Paula Blankenship: Founder and CEO of Heirloom Traditions & Author of Just Open the Jar

Episode 875

What if it's never too late to build the business—or the life—you've always imagined?
On this episode of The Kara Goldin Show, I sit down with Paula Blankenship, Founder of Heirloom Traditions and author of the new book, Just Open the Jar.
Paula built Heirloom Traditions, known for its All In One Paint, after the age of 50 with no outside funding, no industry connections, and no traditional business background. What started with teaching women how to transform old furniture and cabinets grew into one of the most successful direct-to-consumer paint brands in the country and a fiercely loyal community she built long before "community-led growth" became a business strategy.
In this episode, Paula shares the incredible story behind building her company, the challenges she faced as a single mother and entrepreneur, and why she believes the biggest obstacle for most people isn't talent—it's waiting for the perfect moment to begin. We also dive into the lessons behind her new book, Just Open the Jar, including the importance of creativity, resilience, reinvention, and having the courage to start before you feel ready.
Whether you're building a business, considering a career change, or simply looking for the confidence to take the next step, this conversation is packed with practical insights on entrepreneurship, leadership, community building, and creating a life on your own terms.
Now on The Kara Goldin Show.

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Transcript

Kara Goldin 0:00
I am unwilling to give up. That I will start over from scratch as many times as it takes to get where I want to be. I want to be. We just want to make sure you will get knocked down, but just make sure you don’t get knocked out. Knocked out. So your only choice should be go focus on what you can control. Control. Control. Hi everyone, and welcome to the Kara Goldin Show. Join me each week for inspiring conversations with some of the world’s greatest leaders. We’ll talk with founders, entrepreneurs, CEOs, and really some of the most interesting people of our time. Can’t wait to get started. Let’s go. Let’s go. Hi, everyone, and welcome back to the Kara Goldin Show. I’m so excited to have our next guest here with us today. What if the biggest thing standing between you and the life you wanted isn’t experience, money, or connections, but simply getting started? So back up to the incredible company that Paula Blankenship, founder of Heirloom Traditions, known for its paint, known for its all-in-one paint, has built. But she is also the author of the incredible new book called “Just Open the jar, so so good. I love it. We’re going to talk about both her company and this incredible book. But Paula started her business after the age of 50 with no outside funding, no industry connections, and no traditional business background. What began as teaching women how to repaint old furniture and cabinets from her kitchen has become one of the most successful direct-to-consumer paint brands in the U.S. and a passionate community that she has built long before community-led growth became a business strategy. So I’m so excited to have her here with us today to talk about the lessons she’s learned, but also, as I mentioned, her incredible book, which I got an early copy of and just loved it. So so honest, so great, so real, just like Paula, and just like the brand, so I’m very excited to talk about all of the above. So, Paula Blake and Chip, welcome to the Kara Goldin Show. So excited that you’re here, Kara.

Paula Blankenship 2:30
Thank you so much for that wonderful introduction, and I’m so excited to be here and share with your audience all things and everything about just open the jar, and of course, take a deep dive on all the questions you have for me, and I’m ready.

Kara Goldin 2:43
I love it. For listeners who are just discovering your company, Heirloom Traditions, known for all-in-one paint, can you share a little bit about what inspired you to start this company in the first place?

Paula Blankenship 2:58
Well, you know, I think most great things start from a need and filling that need. And of course, I had moved to Louisville, Kentucky, in 2013 to put my son in a school that I had heard about here. I was a single mother, and he was just coming into high school. And I went on a Match.com date, and the gentleman I met him halfway between my hometown and Louisville, where he was from, and he told me about a school in Louisville. And the more I thought about it after the date, driving home, I thought, “Wow, what a great opportunity that was for his two boys. And all the things that he had told me about the school, I thought it would be too be wonderful. My son could be in a school like that because he was kind of like me, I thought he’s probably going to drop out of high school just like I did. And the more I thought about it, I thought, “Well, I’m the only one controlling that, so let me just research the school. So I did, and took me to a website that they said they were doing a shadowing event. And I asked my son, “He’d be interested in doing that. And of course, he said, “Sure. You know, he wanted to see how smart he was, and I took him up to that event, and he tested honors into their program. So from that moment forward, I was on a mission. Then, even though I didn’t tell him, I signed him up for that school. I found us a place to live there and a patio home, and set up housekeeping there. Took him up there all during that summer, just to acclimate him to his new room and environment. And when it was time to start school, he was angry. Anyway, he didn’t want to go at that point, but we did. And he graduated from that school, so I started the paint business to kind of heal that wound and get he and I back on a good footing again. And something for him to do in the evenings was come home, and he and I started this business, and I started the business, and I started painting furniture and showing the pieces that I had painted on my Facebook page. Like everyone, I had a Facebook page, just my personal page, and started sharing those things. And people asked me the most mundane questions: “How did you do that?” Thought everybody knew how to paint furniture, and I just had grown up with a mother who owned a furniture store for 50 years. And during those years of owning the furniture store, she loved to paint furniture. Even though she had a wealth of new furniture, she wanted to paint things. That’s how she enjoyed. She that’s how she relaxed, and she would carry those things home to our home, and I hated them at that time. But you know, I witnessed all that, and here I am moving, carrying up furniture that was heavy and you know cumbersome and big things. And I thought, let me paint some of that stuff white and lighten it up and brighten it up and make it a little more cheerful. And those are the things I posted on Facebook. And those questions led me to think, hey, let me solve this problem. I’m going to create a paint and teach people how to use my paint, and use Facebook as a way to tell the world about it in that simple format. It wasn’t long before Facebook came out with a video opportunity, started sharing videos, and then wonderful, they developed the live opportunity. And when that happened, that was my forte. I wanted to teach people and also talk to them at the same time. And I thought this is going to be my own QVC. I’d always dreamt about putting a product on QVC, and I thought now I have a I have my built in QVC going here, and I’ll just talk to these people. And I would they would ask questions. I would get to answer them in in real time, and it just started a groundswell there, and wasn’t long after that that I built an e-commerce website. And of course, there was a lot in between there. But hopping

Kara Goldin 6:30
over to the good part, started selling the product direct to the consumer as well as Amazon. And like you said, today we’re the number one sold paint online and on Amazon. So a lot, lot of heartache in between, a lot of hurt, a lot of growth, a lot of things in the middle. But that’s where we sit today. And what year was this that you actually launched the product? 2013, the year I turned 50. Yeah, amazing. And how long from the time that you decided I’m gonna turn this into a company. Did it take you to actually get the products that you were eventually gonna sell? How long did it take you to create them and actually launch a company?

Paula Blankenship 7:13
Well, a lot easier than you think. You know, that’s I think a good reference point for just open the jar. I took little steps, but also took you know took the time to educate myself on what am I doing here, and ironically, my sister and I had opened a furniture store in our hometown, very much like our parents. Opened a store, and we sold floor covering as well as paint, and paint like you go to Home Depot and Lowe’s and buy a gallon of paint. We were selling paint, so people would have the kind of the whole decorating experience in our store, so from that, I started thinking as I’m living in Louisville. When I’m thinking about making a paint line, right, I start remembering that that company was from Louisville. Ironically, I looked them up on the internet, and they had sold out to a company in California called California Coatings. I dialed that phone number, and a lady on the phone. This changed my world right here. This one little pivotal phone call. If she had answered this differently, it would have changed how I started this. She says to me, “I told her I’m trying to find a company called Progress Paint. I understand you all bought them. That’s what Google said. And she said, “Yes, we did. We bought the company. And I said, “Oh, okay. Well, I’m just you know trying to find out what happened. And she said, “Yes. And and so I’m hanging up. And she says, “Oh, but before you go, you might reach out to a small part of the family business that is still operating there in Louisville. It’s called Landing Chemical. I said, “Okay, and she said, “Here’s their phone number. So she even gave me the phone number from her Rolodex, whatever she had it in there, and I call that phone number, and she said, “Oh, and by the way, you’re asking for a paint to be toll made. So now I’m loaded with two things. I got a phone number, and now I know what I’m asking for her, so I don’t seem like a total novice calling these people. So I call them up, get a young man on the phone, and I explain to him. I said I used to be a retailer for your product in Oneida, Tennessee, and we sold your pro your product called Gray Seal Paint. And I said I had a sales rep that called on me that wore taps on his shoes named Charles Davis. He said that was my dad’s best friend. He said, “Won’t you come down and see us? I said, “Okay. Well, now I’m feeling like this is a you know kind of a meant to be moment. Drive down, meet them. In my mind, I’m going to this stainless steel, beautiful factory deal. It was the total opposite of that. So you could imagine paint’s dirty, whatever. I pull in and you know I go in and I meet them, and I’m I’m in my head thinking, okay, I hope this is going to help me stop this pursuit of whatever I’m trying to do here. This is going to end this journey as of today. I’m going to get done with this dream, whatever this is. It’s looking like it every minute, you know. And out comes a chemist in the back. I had taken down a quart of paint that I had stopped and bought on the way down of chalk paint. And I asked them to look at this paint. Had they heard of it? Never heard of chalk paint. Okay, I had never stuck a brush in this chalk paint. Never opened it any slum. I’ll just tell it like it is. I had this can, and he takes the lid off. He smells it around or two. This little man, the father of this fellow I’d talked to, he smells of this paint, and he says, “Oh, I’d make that. That’s flattened off house paint. And I was like, “Oh, really? I said, “How do you know that? I thought they were going to ask me for a chemical analysis and all this stuff. And he says, “Well, if you’ve done this as many years as I’ve done it, you under-you know what resins smell like. I said, “Okay, all right. Well, great. So I leave them after a few minutes of conversation.

Paula Blankenship 10:39
I leave them and thinking I’ll never hear from these men again. They probably think I’m as crazy as a bat, you know. So in a couple weeks, Aaron, the fella calls me and says, “Got your paint ready. I was like, “Oh God, why did they make that paint? I wish I’d told them not to make it. You know, I was still on the fence of am I doing this or am I not? So anyway, I said, okay. Well, I’m gonna be. I’m gonna be a person of my word. I’m gonna go get it and do as I’m gonna do. So I go and get 100 gallons of this paint. I had created a color card. Now posted that on the internet. Friend of mine there in Tennessee had asked me to buy the paint. So now I’ve got an order and I got to go get this paint, put it in packages. So start. I get some Avery round labels printed off, make up a logo that is still the logo we use today. By the way, anyway, all those things just happened right there. Just that seems easy, but there was a lot of chances that that dream would die right there on the cutting room floor. But whatever was was meant to be, and so I’ve started selling the product to retailer, mom and pops. The only way I knew how to market anything because I’m an old school marketer myself, you know. So I thought, okay, put it in stores, get it in, get it boots on the ground in little mom and pop shops around the country. I did that for several years. There were more stores closing than there were opening. I was leading people through my website, more of an informational website at that time, leading people to these addresses, and people would drive for a couple hours to get to one of these remote addresses, and the store would be closed. So I had to crossroads in about 2016. The business had gone back in sales. Rather than moving forward, we were going the opposite direction. Rather, I close my doors or I come up with a new way to go about doing business. So I decided that I was going to sell it direct to the consumer. If I was going to do all the heavy lifting and create the videos and the teachings and all the things I was doing, that these that these retailers would not seem to even share on their own Facebook page. If I’m going to do all those things, I’m just going to sell it to the people who want it. So I decided to sell it direct to the consumer, and I’ve never looked back. It’s been just a godsend in every way.

Kara Goldin 12:53
That’s so so incredible. And you know what? What did you know about direct to consumer?

Paula Blankenship 12:59
Not a thing.

Kara Goldin 13:00
Nothing. I’m sure you purchased things in the past, but

Paula Blankenship 13:04
that’d be the only thing I knew.

Kara Goldin 13:05
Yeah, that was it. And you just taught yourself how to do it, and and look at you today. I mean, it’s such an incredible, inspiring story for sure. So, in your book, just open the jar. First of all, let’s talk about what that phrase means to you, because you touched on this a bit. But just getting started, I think, is what every great founder admits to-that they knew that they just had to go and do this. Just open the jar. Can you speak a little bit about that, and why did you decide to why did you decide to call the book that?

Paula Blankenship 13:44
I think I’ve read your story too, Kara, and I think I’m was a little bit like you. I’ve always been an entrepreneur, but I wasn’t really setting out on a journey to start a paint business. Honestly, I wasn’t. It was just this thing just was like nothing I had ever experienced. I had always been a retailer, watching a furniture showroom door, sitting waiting on the next customer to drive through the door, running ads, running radio ads, television ads, whatever we could do, newspaper ads to get people to come in the door. Now all of a sudden, I’m running a business on the internet, and my door is open 24/7, and waking up to orders. It was such an inverse-a total something I’d never experienced. It was people knocking and knocking and beating on the door to get in, wanting me to sell them the product. It was, you know, I’ve been begging people to come in the door. Now here’s these people trying to beat the door down. I couldn’t make the product fast enough, and just it was a feeding frenzy, and I thought the I kind of thought the paint thing had had its ran its course already. But then I realized what I was doing different was teaching, so that’s the piece that the other companies weren’t doing. So in 2016, when I made the switch over to direct to the consumer, I had also created a Facebook group. Facebook had allowed. That kind of thing to happen, and so I had all these people moved in, migrated. Maybe 30 or 40,000 people were in this private Facebook group, and that’s the people that I told that I was going to sell direct to the consumer. I built a direct to the consumer facing website, an e-commerce site, and then eventually put it onto Amazon. But all that said, it was an you you you don’t I didn’t start out to do any of those things. It just kind of again it just evolved. It just kept growing, and it just kept telling me what to do next. And and that’s where I am. Back to opening the jar. That’s what that means to me. We give a free sample away to anyone that visits our website that wants to try the paint, they pay the 699 shipping, and then we’ll send them an eight ounce can of the paint so they can try it in their home, and they get our color card. So what we have noticed from the people who get that jar that everyone that uses that coupon, we can track those people. We know 55% of those people come back and they’re long-term users of our product, but there’s also a huge group of those people that never open the jar, and the only way I know that is I will go into the group occasionally and I’ll say, “Hey, if you haven’t opened your sample, would you want to join join us on a live? And we’re all going to take the lid off and we’re all going to dip the brush in there and we’re going to see where we go from here, and it’s it’s an amazing time because 1000s of people will say, you know, I’ve had that sample for three years and I’ve never took the lid off, but I did today, and I painted something, and wow, look at what I did! You know, that’s what we see is just that simple encouragement to get someone to take off the lid. So it’s a metaphor as far as the book goes, because it’s really just about taking small steps, actionable things in your own life, not just about the paint or anything to do with paint, but it’s you actually saying, “I’m going to take a chance and do something different today, and I’m going to step out of my stuck in a rut mode, and I’m going to do something different, and I’m going to make an action, do something, don’t just talk about it. You know that’s really what it means.

Kara Goldin 17:03
When you started Heirloom, like with any business, you have challenges. You have this excitement. I always say it’s there’s peaks and valleys, right, in building a business, and most founders can speak to that. Where there maybe there’s a moment where it’s like, oh my gosh! Like the sales are coming in more than I had ever imagined, and then all of a sudden something happens. I had a guest on who shared the story where the factory caught on fire, and you know everything was going great until it hadn’t. Right? There’s always these stories. Was there ever a moment when you almost gave up? Oh gosh, there’s many. Absolutely, there’s many moments. But that switch from being selling the product into wholesale and then switching over to selling direct to the consumer. My husband, I can recall the words he said. He said, “We’re going to go broke. I said, “Well, we’re going to go

Paula Blankenship 18:00
broke the other way, so I’m going to be a Walmart greeter soon. Here, you know, so there, there was, there was a sink or swim moment right there for us. We had to lay all of our employees off. Our only my son and a couple of other people stayed on to help us fill orders that we had that were in the pipeline. But then we had to wait on because because we cut all wholesale selling off because that was what we were deciding to do. We’re just going to let all the retailers know we’re no longer going to be selling wholesale. We’re only going to sell direct to the consumer. We can’t compete with you. I don’t want to compete with you. That’s an ugly scene. So you know you can’t do both. So I thought I was doing everybody a favor by saying not going to sell wholesale and then sell against you on the internet, I don’t want to do that because that’s just something I felt was unethical to do. So then we had to wait on the pipeline to fill up. So obviously that was a a big hard thing. I’m so glad that I did it when the company was small, a pea size, than trying to do that today, because I see other paint companies, large ones, very large ones today, that are straddling that fence. They see that the internet is taking over, and there’s no way they can cut off Home Depot and Lowe’s and people like that. They can’t stop doing that because that is the you know that’s the thrust of their business. Their cash is coming from that, so they can’t stop doing that to sell direct to the consumer. So I’m so glad we did it when we did, and I saw the handwriting on the wall that the internet was the way to go, and I was an early adapter to that mindset, and I still believe it 100 today that it is the only way because consumers make the choice they want to buy something from the convenience of their home, and Amazon is the pure proof of that. And you know, don’t doesn’t take me to spell that out. Everybody knows that Amazon’s the strongest company on planet Earth, and why? Because people want to shop from home, and COVID underscored that for us. It underscored it for me personally. I haven’t been. The grocery store since COVID, but yes, we’ve had lots of struggles. COVID was an enormous struggle for us. We had tons of packages that were being crushed and busted because the overload of all the extremities of shipping around the globe, force majeure happened to the resin that that we purchased to make our paint products, there was a shortfall in allocation because of a freeze that happened in Dallas right on the back end of COVID. So a lot of those things compounded together could have closed our doors. And I remember one time looking at the phone system that we had. We had 10,000 calls unanswered. That was busted packages. Can you imagine 10,000? Wow! Yes, but we didn’t have. We didn’t even know about connecting like Clavio and all those things. We had no idea that we could have. So a customer would email that their package had been busted or received all wet or whatever. They would email two or three or four or five, six times. Who knows? And maybe call 10 times. So there was no way for these to merge into one physical thing that someone could answer one time without answering all of those. So it was, it was maddening. You know, you don’t know till you know. No, there is no roadmap to build a business. I don’t know of a book that I could have read that would have helped me understand any of this. Yeah, it only comes from hard times that you figure it out, you know. And

Kara Goldin 21:30
you talk about that in your book about you know failure ends up becoming one of your greatest lessons, gifts. However, if you look at some of your challenges along the way. I mean, starting with building a business as a single mom, right? I, you’re, you know, you’re not having real experience in this industry. You didn’t come from Sherman, what is Sherman Williams or one of the big paint companies, right?

Paula Blankenship 22:03
I could do it, and that’s all I could do.

Kara Goldin 22:06
Exactly, and but what do you think has become one of your biggest, I guess, lessons or gifts from some of these challenges?

Paula Blankenship 22:18
Learning how to reframe the word failure is a gift. Learning how to say that didn’t work, I’m done. Most people throw in the towel. Learning how to take those words you failed and reframe that in your brain to say that didn’t work. But let’s try this. Let’s learn from those things and let’s build on those mistakes we made, and let’s not let’s not try and create those same mistakes again. Let’s figure out what made that fail, and use it as a stepping stone to success. To me, I’m able to do that. Thank God for that, for just being resilient enough to do that. So, some other piece of that is too. I like to say this, and I believe this wholeheartedly is somebody that feels like that their success is wrapped up in how much money or how much success and all that. That if that is you, that you’re building this thing because of the accolades of success or money or power, whatever those things bring you, to me, I could be just as happy with nothing as I could be with something. So, I honestly feel there’s nothing if I lose today that you could take from me that steals me. I’m still going to be sitting right here. I can make a house trailer look great. I can decorate the hell out of it. You know, I I’m I’m not going to be happy, and you can’t steal my joy. It’s not wrapped up in the Paula Blankenship story, the money we’ve made, or the money we’ve lost, or whatever. That can never be taken from me. So those things to me, those two things combined together, you can’t beat me. That’s kind of how I feel.

Kara Goldin 24:00
I love it. You’ve built a community that is just amazing, and the community keeps coming back for more, buy more paint, trying more things. So, I mean, this was even before people were even talking really about community that you started this. How important do you think that community is to the brand that you’ve built? I mean, I don’t think you can have a community without having a great product. Obviously, all in one, you’ve made it simple. It’s great, everything about it. But I think that having that community and spending time with that community as a founder and CEO is incredibly important. How important do you believe that’s been to the success of what you’re doing at Heirloom?

Paula Blankenship 24:53
Absolutely invaluable. It is an asset today. It’s an asset today that can’t be repaired. I will say that, and and a lot of companies could say, “Well, we can go out and build our own Facebook group. Okay, that’s great. I know you can, but here’s what it takes: lots of time, lots of years. That has taken me 11 years to have 500,000 people in that group, 500,000 advocates of my product. So, whenever you’re talking to us on Facebook, the first thing we do is send you a comment to join our group, and we do that for more for more reasons than one. Of course, we can take you into that group to where you can learn about our products, and the voice is not coming from us. It’s not someone trying to sell you anything. It’s actually 500,000 users that’ll talk to you honestly, openly. Nobody is editing the posts, so you can post in there and read about other people’s projects they’re doing. Is this does this stuff work, or these people just making up a bunch of BS? That’s the beauty of the Facebook group. It is reality. It is not a beautiful Pinterest post edited AI version of a group. It is the real deal, and that’s why it works. You can’t build that overnight. That comes with tenacity and just being there, being present online. I have 7000 videos on Facebook alone, so that takes a long time. You can’t go out and buy that. You know, money don’t fix that one. And these paint companies that haven’t built this, they don’t even know a single one of their customers, and we do. We have managed to know them, know who they are. So there’s a big, huge difference there.

Kara Goldin 26:29
It’s so incredible. You have many, many colors. I’m looking at the brochure that you have here. 63 colors. Is there a color right now that for somebody who’s a little afraid to open that jar and actually paint some small little space, just to see whether or not they’re capable of doing something as great as changing a room color, is there one color that you’re seeing is safe? Believe it or not,

Paula Blankenship 27:00
the number one selling color, believe it or not, is a white. Isn’t that hard to believe? Yeah, the no color color, and then black is the second best selling color. So that eight ounce jar that we sell, most people paint furniture with it. That paint paints everything. It paints interior and exterior surfaces all without sanding, and that’s the main thing. There’s no sanding involved in this product, and it doesn’t require a sealer or a top coat, so it’s a one step, one all in one paint paints everything. So there’s no, just imagine going to Home Depot, Lowe’s, wherever you go and shop for paint, you’re hit with this myriad of colors. You say, “Hey, I just want a white. Well, here’s 5000 whites to choose from. Pick your poison, you know, whatever it is. Then you got to pick the finish. You got to pick the type of paint. You got to pick the color. You got to pick all of these things. So our paint is kind of one and done. You don’t have all that mystery behind it. Am I doing the right thing? We also have the right tools and the right prep to remove oils and grease from the surface. So everything about it is very systematic, and that’s what makes it great? What makes it easy? But color is the number one quandary for most people. So that color card that you have in your hand there, I call that the color confidence card. And the reason why is it is mid-range colors. Most people, when they’re redoing their home, let’s say you have a home built in the ’80s or the ’90s, and every every fixed asset in that house is golden, golden Venetian gold granite, golden floors of some sort, golden oak. Maybe they’re Goldin kind of porcelain tiles or whatever. And then, then you think, okay, I’m going to update this place. I’m going to paint the walls gray. So now you’ve got cool walls, warm fixed things. And now somebody says, oh, think I’m going to paint my cabinets. What color now should I choose? I’ve got gray walls. I’ve got Goldin countertops. What do I do now? So it’s a huge question mark. So the color confidence card is all mid tone colors, living in not cool, not warm, but in that middle range. So any color they choose from that, most of those colors fit in that mid range, so they can’t go wrong. So that’s the beautiful thing about that color card. So I call it color confidence for that reason. But most people will choose a white. But our number one selling colors, if you will, are greens. The color envy on that card, number one selling London envy. There’s some new ones on there called moss. Some of those muted greens that kind of ride that mid-range, and they work for virtually about everything.

Kara Goldin 29:27
So so pretty. And what about

Paula Blankenship 29:30
what about trims or baseboards or something that maybe would have a little more shine to it? It paints those things. Of course, there’s only one sheen in this paint. It has a gorgeous sheen. It’s got like a low luster, kind of a velvet glow to it. It does. It’s not a gloss. It’s not a. It’s more of a. I would call it an eggshell or a satin, somewhere in between there. So it hides a lot of defects and it self levels. So when you put it on, you’ll paint and you’ll go, wow, I’m I’m really good at this, even if you’ve never stuck. A brush and a can of paint in your life, you you get a wonderful brushstroke-free finish with this paint. So, all of that sheen is a big part of why it looks so great. Sheens will magnify dings in the surface or uneven and texture and such, but this paint really smooths all of those out. It’s kind of like a beauty blender for whatever you put it on, so that is really helpful for people that are novices to painting. I love it, and I absolutely loved your book. Just

Kara Goldin 30:30
opened the jar. It’s you know not like I said, not only a catchy title, but the book really. I felt like you’re my girlfriend, right? Like you’re like you can go do this. It’s fine. Go build the company. Go go paint your furniture. Go paint your roof. I mean, yeah, yeah. Paint your cabinets. I mean, it’s it’s what you’ve done is you’ve built an enormous. You have a great ability to get people to trust you, and and I think that that is something that is overlooked very often in founders because I think that that is building trust is not just about having a great product which you have but you also have to build that trust with your community and with your consumer, and you’ve done that. So, so thank

Paula Blankenship 31:23
you.

Kara Goldin 31:24
Kudos to you. Everyone needs to pick up this very inspiring book. It shows you what it takes to actually go out and do it. Whether you’re building a paint company, a beverage company, a beauty company, anything. If Paula can do it, I, I really believe I don’t know if everyone can do it because they’re not you, but but you have really I I loved it so thank you very very good so thank you so much for joining today I loved everything about this conversation just opened the jar like I said is so incredible get your hands on this book, and more importantly, check out All in One Paints with Heirloom. Definitely very, very great. And look at what Paula is doing and the company is doing on social. All of all the info in the show notes as well. But thank you again, Paula. Was so nice to meet you, Paula Blanketship, founder and CEO of Heirloom, known for all-in-one paint, and author of Just Open the Jar. So, thanks again. Thank you. Thanks again for listening to the Kara Goldin Show. If you would, please give us a review and feel free to share this podcast with others who would benefit. And of course, feel free to subscribe so you don’t miss a single episode of our podcast. Just a reminder that I can be found on all platforms at Kara Goldin. I would love to hear from you too, so feel free to DM me. And if you want to hear more about my journey, I hope you will have a listen or pick up a copy of my Wall Street Journal best-selling book Undaunted, where I share more about my journey, including founding and building. Hint: We are here every Monday, Wednesday, and Friday. Thanks for listening, and goodbye for now.

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