especially in the early days, right? If you don’t have, you know, $20 million in the bank for a consumer brand, you have to obsess over your unit economics, right? Like every dollar that comes in and every dollar comes out, the good thing is, really the way to obsess over unit economics is to know your customers intimately, because you know what they want and what they don’t. Want, the more you serve them, the more that you help them out, the longer they’re going to stay, and the more money you’re going to make. So I think it ties itself well to, you know, general business, like you got obsessed over money. And so how do you obsess over money? Will each like do the right thing for for your customers? I do think that there has been a tendency in the consumer space, really, to kind of over raise in the recent years, right? And really, kind of before there’s product market fit. And, you know, trying to raise a ton of capital and then back your way into product market fit, you can’t really fake product market fit. So I think some of it was a good business decision on our part. Some of it was luck, in the sense that, like I think, we hit it pretty quickly in terms of what parents want.

Kara Goldin 20:47
How did the product change from the time you first launched? You talked about some of the different categories. Can you take us through that process, and how did you make decisions to expand and go into different categories.

Darren Litt 21:01
So when we launched, and some of this is a function of being a bootstrap business, I said we’re gonna lodge with one product. We’re gonna come up with the best kids vitamin we can. That’s it, the best kids vitamin we can. And we’re gonna become so obsessed with every ingredient in here that nobody’s going to be able to compete. And from a messaging standpoint, it was very clean. It was a what’s higher. All they do is kids vitamin. They make one multivitamin for kids. That’s all they do. So I think when it came to parents, we pretty quickly gained their trust, because it was clear that this is what we do, and this is all we do. We then were very methodical about expanding into other categories. I think there’s a tendency, especially if you have a raise, to say, Oh, we have one product, let’s go into 50 products, right? But we didn’t do that. We went from one product or a multivitamin, we said, Now let’s get into a kid’s daily probiotic. And what are we going to do? We’re going to spend one year obsessing over making the best kids probiotic. And little by little, we enter different products, but it always stayed true to kind of that ethos of, let’s obsess over the product. Think one other thing that we built into the DNA of the company from the beginning is when it comes to health and wellness. Experts views on health and wellness are constantly changing. What experts think was a great ingredient five years ago, five years from now, they may shift their view. We’ve seen that 1 million times, and I think we built it into the DNA and our relationship with customers to say, Hey, these are the ingredients we have right now, but if something changes, we’re going to change our formula. So in the first two years, we changed our formula, I think, six times, with little iterations, because we said, oh, wow, this ingredient. We’re going to peel that back and we’re going to add a different ingredient for whatever reason. And rather than see that as a kind of like a weakness, we kind of flipped that on his head and turned it into No, is this good thing for everybody? You don’t want us to be static on ingredients, so we’re going to be constantly shifting around and adding and changing based on what we think is best for your kids.

Kara Goldin 23:10
So you’ve built companies across tech, media. CPG, what lessons kind of carried over from all those different experiences that are consistent in a successful company no matter what industry. Yeah.

Darren Litt 23:27
So, because I came from a tech background, I think that there is, like a bit of a Silicon Valley ethos and a metrics driven ethos, and obsessing over numbers and obsessing over scalable processes, you can take that way too far, but I think at its core, it’s a good thing to do. So we at Hiya, we really ran the back end, not the front end. What you see is kind of a beautiful brand that kids love and parents, you know, want to buy on the back end. You know, we kind of run it like a hedge fund, in the sense, where you see numbers all the time where we’re analyzing data, you know, in detail. Because I think one of the ways to build a great kind of CPG brand is still to obsess over data. So that’s what we did, is really we took that Silicon Valley ethos, you know, scalable process and metrics, and we brought that to CPG at the same time, I think there’s a balance. And if you obsess too much over the data, right? Like you lose a little intuition, and you lose, like, a connection to customers. That’s a hard lesson in terms of, like, what you want to teach entrepreneurs who are, you know, business people who are, are listening. It’s, How do you find that balance? So much of entrepreneurship is about finding balance, and you have like, two conflicting ideas, right? So, on the one hand, study the numbers, obsess over your metrics. On the other hand, go with your gut and go with your intuition. It’s a little, you know, it’s, it’s, you got to be, you got to make the call as entrepreneur to decide, like, at this point, which direction are you going to

Kara Goldin 24:58
move in? Yeah, definitely. So 2024, major, major time in the Hiya lifeline, I guess. So you sold a majority stake. How do you How did you think about timing for this and and kind of, how did the whole thing come about?

Darren Litt 25:17
Yeah, so I think that if you’re thinking about what’s the next stage of your business, and you’re starting consider an exit. It is hard to time, right? It’s kind of like, when do you want to have kids? And it’s a little bit of like, there’s never the perfect time to have kids, and you try to play it too perfectly, and you’re probably going to miss time something. So what you can do is kind of read the room in the sense of like, okay, have we achieved scale? And we have achieved scale with with higher we’re one of the, you know, handful of biggest kids brands out there are. Do we see the kind of the near future as a fantastic future? It’s really hard to look 510, years out in the future, but you know that like that, 123, year, you know, trajectory in the future like it’s looking really good. Do you have a story to tell? Do you have a the team in place where you can kind of hand the keys over a little bit to another organization? Nobody wants to buy something and take over the organization, in a sense, and they don’t know what they’re doing, right? So you got to have the core of the business in place, and then you you do need kind of, you need the metrics to do well, we’re a highly profitable company, right? We always ran it that way. So we knew our EBITDA structure, like our, our the actual, like, essentially, net income, was, was at a point where, where we thought we could achieve what we wanted, and then we essentially ran a process, right? And so what does that mean? Like you hire a banker, you talk to a million companies, we were fortunate, because we, as I mentioned, we didn’t have extensive outside investors. So if it sounded like a great deal, we’d do the deal. If it didn’t sound like a great deal, we wouldn’t do the deal, right? And so we found a partner in a company called USANA, which owns Hiya now, and we thought it was just a great fit. And so we closed that about a year ago.

Kara Goldin 27:12
That’s awesome. And so what does success look like for you personally, as you think about you know, you’ve sold an incredible company. You’re still the CEO of that company. But what is success for you? I mean, you have a lot to be proud of that you not only with this venture, but in in your history. But how do you think about this? I mean, I think people often think, you know, if I can go and sell a company, then I’m super successful. Yet most entrepreneurs, you know, successes is not something that is a switch that goes kind of, I’ve done it, kind of thing I you know, I think that they’re more interested in continuing to grow and kind of take on an athlete’s approach, I guess, is sort of the best way to think about it. But how do you think about that?

Darren Litt 28:08
I think it’s a good question. I think when I’m like, alone at night, I rarely think about the concept of success for me, right? Like it’s just not something that I, quote, unquote, strive for. I do. I am competitive for sure, right? And I do want to build, like, set goals. And you know, for us, it was, let’s build a great business. Exiting the company was part of that goal. I think that was very exciting. But I try not to attach kind of like, that idea of like success to it. It’s just something that, like I set out to do, and I want to do it, and let’s, you know, maybe go do it again in several years and kind of see where the the wind takes me. It is important to me at this especially, I guess, at this stage, to build companies or brands that I’m proud of, right? Like, I love our team. We’ve got a great team. I love that. We’re kind of putting good into the world, right? So we’re mission driven business. We’re not just trying to drive profit. That’s great, right? Like, we love that, but I think it’s, you know, how can we do some good in the world? How can we take what we think is kids health, which is just kind of this, it was a little bit of a gross, like, ecosystem there, and how do we clean it up a little bit, right? And so I think that’s important, like, not to get on, like a high horse about that. But I think it’s a little important right to, you know, if you’re going to start a company, and there’s infinite companies that maybe that you could start, well, choose one in a lane where you think that you are like, that you’re, you know, you’re helping. So that’s definitely important to me. And then just kind of playing in your own genius zone. Like, I like building brands. I like, you know, I’m a mathematical mind, and yet I love the idea of, like, messaging and marketing, right? Kind of combining those two in one. I kind of think that’s Hiya, where we have a very. Kind of numbers driven organization that presents, you know, as a fantastic brand that kids love, and it looks really cool, and it’s stylish, and it takes this world of kids health, which, to me, was always just a little kidsy looking and like, there’s no style to it, and look boring, and it’s, well, if you’re putting something out in the world, make it look good, right? Like, like, let’s make this look stylish. Like, for us, our high a bottle. It’s a very recognizable bottle. We’re proud. And parents are proud to put it on their kitchen right. Like, they’re proud to keep it out. They don’t tuck it away in the kitchen cabinet. They keep it out sometimes, you know, on the kitchen counter. And that makes me feel really good, because it’s, it’s parents, kind of, you know, adopting, like, our general ethos, which is like, put some good in the world and it will pay off.

Kara Goldin 30:49
I love it well. Darren, thank you so much for joining us today. And your story from identifying a real frustration, not just for parents, but also for kids, and building a trusted, mission driven brand is very, very inspiring and a great reminder that some of the best companies start with just asking better questions and not being afraid to just go out there and fix something, and that’s exactly what you’ve done in a category in an industry. So thank you so much, and thanks everyone for listening. We’ll have all the info in the show notes for Hiya, but definitely go ahead and buy some Hiya. Go on and follow Darren as well. And really appreciate you coming on and joining us on The Kara Goldin show today. Thank you. This was fun. Lots of fun. Thanks again for listening to the Kara Goldin show. If you would please give us a review and feel free to share this podcast with others who would benefit. And of course, feel free to subscribe so you don’t miss a single episode of our podcast, just a reminder that I can be found on all platforms. At Kara Goldin, I would love to hear from you too. So feel free to DM me, and if you want to hear more about my journey, I hope you will have a listen or pick up a copy of my Wall Street Journal, best selling book, undaunted, where I share more about my journey, including founding and building hint we are here every Monday, Wednesday and Friday. Thanks for listening, and goodbye for now.